...Problem Identification The major issue in this case is identifying the positioning and sales strategy of a new face powder product which can aid in growing the company. The primary aim is to raise the confidence of J&J employees by creating a successful product which is readily accepted in the marketplace even if the sales and profits are modest initially. Situation Overview During market analysis it has been found that one of its baby products had been used extensively by young female adults and women in a completely unintended fashion. This clearly provides an evidence of vacuum in this space and the need and opportunity to develop and market a new face powder product catering to the needs of these women. The product can be positioned either as a cosmetic/toiletry product and targeted specifically at young/adult women of varying buying power capabilities. The choice of distribution channels also plays a critical role while targeting these segments. Estimates (15-month period): Revenue: 6,500,00 peso => 2,600,000(compacts) & 3,900,000 (refills) [1:1.5 ratio] Price: 39.95(compact) vs 24.95(refills) Expected purchases : 2.6M/39.95 = 65,081(compacts) & 3.9/24.95= 156,312(refills) Potential Marketing Strategies Option 1(given in case): Toiletry product - Value Pricing - AB & C class urban females, 16-25 years old - Distribution channel- Supermarkets * Appeals to mothers looking for non-cosmetic products. * Super market distribution increases...
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...E & J Gallo Winery is a winery and distributor in Modesto, California. Two brothers Ernest Gallo and Julio Gallo founded E & J Gallo Winery in 1933. In 2006 wine in the United States represented a $28 billion industry with 716 million gallons sold. 92 million gallons were desert wines. The desert wine segment is 8% of US wine sales so it’s not that important in the wine industry. According to time Thunderbird and Night train account for less than 3% of sales for Gallo, although Gallo's brands make up 16.1% of the dessert wine category. The redeeming features would be both brands, although thought to be "wino" drinks, provide an entry to the market place for some drinkers. They are sweet, and more palatable to the new drinker as well as readily available. The key success factors in the dessert wine segment have been placement of this product. Supermarkets, corner liquor stores, warehouse clubs carry it. Like it or not it is a staple on the shelves. These wines were the beginning of Gallo and it was not until the late '70's that Gallo started doing premium wines and wine coolers (80's). At first the premium wines were marketed without Gallo's name on them. Now, as years have passed and Gallo's various premium wines have won acclaim the Gallo name is on the premium wine, and not on the dessert wines. While there is not a strategic fit per se between the two there is an economy of scale present and both Gallo and the liquor distributors/ retailers benefit by the company offering...
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...Ron Johnson, chief executive officer of J.C. Penney Company, was surprised at the volume of sales events J.C. Penney Company offered over the past year (Mattioli, 2012, as cited in Kinicki & Williams, 2013). The promotions, even though plentiful, were not attracting shoppers and almost 75% of their sales were at 50% or greater discounts (Mattioli, 2012, as cited in Kinicki & Williams, 2013). Ron Johnson planned a risky turnaround by segmenting the store into specialty shops, creating and entertainment area in the center of the high traffic area, and relying on sales using lower everyday prices by lowering prices 40% from current prices (Mattioli, 2012, as cited in Kinicki & Williams, 2013). Ron Johnson also planned to restructure the company's...
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...CASE ANALYSIS ON JOHNSON AND JOHNSON (PHILIPPINES), INC.: JOHNSON’S FACE POWDER Submitted by: Bravante, Marikon Manaligod, Kristina Salumbides, Lois Conrad Sumadsad, Beatrix Keith Tolentino, Maria Yvette I. Point of view We will take the point of view of Vice President of Marketing P.M. “Boy” de Claro because he is in-charge of the introduction of the product to the market. II. Situation Audit * In the mid-1880s, Johnson and Johnson (J&J) was founded in the U.S producing antiseptic bandages for wound care. * As the company grew larger, it started to manufacture baby care, first-aid and hospital supplies, and became the leading manufacturer of the said products. * In 1959, the firm entered in the pharmaceutical industry. * J&J sold its product in over 150 countries and had worldwide sales of $9.75 billion in 1989. * The company’s major product lines are Consumer Products, Pharmaceuticals and Medical Devices and Diagnostics. * Johnson and Johnson is an established company in the Philippines and around the world. Trusted by families in the country, it is known for catering products for babies since 1956. * Most Filipino teens use Johnson’s Baby powder as a skin freshener and as a refill to cosmetic compacts which deviate from the product’s original purpose. * Young female adults put baby powder in a handkerchief or tissue, put the package in their purse, and applies the powder in their face outside home. Inspired by...
