...Documentation used in Apple. If Apple is recruiting workers they will need to advertise their job, they can do this by putting a job description on their website. A job description is a formal account of an employee’s position and responsibilities (Google), by presenting a job description the potential worker can have an idea of the type of responsibilities they will have while working for Apple and the type of job related tasks they will have to complete while working for Apple. Apple’s job description will also contain other important information such as; the working hours, Salary, and the location of the job . This information is vital to a potential employee as they will need to know if they are able to meet the required hours for the job, if the job location is suitable for them, and if the salary of the job satisfies them. Apple will also use a person specification; this is a statement of what type of person Apple believes will be suitable for the job. For example, if the job requires an employee to be behind the till dealing with customers then the person specification will probably state that the employee must have good communication skills in order to communicate successfully with customers. It will also require the applicants qualifications and personal skills E.g. Motivational skills, honest individual, team player , reliable individual ..These are all things that Apple believes could benefit the business. When an applicant is applying for a job at Apple they will need...
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...Chase Berecin Business Leader Grantham University For my last paper of this class. I have chosen to do my assignment on Tim Cook. Tim Cook is well known in the Communications and I.T. world. Tim cook took over of Apple after Steve Jobs came down with pancreatic cancer. Before Apple Tim worked at IBM, Intelligent Electronics, and Compaq. So let’s talk a little bit about his background and traits in leadership. Well when we look at Tim Cook and some of the various places he worked. He always hasn’t been a leader. He took a lot away from when he worked on the Macintosh side of the house of Apple he spent a lot of time with supplier relationships. When he was with Compaq he was the vice president and responsible for all of Compaq’s inventory. When Steve Jobs got sick Tim Cook had to step up and be the CEO of Apple. He had to do this three times while Jobs was out sick. When we look back at our studies on leadership, we see that there is a big difference between leaders and managers. I think Tim Cook is and would be a awesome leader to work for. This is what he said about leadership. Tim Cook "We want diversity of thought," he says. "We want diversity of style. We want people to be themselves. It's this great thing about Apple. You don't have to be somebody else. You don't have to put on a face when you go to work and be something different. But the thing that ties us all is we're brought together by values. We want to do the right thing. We want to be honest and...
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...Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or not the Company has Met These Responsibilities Apple Company is driven by the practice of the highest standard ethics and social responsibility to both its workers and chain of suppliers. The company is mandated to the provision of safe working environment to the workers. Their value is to accord respect to workers and deploy manufacturing processes that are environmentally friendly. It is through this spirit of upholding the company’s ethics that the company is committed to its social responsibility. The company outlines its responsibilities in areas such human labor, health, safety, and environmental management (APPLE Report, 2011). Apple’s social responsibility include complete monitoring on compliance of supply materials, and expansion on training facilities in order to absorb more workers within the company. Through capacity building initiative, workers are supposed to understand their rights and the accorded protections whenever such rights are violated. The company also draws remarkably from various resources to protect the right of workers who undertake jobs in the foreign countries. The situations that clout foreign workers comprise exorbitant charges that plunge workers into debt. Apple move to curb these violations are part of their incredible activities. They engage in search of these violations and respond positively to protect the right of workers...
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...- II APPLE INC. SUBMITTED TO: PROF. S. JAYAVELU SECTION D – GROUP 10 SIDDHARTH MODI | 2013PGP389 | VISHNU MURTHY K | 2013PGP449 | ABHISHEK GARG | 2013PGP009 | RITIKA BAJAJ | 2013PGP325 | RANBIR SINGH | 2013PGP316 | JOPHIN M GEORGE | 2013PGP170 | APPLE INC. Introduction Apple Inc. is an American multinational corporation headquartered in California. It designs, develops and sells consumer electronics, computer software and personal computers. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Strategy Apple’s strategy has always revolved around innovation and creating a high-performance culture, through which it achieves and sustains its competitive advantage. MISSION STATEMENT “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.” VISION STATEMENT “Apple is committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.” External Environment Apple has also been criticized for its methods of tightly controlling information regarding product launches, deliberately passing out misinformation in an effort to find leakers and keep the media unsure of its current developments. Therefore Apple's methods result in more hype surrounding product launches. In some cases, Apple deliberately...
