...CONTENTS Sl No Description Page No 1. Acknowledgement 2 2. What is meant by Advertisement 4 3. What is Ethics? 5-7 4. Ethics of Advertisement : Introduction 8-9 5. Ethics & Advertising 10-17 6. Ethics of Advertising 18-21 7. Some Ethical & Moral principles 22-26 8. The Ethics of Behavioral Advertisement 27-30 9. Attention, But at What Cost! 31-38 10. Benefits of Ethical Advertising 39-42 11. Harm done by Unethical Advertising 43-48 12. Conclusion 49 13. Bibliography 50 What do you mean by advertisement? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence...
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...M&M Project Math 336 (1) Buy a packet of regular size M&M's. Record the frequency of each color and then transfer this information to a bar chart and a pie chart. (2) Represent the number of M&M's per packet on a histogram using all of the class data. Is your histogram normally distributed? Check using the empirical rule. Also choose your favorite color and draw a histogram of the number of M&M’s of that color per packet based on class data. Draw a box-plot of the total number of data in a packet based on class data. (3) There are numerous hypothesis tests that can be done. Obtain the mean number of M&M's per packet for the whole class. Consider as a null hypothesize that the actual number of M&M's in your packet is the actual number of M&M's per packet as intended by the manufacturers. Test this hypothesis using the sample data from the class. Comment on the difference between a type I and type II error in this context. (NOTE: Be careful in the choice of your sample size.) (4) Test the assumption that on average there are the same proportion of red and yellow M&M’s per packet. (5) Devise a test to see if there are the same number of red M&M’s per packet. (6) Another obvious test would be to test the proportion of colors present. Intuitively, we might expect each color to occur with the same probability p (Null Hypothesis) but a quick inspection of data suggests this is not so. Test this hypothesis. (5) Perhaps the manufacturers do not stick to any...
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...W1_A3_Majors_M.doc Martinez Majors Sr. IST5010 June 17, 2013 Dr. Mousa Ayyash Abstract The M & M Information Technology Services LLC., is an Information Technology Solutions and Professional Service company specializing in systems integration, network design, security, applications development, and service expertise. M & M provides our clients with extensive technological solutions covering a myriad of services from wireless solutions to networking, hardware/software installation, helpdesk services, remote monitoring, project management and architectural designs. With a focus on innovation and quality. M & M works closely with a broad range of governmental and civilian agencies to ensure that we provide the most effective technological solutions available to achieve our customers and a client’s requirements and objectives. M & M has decided to embark upon entering into the digital world by streamlining their core operations through online service requests and online transactions. M & M has decided to get involved in the digital world by starting to support input activities via our website that with a few navigation clicks our clients can perform e-commerce, e-business and services as well as online collaboration with our engineering and professional services groups. Customers are able to work with the support teams to help identify and solve problems and optical scanning of bar coded...
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...Running head: M&M PROJECT REPORT Abstract This paper examines the proportion of M&M candies through the random sampling of 156 bags. After reading this paper one should have a better understanding of the process that accompanies packaging M&M candies. The bags used in the experiments were taken from different stores to help ensure a true sample of all the 1.69 oz of plain M&M candies. Introduction: Purpose of Report The purpose of this report is to examine the five project parts of an M&M analysis and examine a method for quality control. The parts of this project included using random sampling to gather data on the number of colored M&M candies, the sample proportion and sample mean, constructing a 95% confidence interval and testing claims of M&M candies. By the end of this report a better understanding of the methods behind packing M&M candies should be gained. Project Part 1: Sampling Method To begin the M&M analysis a random sample of three 1.69oz bags of plain M&M candies where purchase by each individual students from three different stores. A random sample ensures that every member of the population has a chance to be selected. The population in statistics refers to the “collection of all outcomes, responses, measurements, or counts that are of interest (Larson, & Farber, 2009).” Buying bags from different stores assures a true sample of the population of all 1.69 oz bags of plain M&M candies. Once bags were purchased...
