...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
Words: 3215 - Pages: 13
...INTRODUCTION In the era of Liberalization, Privatization and Globalization along with on going IT revolution, today’s world is changing at a surprising pace. Political and Economic Transformations appear to be taking place everywhere—as countries convert from command to demand economies, dictatorships move toward democratic system, and Monarchies build new civil institutions. These changes have created economic opportunities for women who want to own and operate businesses. Today, women entrepreneurs represent a group of women who have broken away from the beaten track and are exploring new avenues of economic participation. Among the reasons for women to run organized enterprises are their skill and knowledge, their talents, abilities and creativity in business and a compelling desire of wanting to do something positive. It is high time that countries should rise to the challenge and create more support systems for encouraging more entrepreneurship amongst women. At the same time, it is up to women to break away from stereotyped mindsets. In this dynamic world, women entrepreneurs are a significant part of the global expedition for sustained economic development and social progress. Due to the growing industrialization, urbanization, social legislation and along with the spread of higher education and awareness, the emergence of Women owned businesses are highly increasing in the economies of almost all countries. In former days, for Women there were 3 Ks-...
Words: 4853 - Pages: 20
...ME3281 Microsystems Design and Applications TERM PAPER DEPARTMENT OF MECHANICAL ENGINEERING MEMS Energy Harvesters LIM HUI HUA ALVINA A0083044M 2014 Table of Contents 1. Introduction: 2 2. Brief History of Electricity Transduction 2 3. Types of Micro Energy Harvesters 3 3.1 Energy Harvesting from Vibration 3 3.1.1 Fabrication Techniques 5 3.1.2 Applications, Challenges and the Future 6 3.2 Energy Harvesting from Thermal Sources 6 3.2.1 Fabrication Techniques 8 3.2.2 Applications, Challenges and the Future. 9 3.3 Energy Harvesting from Electromagnetic Waves 10 3.3.1 Applications, Challenges and the Future 11 3.4 Energy Harvesting from Light Sources 11 3.4.1 Fabrication 12 3.4.2 Applications, Challenges and the Future 13 4. Conclusion 13 References: 14 1. Introduction: One of the goals of engineers and scientists in this already tech-savvy age is to be able to design a device that is capable of powering itself for its lifetime without having to replace or recharge its battery using a power chord. These allow remote devices to be placed in hostile or inaccessible environments without requiring any or little maintenance such as the changing of batteries. This is especially applicable for silicon-based electronics, such as biomedical implants that have low power consumption, where batteries will largely affect its size; operational cost of the device, or perhaps even release harmful chemicals into the body. In addition, wireless sensor...
Words: 4736 - Pages: 19
...INSPECTION & TESTING OF MATERIALS COMPILED BY: SYED HAIDER ALI (COURSE MATERIAL FOR DEPARTMENTAL PROMOTION EXAMINATION (DPE)) Chapter # 1: METALLOGRAPHIC EXAMINATION: 2 Chapter # 1: METALLOGRAPHIC EXAMINATION: ................................................................... 6 1.1 INTRODUCTION: ......................................................................... 6 1.2 METALLURGICAL MICROSCOPE: .................................................... 6 1.3 SPECIMEN PREPARATION: ............................................................ 8 1.5 MICRO AND MACRO EXAMINATION:............................................. 13 1.6 STUDY OF MICROSTRUCTURES: .................................................. 14 Chapter # 2: Tensile Testing .............................................................................................................. 19 2.1 INTRODUCTION: ....................................................................... 19 2.2 PROCEDURE OF TENSILE TESTING: ............................................. 19 2.3 TENSILE PROPERTIES: ............................................................... 21 2.4 EXPERIMENTAL RESULTS OF TENSILE TESTING: ........................... 26 Chapter # 3: Bend Test ....................................................................................................................... 28 3.1 INTRODUCTION: ....................................................................... 28 3.2 TYPES OF BEND TEST: .........................
