...developed world, typically 55-plus women are the driver of cosmetic industry. In India, this trend is just reversed. Fifty percent of India is less than 30 years old, and it estimates that for the next decade , this proportion will increase towards the young. • A recent survey conduct by the Indian Market Research Bureau (IMRB) said that the average monthly income of women living and working in the urban areas in India has increased from 4492 rupees in 2001 to 9547 rupees in 2010. This increase in income has led to increase in the consumerism among women and has given a way to a smooth growth in personal grooming...
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...decisions made on day to day basis is how each person wants to be seen by others. Hair up or hair down? Pants or shorts? Hot dog or sushi? Hip-Hop or country? Museum or video games? Every choice made places each person into varying categories, separating themselves from everyone else. These varying categories, or preferences, are what make up the concept of taste. Tastes are “the things you prefer”, the differences in day to day activities that makes each person “unique”. The “admiration for art, appreciation of music,” style of clothing, form of stress relief, and even the literal “taste in food” are all examples of taste (Greif). Taste can be viewed as a biological factor that is essentially predetermined based on an individual’s genetic makeup and as something that relies heavily on each individual’s experiences in life. Although the biological idea is hard to prove, it is clear to see the impact individuals experiences have on their taste. For example, if a son always listens to the same genre of music with his father he may obtain a similar taste for music as his dad. On the other hand, if a student is consistently fraternized because of how he/she dresses they may change their taste on clothes to match the majority’s taste. Without varying tastes people would form a cookie cutter society where everyone has the same preferences. This idea can be seen as negative and positive but either way will probably never happen because the majority of humans have a taste for being better...
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...Packaging * Delivery and warranty services 3. Discuss the factors that influencing buyer behavior towards the product that chosen. Please provide one internal and one external factor. Introduction This paperwork would like to describe about market segmentation, targeting and positioning of the product that chosen. Also need to determine a complete picture of the benefits consumer seeks based on different market segments in different countries and experiences in the terms of the total product concept. I’ve chosen MAC cosmetic product to analyze the factors that contain and how does the brand recognize, describe and discuss with the major behavioral concepts that lie at the foundation of consumer behavior. M·A·C Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S M·A·C...
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...till the latest successors.CEO-William Lauder’s 3 multi principles: 1) Multi-national, 2) Multi-channeland 3) Multi-brand strategies lead the Companies hit another miles storm andFabriozio Freda, the President and COO), who earned two decades of experiences in global consumer products and luxury goods companies is now servicingthe Companies. Besides, the Companies also has a well topmanagement successor planning, Eg: William Lauder (CEO) had mapped outa succession plan that anticipates Fabrizio becoming CEO within two years of his hire, the plan is ensuring the Companies’ directions and strategies are constantly andconsistently on going. 10. Managed to create iconic products’ spokesman via famous and well knowncelebrities and models. Eg, Gwyneth Paltrow and Hihary Rhoda arerepresenting the Companies’ Tom Ford Beauty’s products, with success toboot up the sales of the respective brand’s products. 11. Pioneer in creating new innovation products coupled with creative marketingand packaging technique. Although has been classified as the global cosmeticgiant, the Companies consistently design and manufacture new innovative products, eg:its recent kick off of the industry first breakthrough technologyrevolutionized night-time facial skin repair, received warm response from thepublic, 250,000 10-day samples of the products has been distributed at all Estée Lauder department and specialty store nationwide Weakness 5. The Companies’ total liabilities are on increase trend, from...
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...Alexander McQueen Of BLACK Kuankuan Wang Po-Yu Tso Jia Qian Alexander McQueen of BLACK 1. INTRODUCTION................................................................................................................................................................................4 2. THE BUSINESS (Parent Business) 2.1 Business Description Mission.................................................................................................................6 2.2 Mission/ Vision/ Volues..............................................................................................................................7 2.3 Brief History of the Business...................................................................................................................9 2.4 Business Structrue Company Resources..........................................................................................10 2.5 Current Strotegies.....................................................................................................................................13 2.6 Current 4PS................................................................................................................................................13 2.7 Competitive Advantages.........................................................................................................................16 3.BRABD EXTENTION: THE MARKETING PLAN 3.1 MARKETING OBJECTIVES 3.1.1 Marketing Goals........................................