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...M & M’s Project Erica Warren Strayer University Abstract Over a short time frame of approximately 11 weeks, data was collected and recorded, on the number of candies of each color, within several bags of 1.69 ounces of plain M & M’s. The purpose of this experiment was to examine the packaging process for these plain M & M candies. A random sample on several bags of 1.69 ounces of M & M’s was collected and the population data was produced. The main focus of this project is the color proportions and the number of candies per bag. Calculations were done for the sample proportions, mean, and sample mean of the number of candies per bag. An excel spreadsheet was created to show a histogram for the number of candies as well as a descriptive statistics which summarized other information. Confidence intervals, for the proportion of each color as well as the mean number of candies, were constructed at 95%. Several hypotheses test, along with conclusions was calculated for the color proportions to test Master foods USA statements. The final step was to compare the red and brown candies and test the hypotheses to see if they were equal. This paper will introduce you to the methods that were used and the result for each part of the project. M & M Project With this project, I will be examining the five project parts of an M & M analysis and examine the methods of quality control. Master foods USA states that the color blends were selected by conducting...
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...M Project Report Israel Sharipo September 13, 2013 Abstract This paper shows the true proportions of M&M candies through the random sampling of 3 different bags of plain M&M 1.69oz bag of candy bought from three different stores. I believed one will be able to determine data analysis and how it works as it relates to our class project. Introduction The rationale of writing this paper is to show how statistics data analysis works. Statistics as we learned, is the practice of collecting, organizing, analyzing and interpreting data to make decisions. The two types of data used in the project are sampling and proportions. The methods used can be used by any professional or in any occupation. It can be used to determine the standard deviation, mean of any data among others. Part 1 In part one, each student was asked to take a tally of the 3 bags of candies bought from three different stores. And then we were asked to count the totals of each color in all 3 bags. Part 2 We used the excel data provided to complete the assignment. We looked at the data from two perspectives” color and proportions and the number of candies per bag. For the color proportion; we used the total for each color divided but the total number of candies sampled. As for the number of candies per bag, we use the data in the number candies in bag column. We used the...
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...M&M’s Write Up 1. Bag Weight Analysis The bag weight analysis focuses on whether the weight of the bag of M&Ms is consistent with the advertised weight around 50oz. We assumed the series of data containing the classes’ weights to be approximately normal. Since n=48, the large-sample test for population mean was used to determine the plausibility that the advertised weight was true. 2. Color Distribution Analysis The color distribution analysis calculated whether or not the color distribution of the bag of M&Ms accurately depicts the advertised proportions. The number of orange M&Ms in our bag suggested that the proportion was consistent with the advertised proportion of 20%. Since all of the expected values for the distributions were over the standard values, the data suggested that the color distribution was not consistent with the advertised distribution. However, another possibility is that the color distributions truly are not accurate and were ball-parked for curious customers. 3. M&M Variability Analysis Through the use of a histogram and confidence interval of the standard deviation, the variance in the weight of individual M&Ms was analyzed. The sample size was taken from around 50oz bag of M&Ms. Judging from the shape of the histogram, the confidence range, and the analysis of the M&M manufacturing process, it was concluded that individual M&Ms have very little variance from the mean weight. 4. Defects Analysis ...
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...M & M Project Report M&M Research Dolores Smithson MAT300 – Statistics Section 0037VA016-1122-001 Strayer University Online Professor Denise Wilson March 11, 2012 Introduction: Purpose of Report So when we think melt in your mouth not in your hands, the majority of people will immediately know we are talking about M & M’s. The purpose of this report will be to give the statistical data we found in our test sample. We randomly sampled 78 bags of M&M’s to test for the color proportions per bag, & the total number of candies per bag. Sampling Method To get a good sampling of our products, I sent an email to 25 other quality control managers across the United States. I asked each manger to get three 1.69 oz. bags of M & M’s from 3 different locations across their city. The reason we choose this way to gather samples is it gives a good random sample and the possibility of gathering information from different production plants. I then asked them to count the total number of candies in the bag and the number of each color and email me the results. Project Part 2: Method, Analysis, Results After all of the quality control managers emailed me their results I compiled all of the data into an excel spreadsheet. I then used the data collected to run an analysis of the color proportions and number of candies per bag. To find the color proportions I added each color and then divided this by the total number of candies in the 78 bags, which...