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...5/14/2009 Apple Inc. Case Study Key Success Factors •Expertise in particular technology/research • Proven ability to improve production processes • Customer-need satisfaction • Continued innovation Recommended Strategy Spread out consumer confidence in Steve Jobs to the Apple team and stakeholders Develop and launch the stakeholders. MacBook Air Mini by 2nd quarter 2010 to encourage said consumer confidence in Apple. 1 5/14/2009 Environmental Analysis Internal Positive ● Brand Recognition ● Customer Loyalty ● Sterling Reputation External Positive ● Highly technological society ● BRIC countries’ continued growth Internal Positive Internal Negative ● Steve Jobs’ health concerns ● Stagnant Desktop line ● Lack of netbook product line External Negative ● Global recession ● Poor IP protection in emerging markets Five Forces Model Threat of SubstitutionLow • Cost of switching F products is high • Product loyalty is strong Supplier Bargaining PowerModerate • Only two CPU manufacturers (Intel/AMD) • Small pool of talent to choose from Competitive Rivalry-High • Rapid and frequent product innovation by large firms • Product technology copying • Large firms with disparate unique strategies Buyer Bargaining Power-Moderate • Infrequent Customer Purchases • Customer Switching dd costs are high g • Recession creates decreased demand Potential new Entrants-Low •High barriers to entry •Incumbent firms spend to keep out new firms Apple Notebook...
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...visa - confirmation letter from your health insurance stating coverage & one copy - proof of group travel/ hotel booking in South Africa/ airline reservation for South Africa & one copy - current bank statement & one copy - reference letter from your employer/ education institution - visa fees for South African Visa | | Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. At july 2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. But even the best companies with the best products have bottleneck factors which often avoid full exploitation of the opportunities. The iPad. The new Apple Tablet, the iPad - an unnecessary...
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...The power of writing The power of writing Writing Skills Writing Skills Milouska Solognier Milouska Solognier Table of contents Letter…………………………………………………………………….Page 2 Essay……………………………………………………………………...Page 3 Job Letter……………………………………………………Page 7 Letter Apple’s Headquarters Cupertino, California 95014 United States of America December 1, 2012 Apple team member To our apple team member, First of all Apple wants to thank you for your focus, dedication and the great job that you have done so far this year. We recognize your efforts to represent our brand in the best way possible each and every year. As you all know, in September 2012 Apple launched a new mapping system for the new IOS6. We launched this new mapping system knowing it is a major initiative for Apple. Unfortunately, we fell short on our commitment with the launching of our new mapping system, causing many confusion and dissatisfaction between our customers. We are aware of this problem and we are immensely sorry for the stress and frustration this may have caused to your everyday job here at Apple. We are working hard to make the customer experience even better and within days of the IOS6 release we managed to fix items on the mapping with the right name at the right place. We will be seeking outside help from mapping-technology firms and we are urging maps provider Tom Tom to fix some of the mistakes in the current map. Meanwhile this problem is being worked on; it is still possible...
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...When I think of Apple Computers, I think of being in elementary school and going to the library for computer lab. I would sit quietly at my workstation and play a game on a green mono-chromatic screen with a worm that chomped on letters to improve my spelling and grammar skills, trying to get to the apple. Apple, Inc. has made leaps and bounds from the before mentioned computer to my current i-Products that do everything short of walking my dog. No worries, I’m sure that I have an app for that. Apple, Inc. began April 1, 1976 by Steve Jobs and Steve Woznaik. To date, some of their largest successes include the operating system of the Mac, iPod, iPhone (all generations) and the much anticipated iPad. Apple products peaked in its success because of its innovation. There seems that every six months there is a new product on the horizon; products are more effective, and produced more efficiently to compete in both domestic and international markets. For the past six or seven years it appears that everything Apple touched has turned into gold, but that has not always been the case. They have also experienced a few rotten apples so to speak. The early handheld Newton tablet and the gaming machine Pippin and Apple TV are a few to name. The main reason for the failures of these products was “just didn't live up to consumer expectations and market demands. As the following list demonstrates, flops often get reworked and find successful implementations in later, more...
