...Chapter # 12 Question # 11 | | | | | | | | | | | | Jane's Juice Bar | | | | | | | | | | | | | QTY | VC | FC | TC | AVC | ATC | MC | | | 0 | $0 | $30 | $30 | | | | | | 1 | $10 | $30 | $40 | $10 | $40 | $10 | | | 2 | $25 | $30 | $55 | $12.5 | $27.5 | $15 | | | 3 | $45 | $30 | $75 | $15.0 | $25.0 | $20 | | | 4 | $70 | $30 | $100 | $17.5 | $25.0 | $25 | | | 5 | $100 | $30 | $130 | $20.0 | $26.0 | $30 | | | 6 | $135 | $30 | $165 | $22.5 | $27.5 | $35 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Relationship between Marginal Cost Curve and Average Total Cost Curve: If we look at the above figure, we can easily say that whenever the MC is greater than ATC then ATC starts falling. At quantity 4, the MC = ATC and after that when MC > ATC, ATC is increasing. Also, we can notice that MC is crossing ATC at ATC’s minimum point. Relationship between Margal Cost Curve and Average Variable Cost Curve: ...
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...BOOST JUICE FRANCHISEE The boost juice Company has its own Mission statement: “To become one of the world’s most famous & loved brands!” To define it Strategic management is the process of formulating and implementing strategies to accomplish long-term goals and sustain competitive advantage. This strategy has various merits, which creates consistent brand image and quality of product. The acquisition growth strategy allows boost to grow faster than normal.in addition it’s a lot easier to finance by the bank. The franchisee strategy entails a few dangers associated with the model. Having to deal with fierce market competition from established brands and their popularity, managing seasonal inputs and acquiring a failing franchisee may drag the organisation down. This model also helps leveraging off synergy, from Salsa’s fresh mix grill. This subsidiary of Boost juice has complementary products to support its healthy image. Undoubtedly, the future strategic challenges must tackle problems like changing environments, conjuring a differentiation strategy and competition will always be a challenge coupled with sustainability struggle during off season. The biggest aspects that boost prides itself in its social responsibility that Boost Juice Bars have taken on is, the commitment to the health and wellbeing of its customers. Providing fresh produce and low calorie alternatives. Also its cups are made of bio degradable materials, reducing recyclable waste. Boost’s menu is...
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...Team B’s Competitor Research Paper for the Mobile Food Truck University of Phoenix MKT/431 March 4, 2013 Gail Lorber Introduction B's Mobile Food Truck is a business that will offer the convenience of serving foods to their customers from a traveling truck. The food truck will be located near businesses, which will allow the customers quick access to the service. Customers will have different food choices to choose. However, quick access to the food service cause the company to compete against such companies as gas station, restaurants, grocery stores, and smoothie juice restaurants. Each of these businesses offers the service of prepared and ready-to-go foods and healthy choices. Each also allows convenience service. B's Mobile Food Truck must realize these businesses will be in constant competition against the mobile food truck. Mobile Food Truck Competitors Gas station food has earned a bad reputation over the last 20 years for various reasons. Usually the only things to be found are old hot dogs, stale donuts, slushes, and tightly wrapped tasteless sandwiches that have some sort of gross cheese that most people could not identify. Several gas stations have gotten into a different range of foods, trying to expand on better choices to boost the income. Many gas stations have either joined up with franchises such as McDonald’s, Subway or a pizza place to diversify their food attractions from the common place soggy sandwiches and sodas...
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...Australian Fruit Juice Industry Report Executive Summary The purpose of this report was to examine the Australian Fruit Juice industry. Research for this report included the IBISWorld Fruit Juice Drink Manufacturing report. The Australian Fruit Juice industry consists of 56 wide ranges of beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an annual growth of 1.1% in 2008-13, businesses profited over $106.2m creating the industry revenue of $2.0 billion. The major findings indicate the importance of correct advertising and labelling of fruit juice this ensures that no legal matters are taken against the business, how black-label brands hold a 10% share of the market holding a threat to other business with the ability to charge lower prices and committing more shelf space to their own fruit juices and how important it is for business to follow customer trends as they hold the purchasing power. The report also compares and contrasts Boost Juice Bars and Spring Valley Juice marketing strategies, recommending that Boost Juice Bars continue on with their strong marketing mix and Spring Valley focus on their customer trends and target market. The report also recommends the industry swap to BPA free plastic bottles to better enhance their brand and health and safety of their consumers. Table of Contents 1. Introduction …………………………………………………………………………………3 2. Fruit Juice Industry Overview...
