...Talking Point: Marketing Wii U to the Masses While we await a potential increase in hardware sales, even Nintendo would admit that the Wii U has underperformed in its debut year. With poor sales to date and a year’s head start over its next-gen competition arguably squandered, the Wii U is in the unenviable position of heading into its first anniversary with yearly sales below that of the console it has succeeded. That’s not to say there haven’t been success stories; New Super Mario Bros U, LEGO City Undercover and Pikmin 3 all sold well to a small install base, but with Nintendo constantly downgrading its forecasts in the last financial year, the system’s not currently in a healthy position. The biggest cause of all this? The games, or lack thereof. It’s no secret that the Wii U has had an absence of big hitting software since March, and has only recently started seeing some notable titles, with Pikmin 3 heralding what should be a great end of year for the console. Games sell games consoles, and that is an area where it’s been lacking. But marketing sells games, and if the Wii U has been short of games, it has also arguably been short of marketing that can overcome that issue. Marketing can make or break any product, and while the Wii brand remains strong thanks to the last generation, people need to know that these new games exist, and for a brand new console. With a big autumn of games on the horizon, the marketing message needs to be strong, so what can Nintendo do to...
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...legible and well organized. Background: Mr. Luigi is one of the best bakers in the land. So good in fact, that everyone is willing to pay him one hundred gold coins to buy and enjoy his delicious cakes. One day Luigi got a very special request. The Princess asked if Luigi would bake a cake for her birthday party! Luigi was happy to accept because the Princess was one of the most popular people in the land. If he baked a perfect cake, who knows what it might lead to. Day and night he worked perfecting his recipe until it was just right for the Princes s. When the day finally arrived, Luigi headed over to the castle with all of his ingredients. Just as he finished mixing the batter together, a cry came from outside. Luigi rushed out to see what all the commotion was about. After stomping and kicking some Koopa shell, he headed back to the kitchen to put the finishing touches on the cake. Luigi was so proud to deliver the cake and see the smile on the Princess’s face. Songs were sung, and pieces were passed around to all the attendants. But Luigi was horrified as he watched person after person spit out their cake! Even after tasting it himself Luigi could barely finish two bites before spitting it out. What could have gone wrong? Someone must have come into the kitchen to sabotage his cake. Luigi is a master baker, so who ever came into the kitchen must have added something that looked like it should have been part of the cake, otherwise he would have spotted it during baking...
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...|Got a Bake Sale? Tropical Crunch Bars are Perfect | |2 yellow or butter cake mixes | |4 eggs | |1 C vegetable oil | |2 8 oz pkgs cream cheese, softened | |1/2 C sugar | |4 T crushed pineapple | |5 T shredded coconut | | | |Heat oven to 350 degrees F. | |In a bowl, mix the cake mixes, 2 eggs, and oil. The dough will be slightly crumbly. | |Press half of the dough into a 13×9 baking pan. ...
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...Christmas Cooking Ideas Contents - Chocolate Snowballs Chocolate Snowballs -200g dark chocolate, chopped -100g unsalted butter, chopped -3/4 cup (165g) caster sugar -3 eggs, lightly beaten -1 tsp vanilla extract -1 1/2 cups (225g) plain flour -2 tbs cocoa powder -1/2 tsp baking powder -1 cup (150g) icing sugar Step1 Preheat the oven to 175°C. Line 2 baking trays with baking paper. Step 2 Place the dark chocolate and chopped butter in a heatproof bowl over a pan of simmering water over low heat (make sure the bowl doesn't touch the water). Stir mixture until melted and smooth, then remove the bowl from the heat and stand for 5 minutes to cool. Step 3 Using a wooden spoon, stir caster sugar into chocolate until dissolved. Gradually add eggs, stirring until well combined. Add vanilla, flour, cocoa and baking powder and mix until a smooth dough. Cover and chill for no more than 30 minutes to firm. Step 4 Use hands to roll 2 level tablespoons of the dough into a ball. Repeat until you have 14 balls. Sift the icing sugar into a dish, then dip each ball into the dish and dust heavily in icing sugar and place on the prepared trays about 2cm apart. Bake the snowballs for 10-12 minutes until firm to the touch. Cool on the trays. Christmas Brownies • • • • • • • • • 250g butter, chopped 250g good-quality dark chocolate, chopped 3 eggs 1 cup firmly-packed brown sugar 3/4 cup plain flour, sifted...