Words: 29832 - Pages: 120
...Expand capacity by investing on a new state of the art manufacturing plant, to be operational in 2012. b) To launch two new bikes in 2012, to attract again the younger, performance seekers & leisure cruisers. c) To raise the bar on ‘quality’ in parts, in gloss & sheen and definitely in ‘perfecting the UCE’ to deliver ‘Top Notch’ reliability and performance. d) To expand reach in the domestic market in sales, after sales support, besides creating a ‘global foot print’ in unrepresented markets outside India. From our passionate and involved dealers & distributors I once again seek your commitment in 1) Delivering 100% “faultless” bikes post PDI to our customers. • Predictive & Preventive “post sales service competence”. • No “Vehicle off the Road”, on account of parts not available in your dealership, even for a day. 2) Adequate but well-maintained 3 ‘S’ facilities in your dealerships, confirming to RE Brand standards. 3) Your personal focus to deliver more than 95% by registering continuous improvement in all the parameters affecting product and customer satisfaction measures. 4) Last but not the least “keep riding” to become your “monthly marketing activity”. The Royal Enfield Team under the leadership of Dr. Venki, as the CEO has more than committed to augment required support to the marketing & sales team, in all your initiatives to sustain the lead, you all have...
Words: 10725 - Pages: 43
...Bixa Orellana Linn. Seeds (Achuete) as a Source of Pigment in Making a Milk Base Paint A Research Proposal Submitted to: Mrs. Irene F. Delios Submitted by: Axel Xamniel Llorente VI - Pearl ABSTRACT Paints make houses and buildings beautiful and colorful which makes them attractive. This study was to determine the effectiveness of Bixa Orellana Linn seeds (Achuete) as a source of pigment in making a milk based paint. The achuete was chosen for the study because it is rich in tannin and can easily be found or bought in the market and found in high land areas. It contains tannin that composes in a pigment that is used in making paint. Achuete seeds contain 70-80% of tannin. Some of the sub-problems were to judge the color of the finish product made out of pigment from achuete seeds so 30 female respondents will be asked to observe the finish product and judege and qualify its color. The researchers gathered all the materials and assured all were cleaned. Achuete seeds were pounded and the powdered form is now the pigment. For the binder, the researchers used skim milk to produce casein which acts as the binder. The pigment were soaked and the skimmed milk was boiled to form a precipitate. Results show that Bixa Orellana...
Words: 4248 - Pages: 17
...Word | Ar.Meaning | Example | Sort | | What sort of music do you like dancing to? | Ride | | I ride my bicycle to work. | Mine | | a coal/salt/gold mine | Exchange | | We had a friendly exchange of views. | Persuade | | Clever salesmanship can persuade you to buy things you don't really want. | Printing Press | | Printing Press : a machine that prints books, newspapers or magazines | Infinite | | an infinite number/variety | Export | | Japan exports a huge quantity of cars around the world. | Occupation | | the Italian occupation of Ethiopia | Sofa | | I sat down on the sofa next to Barbara | Apartment | | I'll give you the keys to my apartment. | Foreign | | The government wanted an inflow of foreign investment. | Miserable | | She's miserable living on her own. | Excitement | | The children were jumping up and down with excitement. | Corner | | Click the icon in the bottom right-hand corner of the screen. | Regularly | | Accidents regularly occur on this bend. | Antique | | My mother collects antiques. | Knife | | I prefer to use a knife and fork . | Fortunately | | Fortunately, we had come prepared. | Tutor | | During my illness I was taught by a series of home tutors. | Perhaps | | I'd guess that she's in her forties - forty-five perhaps. | Examined | | The research examined the effects of alcohol on long-term memory. | Towards | | The country seems to be drifting towards war. | Obviously...
Words: 3275 - Pages: 14
...Bangladesh garment exports boom despite disasters Published July 09, 2013 AFP * In this photograph taken on June 23, 2010, Bangladeshi women sew clothes in a garment factory in Ashulia. Output from Bangladesh's accident-prone garment sector has increased in June, with demand from foreign retailers still growing despite the country's factory disaster in April. (AFP/File) DHAKA (AFP) – Output from Bangladesh's accident-prone garment sector increased in June, data showed Tuesday, with demand from foreign retailers still growing despite the country's factory disaster in April. At least 1,129 people were killed when the Rana Plaza factory complex collapsed outside the capital Dhaka in April, sparking demonstrations against Western brands and prompting some retailers to threaten to cancel orders. Government data released on Tuesday showed that the country's total exports -- 80 percent of which come from the garment sector -- soared by 16 percent year-on-year in June to $2.7 billion, following an increase of 15 percent in May. "The disasters didn't have much impact. They are scattered incidents," head of the government's Export Promotion Bureau (EPB) Shuvhashish Bose told AFP, referring to the Rana Plaza tragedy and other factory fires that have killed another 130 workers since November. Total exports from Bangladesh, the second-biggest clothing manufacturer in the world after China, grew by 11 percent to a record $27.02 billion in the 2012-13 financial year to June. ...
