In Kava the hospitality industry has many challenges to face and ethical issues seem to be a core foundation to all of the challenges that abound both for the business itself and the community at large. The emergence of tourism in Kava has contributed significantly to more effective operations, the efficient utilization of resources and the growing globalization of the economy. Therefore, industry consolidation seems to be an inevitable trend. Kava’s business environment requires organizations with adequate resources, in particular management requires organization with adequate resources, in particular management talent and financing, to tackle the most complicated tasks that are out of reach of smaller tourism enterprises. The hospitality industry in general in Kava and hotels specifically seem to be behind most businesses when it comes toethics in concern to hotel relationships and environmental concerns.

The hotel industry in Kava has experienced rapid growth in the past two decades. As the industry matures, it faces new challenges for sustained development and growth. Critical issues include consolidation and brand development by the emergence of large management contract companies, globalization strategy by international hotel companies, and hotel financial performance. The consolidation trend began in the 1990s and it has now gathered great momentum in Kava with the establishment of several large professional management companies. The growth of these companies demonstrates that these Kava hotel management companies have capitalized on the market opportunity of consolidation to rapidly develop their business. Market demand for professional management and brand enhancement will continue to stimulate future growth and more establishments of large hotel organizations in Kava.
International hotel companies are also aggressively jockeying for market position in Kava by strategically selecting niche markets. Global sales expansion and brand recognition are the prime motivations for international hotel companies to develop new hotel projects.
Environmental Concerns
Calling for more environmental protection and restrictions on tourism is asking for a change in environmental ethic to one where the rights of humans are placed on a more even footing with nature and with the assignment of rights to the environment. Tourism is likely to be one of the first battlegrounds where this paradigmatic shift occurs because of the extrinsic benefits of a pristine environment to the tourism industry. As such, the rights of the environment can become protected in law, as within a national park, and so nature’s value would appear to be more intrinsic. Highly developed countries are likely to see more pressure to assign rights to nature because residents are more affluent and so become more concerned with aesthetic issues. But the movement for environment protection is unlikely to proceed in less developed countries where issues of survival are more pressing. The shift to the assignments of rights of existence to nature can come only when humans are sufficiently comfortable within their own existence that they do not feel threatened by, or suffer from, nature being promoted. Although it may be that many have reached this position, there are undoubtedly many who do not feel that to limit the tourism industry for the protection of nature at the expense of jobs, income, and so on is a worthwhile trade.
Undoubtedly new understandings will develop as the context for decisions change and so the way individuals view problems facing us must change. In an increasingly complex world we can question the value of linear thinking, which believes that if button A is pressed,then B will happen. For the tourism industry with its reliance on environments and people, perhaps there is value to incorporating the more nonlinear thinking of ecologists and assuming a more adaptive style of management. There are also those who feel that until the problem is addressed on a global scale, local efforts are peripheral. Tourism destinations do not exist in spatial isolation, and under a tourism centric paradigm, resources mightbe channeled into a destination/region to prevent or address problems, or to expand the tourism product, but the neighboring regions could bear at least some of the cost without any financial reparation. The counter argument is that the smaller the identifiable region, the easier it is to implement strategies sustainable at that level.
Conclusion
Clearly this debate will continue. In an economically fractured society the debate will be lengthy as the richest members of society reach a point where they are able toafford to trade economic well being for environmental rights long before the poorest members of society are able toafford this luxury. As people’s view of the world changes, so our understanding of sustainable tourism must change. Yet understanding the outcomes of this thought process is not sufficient, individuals must begin to understand how difficult decisions are made. By informing the managers of today and tomorrow about how they are making decisions then if or when individuals are ready to move to a new environmental ethic, the basis on which the decision is reached,will be clearly understood.
References
International Association of Hospitality Advisors. (n.d.) Code of Ethics. Retrieved September
5, 2009 from http://www.hotel-online.com/Trends/IAHA/legal.htm
Roner, Lisa. (2009). Why Has North America's Hotel Companies Been Slow to Adopt
Responsible Tourism. greenlodgingnews. Retrieved August 9, 2009, from
http://www.greenlodgingnews.com/Content.aspx?id=418