...Evaluation Activity 1 Investigation: For this activity 1 task I was asked to develop an idea for a music festival in your local area, decide upon a ticket price by creating a spread sheet model and create some digital products to promote the festival. I started this task by searching for music artists to attend my festival. I searched on the internet repeatedly looking for music artist and then refined my search by using a Boolean operator. E. g, “music artists” and it came up with 280 million results. Then I refined my search by using the Boolean operator “Or”, I search “music artists or musicians” and this came up with 48 million results. I also searched on the internet “music artist for hire” and got 30 million results, I then refined my search by searching “music artists and musicians for hire”, and this came up with 13 million results, because I used the Boolean operator “And”. This search came up with 280 million results. This search came up with 280 million results. Then I refined my search and 48 million results, this is because I used the Boolean operator ‘or’. Then I refined my search and 48 million results, this is because I used the Boolean operator ‘or’. This shows that when I refine my search it produces fewer results which are more specific to my search. Also part of my investigation I chose 3 non music artist and 7 music artist. I used google to find out how much they would cost and decide whether to hire them. Also part of my investigation I conducted a survey...
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...PowerPoint®: Create a Microsoft® PowerPoint® presentation with at least 6 slides. Make the topic of the presentation on how a support desk can communicate effectively with customers. Create a master slide with a logo, footer, and font. Add notes to each slide. Insert a graphic or picture. Implement a background. Place a text box in the title slide with your name. Insert transitions for each slide. Adjust text alignment in the title slide so it is centered. Insert an organizational chart. Read the following scenarios: You are working at a support desk for a company providing onsite and telephone support to customers with Microsoft® PowerPoint® questions. On this particular day, you are presented with the following three situations: Situation 1: Susan, a pharmaceutical representative, must create a presentation about a new drug recently approved by the FDA. She wants to know the main functions of Microsoft® PowerPoint®. Susan’s gathered data includes graphs, videos, and statistics of the new drug. Situation 2: The training department from a local electronics store provides presentations to newly hired employees about the company and its operations. There are four different presentations created by four different people. The training supervisor wants to unify all four presentations into one without manually manipulating each slide. Situation 3: Tim, a college sophomore, is having trouble with a Microsoft® PowerPoint® presentation he e-mailed to himself from the library’s...
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...online 6 July 2006 in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/acp.1257 Brand Logo and Name Association: It’s all in the Name HEATHER BUTTLE1* and NIKKI WESTOBY2 1 2 Massey University, New Zealand University of Wales, Bangor, UK SUMMARY Despite the expense of designing and the popularity of using logos to represent brands, there is a paucity of information on how such symbols are processed. This series of experiments used Repetition Blindness (RB) to measure implicit association of logos and names that varied in (1) the abstractness of the logo, and (2) the level of familiarity with the logo. RB is a perceptual phenomenon that occurs when two items, presented in a rapid serial visual presentation (RSVP), are encoded along repeated dimensions (e.g. visual, phonological, semantic) resulting in only one item being perceived (Bavelier, 1994; Buttle, Ball, Zhang, & Raymond, 2005; Kanwisher, 1987). Phonological RB was revealed for both abstract and figurative logos and occurred regardless of familiarity. The results suggest that as long as a consumer has the opportunity to be exposed to the name of a logo then logo-name association learning is a rapid process. Copyright # 2006 John Wiley & Sons, Ltd. Companies use logos to convey the unique identity of their products, services, or organizations. A great deal of effort is expended on creating a logo so that it succeeds in generating a representation in the viewer’s mind that parallels the company’s own...
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...Marketing Communications Plan Prepared For Tewkesbury Borough Council For the attention of Katie Powers, Economic Development Officer, Tewkesbury Borough Council. Matthew Stott 3712951 Contents Page Executive Summary 4 Introduction 5 Key Issues 8 Marketing Communications Objectives 10 Proposed Strategy 11 Proposed Tactics 11 Push Campaign: 12 Pull Campaign: 13 Cruft’s Promotional Stand: 13 Social Petworking: 13 PR: 13 Tewkesbury Dog Show ‘Battle Of The Dogs’ 14 Campaign Timing: Gannt Chart 15 Monitoring The Changes 16 Budgeting 16 Summary 17 Appendices 18 Executive Summary Located in Gloucestershire, Tewkesbury’s diverse transport links makes it easily accessible and the riverside location provides a picturesque focus for visitors. Tewkesbury is a medieval market town which has retained many of it’s historical buildings. There are numerous cultural attractions including the Abbey that dates back to 1087, Farmers markets and a Tudor style high street with many traditional shops. Transport links include national cycle paths, long distance footpaths and the town is even accessible by water as it is located at the confluence of the rivers Severn and Avon. The history of Tewkesbury provides a major focus for the local tourist industry complimented by outdoor activities close to the town in the un-spoilt Gloucestershire countryside. In 1471 Tewkesbury was the site of the most decisive battle of the War of the Roses. The...