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...Honey-Butter Cookies Ingredients [pic] • 1 1/4 cups whole-wheat pastry flour, (see Note) • 1 cup all-purpose flour • 1 teaspoon baking powder • 1/2 teaspoon salt • 2/3 cup plus 1/4 cup honey, divided • 1/3 cup canola oil • 4 tablespoons unsalted butter, at room temperature, divided • 1 large egg • 1 teaspoon vanilla extract • 3 tablespoons toasted sliced almonds, (see Tip) for garnish Preparation 1. Add whole-wheat flour, all-purpose flour, baking powder and salt; stir until just combined. Beat 2/3 cup honey, oil and 3 tablespoons butter in a mixing bowl with an electric mixer on medium speed until well combined. Add egg and vanilla and beat until blended. Add the wet ingredients to the dry ingredients; stir to combine. Refrigerate the dough for 1 hour. 2. Preheat oven to 350°F. Coat 2 baking sheets with cooking spray or line with parchment paper or nonstick baking mats. 3. Roll tablespoons of dough into 1-inch balls and place on the prepared baking sheets about 2 inches apart. Press the tip of your index finger in the center of each cookie to make an indentation. Bake the cookies, in batches, until set and barely golden on the bottom, 13 to 15 minutes. Transfer to a wire rack; let cool for 30 minutes. 4. Combine the remaining 1/4 cup honey and 1 tablespoon butter in a small bowl until creamy. Use about 1/4 teaspoon to fill each cookie and top with 2 sliced almonds, if desired. Tips & Notes ...
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...Assignment 1: Company Introduction, Market Segmentation, and Product Positioning Put My Foot In It Cakes Lynda R. Gaston Dr. David A. Holness Strayer University MKT 500 – Marketing Management April 25, 2012 Write a detailed company background. Family functions are always a great way to introduce my creativity by designing new homemade cakes. Made and created by Lynda Gaston in 1992, my company, Put My Foot In It Cakes was born. Featuring homemade cakes, cupcakes and other delectable only the finest ingredients are used. Bringing my cakes to family functions and getting rave revues, thumbs up and the famous quote “Lynda, you put your foot in this cake”, a vision was born….Put My Foot In It Cakes. Create a strategic mission statement. Put My Foot In It Cakes strives to be the “I remember my grandmother’s cakes tasted exactly like this” in the Southern and Northern regions. Committed to bringing a personal touch to the palate, Put My Foot In It Cakes will bring joy and comfort in every bite. Everything we do reflects this mission and brings the values that make it possible. Determine and decide upon at least one foreign market for the product and service. Provide your rationale for this market. One foreign market that I have decided upon would be Canada. The reason I chose Canada is because they speak dual languages. There would be no large shipping costs and freight charges. Ground transportation can be used because Canada is a country in close proximity to America...
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...IN THE MIDDLE: CUPCAKES Cupcakes are a world-wide phenomenon, almost everyone loves a cupcake. Cupcakes are even a household name, which is why I have begun to start this business. Each of the 4 ps are important because they put together the whole business. You first need a product so you have something to sell; otherwise it’s not a business. Then you need a price to make a profit, a place to sell your product, and finally a promotion. The promotion helps to get your business going. Without all of these, even just missing one, you have no business. The idea for “IN THE MIDDLE” was actually a pregnancy craving I was having. One night I wanted a cupcake but I also wanted a cookie. So I got to thinking what if you could do both? So I went out and bought some stuff and it took off from there. Everyone loved the idea and not many had heard of such a thing. So I took it farther, brownie in the middle, cheesecake and every day I try to take it one step further. Maybe one day I can finally open my own shop. I love to bake always have, I find it relaxing and soothing. So I thought why not make this project on something I know, my own business. The product is cupcakes, with a cookie, brownie, or cheesecake in the middle. Which is where the name came from thought it would be something fun and cute. These cupcakes are made from scratch, from the dough in the middle, to the cupcake batter, to the icing. All done by my hand from my own recipe, nothing is used in someone else’s recipe. It...