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...How Fashion Has Reflected the Changes in Society INTRODUCTION Change is a theme that is ever-present in our culture and society. Often this change is reflected in the dress of its people. From the fashionable silhouettes of the 1920’s to the colorful 60’s, hip-hop look of 90’s up to the modern twist of today, social change and change in fashion has, in theory and practice, been linked. According to ask.com, Fashion can be defined as a prevalent style by a particular group at a particular time, and, therefore, may be linked to a specific cultural and historical context in which there is general acceptance of a given style or look Change in fashion was a direct result of class struggle or that it resulted from the need for the elite to maintain their distinction from and superiority over the masses. This, then, produced a “trickle-down” effect (Kaiser, the Social Psychology of Clothing) whereby the elite were constantly adopting new styles in order to maintain their distinction once the lower classes began to imitate them. In the past, it was rare for the poor to have new clothing, making it a most valued possession if they have one. Cloth even became a product of such great value that it became its own form of currency and was used as payment for services. There was also a tendency for social classes to imitate those directly above them in order to move up the social ladder and to be accepted. Throughout history the tensions and societal relationships that exist between...
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...single blade razor either. These razors do not have a specific race or ethnicity that is targeted and education is also not a specific target for this product, although specific jobs and occupations require more grooming than others. The popularity and trends of facial hair has been an up and down roller coaster throughout the years. The current trends in the men’s shaving market are that beards and stubble are on the rise and other body hair is on the decline. This is the reason why men's facial hair shaving will no longer be the largest men's grooming category. Predictions are that by 2013, men's toiletries will be earning the same amount as men's shaving products, which attributes to the decline in razors and blades in men's shaving sales. Procter & Gamble, which owns both Gillette and Schick, has taken a recent hit with unit sales of Schick razors and dropped 10%. This decline is related to the current popularity of stubble, the growing acceptance of beards in the work place, and the fact that shaving and razors continue to grow more expensive each year. Shaving has become less frequent and the desire for low priced razors has become the norm in Western Europe and America. Ultimately though, the men's shaving industry will most likely bounce back. Now that the current trend is stubble and/or beards, there will be a growth in manual and battery-operated trimmers, beard and mustache dyes, styling gels, and...
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...For The ‘SOUNDer’ BODY SHOP Marketing Analysis and Recommendations for The Body Shop Group 5 - MAMA(MArketing MAster) 2010130259 Jiwoong Jeong / 2011170647 Jongwon Kim 2012170862 Aimanashari / 2013240015 Yujin Kang 2014952092 Gyiera Park 1. Introduction – Why We Selected The Body Shop 1.1. selection criteria - well-constructed brand identity & our interest In selecting our target company, we focused on finding one that has succeeded in building its distinctive brand image. Since a well-positioned brand gains the upper hands, companies try to differentiate itself and make customers acknowledge its benefits and feel emotionally involved. In this context, we think that the Body Shop has well constructed its brand identity. While competition has been deepening in cosmetic industry and most cosmetic brands are still implicitly conducting animal-testing, the Body Shop has sincerely kept its mission of ethical management and attracted customers. Second, we found that we are all interested in cosmetic brands because we ourselves are consumers of cosmetic companies and purchase their products regularly. Based on these conditions, our group chose 'The Body Shop', which has successfully established its originality with its unique characteristics. 1.2. The Body Shop and Its Missions Driven by the desire to nourish her two daughters with natural products, Anita Roddick established The Body Shop in 1976 in Brighton, England. Since then, the company has expanded...
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...advertising makes adults and young people spend money they do not have. There are three key elements to consider when discussing product placement in movies or the mainstream media, namely the economic effects on individuals, the social impacts, and the psychological ramifications. First, the economic effects include having to purchase a particular product that has been seen in a given movie. Such products range from Apple computers to clothing, makeup, and popular music. These products are so conveniently placed in movies that they feed one’s hunger in a manner of speaking, which leads to a subliminal message given off during a movie one is watching. What is even worse is that consumers feel compelled to purchase. As stated,” When it works, subliminal advertising does so by affecting the consumer—member of audience—subconscious attitude toward received material in a movie or TV drama, towards the product in the movie or TV drama.” (Ming-tiem, Wen-ko, Mei-Ling, 2007, p.3) Second, the social impacts are mind-boggling. This is where the trends begin; it is not the fact that the person wants the product or not but rather it is the overwhelming need to be like everyone else. This is almost like a cloning effect on today’s society. We want all of this just to be like the Joneses or Smiths down the street or like Salina or little Johnny. Finally, the psychological ramifications that stem from the economic and social impacts discussed above can range...