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...When Apple first introduced IPhone5 and iOS 6, the company claimed that there would be huge innovations in the new system, one of which is Apple’s own Maps app substituting Google Maps. While after the new version of IPhone is released, the company only receives a mass of comments like “dumb” or “crap” about Apple Maps. There is absolutely an information breakdown somewhere in the whole process of the application’s development. But since we are talking about Apple, a giant in its field, I really do not want to believe the company’s developing team would make mistakes like not testing the products before its release or not communicating with potential customers to find their real needs. Rather I think it is the market factors and the competition with its rivals that make Apple have to do this. Ted Schadler, Vice President and Principal Analyst at Forrester Research, said on his twitter that “Apple had to do maps. It had no choice, really. The reason is simple: maps are the place where mobile matters most.”([1] http://www.forbes.com/sites/forrester/2012/09/21/why-apple-had-to-do-maps-a-mobile-engagement-analysis/) He summarized that on map applications, more information than merely location is embedded, which makes these apps more valuable. Also Caterina Fake, founder of Findery.com, once made a point that “Without location, mobile apps have no ground. They lose their context.” According to these comments, it seems that in the long term, Apple has no ways continuing its...
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...Apple Inc. is an innovative designer and manufacturer of consumer electronics. The company initially manufactured personal computers and software and was called Apple Computer, Inc. In January 2007, Steve Jobs, co-founder and CEO, announced that the company name was being changed to Apple Inc. This move reflected Apple's shift from personal computers to consumer electronics and mobile phones. The company revolutionized digital music industry through iPod portable music players and iTunes online store. Later Steve Jobs became interested in mobile electronic devices. Steve Jobs had earlier shown interest in touch screen technology and introduction of tablet PCs and PDAs. However, he soon realized the increasing popularity and consumer demand for mobile phones for all purposes (communication, internet and music). 'In 2002, Steve Jobs, Apple's CEO, was beginning to realize that rather than carrying multiple devices (phones, MP3 players, Blackberry, etc.), people would prefer just one device to perform multiple functions' (Mohr, Sengupta & Slater, 2004). Thus, Steve Jobs started developing a new mobile phone product. He wanted to develop 'a revolutionary phone of the future' and spent $ 150 million to develop the initial iPhone in partnership with AT&T (Mohr, Sengupta & Slater, 2004). The production and development of iPhone was concealed from the competitors and public. All the supplier partners were sworn into secrecy and even the product development team was not aware about the...
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...Introduction In this assignment I will be analysing the different types of business information used at Apple inc. and where each information source comes from in their organisation. Verbal information Apple use verbal information. Verbal information is a way of communicating by saying or expressing your thoughts in to words for example by having a conversation with someone this is where verbal information is shown this is because they are speaking. An organisation has to use information verbally as they are selling products which means you have to be persuasive by using words through speech. They also use verbal information to communicate internally between staff and partners. This may be done face to face or even through the phone. Apple use verbal information to talk and communicate with customers in stores or even over the telephone. Verbal information is very essential in an organisation like Apple The main advantages or verbal information are: • Its quick and efficient • Quicker to give someone an understanding of something as you can explain in more detail • Easier to get point across • Quicker to get a reply There are many advantages but there are also disadvantages: • People easily forget as if someone was to tell them allot of information verbally they wouldn’t remember everything they have said • Lack of understanding, this may be from the persons speech or the way that they are talking The advantages of verbal information The advantage of verbal...
