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ASSIGNMENT

Marketing Strategy of Big C

Subject : Develop A Marketing Plan

Teacher : Nguyen Quang Sang

Group : Hoang Xuan Son ( 1106852 )

: Tran Vinh Long ( 1106872 )

PART I: Abstract

1 Marketing denifition.

Firstly, we should know about marketing denifition. This is one of the denifitions of marketing below:

“Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of 4 elements:

- Identification, selection and development of a product

- Determination of its price

- Selection of a distribution channel to reach the customer’s place

- Development and implementation of promotional strategy”

For instance, new Apple products are developed both improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highlyadvertised on the web and on television.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and

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