...Executive Summary This assignment is about the ethical aspects of the two organizations chosen by me which are McDonald and KFC. I have done some research about the definition of business ethics, the history of these both organization, evaluate and analyst the ethical and unethical business practices of one company compared to the other company within the same industry and also applied 4 relevant ethical theories to these both organizations and also how they use it. Table of Contents Executive Summary 1 Definition of Business Ethics 3 1.0 Introduction 4 1.1 KFC’s History 4 1.2 McDonald’s History 5 2.0 Evaluation and Comparison of Business Practices in the Ethical Aspects between McDonalds and KFC 6 2.1 Prices 6 2.2 Food Packaging and Environmental Recycle 7 2.3 Public Relationship 8 2.4 Working Condition 9 3.0 Application of 4 Relevant Ethical Theories is Analysis which is: 10 3.1 Communitarianism 10 3.2 Justice 11 3.3 Ethics of Care 12 3.4 Rights Theory 13 Conclusion 14 List of Referencing 15 Bibliography 15 Definition of Business Ethics Business ethics is the applied ethics discipline that addresses the moral features of commercial activity. In practice, however, a dizzying array of projects is pursued under its rubric. Programs of legal compliance, empirical studies into the moral beliefs and attitudes of business people, a panoply of best-practices claims, arguments for mandatory...
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...HBM 524/533 Marketing Strategy Development A Review of Mission Statement For Fast Food Industry Prepared for: Dr Tony Lobo Submitted: 29 March 2010 Prepared by: Wei Zhao Student ID: 6623484 Executive Summary This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company...
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...Prepared for: Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent, the consuming public, has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through the implementation of a three-phase strategy, Kentucky Fried Chicken will be able to reestablish itself as a profitable leader in the fast food chicken industry. The design of a logo and company name, in conjunction with a healthy menu that properly embodies the meaning of the brand will be the key to a clear identity. The final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was a family run business, founded in 1930 by Harland Sanders in Corbin, Kentucky...
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...are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken, made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products -- from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan. In my paper I will be reviewing KFC in Japan and explaining the following: 1. KFC’s History 5. The Culture 2. Management 6. Economics 3. Legal Practices 7. Geography 4. Political Structures 8. Competition KFC is a predominant franchise that’s nationwide. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. KFC is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. KFC’s History Colonel Harland Sanders was the founder of Kentucky Fried Chicken. In 1952 the Colonel begins actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees. In 1960 the Colonel's hard work on the road begins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada. In 1964 KFC reached all...
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...Assignment III – Case Study Sanders, Colonel Harland Eslam Badawy/1617946 Introduction On September 9, 1890, Harland Sanders, known as The Colonel, was born in, Indiana, USA. He is the founder of Kentucky Fried Chicken, now “KFC” restaurant chain. His success, like most great entrepreneurs, centred around the values of hard work, honesty, loyalty, recognition, giving back, and most of all, passion. Today, KFC is the world’s largest chain of fried chicken fast food restaurants with over 17,000 outlets in 105 countries around the world (Shen, 2008). In 2011 KFC earned an estimated $9.2 billion in sales revenue. The Colonel passed away on December 16, 1980 at the age of 90. We lost a great leader, a great visionary, an American success story. Despite his death in 1980, Sanders remains the key symbol of the company in its advertising and branding. Colonel Sanders was an early pioneer of the restaurant franchising concept (KFC, 2011). The story of the entrepreneur The Colonel briefly telling his story: My business philosophy crystallized back when I got fired from the first job when I was ten. My Father died when he was 29. I was hired by a farmer two miles cross country from where I lived. I was paid two dollars a month plus board. At the end of the first month I got fired. I went home, gave Mama my two dollars and I told her what had happened. My mother gave me the tongue-lashing. The only way, she said, I could get work and hang onto is by giving the best there is in me. Since...
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...KFC History - Colonel Sanders Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890. When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old brother and baby sister. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travellers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavour his chicken which travellers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander's fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. And in 1939, his establishment was first listed in Duncan Hines' "Adventures in Good Eating". A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up...
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...Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy...
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...honest, respect others, and do the right thing at all times. Work history From May 2011 To Aug 2011 Ross Walls and Ceilings/ Construction Manning, S.C. 29102 I constructed the inside of Manning Memorial Hospital and cleaned up as a labor. * Strive for perfection. * Constantly strive to strengthen and refine professional effectiveness. From June 2010 To sep 2010 KFC/ Cook Manning, S.C 29012 I was a full time cook and did maintenance around the restaurant. * Prep and prepare all the food * Cleaned and fixed around the establishment Education From Aug 2008 To June 2010 Central Carolina Tech Manning, S.C. 29102 Certified Chief Learn to cook all types of recipes and dishes and catered with my culinary arts teacher at important events in which I also obtain above a C average * became serv-safe certified * achieve the top chief award of 2010 * achieve the outstanding chief award of 2010 * member of the National Technical Honor Society * join the FCCLA From Aug 2006 To June 2010 Manning High Manning S.C. 29102 Diploma Achieve proficient in everything that I have accomplished. * Join the FFA * Always Maintain a 3.0 average Memberships Cooked for numerous occasions and became a member of Pro-start and the FCCLA. * pertiapatied in food shows * cooked for many churches * plan numerous celebrations Reverences Mrs. Geneva Supervisor at KFC Manning, S.C. 29102 (803)-435-4998 Mrs. Jean Shaw Culinary Arts...
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...Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy...