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...2011/2012; • Imports for adult bikes increased 21% • Children’s bike imports decreased 7% (Source: http://www.bikeoz.com.au/index.php/news/67-bicycle-sales-hits-new-high-as-children-get-left-behind) A report released by the Prevention Research Collaboration of the University of Sydney has found: • Cycling in Australia is increasing gradually resulting in: o Cleaner cities o Less congested cities o Less stress on public transport systems o More active healthier population o Reduction in greenhouse gas emmisssions o Reduction in rate of obesity • Cycling offers commuters o Opportunity to say time and money o Chance to avoid stress of traffic jams, late trains, and crowded buses o Ability to incorporate physical activity into their daily routine • Cycling provides multiple health outcomes Recognising these benefits, Australia’s National Cycling Strategy aims to double the number of Australian cyclists by 2016, and The City of Sydney Cycle Strategy and Action Plan 2007-2017 aims to increase the number of bicycle trips made in the City of Sydney, as a percentage of total trips, from less than two per cent in 2006 to five per cent by 2011, and to 10 per cent by 2016. (Source: http://sydney.edu.au/medicine/publichealth/preventioresearch/news/Cycling%20to%20work%20in%20Sydney%202001-2011%20-%20final%20for%20website%20(2).pdf) Unfortunately, the data obtained from the Census...
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...critical effects toward a women’s self-esteem, which may trail from adolescent age to middle age. Tall, thin, curvy and leggy with big breasts, flowing hair and toned bodies would be how you would describe a perfect ideal body, however that is not always the case. Over the past few centuries, Media has increasingly lead young girls into internal conflicts upon their image. From the latest TV shows, magazines and now the use of social media; Female celebrities exemplify this perfect ideal image. Adolescents visualize these female celebrities as their role models and begin comparing their own body image to theirs, forming discrepancy of unrealistic body shape. Bell states, Negative body image may be defined as the psychologically salient discrepancy between a person’s perceived body and their ideal body (479). This definition is the truth in what many girls experience when comparing their body shape to female role models. The photographs of models raise attention of unrealistic beauty being celebrated by the media, these models have airbrushed skin or effortless hair. However, we tend to forget that makeup, Photoshop and other special effects are what truly make up the model’s beauty. The beauty of models presented in the media is falsifying young girls into aspiring to become these biological...
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...children were sent to work, just like adults as soon as they were capable of doing so. Law also made very little distinction between children and adults, with children being allowed to participate in adult activities because they were just seen as ‘mini’ and then sharing the same burden as adults when it came to punishments. At this time Phillip Aries believe that childhood didn’t exist. In 1880 the compulsory education act came into procedure in England and Wales, this created a big turn over in the history of childhood. It became compulsory for children to go to school, meaning they couldn’t work. Before this law came into action children were seen to be ‘economical assets’ to families as the more children they had the more money they had, but when this law came underway, families had less money. As a consequence, family size declined because nobody had the money to support a large family and children were no longer seen as ‘financial assets’. From this point on childhood developed further, children were seen as lovely young people who would...
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...themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. The beauty parlor has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done. As such, choosing a beauty salon is a process most women (and even men) will undergo. The first thing to start in choosing a salon is to evaluate what needs to be done. A woman who just wants her hair trimmed might go to a beauty parlor than women who wants a permanent coloring, or more extensive services. If a woman wants her hair cut promptly and that day, she might be better off visiting to a walk-in salon, more willingly than trying to find her regular stylist. For other kind of services, a woman might want to think about a full-service in by-appointment-only beauty parlor. This signifies that she will have a stylist who is expecting her and definitely knows what she wants to be done. Genesis Beauty Parlor has been established by six individual people who have formed partnership under the Partnership Act 1932. According to the agreement all the partners will invest equal amount of money as well as bear the equal amount profit/losses which would be incurred. We came into this parlor business starting our business from scratch in order to reach our target customers by overcoming all...
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...Our Lady of Fatima University College of Business and Accountancy PROJECT REPORT ON CONSUMER BEHAVIOR TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their...
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...popular trend especially in style of dresses, ornaments and personality. Fashion is always changing, slightly elusive, and extremely seductive. It has the power to transform an image and make a social statement. Fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cell phone. It is important to know that fashion wear are very special part since it reflects our personality. One of the turning points in the evolution of early humans was the act of decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body adornment recognizes the individual as a person and communicates aspects of her/his personal and social identity. In the 21st century, fashion as body adornment is still a universal part of a person’s everyday experience. Yet, there is no agreed upon definition of fashion. Social scientists, philosophers and gender theorists present unique understandings of the complexities of the fashion system. Different people present unique understanding and complexity of the fashion system. Social class is just one element in the study of fashion in the 21st century, where gender, ethnicity, sexuality, and subculture affiliation play equally influential roles in the meaning production of dresses. Fashion is equally important to all those who are in the fashion industry profession as well as outside the industry. This research study is a structured literature review on identifying the major trends in fashion...
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