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J&J Johnson and Johnson

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Submitted By lumpy
Words 966
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Johnson & Johnson study case
Written by
Bernd Muxel

Table of content

SWOT Johnson & Johnson…………………………………....…..…………………..….3
Market situation………………………………………………………..………………... 3
What to do in the Future……………………………………………………..……..…….4
List of literature……………………………………………..……………………..…….4

SWOT Johnson & Johnson
Johnson and Johnson is known as the largest and most extensive healthcare producer on the planet. The company has divisions straight through consumer markets, pharmaceutical and professional medical markets. This means they have a wide variety of products to serve the people around the world. This variety allows Johnson and Johnson to have a great product diversification and not focus just on one product. The pharmaceutical, Medical Devices & Diagnostics and Consumer Health division try to act independent, this allows a greater range of choice when It comes to the decision process. One of the strength is that Johnson & Johnson has a sustainable marketing arsenal, they can fall back upon a network of affiliates, which dispose a lot of expertise in sales and marketing as in some therapy areas. The company always tries to attract joint venture possibilities, with its global sales force. Johnson & Johnson also maintained a robust financial position by utilizing cash reserves to finance timely corporate acquisitions. ( http://marketingteacher.com/) The company possesses a global sales force which proves a strong global market. The sales went up 13 percent in the most important markets like Brazil, Russia, India and China, plus they launched a couple of new pharmaceutical products in the second largest market Japan. Johnson & Johnson has an incredible high number of new product launches and an even better sense to reach the promised forecast sales. (Jennings, 2013) But this high number of launches also includes a risk of being

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