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...Case Study: BOOST Juice While a prime reason for choosing any drink is to quench one’s thirst, it is when consumers continually demand a particular brand that marketers know they have done their job well. There are many ways in which we san slake our thirst, and large amounts of money are spent on positioning branded drinks in various categories – such as those competing in carbonated beverages, water and milk drink sectors – not to mention the sums spent on convincing us that we need to drink more of that type of drink. You might think there is very little room left to grow the market, or feel that the industry is overcrowded. After all, Australasia isn’t North America, which has almost ten times the local population. California alone has the same population as Australasia. Nevertheless, while there have been failures, juice bars targeting the health-conscious have sprung up in many different locations, particularly in shopping malls. A big player in this market, Boost Juice, was founded by Melbourne-born Janine Allis in 2000. It experienced 257% growth in 2003/04 and by then had 100 stores and a turnover of nearly $20 million. By 2007 there were 180 stores throughout Australia, with three in Chile, two in Indonesia, and one each in Kuwait, Singapore and Dubai, and turnover had risen to over $90 million. All this in seven short years! More than 150 of the stores are franchise operations. When high-profile investors such as the co-founder of Flight Centre, Geoff Harris, testify...
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...Human resource management practises at the company……………………………. 3, 4 7. Role of international business at the company………………………………………. 4 8. Role of technology management at the company ………………………………….. 4 9. Entrepreneurship and innovation at the company……………………………9 10. Future management strategies, recommendations. 5 11. Conclusion …… 5, 6 12. Bibliography ……………………………………………………………6, 7 Executive summary Boost is one of the fastest growing juice bars in the world, famously known for their healthy juices and smoothies .The company started from a single shop in Australia to over 350 stores worldwide. The report gives a complete understanding of boost journey and their management practices. The management practices are divided in to three main categories HR management, International business management practices and technology management at the company. Introduction Boost juice bar is one of the most popular juice and smoothies brand in the world. Since its start in the year 2000 boost has achieved a significant growth in juice and smoothies retail industry and is one of the most competitive company. Boost has expanded from a small store in Adelaide Australia to international stores in Asia, Europe, Russia and Middle East by the means of franchising. This report is presented in order to get a brief understanding of their business performance .A management analysis will be provided to explain the advantages , disadvantages and recommendation which will help the company to...
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...MAN 4720 Jamba Juice Advertising and marketing often comes down to making your customers intelligent enough to buy your products and services. Costumers have to understand what it is you're selling, how it'll help them, and how much better it is than any other product or solution that they are looking for. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavors, nutrients and variety. Jamba Juice is a company that follows and belives on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers' fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company's main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables. The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near our Edison State...
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...Financial Summary………………….……………………………………pages 8-9 History and Background Kirk Perron, the founder of Jamba Juice, had a desire of self-business since he was very young. At the age of 16 he started to work at Vons, bagging groceries, and ultimately he became assistant manager at Safeway. This process helped him to gain 10 years of valuable retail experience. At the age of 25, he stop his day job and worked late night stocking groceries and started working out and bicycling during the day. Usually after exercising, he would buy a smoothie, which was healthier than frozen drinks. This eventually put the ideas in his mind to open his own smoothie store. Kirk Perron started to gather his people to help him launch the business. He met his director of research and developer, Joe Vergara, at Safeway store who already was involved in the juice bar business, Kevin Peters who became director of partnership development, and Linda Ozawa the head of marketing. One of the obstacles that Kirk Perron faced at the start of the business was the fact that he could not convince the bank to get loan. Therefore, he had to sell his apartment and borrow money from his mother and his friend, all together he got $115,000. This is how they could get their first location on San Luis Obispo and in April 1990, they opened their first smoothie store, and named it Juice Club. By the end of second year, Juice Club was turning profit and Kirk Peron was ready to expand the business. Since he was unsuccessful with...
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...McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2, 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch, mouth-watering burgers, fries and nuggets, but also for its community service, strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand Issues McDonald’s is a recognized representation of fast food and often not deemed as a ‘healthy’ food option. Therefore, McDonald’s goal to stretch its product range to fresh fruit smoothie is a challenge. Further in Australia, there are established players, specifically targeting smoothies and fruit drink segment. Customers therefore, have a wider available choice already. When the scenario is like this, reasons why people would still buy McDonald’s smoothies are: • No competitor can provide mix benefits of a great range of meal options and cheerful in-store ambience along with smoothies that McDonald’s can. • With 808 restaurants in Australia, out of which roughly 30% operates 24/7, McDonald’s offers widest availability and greatest convenience than any of its competitors. • In 2009, McDonald’s introduced McCafe that offers finely brewed made to order coffee drinks that has been a great success. It means if smoothies can be properly positioned keeping consistency...
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...FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY i FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY Prepared for: Prof. Abu Yousuf Md. Abdullah Institute of Business Administration Course Instructor, M101 Principles of Marketing Prepared by: GROUP 8 Md. Mainuddin, ZR 23 Abdullah Al Azad Adnan, ZR 47 Tasnuva Sultan, RQ 48 Shafquat Ahmed, ZR 39 Institute of Business Administration (IBA) University of Dhaka January 03, 2009 ii January 03, 2009 Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka Dear Mr. Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh. The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate...
