...sure to explain both the positive and negative aspects of the culture and the effect that it had on you as a person. Justify your answers with research, examples and reasoning. Along with the process of international economic integration, and business in general, as well as the Commercial Bank of Vietnam, including Vietnam Export Import Bank (EximBank), has been facing many challenges , especially when Vietnam became an official member of the world trade Organization (WTO). There is a general difficulty that commercial banking system Vietnam experience, there is not a lot of experience, lack of qualified personnel, and lack of staff to do work, although it is not among few people are trained from major universities... The question is that Eximbank need to be not left behind, to strive. The experience of our country as well as countries that economic development can’t be sustainable if based on cultural background. Within the scope of this article, please set up the solution to build and develop the corporate culture in the network. Need to create a business philosophy, philosophy of private enterprise This job is very important because it is the tool orientation and strategic management, as a means of education and human resource development of EximBank. Through understanding is known, the business philosophy of philosophy for personal and business philosophy applied to business organizations, mainly the philosophy of business management (business philosophy called). It...
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...Vietnam Station 12 Business Plan Strategies and Business Modeling To Whom May Concern Executive Summary This business plan provides all specific information about business’s founder’s vision and the basic strategic plan necessary for initial establishment and operation of Vietnam Station restaurant such as marketing analysis, marketing strategy, management, etc., To be located in Shanghai, the , Vietnam Station is established to serve Vietnamese cuisine for people in Hong Kong. The basic objective is to offer travelers and residents the fresh, creative, attractive Vietnamese traditional foods. In fact, we have strong unique selling position in attracting customer attention because we provide foreign cuisine and elegant dining services. Moreover, our restaurant will offer different services in order to develop the popularity of our restaurant brand name. Vietnam Station will be dedicated to be a customer friendly environment by providing customer the best Vietnamese food and the best service as well. Objectives: * Provide genuinely Vietnamese traditional cuisine. * Showing customers that our restaurant is a good place to enjoy relaxing environment together with nice food and excellent customer services. * Maximize our reach to as many potential customers in the first six months. Hence, this is the important step before they get to know of our restaurant. Inform and remind customers about our restaurant. * Achieve the image as the place for dining...
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...Introduction Eastern Foods first began its operation as a fast food restaurant group in China and Vietnam. The fast food group successfully operates over four hundred outlets in both China and Vietnam. Due to its accomplishment in China and Vietnam, Eastern Foods have opened at least twenty outlets in Australia in the past twelve months, as part of their global expansion plans. Because of Eastern Foods strategic planning, and achieving success in setting up and opening several of their outlets in Australia, the directors of Eastern Foods have decided to expand their business to Malaysia. The decision has been made to open at least twenty five outlets in university towns all across Malaysia. This is due to the fact that these universities have a wide range of foreign students that will frequent Eastern Foods because of their affordable prices and serving food during breakfast, lunch, and dinner. Eastern Foods has proposed that Kuala Lumpur will be the location for its Malaysia’s Head Office. However, the size of the head office cannot be decided until the Malaysia organisation structure for Eastern Foods has been finalised. Eastern Foods has targeted that the Malaysia organisation structure be fully operational in six months for its inaugural opening all across Malaysia. However, the board of directors of Eastern Foods agreed that there are important issues that need to be addressed by the Malaysia organisation structure and they have raised concerns on the four crucial aspects...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic contexts and terminology 3 a. Nestle vision statement: 3 b. Nestle mission statement: 3 c. Objective: 4 d. Strategic intent 5 e. Core competencies: 5 f. Role of strategy for the company 5 g. How does the company create and implement strategy 5 Summary: 5 1. 2 Review the issues involved in strategic planning 6 a. The report chose the Objective 2 6 b. Set the target 6 c. Impact on managers: 7 1.3 Explain different planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance of stakeholder analysis 31 2.3...
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...term objectives of Vietnam Airlines 1. Introduction to Vietnam Airlines: Vietnam Airlines is the national airline of Vietnam, accounting for the largest share (51.8%) in the number of airline operators in Vietnam. In 2013, Vietnam Airlines has transported 15 million passengers and 184 606 tons of cargo over 39 domestic routes and 52 international routes. Vietnam Airlines is the airline also has a large scale in Southeast Asia with dual brands: (1) Traditional airlines (Full-service carrier) with the goal of building the image into a 4-star airline years 2015-2016 , (2) Subsidiaries are Jetstar Pacific meeting the increasing demand in in the cheap aviation segment (Low-cost carrier). Vietnam Airlines is a member of Organization International Civil Aviation (ICAO), the Air Transport Association International Aviation (IATA) and the Alliance Aviation Skyteam (one of the 3 largest airline alliance in the world great). Vietnam Airlines’ History: Vietnam Airlines’ history is deeply rooted in the the earliest days of the Vietnam civil aviation industry, since January 1956 when Civil Aviation Administration was established by the Government of Vietnam. 1956 . . . . . . . . . . . . . The Civil Aviation Administration was established by the Government of Vietnam, commencing the beginning of the country’s civil aviation industry. 1993 . . . . . . . . . . . . . Establishment of Vietnam Airlines. 1995 . . . . . . . . . . . . . Establishment of Vietnam Airlines Corporation...