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...Case Analysis: QUIET LOGISTICS 1. Situation J-trading (USA) Corporation started its business from Los Angeles, USA in 2000. It is a flagship company of JICO. It started exporting computer products to Australia, and marine goods to Japan. The company is a leading importer, exporter and distributor company. 2. Questions • Problems J-trading identified problems with PC helpdesk service quality and thinking of outsourcing its PC helpdesk. CMPI and Outsourcing Solutions are two vendors for the outsourcing. J-trading chose CMPI for outsourcing its Helpdesk and accordingly did the outsourcing. Now the big question is should the PC helpdesk be back in house again? Or, Renegotiate and amend the contract for better services? • Decisions CMPI was providing 20 companies PC helpdesk services in New York City. It provides low cost services and also customers provided a good image about the company. So J-trading chose CMPI as the right company for outsourcing its PC Helpdesk services. J-trading is the biggest customer of CMPI so far. • Evaluations: CMPI did not care about J-trading employees properly. They had ‘no care’ Attitude. It seems that CMPI did not have right problem skills. They fixed problems on short term basis without looking into the root cause of the problems. So problems were not solving actually. CMPI did not have understanding for Japanese protocol of behavior. 3. Hypothesis (What to do) • Problems J-TRADING’s revenues was severely affected by dot com crash...
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...LEAD QUESTIONS FOR J&G DISTRIBUTORS (Note: Discussion should not be restricted to these questions) Day 1 1. Identify the cost of capital and estimate the cost of placing an order. Assume that the annual inventory cost of a unit is given by, CH = iCI, where i is the cost of capital and CI, the unit cost of the item. 2. Consider the connector data and the all unit price structure described in Table 1. For each price level ($5.00, $4.75, etc.) determine the EOQ, and the corresponding total annual cost. Sketch the total annual cost as a function of the order quantity. Based on these results, identify the optimal ordering policy. 3. Repeat the analysis of (2) above for the incremental unit discount situation described in Table 2. Day 2 4. Consider the make or buy decision for item #4569802 (on page 4). Using the economic order quantity (EOQ) model, determine the order quantity (lot size) for each alternative and the corresponding annual cost. 5. Consider the three items procured from a single overseas vendor (page 4 of the case). In this analysis you may ignore variability. a. Evaluate the cost of switching to local suppliers, i.e. assume that each item is managed independently and ordered from local suppliers. Compute the EOQ and the corresponding total annual cost of the three items. b. Now evaluate the cost of using overseas supplier and placing joint orders for the three items. What is the corresponding total annual cost? Is the EOQ...
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...J. J. Thomson J. J. Thomson Sir Joseph John Thomson, more commonly known as J. J. Thomson, was an English physicist who stormed the world of nuclear physics with his 1897 discovery of the electron, as well as isotopes. He is also credited with the invention of the mass spectrometer. He received the Nobel Prize for Physics in 1906 and was knighted two years later in 1908. Professional and Technical Writing/Business Communications/Letters Professional and Technical Writing/Business Communications/Letters Business Letters Business letters are written messages to a person or group within a professional setting. Business letters are used when the writer would like to be formal and professional. Letters may vary in length depending on the writer's objective, purpose, and message of the letter. The letter can address anyone including, but not limited to: clients and customers, managers, agencies, suppliers, and other business personnel or organizations. It is important to remember that any business letter is a legal document between the interested parties. These documents can be held for up to seven years, so it is important that all information is honest and legitimate. The Difference Between a Business letter and other letters The main thing that differentiates a business letter from other letters is that a business letter is a legal document. The writer can be held liable for anything written in the letter. For example, if it is stated...