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...the cost of capital of its competitors, which put Hershey at a significant competitive disadvantage. It might have even put Hershey out of business if steps were not taken to address this issue. 3. Can a company choose its CS? If so, how? Yes, within reasonable limits. If it wants more equity, the company can issue stock and pay off debt. If it wants more debt, it can borrow and with the proceeds buy back stock. The last step was what Hershey Foods did to raise its debt/equity ratio and thereby reduce its cost of capital from 13% to 11%. Because of aggressive cost of capital management, Hershey was able to reduce its WACC from being one of the highest in its industry to being one of the lowest (see graph below). 4. Who were M&M?. Merton Miller and Franco Modigliani (both deceased) were finance/econ professors at U. of Chicago and MIT, respectively. They won a Nobel Prize in Economics for their work on capital structure. Merton was once asked by a news journalist to summarize the work he did which won a Nobel Prize. His answer was too long and complicated for an...
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...------------------------------------------------- Inner Work Life: The Engine of Performance By Teresa Amabile and Steven Kramer Workers around the world are becoming increasingly disengaged from their jobs. AON Hewitt found a global drop of four percent in engagement levels in 2010 – the largest single-year drop in 15 years. And Gallup recently reported that the majority of U.S. workers are not engaged in their work. Moreover, Gallup found that highly educated, middle-aged workers were among the least engaged. This is especially troubling, because these are the very workers who should be most productively, creatively involved in their work. The cost of employee disengagement is staggering. Gallup estimates that, in the U.S. alone, disengagement costs businesses over $300 billion annually in lost productivity. Over the past 15 years, we have studied engagement by looking deeply into what makes people happy, motivated, creative, and productive at work. To do this, we asked 238 members of creative teams to keep a work diary; by filling out a confidential electronic questionnaire we sent them each work day over the course of a project their team was doing. We selected participants from 26 teams in 7 companies across 3 industries. The daily questionnaire contained a number of scale-rated questions that asked about the participants’ feelings, thoughts, and drive at work that day. In addition, it asked them to describe one event that happened that day that stood out in their mind...
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...A Project Report On “ONLIE COURSE REGISTRATION SYSTEM” Submitted in partial fulfillment of The requirements for the 8th Semester Sessional Examination of BACHELOR OF TECHNOLOGY IN COMPUTER SCIENCE & ENGINEERING By RAVI JHANSI RAVI MADHURI PREETY KUMARI 12cse032 12cse033 12cse146 Under the esteemed guidance of MR.RANJIT PATTAIK DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING GANDHI INSTITUTE OF ENGINEERING AND TECHNOLOGY GUNUPUR – 765022 2015 - 16 [pic] Department of Computer Science & Engineering CERTIFICATE This is to certify that the project work entitled “online course registration system” is done by Ravi Jhansi-12cse032,Ravi Madhuri-12cse033, Preety kumara-12cse147.- in partial fulfillment of the requirements for the 8th Semester Sessional Examination of Bachelor of Technology in Computer Science Engineering during the academic year 2015-16. This work is submitted to the department as a part of evaluation of 8th Semester Project. Project Supervisor Prof. (Dr) .R. Rajender HoD, CSE Mr.Ranjit Pattnaik ACKNOWLEDGEMENT We express our deep sense of gratitude to our respected and learned guides, Prof. Mr.Ranjit Patnaik...