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.....9 * * Propose segmentation criteria to be used for products in different markets....................10 * Choose a targeting strategy for a selected product for Gatorade in Vietnam..................11 * Demonstrate how buyer behaviour affects marketing activities in different buying situations...........................................................................................................................11 * * Propose new positioning for a selected Gatorade in Vietnam product...................12,13,14 * * Conclusion………………………………………………………………………………14 * * References ………………………………………………………………………………15 Introduction PepsiCo is known as a beverage company of USA. PepsiCo was formed very early and has demonstrated its success in the market of many countries around the world. PepsiCo currently has branches in many countries market. In Vietnam market, PepsiCo had just penetration in recent years but it has tended to thrive. PepsiCo's products include all kinds of soft drink such as Pepsi Cola, 7-up, Mirinda, else... Besides, Gatorade’s line of sport drinks. Gatorade is currently manufactured by PepsiCo. It was first invented in 1965 by researchers at the University of Florida. Nowadays, this brand isn’t so common in Vietnam but it was soon dominated the beverage market sports world long ago. Especially, it was also accounting 75 percent market share in the sports drink category. 1.1 Explain...
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...[pic] [pic] ASSIGNMENT Marketing Strategy of Big C Subject : Develop A Marketing Plan Teacher : Nguyen Quang Sang Group : Hoang Xuan Son ( 1106852 ) : Tran Vinh Long ( 1106872 ) PART I: Abstract 1 Marketing denifition. Firstly, we should know about marketing denifition. This is one of the denifitions of marketing below: “Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of 4 elements: - Identification, selection and development of a product - Determination of its price - Selection of a distribution channel to reach the customer’s place - Development and implementation of promotional strategy” For instance, new Apple products are developed both improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highlyadvertised on the web and on television. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your...
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... 2.3 Internal analysis 13 2.3.1 Introduction on ABBANK 13 2.3.2 Local debit card project 16 2.4 SWOT Analysis 18 2.5 Products Offered 18 2.6 Keys to Success 18 2.7 Critical Issues 18 3 Marketing Strategy 18 3.1 Mission 18 3.2 Target customers 18 3.3 Marketing Mix 19 4 Controls 24 5 Finance 25 Appendix A 29 Appendix B 33 Abreviation ABBANK: An Binh Bank EVN: Vietnam Electricity BanknetVN: National Financial Switching Company Smartlink: Card service joint stock company VCB: Vietcombank – Bank for foreign trade of Vietnam EAB: East Asia Bank ICB: Incombank – Industrial and Commercial Bank of Vietnam BIDV: Bank for Investment and Development of Vietnam Eximbank: Vietnam Export Import Bank Techcombank: Technology commercial Bank Visa: Visa International MasterCard: MasterCard International ATM: Automatic Teller Machine POS: Point of Sale 1. Executive Summary In the general trend of the market, competition, international economic integration, most Vietnam commercial banks has step by step adjusted their business operation strategies in the direction of diversifying and expanding their business and products, new bank services, especially for the CARD service. This service...
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...TRIUMPH INTERNATIONAL (VIETNAM) LTD. is a 100% foreign-invested company leading in men’s and women’s undergarment industry. We are looking for talents who love challenges and have passion for development along with our organization development. MANAGEMENT TRAINEE RESPONSIBILITIES Triumph Management Trainee Program is the program to recruit fresh graduates majored in Sales & Marketing, Commerce, Business Administration with good study result and develop them to hold key positions for our expansion project in Vietnam. In 2013, we plan to recruit: + 2 Management Trainees for Sales & Marketing Office in Hochiminh and Ha Noi REQUIRED SKILLS 1. Education & Experiences Bachelor Degree or Master on Sales & Marketing, Commerce, Business Administration or other related major with Good mark; Proficient in good English speaking and writing. Foreign language may be needed for future development Computer literate with knowledge of Microsoft Office, Lotus Notes, and Access Database Management will be an advantage Having some experience in Sales & Marketing is preferable 2. Skills Strategic thinking, analytical and problem solving skills Well-organized, motivated, detail, careful and teamwork spirit Good communication skill, able to maintain good relationship with colleagues at all levels Patience, devotion, high integrity Good looking, passion to grow fast, scarify time to grow big in the future 3. Working location - HCM Office: 21st Floor, Melinh Point Tower, No. 2 Ngo Duc Ke...