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...| UVA (mw/m2) | UVB (MW/m2) | | | IO | 59 | 263 | | | | | | UVA | UVB | Color | Thickness | | Average Attenuation Coefficient | Average Attenuation Coefficient | Green | 0.12 mm | 0.205 mm | 1661/m | -143. 9/m | Maroon | 0.13 mm | 0.25 mm | 1356/m | 1681.231 /m | Activity 1: Table 1:Initial Intensity In this activity, we measure first the initial intensity of UVA and UVB without the umbrella. We also measure for the thickness of two umbrellas, choosing the green and maroon colour of umbrella by getting the average of each colour. Then compute for the average attenuation coefficient of UVA and UVB of green and also for the maroon. Conclusion In this activity, we conclude that UVB has a greater intensity rather than UVA. Also the hue of the fabric of umbrellas has greater effect, the lighter the shade of the fabric the lower it protect against UV radiation. Activity 2: Experimental e/m ratio = 1.64 × 1011c/kg Accepted value of e/m ratio = 1.76 × 1011 c/kg % error = 6.18 % Table 2: Charge to mass (e/m) ratio Accelerating Potential (v) | 188 | Radius of the Helmhoitz coil (a) | 0.15m | No. of turns on each Helmhoitz coil (N) | 130 | Permeability constant (µO) | 4 π ×10-7 | Current through the Helmhoitz coils (I) | 1.66 | Radius of the electron beam path (r) | 0.037 | In this activity, we determine the charge to mass (e/m) ratio of an electron using the e/m apparatus. All units were given except for the radius of the electron...
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...Family law matters like divorce, custody arrangements, alimony, and adoption are delicate legal issues, not to mention sensitive personal challenges that can impact an entire family. Matthew J. Kentner, Atty, is a family lawyer serving clients throughout the Wapakoneta, Ohio, area. He understands the deeply emotional nature of family law problems. Here, Attorney Kentner discusses the professional, dependable legal services he provides to families as they deal with the upheavals of life transitions and legal matters. Divorce: Divorce is the dissolution of a marriage which has irretrievably broken down. Though rarely a desired outcome for a union, especially when children are involved, as many as 50 percent of marriages end in divorce. Matthew...
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...EXECUTIVE SUMMARY J&B has seen a steady decline in sales over the last two decades. To reverse this trend a new brand image is needed. This requires an ambitious new marketing campaign which highlights the new brand image. Creating a new brand image aimed at young people will increase brand loyalty and drive up sales and provides a solution for the foreseeable future. II. CURRENT SITUATION The purpose of this report is to describe a new marketing strategy for J&B, a business struggling with decreasing sales and profits. Analyzing trends and a market analysis help identify problems that need attention and identifies opportunities. Using a functional strategy and scrutinizing the product, price, place and promotion help assess the issues at hand. Symptoms of a downfall include decrease in market share, loss of sales, and decline in taste. III. PROBLEMS J&B struggles in part from poor brand management. The administrative staff changed several times contributing to internal instability. Brown spirits are trend sensitive. The sales of brown spirits fell from 2.1 million cases in 1991 to 975,000 in 1990. Advertising expenses increased from $3.50 per case in 1980 to $6.99 in 1990. The doubled advertising expenses still facilitated a 50% decrease in sales. Brown spirits has an aging consumer segment. In 1978 the average scotch consumer fell between ages 40-50. Dying baby boomers represent a majority of the consumer base. IV. SWOT ANALYSIS Refer to table 1 for...
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...Chapter 10 – Short Cases 1. The five reactions to crises are: denial, anger, rationalization, depression, and lastly acceptance Judd’s first reaction was complete disbelief. He was stunned and surprised to see his friend Jim involved in a fraud. The next reaction was anger. Judd became very angry when he found that that Jim had realized that his cover was blown. Judd was also surprised when Jim mentioned about the endorsements. Jim denied to have committed the crime. Jim became extremely annoyed about the fact that Judd was assigned the responsibilities that he used to do. He was frightened as he was sure he would be fired. The next stage is rationalization. Judd tried to rationalize the fact that Jim was basically a good guy and he would certainly realize his wrong doings and would surely become honest. Judd became depressed (the next reaction) when he thought that his good friend Jim had actually committed the fraud. Jim also started to reconcile and was in rationalized state thinking that Judd did only the work that he was assigned to by his supervisors. Jim felt remorse because of committing the crime. Jim accepted the fact that he was guilty and let his supervisors know about the fraud that he committed so that further trouble could be avoided. 2. The interview should progress in the following order – introductory, informative, assessment, closing and admission seeking. At first generalized questions would be better to ask Damon pertaining...
