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1. Par „The Body Shop” «The Body Shop» 1976.gadā Lielbritānijā dibināja Anita Rodika (Anita Roddick), izveidojot nelielu mājās gatavotas kosmētikas ražotni. Pateicoties unikālai uzņēmuma filosofijai, «The Body Shop» izveidojies par starptautisku kosmētikas uzņēmumu, kas pašlaik darbojas 60 pasaules valstīs. Atšķirībā no daudzām citām kompānijām šīs kosmētikas industrijas pārstāvji pauž savu nostāju ētikas normu ievērošanā.
Produkcijas ražošana balstās uz pieciem principiem: * neviena kosmētiskās produkcijas sastāvdaļa netiek testēta uz dzīvniekiem; arī iepērkot kādas sastāvdaļas no citām kompānijām, šis princips tiek pārbaudīts un ievērots; * tirdzniecības veicināšana ar trūcīgajām kopienām pasaulē, tādējādi palīdzot to ekonomiskajā attīstībā. Izejvielas iepērk gan Afrikā, gan arī attīstīto valstu trūcīgajos rajonos. Piemēram, Somijas ziemeļos ievāc mellenes, ko izmanto krēmu ražošanā. Šiem ļaudīm piedāvā cilvēka cienīgu samaksu; * cilvēka pašapziņas celšana. «The Body Shop» piedāvā sievietēm, vīriešiem un bērniem paredzētus ādas kopšanas līdzekļus, matu kosmētiku un dekoratīvo kosmētiku. Tā ir prestiža masu produkcija un ražota galvenokārt no dabīgām izejvielām. Kosmētikas firma nodarbojas arī ar labdarību, tiek rīkotas dažādas akcijas, kampaņas un semināri pret vardarbību un cilvēktiesību neievērošanu; * vēršanās pret planētas piesārņojumu. «The Body Shop» produkcija tiek iepildīta vienkāršos plastmasas trauciņos, kas ir otrreiz pārstrādājami. Veikalā labi redzamā vietā atradīsiet koka kastīti, kur var izmest izlietotās pudelītes un trauciņus. Iepakojums tiešām ir ļoti lakonisks un vienkāršs, lai tā ražošanā nav jāizmanto sarežģītas tehnoloģijas. Visus iepirkumus pārdevēja ievieto jaukos papīra maisiņos. Kompānijas galvenais birojs atrodas Lielbritānijā, Litlhemptonā, kur enerģiju iegūst no vēja ģeneratora, kas kalpo par piemēru citiem uzņēmumiem, kuri arī pamazām pāriet uz šādiem darbības principiem.
Veikala plauktos pārskatāmi izvietota produkcija – sākot no zīdaiņu un bērnu ķermeņa kopšanas līdzekļiem un tālāk pa attiecīgajām produktu līnijām. Pie bērnu produktiem ir informācija par augiem, no kuriem tā ražota.
Jebkuram sejas, ķermeņa vai matu kopšanas līdzeklim iespējams piemeklēt sev vistīkamāko augļu, ogu vai dažādu riekstu aromātu. Var izvēlēties Āfrikas produktu līniju, tējas koka līniju – problemātiskai ādai, kaņepju līniju, kas gan nav tik aromātiska, bet ir ļoti veselīga. Šeit arī vannas aksesuāri – no kaņepju šķiedras adīti masāžas cimdiņi, sūklīši... Tas ir roku darbs, un katram atkal klāt zīmīte ar uzrakstu, kurā valstī šis darbiņš veikts un kā samaksa par to ietekmējusi šo cilvēku dzīvi. Pie aromterapijas atradīsiet dažādas eļļas, kas ne tikai pozitīvi iedarbojas uz ķermeni, bet arī labvēlīgi ietekmē smadzeņu darbību. Atradīsiet arī kosmētiku vīriešiem un problemātiskajai pusaudžu ādai.

2. Par veikalu „The Body Shop” * Uzņēmums atkarībā no apkalpošanas līmeņa - pilnīga apkalpošana, jo triedzniecības vietās „The Body Shop” ir pieejami moderni produkti, produkti ar īpašu pieprasījumu,dažādība. * Uzņēmums atkarībā no sortimenta raksturojuma – plašs sortiments.