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...1 Brand guidelines Created July 2011 Minak Theatre, Cornwall Brand guidelines 2 Houses of Parliament, London 3 Welcome to VisitEngland’s brand guidelines Introduction 05_ VisitEngland’s mission 06_ Guidelines and their use 07_ About VisitEngland 4 Elements 09_ The VisitEngland logo 10_ Logo size 11_ Logo don’ts 12_ Logo colourways 13_ Logo exclusion zone 14_ Logo usage 15_ Graphic device 16_ Transparent rose 17_Working with other logos 18_ VisitEngland colours 19_ Subject area colours 20_ Everyday typeface 21_ Printed typeface 22_ Photography 24_ Photography do’s 25_ Photography don’ts 26_ Supporting devices 27_ House style 28_ Corporate responsibility Templates 31_ PowerPoint 35_ Generic cover design 37_ Briefing documents 39_ Letterhead & compliments slip 41_ Certificate 43_ E–Communications 46_ Business cards 48_ Case study/Best Practice Guide 51_ A5 flyer 53_ A4 booklet 55_ Business documents 57_ Layout grid 59_ Banner stands Appendix 61_ VisitEngland brand hierarchy Anthony Gormley sculptures at Crosby beach, Merseyside Contact Details VisitEngland’s mission | Brand guidelines | 05 5 VisitEngland will lead and drive forward the quality, competiveness and sustainable growth of England’s visitor economy by providing strategic direction, intelligence and coordinated marketing for the sector. Through partnership and collaborative activities we will support our partners at national and local levels to deliver excellent visitor...
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...many factors such as which characteristics must be considered for the audience. Other factors are the channels which would be used and keeping in mind the diversity of the audience and how to ensure my message is effective. After setting up for the last five days, I have come with a strategy which will be successful in communicating my audience the quarterly sales information. The approach in which I have decided to use to build trust amongst this diverse audience is to take in consideration the different characteristics each individual has. Days before this meeting, I knew who my audience was going to consist of. I gathered enough information to know that in the group of people that where going to be present for the quarterly sales presentation where a group of diverse people. There where men and women of different ages ranging from 25 to 62. Another characteristic which needs to be considered in these diverse groups is race. Race is very important since most our staff is extremely diverse, from Hispanics from all parts of Latin America, to also employees from Europe, and many others from all parts of the world. Let’s not forget our customers and our stockholders who are also much diversified. The reason why these characteristics are being taken into considerations is to avoid any misunderstandings and to avoid...
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...Ethos, Pathos, and Logos Whenever you read an argument you must ask yourself, "is this persuasive? And if so, to whom?" There are several ways to appeal to an audience. Among them are appealing to logos, ethos and pathos. These appeals are prevalent in almost all arguments. To Appeal to Logic (logos) | To Develop Ethos | To Appeal to Emotion (pathos) | Theoretical, abstract language Literal and historical analogies Definitions Factual data and statistics Quotations Citations from experts and authorities Informed opinions | Language appropriate to audience and subject Restrained, sincere, fair minded presentation Appropriate level of vocabulary Correct grammar | Vivid, concrete language Emotionally loaded language Connotative meanings Emotional examples Vivid descriptions Narratives of emotional events Emotional tone Figurative language | | Effect | | Evokes a cognitive, rationale response | Demonstrates author's reliability, competence, and respect for the audience's ideas and values through reliable and appropriate use of support and general accuracy | Evokes an emotional response | Definitions Logos: The Greek word logos is the basis for the English word logic. Logos is a broader idea than formal logic--the highly symbolic and mathematical logic that you might study in a philosophy course. Logos refers to any attempt to appeal to the intellect, the general meaning of "logical argument." Everyday arguments rely heavily...
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... « no » to « yes » https://www.ted.com/talks/william_ury ! Explain why this TED Talk is so convincing During our first class, we talked about three Greek words that are: ethos, pathos and logos and how they are modes of persuasion and are used to convince audiences. Ethos (credibility) means to convince an audience of the author’s credibility or character. Pathos (emotional) means persuading by appealing to the audience’s emotions. Logos (logical) means persuading by the use of reasoning, it is an appeal to logic. So we saw that in order to convince your audience, you had to use ethos pathos and logos properly. In William Ury’s talk about negotiation, we can find those three notions again and that is one of the main reasons why it makes this talk so convincing. First of all, on the TED website, you...