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...POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University of Agriculture and Forestry HoChiMinh City, Vietnam Scholarship Donor: The Government of Switzerland Asian Institute of Technology School of Management Bangkok, Thailand August 1999 Acknowledgement I wish to express my profound gratitude and great appreciation to my advisor Dr. Truong Quang for his valuable guidance, advice and encouragement throughout the research study. Special thanks are extended to the other members of the Examination Committee, Dr. Clemens Bechter and Dr.Lalit.M.Johri for taking interests and giving valuable suggestions to improve the content of this study. Deep appreciation and thanks are also extended to Mr. Luong Hoai Nam, Mr. Trinh Ngoc Thanh, Mr. Duong Tri Thanh, Mr. Mai Quoc Tuan, Mr. Nguyen Thuong Hai, Mrs. Nguyen Thi Minh Yen and Mr. Le Dinh Tuan of Vietnam Airlines Corporation for providing me the desired information and data for this research study. I fall short of words...
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...2.3. Assess the significance of stakeholder analysis when formulating new strategy 2.3.1. Stakeholder significance grid Internal stakeholder: Manager, Employee “The Volkswagen Group, with its headquarters in Wolfsburg, Germany, is one of the largest automobile manufacturers in the world and the largest carmaker in Europe. The Group operates in more than 62 production plants in Europe, the Americas, Asia and Africa. Around the world, more than 400,000 employees produce about 30,000 vehicles that are sold in 153 countries. We also believe that the powerful principles of diversity and inclusion help us create an environment where each person feels respected and appreciated. This enables us to develop a workplace where employees can realize their full potential and individually and collectively do our best work. In doing so, we can better achieve its full potential too, because Diversity and Inclusion promotes superior business performance and a competitive advantage.” (volkswagen, 2014) Connected stakeholders: * Customer: Volkswagen is a global company so it has a huge of number customer in the world so customer plays an important role in developing process as well as affecting profitability of company. The customer is the foundation of Volkswagen’s success, increasing customer loyalty is important mission of company. * Supplier: Volkswagen cannot success without supplier, company has a wide of supplier around the world and the must to achieve its standard. The production...
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... • Nguyen Pham Duy Trung Studied objects: • Vietnam’s automotive industry • Toyota Motor Vietnam [GROUP MEMBERS: TRAN VU HOANG LONG, TRAN NAM QUOC April 27, 2013 NGUYEN CONG HOANG, NGUYEN PHAM DUY TRUNG] • Table of contents Part One Part Two -‐ -‐ Introduction about the study: o Reasons for choosing Automobile industry o Reasons for choosing Toyota Motor Vietnam (TMV) Introduction about the...
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...11164 Yasmin Yashodha/ Elixir Mgmt. Arts 51 (2012) 11164-11171 Available online at www.elixirpublishers.com (Elixir International Journal) Management Arts Elixir Mgmt. Arts 51 (2012) 11164-11171 AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region Yasmin Yashodha Taylor’s University Lakeside Campus, No. 1 Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. A R TI C L E I N F O Art i c l e h i st ory : Received: 9 July 2012; Received in revised form: 13 October 2012; Accepted: 30 October 2012; K ey w or d s Strategic analysis, Region, Low cost, Extensive. ABSTRACT This study examines the extensive strategic analysis of AirAsia Berhad that has enabled it to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). The study demonstrates the diverse business-level, corporate level and competitive strategies of AirAsia Berhad, played crucial roles in the LCC to successfully penetrate the under-served market segment of the airline industry within the ASEAN region. An in-depth analysis using a wide array of academic resources, relevant financial, legal and management resources and authorized websites, including face-to-face interviews were used to provide a more consequential comprehension on the varied business and international strategies that were implemented by AirAsia Berhad. This research exhibits critical analysis pertaining to the current macro environment of the aviation industry which includes...
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... Taj toy started outsourcing all of its manufacturing to a range of manufacturing companies in china in order to reduce its cost base and to enable the company to price its products more competitively. By the end of 2010, sales revenue exceeded $8 million and the company had achieved substantial sales revenue growth each year. Taj has seen its sales revenue growth by 16% in the year ended December 31, 2010 and by almost 18% in the year to December 31, 2011. 4. BODY 4.1. KEY ISSUES/GOALS/PROBLEMS 4.1.1. Near-shoring proposal in Vietnam The first concern is to consider outsourcing part of its manufacturing to Vietnam and the board of directors has asked to consider this proposal from financial, strategic and operational viewpoints with main considerations on demand, production and costs. In some financial matters, Mrs. Cesario thought that there will be no differences in selling price of products made in Vietnam as compare to those made in China. However, he found out that the cost of production in Vietnam have many variations as opposed to the production cost in China. Is it 4.1.2. Fault in new flying spaceship toy The second issue is how to deal with customer complaints regarding fault in newly launched flying spaceship. This toy uses rechargeable batteries and this will be recharge for two hours and...
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