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...---- ---- ---- ---- ---(image 3)aramel Apple Bites Like this page, click share and you'll have this recipe for later. Ingredients 10 small granny smith apples 1 envelope knox gelatin ½ cup water ½ cup coconut milk 2 drops yellow food coloring 1 envelope Land o Lakes caramel hot chocolate (Regular would do just fine if you can’t find caramel) ¼ cup sugar ½ cup butterscotch schnapps (omit for non-alcohol version) lemon juice Instructions Half and hollow out apples cutting them from the stem down. I used a melon baller to hollow the apples and it worked well. After hollowing them squeeze some lemon juice on top to reduce browning. Mix your ½ cup water with your envelope of hot chocolate in a medium sized sauce pan. Whisk it to make sure all the chocolate is combined. Add the ½ cup of coconut milk, whisk again. Sprinkle your gelatin on top and let it sit a few minutes. Turn on low/medium heat and mix the gelatin until all is combined. Add ¼ cup sugar and simmer slightly until sugar is combined. Add your food coloring until you get the caramel color desired. I used two drops. Let mixture cool to warm. Pour in your ½ cup of butterscotch schnapps. (Omit for non-alcohol version) With your apples arranged so they fit tightly and secure on a cookie sheet, pour your caramel jello mixture into your apples. Refrigerate for a few hours or overnight. Cut halves in quarters and those quarters in half again. Serve immediately. (The lemon...
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...Chicken Empanada WHAT YOU WILL NEED: 3 cloves garlic, crushed 1 pc medium onion, chopped 1/4 kg chicken breast, deboned and diced 1 pc large potato, cut into small cubes 2 tbsp raisins 1 pc medium red bell pepper, diced 1 pouch (115 g) DEL MONTE Quick 'n Easy Italian Pizza Sauce CRUST 3/4 cup evaporated milk 1 tsp calamansi juice 1/2 cup margarine, softened 1 pc eggyolk 2-1/2 cups all-purpose flour 1 tsp sugar (optional) HERE'S HOW: 1. CRUST: Combine milk, 1 tsp iodized fine salt or 1 tbsp rock salt and calamansi juice. Let stand for 5 minutes or until milk is curdled. Cream margarine and egg yolk until light and fluffy (5 minutes). Add milk mixture gradually while beating continuously until well-blended. Add 2 cups flour and mix well until mixture holds together. Shape into a ball. Wrap in wax paper and refrigerate for 1 hour. 2. KNEAD dough for 10 minutes using remaining flour. Cut into 24 pieces. Flatten each into round pieces 3” in diameter. Put 2 tsp of filling. Fold and seal edges. Refrigerate for 10 minutes. Deep-fry until golden brown. Drain on paper towels. 3. FILLING: SAUTÉ garlic, onion and chicken. Add potatoes, 1/2 tsp iodized fine salt (or ½ tbsp iodized rock salt) and 1/8 tsp pepper. Simmer for 5 minutes or until dry. Add raisins, bell peppers and DEL MONTE Pizza Sauce. Simmer for 2 minutes. Set aside. Chocolate Nutella Cookies INGREDIENTS * 1 1/2 sticks of unsalted butter, room temperature * 3/4 cup of brown sugar ...