Words: 18334 - Pages: 74
...NaNotechNology applicatioNs for cleaN Water Micro & NaNo TechNologies series editor: Jeremy ramsden Professor of Nanotechnology Microsystems and Nanotechnology Centre, Department of Materials Cranfield University, United Kingdom the aim of this book series is to disseminate the latest developments in small scale technologies with a particular emphasis on accessible and practical content. these books will appeal to engineers from industry, academia and government sectors. for more information about the book series and new book proposals please contact the publisher, Dr. Nigel hollingworth at nhollingworth@williamandrew.com. http://www.williamandrew.com/MNt NaNotechNology applicatioNs for cleaN Water edited by Nora savage Office of Research and Development, US Environmental Protection Agency and (in alphabetical order) Mamadou Diallo Materials and process simulation center, Division of chemistry and chemical engineering, california institute of technology Jeremiah Duncan Nanoscale Science and Engineering Center, University of Wisconsin-Madison anita street Office of Research and Development, US Environmental Protection Agency and Center of Advanced Materials for the Purification of Water with Systems, University of Illinois at Urbana-Champaign richard sustich N o r w i c h , N Y, U S A copyright © 2009 by William andrew inc. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying...
Words: 90139 - Pages: 361
...Twilight (series) |Twilight | |[pic] | |Complete set of the four books | |of the Twilight series and the spin-off novella, The Short Second Life of Bree| |Tanner. | |Twilight | |New Moon | |Eclipse | |Breaking Dawn | |Author |Stephenie Meyer | |Country |United States | |Language |English | |Genre |Romance, fantasy, young-adult fiction | |Publisher |Little, Brown and Company | |Published |2005–2008 | |Media type |Print | Twilight is a series of four vampire-themed fantasy romance novels by American author Stephenie Meyer. It charts a period in the life of Isabella "Bella" Swan, a teenage girl...
Words: 35332 - Pages: 142
...Country Profile In February 1945 the end of World War II, Korean Peninsula divided into North and South Korea. South Korea also name Republic of Korea, 99,392 sq. km, has a population of almost 50 million, and has its capital at Seoul, the largest city in Korea. The second largest city is Busan, which is the country’s main port, has wonderful nature harbor beside the delta of Nakdong River. The major industrial prior 1948 was agriculture in Korea peninsula, South Korea was in a sever environment of economic. The war damage and the refugee from North Korea keep South Korea inflation and unemployment. Korea is full of mineral source, however, most minerals concentrated in the North such as gold, coal, ore, iron and graphite. There are some tungsten, amorphous graphite, coal, and iron in South Korea and the distribution percentage is North 80%~90% to South 10%. International trade Balance Of Payment The table above is the South Korea’s balance of payments account and this table can track the payments to and the receipts from other countries from 2006 to 2010. As we can see the current account surplus in all five years and it means that these five years South Korea exports more goods, services, and income than it imports. (Data from world databank) The Current Account In October 2011, South Korea’s current account surplus US4000 Million. South Korea’s growing economy relies on exports, and the most important exports are form electronics industry such as television, semiconductors...
Words: 4979 - Pages: 20
...I. Introduction This is a country that has abundant and diverse natural resources and naturally attracts high levels of foreign investment. It includes extensive reserves of coal, iron ore, copper, gold, natural gas, uranium, and renewable energy sources. A series of major investments, such as the US$40 billion Gorgon Liquid Natural Gas project, will significantly expand the resources sector. The country also has a large services sector and is a significant exporter of natural resources, energy, and food. Key principles of it’s trade policy include support for open trade and the successful culmination of the Doha Round, (aimed to achieve major reform of the international trading system through the introduction of lower trade barriers and revised trade rules), for multilateral trade negotiations, particularly agriculture and services. The economy grew for 17 consecutive years before the global financial crisis. Subsequently, the government introduced a fiscal stimulus package worth over US$50 billion to offset the effect of the slowing world economy, while the Reserve Bank of Australia cut interest rates to historic lows. These policies - and continued demand for commodities, especially from China - helped the economy rebound after just one quarter of negative growth. As a result of an improved economy, the government could return to budget surpluses as early as 2015. It was one of the first advanced economies to raise interest rates as well, with seven rate hikes between October...