3.1. Reklāma (izplatīšanas kanāli)

The body shop nekad nav plaši reklamējies, jo kompānija uzskata, ka labākais reklāmas veids ir paši produkti. Uzņēmuma misija ir apvienot izdevīgu biznesu ar rūpēm par sabiedrību un ekoloģiju. Reklamējot produkciju uzņēmums lielākoties kā izplatīšanas kanālus izmanto interneta vidē izvietojot reklāmas, piemeram, socieālajā tīklā Facebook. Tiek izmantotas arī vides reklāmas – vizuālās un fasāžu apdares reklāmas, kuras redzamas arī Rīgā, piemēram, sabiedriskā transporta pieturās.

3.2. Cenu atlaides
Uzņēmums veido akcijas, atlaides, lai pircējiem veikala piedāvātas cenas liktos pievilcīgākas. Šorbīd uzņēmums piedāvā vairākas akcijas, kuras ir atrodamas uzņēmuma mājaslapā, piedāvājot klientiem atlaidi iepērkoties virs 25 eiro, pērkot divas preces saņem atlaidi, kā arī akcijas cenas konkrētiem produktiem. Uzņēmums ir izveidojis savu labdarības fondu, kurā tiek ieskaitīta nauda, ja klients nopērk akcijas ietvaros minētos produktus. „The Body Shop” aktīvi piedalās lielveikalu „izpārdošanas” akcijās piedāvājot klientiem pievilcīgas atlaides, kā arī „The Body Shop” ir Gallactico privilēģiju programmas dalībnieks. Uzņēmums ir arī izstrādājis klientu lojalitātes programmu Love Your Body, kuru klients var iegūt bez maksas un saņemt atlaides, bezmaksas make-up, bezmaksas paraudziņi pirkumiem, dzimšanas dienas atlaidi 30%.
Produkcijas iepakojuma noformējums
"The body shop" produktus vienmēr var atšķirt pēc to vienotā iepakojuma. Galvenais produktu iepakojumā ir brenda "The body shop" zīmīte, kura ir galvenais elements tumši zaļā krāsā. Katram produktam obligāti aizmugurē ir jābūt lietošanas intrukcijai, produkta apakšā, vai augšas daļā ir derīguma termiņš. Tieši "The body shop" precēm ir ļoti interesants derīguma termiņš, kuru reti kurš patērētājs var izprast, piemēram, ja produkts ir ražots šogad, tad tam būs iniciāļi XM un tikai pēc tam sekos izdošanas mēnesis un diena, kurā tika ražots produkts. Katrai kolekcijai ir vienota krāsa, vai raksts, piemēram, produkti ,kuri tiek veidoti no tējas kokiem, to iepakojums ir balts ar zaļu, vai arī tumši zaļas burciņas, kā arī visas preces, kas ir masāžām vai muguras relaksācijai, to iepakojums ir tumši brūns. Protams, visi smaržīgie ķermeņa krēmi ar savu iepakojumu patērētājam uzreiz parāda, ar kādu smaržu ir tas produkts, uz zemeņu krēmiem - zemenes, apelsīnu - apelsīni, tādējādi atvieglojot patērētājam savu izvēli.
Zīmola elementi 1. Uzņēmuma simbols ir pasaules attēls, kurš simbolizē to, ka "the body shop" ir videi draudzīgs uzņēmums, kā arī uzņēmums, kurš iepērk produktu sastāvdaļas no visas pasaules, izvēloties labākās no tām konkrētajām valstīš. 2. Uzņēmuma "The body shop" sauklis ir -Skaistums ar sirdi. 3.