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...In February of 2008, I visited a tiny restaurant by the name of Cakes&Ale. Accompanied by local Chefs and Mixologists, I had no idea what I was in store for. We ordered several small plates to share, beers, and a few desserts. Amongst the desserts was a small plate with 3 cream-filled cookies called “Phatty Cakes”, that to me, resembled little debbie's oatmeal pies. Skeptical, I picked one up and took a bite. Contrary to my preconceived notions, this little delicious treat turned out to be a marscarpone filled gingerbread whoopie pie. Soft gingerbread cookies with a sweet yet savory marscarpone filling, that almost melts in your mouth. After my initial visit, I would visit Cakes&Ale solely for the infamous “Phatty Cakes”. At 3 cakes for $6, I would stock up buying over a dozen little treats. And no, I never bothered to share, nor did I bother to tell anyone where I got them; they were truly my little secret. After years of consuming Phatty Cakes, I had to know who was behind the tiny delicious treat. Pastry Chef, Cynthia Wong was the mastermind behind this decadent little treat. “The 36-year-old Southerner has held a lot of jobs in the Atlanta food industry. She was the production manager for Via Elisa Fresh Pasta, a food stylist for the TBS program “Dinner & a Movie” and even a food reviewer for Creative Loafing. But she has found her metier at Billy Allin’s Cakes & Ale restaurant.”( Kessler 2010) In 2011, the Pastry Chef behind my favorite dessert, took her recipe...
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...Paulo Campos Principles of Management September 10, 2013 Section A Jiffy Mix, made by the Chelsea Milling Company (CMC), is the fourth largest pre-packaged baking mix manufacturer in the United States. Currently, Jack Kennedy is Vice President and General Manager at CMC. It is a private company that has been family-owned and operated for 110 years. CMC employs about 350 employees. Its current customers include a broad number of super markets and middle-class families. CMC has made the Jiffy line of baking mixes since 1930. They have been very successful with their philosophy: use high quality ingredients, maintain low prices, and don’t pay for advertising. Jiffy has also succeeded in holding its position as a sales leader using their philosophy against their competition. CMC competitors include large, established companies like General Mills and Pillsbury. Its early beginnings can be traced back to a time where almost every town had a mill which was used to ground wheat from local farms. The Chelsea Milling Company was founded in 1887 when a fellow by the name of E. K. White purchased the mill in the small town of Chelsea, Michigan. By the year 1901, it was incorporated and became known as the Chelsea Milling Company. In 1908, it was sold to Harmon S. Holmes and Howard Holmes was assigned to manage the mill. Up until 1930, the company was in business for local consumption just like all the other Michigan mills until Mrs. Mabel Holmes (Howard’s wife) had the...
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...Executive Summary Rainbow bakery will be specializing in visually attractive cakes, chocolates and juice. Rainbow bakery is different from other bakery because all of it’s products main ingredients are vegetables. Rainbow Bakery will target special events such as weddings, birthdays and christenings. It’s variety of product will applicable for all aged people. All products are healthy and delicious. Product: Rainbow bakery offers a wide range of cakes, chocolate and juice. Different flavor is available in each product category. Cakes: rainbow bakery’s cakes will be different because, these cakes are made by vegetable which is healthy as well as tasty. Rainbow bakery cakes is totally new to the market which has such has huge possibility to capture the market. Carrot and raisin cake with chocolate Ingredients • 200g puff pastry • 100g fresh carrot • Apricot jam, for glazing • 70g toasted hazelnuts finely chopped • Edible spring flowers, for decorating For the carrot and raisin filling • 120g golden raisins • Rum, for soaking • 320g beaten egg or roughly 4 eggs • 100g ground almonds • 150g grated carrot • 40g plain flour For the iced carrot • 100g sugar • 400ml water • Sliced carrots For the chocolate rum sauce • 250ml water • 400g sugar • 130g cocoa powder • 250g whipping cream • 70ml glucose • 20ml rum Spiced pumpkin muffins with cream cheese frosting Ingredients ...