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...Exercise 2-3 To: Jim Kakes From: Zhenqun Huang Subject: Suggestion about CMA Date: Sep. 10 2012 This memo is in response to your questions hiring a CMA. This memo will first explain Certified Management Accountant (CMA) and then discuss the value of CMA to the company. After you know the designation of CMA, you will be better able to decide whether the extra amount salary is worth. What Is Certified Management Accountant (CMA)? The title Certified Management Accountant (CMA) is used by various professional bodies around the world to designate their different professional certifications. CMA is also called as The Institute of Management Accountants (IMA) in the United State. IMA is a collective voice of accountants and financial professionals around the world who work in business, with job responsibilities distinct from those in public accounting. The Value of CMA to the Company IMA raises awareness of management accounting, which includes jobs in decision support, plan, and control positions. Some common job titles for management accountants include: Chief Financial Officer (CFO), Treasurer, Vice President of Finance, Controller, Treasurer, Finance Manager, Internal Auditor, Corporate or Division Planner, Cost Accountant, and Staff Accountant. The four-part CMA exam covers a wider body of knowledge, including Business Analysis, Management Accounting and Reporting, Strategic Management, and Business Applications which give the accounting staff a broader background...
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...Federal Contracting Activities and Contract Types Abstract I will address several points in this paper regarding Federal Contracting Activities and Contract Type techniques. The first point addressed a brief overview and background history of the company CACI International Inc. I will also discuss a recent contract that was awarded to CACI International Inc. and some major components that may have contributed to the success of winning the contract. Finally I will conclude with indirect as well as direct factors associated with the dynamics of the contract. Background CACI was founded in July of 1962 by two astonishing individuals: Herb Karr, a practical and visionary businessman, and Harry Markowitz, a programming intellect. These entrepreneurs procured an unsupported public domain software language, realized it presented a promising business opportunity and created a company to train and support its users. In a short period of time Herb and Harry went from doing business on a park bench to beginning a successful venture in the nascent computer industry. CACI continued to leverage trends and identify the most promising technologies and markets. In 1970, CACI pioneered easy-to-use database retrieval programs for the Department of Commerce. Leveraging this technology to projects for the departments of Defense and Justice. This solution expanded the development clients enabling CACI to keep both organizations...
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...The cost of capital, corporation finance and the theory of investment Modigliani & Miller – 1958 Introduction In a world of certainty investment decision should be in line with either profit maximization or market value maximization. - According to profit maximization, a physical asset is worth acquiring if it increases the net profit of the owners of the firm. But net profit increases only if the expected rate of return on the asset exceeds the rate of interest - According to market value maximization an asset is worth acquiring if it increases the value of the owners equity i.e. if it adds more to the market value of the firm then the costs of its acquisition. At a micro – economic level a world of certainty has little descriptive value. A risk factor should be taken into account when pricing capital. Profit maximization and market value maximization seemed to have equivalent implications in a world of certainty, however in a world of uncertainty this equivalence vanishes. - Under uncertainty the profit outcome has become a random variable and as such its maximization no longer has operational meaning. - Market value maximization provides a workable theory of investment in a world of uncertainty. Under this approach any investment project and its financing plan must only pass the following test: Will the project, as financed, raise the market value of the firm’s shares? If so, is it worth undertaking; if not, its return is less ten the marginal...
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...At first Mahindra was a company dedicated to manufacturing general-purpose Utility vehicles that later turned into a conglomerate with interests in oil drilling, bearings, time-share results, and instrumentation along with jeeps and tractors. In 1991 the Harvard educated scion told M&M that they would not continue business with them if they didn’t have global potential, resulting in the businesses being regrouped into four strategic business units (SBUʼs) such as; automotive, farm equipment services, IT services and trade and financial services. The company anticipated an economic downturn in the tractor industry that resulted in M&M creating the Operation Blue Chip. The drive was launched in 2000 and later in 2001 the domestic market for tractors collapsed as expected, and M&M was the only tractor company in the Indian industry that made profits. India was the worlds second largest tractor manufacturer and in the 1990s the country was expanding to more competitive markets such as the United States. M&M capitalized quickly on this opportunity and set up an assembly plant in Tomball, Texas in 1994. Elsewhere, the Indian tractor industry categorized 13 players in the Indian tractor industry on the basis of power delivered by the engines horsepower that also included three multinational corporations; New Holland, John Deere, and SAME. Because of an emphasis by the federal government on increasing share of agricultural in the gross domestic product, the flow of farm credit had...
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