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...Cafeteria Juice Bar Proposal idea: To set up portable juice bars on school campuses, offering healthy fruit and vegetable drinks, along with some healthy snacks. These juice bars would not sell commercially packaged fruit drinks because these contain a high amount of sugar. Instead, they will offer freshly squeezed juices. Freshly squeezed juices are healthy for the body and contain a lot of the essential vitamins and minerals that the body requires. " Fresh juices are a tremendous source of enzymes. In fact, the freshness of juice is one of their key features since enzymes are destroyed by heat. When fruits and vegetables are juiced raw the enzymes are still viable when you drink the juice. Another benefit of drinking fresh juices is that your body can absorb more of the vitamins and minerals than if you were to eat the fruits whole! Many of the nutrients are trapped in the fiber and by juicing fruits; you break down the fiber and release the vital nutrients." (Soyquick) It is very important that students learn about the benefits of a healthy life style at a young age. The habits that a student learns early in life will remain with them throughout their life. A healthy juice and snack bar would be an excellent way to encourage students into getting into the habit of healthy eating and healthy drinking. Besides having fresh squeezed juice at the juice and snack bar, there would also be a wide variety of healthy snacks to choose from. The snacks will include fresh fruits...
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...JULY 17, 2006 JOSEPH B. LASSITER, III Juice Guys (A) CREATING THE ULTIMATE JUICE SHOP: Squeezing and Blending the Data to Get to the Juice !!! Sharon Fox Cindy Rushmore Harvard Business School Faculty Sponsored Field Study Preliminary Draft ________________________________________________________________________________________________________________ Sharon Fox and Cindy Rushmore HBS MBAs ’99, prepared this case under the supervision of Professor Joseph B. Lassiter, III as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case is a revised version of a field study performed by Sharon Fox and Cindy Rushmore supervised by Professor Lassiter and a course paper prepared by Sharon Fox for the Customer Behavior Laboratory course supervised by Professor Gerald Zaltman. Copyright © 1999 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Purchased by Jordana Blesa (Babesktr@aol.com) on January 11, 2012 800-122 Juice Guys (A) CONTENTS I. II. Introduction...
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...area that you think will be a success Businesses In The Area Businesses Not In The Local Area Coffee Shops (Costa, Café Nero, Starbucks) Juice Bars Restaurants (Prezzo, Urban Kitchen, Pizza Express) Salons (Waxing’s and Nails) Clothes Shops (Jack Wills, Fat Face, White Stuff) Larger Chain Stores (Topshop, Next, New Look) Home Shops (Home Living, The Shed, The Lemon Tree) Estate Agents Take-Away Shops (Pizza Hut, Papa Johns) Electrical Shops (PC World, Curry’s, Apple) Super-Markets (Morrison’s, M&S) Furniture Shops (IKEA) Hairdressers (RUSH) Jewellery Shops (Samuels) 2. Select a possible good or service: Features of your product; briefly explain what your product or service is going to be. My business is going to be a juice bar. The customer can choose their fruits/ingredients you put into the juice. The drink can be ordered to be take away or drink in. Trends in demand; what are the popular goods and services that people are buying at the moment. Population changes; compare how big the population was in 1990 to now. In 1990 the population was 5,278,639,789. Compared to now the population is 7,303,708,210. That is an increase off 2025068421. The current population of Reigate is 137,800. Location of competitors; where are similar businesses located. Market observation/research. The Juice and Smoothie Bars...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...Juice Bar project 1) U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010. Sales in 2010 represented 7.7 percent growth over 2009 sales. Experiencing the highest growth in sales during 2010 were organic fruits and vegetables, up 11.8 percent over 2009 sales. Organic food and beverage sales represented approximately 4 percent of overall food and beverage sales in 2010. Leading were organic fruits and vegetables, now representing over 11 percent of all U.S. fruit and vegetable sales. According to Organic Monitor estimates, global organic sales reached $54.9 billion in 2009, up from, $50.9 billion in 2008. The countries with the largest markets are the United States, Germany, and France. The highest per capita consumption is in Denmark, Switzerland, and Austria. 2) The growth in popularity of juice bars has been directly related to the push for more health conscious beverages. Many juice bars offer healthy 'boosts' or mix-ins, which add to their popularity. Juice and smoothie bars are popping up everywhere--in gyms, airports, grocery stores, cafes, malls and college cafeterias. Soaring juice sales and growing demand for healthy, natural produce make the consumer market ripe for juice bar businesses. If you are thinking about starting up a juice bar business, you will need to study the market and competition, and acquire the necessary licenses and permits. You may also want to consider hiring a consultant with a track record of helping...
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