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...The purpose of this experiment is to figure out who sabotaged Luigi’s cake with a mystery substance. The way we did this was by testing the multiple mystery powders to see there reactions to vinegar, iodine, and heat. The vinegar tests for the presence of acid, the iodine tests for the presence of starch, and heat to test for burning point. The items needed to complete this lab are a Bunsen burner, tin foil, plastic film, iodine, vinegar, baby powder, baking powder, baking soda, flour, corn starch, and powder sugar. I believe that toad sabotaged Luigi’s cake because no one suspects the toad. 1) You need to gather all the materials. Including mystery substances 1-6 2) Put mystery powder 1 on the plastic film in two piles, and test its reaction to vinegar then to iodine. Repeat this for mystery powders 2-6. 3) Record results 4) Make 6 small bowls out of the tin foil to hold the mystery powders. 5) Connect the Bunsen burner hose. 6) Turn on the gas and light with a striker. 7) Hold the tin foil bowls with the mystery powders in them with tongs, and then move the bowls over the flame for 20 to 30 seconds. 8) Record results Observations Vinegar Iodine Heat A White powder, Blue tint No Fizz No reaction Burned around edges B White powder, fine, clumps together Fizz Reaction Smokes, burns edges C fine powder, clumps Fizz No reaction No heating reaction D clumps, yellow tint, soft No Fizz Reaction Very quick reaction, Flames E very soft, very fine No Fizz Reaction Caught...
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...l INVESTIGATORY PROJECT CHOCOLATE CENTRE RAINBOW CUPCAKES WATCH: http://www.youtube.com/watch?feature=endscreen &v=qOUvq2tiJvU&NR=1 300-400 grams of Butter Cake Mix 60 Grams of butter melted 3/4 of a cup of milk 2 Eggs 200 Grams of Dark chocolate 100 Grams of White chocolate Rainbow choc chips LANZONES CENTRE RAINBOW CUPCAKES 300-400 grams of Butter Cake Mix 60 Grams of butter melted 3/4 of a cup of milk 2 Eggs 200 Grams of Lanzones Rainbow choc chips PROCEDURE: 1. Pour in the butter cake mix. 2. Pour in the 60 grams of melted butter. 3. Pour in the ¾ cup of milk. 4. Add two eggs. 5. Mix and stir well. 6. Sprinkle the rainbow choc chips and blend well. 7. In a cupcake container, fill the bottom with the butter cake mixture. 8. Add in the melted lanzones. 9. Cover it with another layer of butter cake mixture. 10. Put it in the oven for about 10-15 minutes. LANZONES: • local Paete Lanzones which costs only P60 to P100 per kilo. • in season from August to December NUTRITIONAL BENEFITS OF LANZONES: (in season from August to December) One serving of lanzones contains: 86.5 g of moisture 0.8 g of protein 9.5 g of carbohydrates 2.3 g of fiber 20 g of calcium 30 g of phosphorus 13 IU of vitamin A 89 mcg of thiamine 124 mcg of riboflavin 1 g of ascorbic acid 1.1 mg of phytin 1. Lanzones contain riboflavin and thiamine, vitamin B-2 and B-1 respectively. • Riboflavin supports...
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...holiday dinner or just to hang out. There is plentiful food cooked for dinner, but what is dinner without dessert? The most traditional holiday dessert is pumpkin pie, so how about spicing dessert up a little this year. Well, here is one way to do it, a tasty holiday dessert that the whole family will love, and it is quick and easy too! The first step in baking, of course, is to gather all the ingredients needed for the task. Luckily, with this dessert, most of what you need, you will already have in your kitchen. Whatever you do not have, you can just get at the grocery store. The ingredients you will need are: 1 can pumpkin, 3 eggs, 1 cup milk, 1/2 tsp, salt, 1/2 tsp ginger, 1/2 tsp cloves, 1/2 tsp cinnamon, 3/4 cup sugar, 1 box spiced cake mix, 1 1/2 cubes margarine or butter, 3/4 cup favorite chopped nuts (if desired), and a 9 x 13 inch baking pan. You will also need a measuring cup and measuring spoons if you want to measure the ingredients evenly. In addition, you will need a small bowl to mix, and a large bowl to mix all the dry ingredients together. Now that, you have all your ingredients, you can start on the fun, but first; preheat the oven to 350 degrees. Before you begin to mix all the ingredients, first combine the wet ingredients eggs, butter, milk, and can of pumpkin in the small bowl until they are well mixed. Now combine the dry ingredients, salt, ginger, cloves, cinnamon, and sugar in the large bowl. You can use anything to mix it all with, a hand mixer,...
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