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ACKNOLDGEMENT

First we would like to thank our Almighty Allah Rabbul Alamin that his blessings were always with us so that we are able to do complete this work.

We owe debt of gratitude to all those who helped us with this study. First we must thank the almighty the beneficent, the merciful. We thank our course teacher Dr. Md. Zakir Hossain Bhuiyan who provided support to construct the conceptual frame work of the study.

We would like to thank all newspaper publishers for giving us some important data based on Unilever’s product Surf Excel at Bangladesh.

We also would like to thank those website developers who develop those sites.

Our class mates were really frank & cooperative to share their ideas as well as write the report about the “Marketing Plan of Surf Excel”.

TABLE OF CONTENTS

|Serial |Item |Page |
|1. |EXECUTIVE SUMMARY |3 |
|2. |CURRENT MARKET SITUATION |4 |
|3. |SWOT ANALYSIS |7 |
|4. |OBJECTIVES AND ISSUES |8 |
|5. |MARKETING STRATEGIES |9 |
|6. |ACTION PROGRAMMES |14 |
|7. |BUDGET

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