Veikala gaisotne
"The body shop" veikala gaisotnē vienmēr virmo patīkamu aromātu salikums. Ieejot veikalā, patērētājus vienmēr uzrunā pārdevēja. Veikala interjers visos mazutirdzniecības veikalos, arī citās valstīs ir vienots - tajā dominē tumši zaļā krāsa un brūnais koks. Katra veikala interjers ir ļoti ērts un parocīgs, jo pašā veikala sākumā ir nolikti stendi ar precēm ,kuras ir atlaižu preces. Protams, galvenā loma tiek piešķirta jaunajai precēm vai sezonas hītam, kas ir redzams uzreiz no ārpuses, pat neieejot veikalā. Parocīgi ir tas, ka visi produkti ir salikti pēc brendiem, precīzāk, sākas viens stends ar dāvaniņu iepakojumiem, tad visi ķermeņa kopšanas krēmi , tad jau iet kosmētika, kas ir šķirota katra pēc savas nozīmes.

Konkurentu uzņēmums „Stenders”
Pats pirmais STENERS veikals tika atvērts Rīģa jau 2001. Gadā. Ta bija vieta ar ļoti īpašu atmosfēru, kuru uzņēmums piedāvāja saviem pircējiem vannas un ķermeņa kopšanas produktiem ar pievienoto vērtību. Šodien uzņēmuma pamatvērtības ir – daba, kvalitāte un dzīvesprieks – ir pamanāmas un sajūtamas ikvienā STENDERS veikalā visā pasaulē. Ziepju gatavošanas procesā tika izmantotas senas latviešu zinības, un receptēs dominēja dabas izejvielas – augu ekstrakti, ēteriskās eļļas, rožu pumpuri un kaltētas zālītes. Dabas klātbūtne bija jūtama arī veikalā – ziedu buntes pie griestiem, dažādi augi dāvanu noformējumā un tik ļoti izteiksmīgais aromāts.
Produkcijas sortiments
Līdzīgi kā uzņēmuma „The Body Shop” mājsalapā arī „Stenders” mājaslapā atrodas produkcijas piedāvātās sadaļas: Kas jauns, ķermenim, sejai, matiem, vannai un dušai. Produkcija lielākoties ir veidota no dabīgiem produktiem. „Stenders” apvieno dabas brīnumu spēku ar mūsdienu dzīvesveidu. Viņi savāc pasaules izejvielas, kas veido sajūtām bagātus produktus, lai ķermenis justos skaisti. Dabas klātbūtne uzņēmumam ir svarīga ne tikai radītajos produktos, bet arī dzīvesstila filozofija – „Stenders” atbalsta riteņbraukšanu un birojs ir pilns ar telpaugiem. Kvalitāte :
Mūsu darba pamatā ir uzmanības pievēršana ikkatrai detaļai. Katra izejviela, augs un aromāts, ko izmantojam, ir visaugstākās kvalitātes. Mēs pievēršam īpašu uzmanību ne tikai mūsu produktiem, bet arī veidam, kā komunicējam ar citiem. Mēs vēlamies celt dzīves kvalitāti visiem, kas ar mums saistīti. Jā, ikkatra detaļa ir no svara.

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Acacius's Legacy

...Acacius was born on an unknown date, in Constantinople. Not much is known about his childhood, as his first appearance in history was as an adult. Favored by Emperor Leo I, he had a striking personality and took opportunities. As an adult he was the head of the Constantinople orphanage, with the title “Orphanotrophos.” When Patriarch Gennadius of Constantinople died in 471 AD, Acacius gained his position as Patriarch. A Patriarch is a head figure of a group, in this case a leader of a church community. He labored to restore the Eastern Orthodoxy and tried to spread influence into Alexandria and Antioch. His first five years as Patriarch had no problems, but drama was very near. The emperor at the time was Leo I, who after passing was replaced by Zeno. However, Leo’s wife and a conspirator named Basiliscus worked to usurp the throne from Zeno. Acacius had to decide between defending the council of Chaldeon, which Basiliscus wanted to condemn, or to support Balisiscus. He supported the Chaldeonian party after being convinced it would help his career. Acacius was known to not have moral reasons for anything he did, and often did what would ultimately help himself. Acacius helped the Chalcedonian council win and Zeno regained the throne from Basiliscus. Later in his life, Acacius did something not within his seat of power and declared a Patriarch of Antioch holy. A pope named Simplicius, who became Acacius’ ally during the Chaldeonian debate, said it was necessity and Acacius was...

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