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...Taking a Risk with Apple: Cost of Equity TUI University Monessa Catuncan Module 3 SLP FIN501- Strategic Corporate Finance Dr. William Anderson 26 March 2012 Introduction Debt Ratio and Debt to Equity Ratio Calculations for Apple Inc. Total Liabilities (L) = 39.756B Total Equity (E) = 76.615B Short-term Liabilities (SL) = 0 Long-term Liabilities (LL) = 0 (finance.google.com) Debt Ratio =LL+E= 39.75639.756+76.615= 39.756116.371=0.342 Debt to Equity Ratio =LE= 39.75676.615=0.519 Short-term Debt Ratio =SLL+E= 039.756+76.615= 0116.371=0 Short-term Debt to Equity Ratio =SLE= 076.615=0 Long-term Debt Ratio =LLL+E= 039.756+76.615= 0116.371=0 Long-term Debt to Equity Ratio =LLE= 076.615=0 Analysis of Apple Inc. Ratios and Debt Throughout the past decade, Apple’s tremendous success has allowed the company to achieve record-breaking values in total revenue, market capitalization, and cash flows, among many other values. While the calculations above show a debt to equity ratio of almost 0.6, Apple Inc. has not endured debt since 1999; therefore this value can be a slightly misleading. The total liabilities number above represents a wide variety of items such as payrolls, inventory purchases, taxes, etc. If Apple’s debt value were used as the total liability value, this ratio would be zero. The short- and long-term debt to equity ratios also equate to zero. While Apple currently enjoys a debt-free environment, the company has not always seen...
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...getting into the reasons behind the success of Apple, let’s first know a bit about the company itself. Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today. Apple Computer had introduced many of the now-commonplace features of personal computers, including the GUI, the mouse, the floppy disk drive, and color graphics. Apple Computer's Macintosh line of PC's had brought numerous software and hardware components within reach of the average home consumer, often in a stylish case and with an emphasis on usability. The restructured company, now called simply Apple, designs, markets, and sells not only personal computers but also consumer electronics in the form of portable media players and smart phones. Apple also sells intangible goods in the form of software, music, and video. The Apple Store chain operates over 150 branches worldwide, where the devices and software and sold and serviced. Apple is undoubtedly one profitable company. The firm announced recently that during the fourth quarter (its fiscal first quarter), it generated a whopping $46.33 billion in revenue and a profit of $13.06 billion. The company’s revenue figure nearly doubled the sales it posted in the same period back in 2010, and its profit was more than double the figure in the prior year. All that has helped Apple grow its cash coffers to nearly $100 billion...
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...Apple Case Study Paper Rhonda Ellis-Thomas MKT 571 November 27, 2012 Professor Linda Kulka View as single page Apple Case Study Paper Apple, Inc. was started by Steve Jobs, Steve Wozniak, and Ronald Wayne; Apple has stretched from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007 (CrunchBase, 2012). Among the main contributions from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the iPhone (now available for sale in over 90 countries), and the iPad. The purpose of this paper is to consider both the environmental and internal pressures contributing to the changing market dynamics facing Apple, Inc., and use a problem-solving model, identify and define one specific problem Apple will need to address and apply a robust problem-solving process. The problem, according to the Forbes article “Will Apple Repeat The Most Dangerous Strategic Mistake Leaders of Fast Growing Corporation Can Make?” by Panos Mourdoukoutas, seems to involve the fact that Apple, Inc. may be taking their customers for granted. Is it a result of pressure from the competitors? Is it the economy? Could it possibly be from a mix of internal and external issues? Research will so what may be causing this problem throughout this document...
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...Cover Letter: Before & After “Before” Letter Jane Doe 123 Apple Way New York, NY 10000 October 23, 2011 Acme Corporation 100 Main Street New York, NY 10000 RE: Marketing Manager Position Weak, qualifying language. Dear Hiring Manager: After reading the job description for the Marketing Manager position at Acme, I believe I would be a great fit in this role. I currently work in an environmental 501(c) communicating sustainability messages to corporations, non-profits, and government agencies. I have partnered with a diverse group of companies educating students, supply chains, and corporate staff on relevant sustainability issues. This organization has reinforced my understanding about the amount of positive influence corporations can have. I would like to work for a firm motivated by operationalizing sustainability principles with the reputation and audience to do so. I believe I have all the attributes and characteristics to be a successful Marketing Manager at Acme. I am extremely organized in all aspects of my work both critically and logistically. I excel at planning long-term projects through my detail-oriented plans that are efficient in their use of resources and flexible in accommodating unforeseen variables. I believe this is the fundamental foundation to be an outstanding Marketing Manager. These characteristics intertwined with teamwork, passion, and drive equate to successful sustainability results. I hope to be part of Acme’s strong...
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