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Leadership Case Problem

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Week 5 Case Assignment

Read Ch. 7's Leadership Case Problem A - "Ray, The Empowered Athletic Club Director" pp. 242-243. Analyze Questions 1-3. 1. How effective is Larry’s approach to empowering Ray to boost enrollment?

I would say that Larry’s approach to empowering Ray to boost enrollment wasn’t effect at all. Larry told Ray, “Ray you are empowered as the manager to boost enrollment working within your advertising budget. Boosting enrollment is your responsibility, not mine….” With that being said I would say that isn’t much of an empowerment speech or boost. He should have given him some ideas of how to get more people in because it was clear that Ray was doing everything to try. There isn’t much Larry can do to empower him to boost enrollment, with Ray already putting out flyers, advertising on social media, as well as advertising word-of-mouth. Like Ray said they are competing with all of the other fitness clubs around the town so will be hard to get more people to join Modern Fitness.

2. Which political tactic or tactics do you recommend Ray to use to deal effectively with his empowering boss?

I would recommend a few political tactics for Ray to use to deal effectively with his empowering boss. One would be changing the sales pitch, this is what draws in the gym members. His boss wants the number of gym enrollment to increase and this could help. With a great sales pitch it could have people come in to see what the gym has to offer. Secondly, get the timing right. It is critical to find the right timing to go out and advertise the company. For instance, spring would be a great time to put out advertisements for the fitness gym because people will start to work on their “summer bodies”. Lastly, involve others, you are better off with bringing in others to help make the business successful. Start putting flyers in other stores or on the

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