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...There have been many unlikely partnerships in the past like the Coyote and the Badger, Newt Gingrich and Nancy Pelosi on Global Warming, and now Kentucky Fried Chicken (KFC) and the Susan G. Komen (SGK) for the Cure organization. This partnership between KFC and SGK has not been without controversy even though it has raised more than $4.2 Million for the cause, the single largest donation in the organization’s history. Throughout this experimental assignment, I will analyze the qualitative data posted on the various blog sites and will give the reader a better consumer perception of the alliance through the eyes of the survivors and patients of breast cancer as well as the Non-breast cancer patients and survivors. I will compare and contrast these perceptions and how they relate to cause-related marketing, cause-brand failure, and decision-making. The previously stated objectives will be covered by exploring the topics of “Pinkwashing”, Brand Implications, and Conflicting views on Association as they relate to this alliance and its qualitative analysis. “Pink-Washing” What is “pinkwashing”? Before exploring this topic, it is relevant to discuss the origin of this word when attempting to better understand it. “Pinkwashing” is a pejorative term derived from “greenwashing” and shares similarities. “Greenwashing” was coined by environmental activists to describe efforts by corporations to portray themselves as environmentally responsible in order to mask environmental...
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...Strategy Report for Yum! Brands Deirdre Chew Karen Bonner Mitchell Amsler April 14, 2010 Yum! Brands Table of Contents Executive Summary ...................................................................................................... 3 Company Overview ....................................................................................................... 4 History ......................................................................................................................... 4 Business Model ........................................................................................................... 5 Competitive Analysis .................................................................................................... 6 Supplier Power ............................................................................................................ 9 Buyer Power ................................................................................................................ 9 Entry and Exit ............................................................................................................ 10 Substitutes and Complements ................................................................................... 11 SWOT ........................................................................................................................... 12 Strengths .............................................................................................................
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...Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711 ² 306055 ( BBA 11th ) Preston University Peshawar Session : 2006 ² 2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. _____________________________________________________ V ...
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...Susan G. Komen for the Cure, an organization supporting breast cancer research received national attention earlier this year when it paired with fast food restaurant chain KFC to offer "Buckets for the Cure," a promotion in which fried and grilled chicken was sold in pink branded buckets. KFC contributed over $4.2 million to Komen, the largest single contribution in the organization's history. The partnership with KFC, which has since ended, allowed Komen "to reach many millions of women that they had been unable to reach before," according to the company’s website. In result to this collaboration, both parties received strong criticism from various media outlets as well as the organizations supporters and the general public for promoting unhealthy eating habits and an obese lifestyle. Many started questioning just how appropriate it is for an organization that is known for helping save woman’s lives to partner with a fast-food chain that is knows for selling unhealthy food. On the organization’s website, various discussion groups have appeared to protest the organization's association with KFC. Those discussion groups included links to anti-SGK websites, cancer awareness websites, rivals of SGK, and links to petitions, asking SGK to end this cooperation. Also interesting ethical equivalencies could be found, such as "I'll bet Phillip-Morris would LOVE to put pink ribbons on all of their cigarette brands!" In response to all the media turmoil, Andrea Rader, SGK's director...
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...Yum! Brands, Inc. Yum! Brands, Inc., (NYSE: YUM), has managed to gain the large share of the world market of fast food restaurants. I believe this is because they have cornered several types of cuisines. They have the Southern style the Italian, and the Tex-Mex. On a smaller scale they have some of the hamburger market with A&W and the same amount in seafood with Long John Silvers. At the present moment the company unites several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a restaurant chain and international franchise based in Addison, Texas. They specialize in Americanized pizza along with side dishes including pasta buffalo wings, bread sticks, and garlic bread. At the present moment, Pizza Hut is the world’s largest pizza restaurant chain. Also, Yum! Brands has Taco Bell which is mainly based on Tex-Mex cuisine. Pizza Hut was established in 1958 in Wichita, Kansas. Within a little more than a decade, the company became the largest pizza chain in the world in terms of both sales and number of restaurants. The company had an initial public offering in 1972 on the NYSE. It continued to fuel its growth by purchasing smaller restaurants and supply and distribution companies. Shortly...
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...Kentucky Fried Chicken (KFC) Operations Management Group Final Project Outline Table of Contents I. Background of Kentucky Fried Chicken (Mehmet Kaptan) II. Operations management activities in details 1. Process Strategy and Capacity planning (Mehmet Kaptan) 2. Managing Quality (Alaa Tashkandi) 3. Project Management: Manpower planning, acquisition, and control (Yi-Chien Lee) 4. Scheduling (Yi-Chien Lee) 5. Location Strategy and Layout Planning (Yi-Chien Lee) 6. Material control (Yi-Chien Lee) 7. Aggregate Planning (Tsing-Hui Chen) 8. HR Strategy: Training and development for employees (Tsung-Hui Chen) 9. Supply Chain Management (Tsung-Hui Chen) 10. Design of Goods and Services (Alaa Tashkandi) III. Operations Management Problem 1 and Solutions (All members participate in discussion, consolidated by Alaa Tashkandi) IV. Operations Management Problem 2 and Solutions (All members participate in discussion, consolidated by Mehmet Kaptan) V. Conclusion (Tsung-Hui Chen) VI. Bibliography (All members) I. Background of Kentucky Fried Chicken (Mehmet Kaptan) Kentucky Fried Chicken as known as KFC is one of the most famous fast restaurant chains in the world with its over 17,000 outlets in 105 countries. Headquartered in Louisville, Kentucky, the chain became an “American icon” with its specialization in fried chicken. As a subsidiary of “Yum! Brands” like Pizza Hut and Taco Bell, the company made an estimated...
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