Words: 3284 - Pages: 14
...9-709-462 REV: JANUARY 15, 2010 JUAN ALCACER DAVID COLLIS MARY FUREY The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? In November 2005, Robert Iger, the newly appointed CEO of the Walt Disney Company, eagerly awaited the box office results of Chicken Little, the company’s second computer-generated (CG) feature film. He knew that, for Disney as a whole to be successful, he had to get the animation business right, particularly the new CG technology that was rapidly supplanting hand-drawn animation.1 Yet the company had been reliant on a contract with animation studio Pixar, which had produced hits such as Toy Story and Finding Nemo, for most of its recent animated film revenue. And the co-production agreement, brokered during the tenure of his predecessor, Michael Eisner, was set to expire in 2006 after the release of Cars, the fifth movie in the five-picture deal. Unfortunately, contract renewal negotiations between Steve Jobs, CEO of Pixar, and Eisner had broken down in 2004 amid reports of personal conflict. When he assumed his new role, Iger reopened the lines of communication between the companies. In fact, he had just struck a deal with Jobs to sell Disneyowned, ABC-produced television shows—such as “Desperate Housewives”—through Apple’s iTunes Music Store.2 Iger knew that a deal with Pixar was possible; it was just a question of what that deal would look like. Did it make the most sense for Disney to simply buy Pixar? Walt Disney Feature Animation ...
Words: 13708 - Pages: 55
...Introduction… IMAX 3D Dhaka, House No. 22, Road No. 39 Gulshan Avenue, Gulshan 2, Dhaka. Co-owners : Ehtiaz Karim, Adel Wahid, Nahian Shahed, Rizvia Hossain Description of IMAX. IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor)...
Words: 18555 - Pages: 75
...UNIVERSAL PICTURES and EMMETT / FURLA FILMS Present A MARC PLATT Production In Association with OASIS VENTURES ENTERTAINMENT LTD / ENVISION ENTERTAINMENT / HERRICK ENTERTAINMENT / BOOM! STUDIOS A BALTASAR KORMÁKUR Film PAULA PATTON BILL PAXTON JAMES MARSDEN FRED WARD and EDWARD JAMES OLMOS Executive Producers BRANDT ANDERSEN JEFFREY STOTT MOTAZ M. NABULSI JOSHUA SKURLA MARK DAMON Produced by MARC PLATT RANDALL EMMETT NORTON HERRICK ADAM SIEGEL GEORGE FURLA ROSS RICHIE ANDREW COSBY Based on the BOOM! Studios Graphic Novels by STEVEN GRANT Screenplay by BLAKE MASTERS Directed by BALTASAR KORMÁKUR –1– CAST Waitress Margie . . . . . . . . . . . . . . . . . . . . . LINDSEY GORT Roughneck #2 . . . . . . . . . . . . . . . . . HILLEL M. SHARMAN Robert “Bobby” Trench . . . . . . . . . DENZEL WASHINGTON Roughneck #3 . . . . . . . . . . . . . . . . . . . . . . . . AARON ZELL Marcus “Stig” Stigman . . . . . . . . . . . . MARK WAHLBERG Roughneck #4 . . . . . . . . . . . . . . . . . . . . . . . HENRY PENZI Deb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAULA PATTON CREW Earl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BILL PAXTON Admiral Tuwey . . . . . . . . . . . . . . . . . . . . . . . FRED J. WARD Quince . . . . . . . . . . . . . . . . . . . . . . . . . . JAMES MARSDEN Directed by . . . . . . . . . . . . . . . . . BALTASAR KORMÁKUR Papi Greco . . . . . . . . . . . . . . . . . EDWARD JAMES OLMOS Screenplay by . . . . . . . . . . . ...
Words: 12606 - Pages: 51