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...Porter’s article first discusses “Operational Effectiveness” (OE). Porter states that OE is an important component of success but not an end unto itself. “A company can outperform rivals… if it can deliver greater value to customers…” Ben & Jerry’s Ice Cream (B&J) does deliver greater value to its customers by including unique add-in mixes like “Cherry Garcia” (with unusually large portions of add ins) and using natural ingredients such as wild blueberries. B&J does not meet another axiom of OE – performing similar activities more efficiently than its direct competitors. This is reflected in a comparison of B&J’s input costs with the input costs of competitors. For example, 40% of its ice cream production is outsourced to Dreyer’s Indiana ice cream plant. However, B&J to maintain the “made in Vermont” label ships Vermont dairy products to the Indiana plant. While B&J is somewhat weak in OE, it makes up for it in their overall strategy. According to Porter, strategy is based on a set of unique activities. B&J does produce ice cream with mixes of unusual portions and ingredients which is hard for competitors to reproduce. A second part of strategy is called “Strategic Positioning”. B&J uses “Variety Based Positioning” as their products are a subset of frozen desert items. It is their add-in mixes with large chunks that give them strategic positioning. All of B&J’s activities are tailored to reinforce their strategic positioning. Examples include...
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...If you've been accused of a crime, an experienced and reliable bail bond agent can get you released from custody until your court date. Covington, GA residents rely on the bail bond professionals at A & J Coggins Bonding. Most people only have limited experiences with the criminal justice system, which is why the trusted bail bond agents can help. The bail bond agents answer some of the most frequently asked questions. bail bond agent How Long Will It Take? How quickly you can get your loved one released depends on a variety of factors, including the court in which they've been charged and the type of charges. Ask your bail bondsman for specifics. What Type of Collateral Is Acceptable? When the bail bond agent posts bail for your loved...
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...Fnu Muhtashim Texas Judiciary Assignment Andrew Teas 10-15-2016 J & D Towing is a vehicle towing company in Huntsville, Texas, and in 2011 it owned just one wrecker which on December 29 2011 was involved in an accident with a third party and it was undisputed that the third party was at fault. The wrecker was deemed to be an unrepairable total loss. Thus its only source of income was down and forced to close business until they could obtain a new wrecker. For J & D to obtain a new wrecker they had to receive compensation from third party’s insurance company. The third party delayed compensation by over two months due to dispute over the value of the wrecker but on February 29, 2012, the insurance company paid them $25,000 policy limits. Although...
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...Company Analysis for BUS 4999 Team Members: Zane Gallman Ambre Franc Joel Brown Julieanna Rosa ------------------------------------------------- TABLE OF CONTENTS SUMMARY OF THE COMPANY Page 3 KEY PERSONAL Page 5 ORGANIZATIONAL STRUCTURE Page 8 MISSION, GOALS AND OBJECTIVES Page 9 ORGANIZATIONAL CULTURE AND LEADERSHIP Page 11 CURRENT STRATEGIES Page 12 INDUSTRY/COMPETITION Page 17 MARKETING AUDIT Page 19 FINANCIAL REVIEW Page 22 ANALYSIS OF MODELS Page 29 SWOT Page 29 FOUR FACTORS OF THE COMPETITIVENESS ENVIRONMENT Page 35 PORTER’S FIVE FORCES Page 39 BCG MATRIX Page 41 ABEL’S STRATEGY OF DEVELOPMENT AND EVOLUTION Page 42 HOFER’S MARKET LIFE CYCLE Page 43 PRODUCT LIFE CYCLE Page 44 HALL’S COMPETITIVENESS Page 45 VALUE CHAIN ANALYSIS Page 46 MCKINSEY’S 7S Page 47 STRATEGY OPTIONS FOR DOMESTIC V. GLOBAL COMPETITION Page 49 HUSSEY’S DIRECTIONAL POLICY MATRIX Page 50 PORTER’S DYNAMIC DIAMOND Page 51 MAIN PROBLEMS AND ALTERNATIVE STRATEGIES Page 52 WHO, WHEN AND HOW Page 54 FINAL CHOICES Page 55 APPENDICES Page 56 ------------------------------------------------- SUMMARY TravelCenters of America (TA) is one of the largest full-service travel centers in the United-States. Their main Customers are mainly professional truck...
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