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...Recently sensory branding has developed to encompass all five senses. Where it all starts….. Perceptual Encoding (process of meaning attribution) Sensation (five senses) Stimuli (exposure) See Ear Smell Taste Feel Sight Sound Odor Flavor Texture The Senses 1. Visual Sight is the most used sense for marketing because it is the one most responsive to the environment. According to fashion retailer Gina Tricot, 'the eyes buy 70 or 80 percent of what people buy.' Sight is how the customer knows the product offering, quality, changes, materials, lights and colors. Shapes and color are the first aspects of a brand that is noticed by the customer. * Logos * Corporate colors * Character tools * Look/ appearance 2. Auditory Sound is used in branding to evoke emotions and feelings to influence brand experiences and interpretations....
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... « no » to « yes » https://www.ted.com/talks/william_ury ! Explain why this TED Talk is so convincing During our first class, we talked about three Greek words that are: ethos, pathos and logos and how they are modes of persuasion and are used to convince audiences. Ethos (credibility) means to convince an audience of the author’s credibility or character. Pathos (emotional) means persuading by appealing to the audience’s emotions. Logos (logical) means persuading by the use of reasoning, it is an appeal to logic. So we saw that in order to convince your audience, you had to use ethos pathos and logos properly. In William Ury’s talk about negotiation, we can find those three notions again and that is one of the main reasons why it makes this talk so convincing. First of all, on the TED website, you...
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...MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT....................................................................................................................04 OVERVIEW.........................................................................................................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points......................................................................................
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...Maisy Marsh Assignment Three Corporate communications is how a business keeps their message, with everybody. It isn't just how the company speaks to the marketplace, which is known as branding, or how the company deals with the media, which is called public relations. Corporate communications involves, the market, media, communities and the staff itself, through training sessions and messaging that always reinforces the mission and vision of the company. The worker in the department of corporate communication will often report directly to a company’s chief executive and serve as advisers in managing the company’s reputation. They help leaders prepare for media interviews, develop messages to deliver to investors and employees and suggest new initiatives to keep the company on cutting edge with the communication to their stakeholders. MEDIA RELATIONS This may be the function for which corporate communication managers will be best known for. Media relations work includes many things such as writing and distributing new releases and responding to media inquiries. Corporate communications will be in charge of various news conferences, which may include selecting the site for an event, or preparing packets of information to distribute to the media and prepare executives to speak at these news conferences. Media relations also involves arranging for spokespersons to appear on local television and radio programs. Corporate communicators monitor newspapers, television...
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...special thanks to our respected course instructor Kashfia Ahmed for assigning this task to us. We would like to give thanks especially to our friends and group members, for their enthusiastic encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript. Executive summary The summary describes the history of the "Taara Refined Soyabean Oil" and the target market of this product, its strengths and weakness of how the customer buying pattern influenced by factors. This report tells us that how we launch a new soyabean oil brand in the market, how the company selects their target market, how they select their brand name, logo, logo color, slogan, how its pricing strategy, brand sense, brands elements, factors influence the customer buying pattern. It also mentions that what are the packages of soyabean oil launch into the market according to customers need and affordability. What pricing strategies usually followed by "Taara Refined Soyabean Oil" marketing programs and promotional activities are clearly and briefly covered in the report. Another vital element is finding its SWOT and PEST analysis specifically what we include in here. Finally, in the end recommendations are given that what strategy should "Taara Refined Soyabean Oil” follows to meet the target customer needs and to capture competitor’s customers. Introduction: Edible oil is very necessary...
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...DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key messages •Analysis of a communication • Webography and appendix 24 1. Era and competitive analysis Era analysis Diesel jeans started in 1978 when Renzo Rosso, after being designing his own clothes for several years and after graduating of an industrial manufacturing textile school, joined forces with a group of textile manufacturers in his region creating the Genesis group. Under the umbrella of this company many brands were launched and nowadays many still remain well known: such as katherine Hamnett, Goldie, martin guy, ten big boys and of course, diesel. In 1985 Rosso took control of the company by buying out the other partners and while being the sole force of the brand the company began its expansion. Without being trained neither in marketing or advertisement, Rosso defined and created the brand from scratch and after few years...
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...Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” ´ GRAINNE M. FITZSIMONS TANYA L. CHARTRAND GAVAN J. FITZSIMONS* This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and controls; Disney-primed participants behave more honestly than E!primed participants and controls. Second, this article investigates the hypothesis that exposure to goal-relevant brands (i.e., those that represent a positively valenced characteristic) elicits behavior that is goal directed in nature. Three experiments demonstrate that the primed behavior showed typical goal-directed qualities, including increased performance postdelay, decreased performance postprogress, and moderation by motivation. P eople see thousands of brand images in an average day. Given how ubiquitous brands have become in people’s everyday lives, it is important that research uncovers the ways in which brand exposure can affect behavior. Although brands are of significant interest to consumer researchers, scant empirical work has addressed the potential behavioral consequences of brand exposure, inside or outside of the consumer decision-making context. And yet, given that consumers encounter many more brands than people in an average day, brands have surely become more...
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