...MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline To Buy This material Click below link http://www.uoptutors.com/MKT-441/MKT-441-Week-2-Learning-Team-Market-Research-Implementation-Plan-Problem-Identification-and-Project-Outline Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project. Select a scenario from the following list: An organization is planning to introduce a new product/service in another country An organization is considering introducing a new product/service An organization is considering launching a new business unit An organization is considering pursuing a new geographical market An organization is considering adjusting the pricing of an existing product/service An organization is considering enhancing an existing product/service to meet expanding customer needs An organization wants to evaluate its perceived customer service Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following: Write an introduction describing your selected organization and scenario. Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario. Develop...
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...Module Assessment Project Management and Research Methods BY Clifford Imaguezegie ABSTRACT The fast growing telecoms industry in a dynamic environment requires effective innovation management, strategic collaboration and stringent product development processes. In achieving this, project management principles, tools and techniques as well as appropriate and applicable research processes need to be applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques. Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future. Table of Contents 1. Introduction …………………………………………….……..………………... 4 2. Marketing Campaign and Planning...…………………….….……..……………... 5 2.1. Strategy Development ……………………………….…….………..…………... 5 2.1.1. Market Review .…..…………………………………….………..…………. 5 2.1.2. Technology Review …..…….………………………….…………..……….. 6 2.1.3. Strategy Analysis …..…………………………………….…………..……... 7 2...
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...Task: Marketing Plan Analysis – Research Project Title: Etihad Airways - Marketing Plan Date: 20th November 2014 Company Background Etihad Airways is the national carrier of the United Arab Emirates, as well as carrier of the Abu Dhabi region. Royal (Amiri) Decree of Abu Dhabi first established Etihad Airways in July 2003 (Rodrigues, 2010, Etihad Airways – Marketing Plan). The Airline since commenced its commercial operations in November 2003, taking the lead in the fasting growing Airlines in the history of commercial aviation (2014, Etihad Airways). Synopsis This business report will critically analyse the extent to which, the five elements of the marketing process is addressed in the Etihad Airways Marketing Plan. The report will be divided into six main categories under the Marketing Process, they include; Situational Analysis, Market Research, Establishing Marketing objectives, Identifying Target Markets and Developing Marketing Strategies. In continuation, this report will address areas of strength and weakness in the business as well as three realistic recommendations to improve the Airlines marketing plan. Page 2 Table of Contents 1. Situational analysis…………………………………………………………….4 2. Market Research………………………………………………………………..5 3. Establishing Marketing Objectives………………………………………….6 4. Identifying Target Markets…………………………………………………….7 5. Developing Marketing Strategies…………………………………………….7 6. Implementation, Monitoring and controlling...
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...Health Care Division Project Scorpio 1. Design a. Describe the design of the test market program. Vicks health care products had designed a realistic test market to test its new multi-condition product “Vicks Versus3”. The key objectives of the test program were to check the achievable and realistic market shares/share levels, product positioning viability and the strength of the market plan to generate awareness, trial and repurchase. To achieve the purpose, Health care division and the product director Tom Green had chosen 4 cities, including Paducah, Kentucky and Montgomery and Alabama (one pair) and Peoria, Illinois and Green Bay Wisconsin (second pair) with a 12 month long test plan. The first pair was for “Moderate level” share objectives and expenditures while the second pair had “High level” share objectives and expenditures. The product director Green and the Health care division group realized that the packaging of the “Vicks Versus3” should have visual appeal, therefor the medicine was packed in foil in a flat box with a notable shelf facing. Three different sizes of the package were used in each test city. · 20 tablets pack at $2.10 retail price; 40 tablets pack at $3.89 retail price; 60 tablets pack at $5.67 retail price The group of the new product had used a forced distribution strategy instead of conventional trade distribution methods. The company hired a third party research company who paid to the participating stores to buy, store and sell the new products...
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...The Marketing Plan Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. The Role of Research To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions. The Role of Relationships The marketing plan shows how the company will establish...
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...Classic Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose State University Abstract In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand, by establishing long-term marketing objectives. Key words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights. The company is facing numerous challenges because of rising costs and lack of innovation. Customers are not satisfied...
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...With the right marketing plan, Organics has many opportunities for establishing a solid position in the current marketplace of local restaurants. There are a number of potential new customers throughout the metro area. Some customers are ready for a new type of restaurant and others are tired of the same old choices and yet others want the healthy choices that we can provide when dining out. This objective will be accomplished by providing strong advertising and promotion support, on a sustained basis designed to generate consumer awareness and demand for the restaurant. A formal desktop presentation will be used to generate new customers. This powerful presentation will tell the story of Organics and praise the benefits of healthy food over television monitors hung throughout the restaurant. To create and maintain, over the next five years, a highly profitable health food restaurant is the next objective that centers on the goal of obtaining a significant share of the market for healthy, organic, lunchtime restaurants. Personnel management is general the most time consuming task of the business. You must give the people a sense of fulfillment and belonging. Additionally, there are the issues of evaluation, compensation, discipline, and benefits. To communicate your vision you must be clear on the direction and tell them where they fit into the plan. In order for people to have a sense of self-worth, they need to know what they must do to be acceptable. They can then...
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...*/introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de Mortanges, 1996; McDonald, 1992a, b; 1995; Piercy and Morgan, 1994; Jain, 1993; Simkin, 1996a, b; Verhage and Waarts, 1988). There have some specific guidance are offered in the recent years to assist marketing managers overcoming those internal organisational and in pre-empting forces (cf. Cravens, 1998; Dibb et al., 1996; Lings, 1999; Piercy, 1997; 1998; Simkin, 2000). Yet, the recent research has shows barriers to the implementation of programmes and marketing strategies. (Dibb and Simkin, 2001; Simkin, 2000). Another key barrier is indicating impeding the deployment of effective marketing practices used to be the lack in most marketing function or either in organisations. (cf. McDonald, 1992a, b; Piercy and Morgan, 1994). The research are shows this is a no longer to the case with the bulkiness businesses professing to have a marketing department undertaking not only promotion and customer research,but are relate to the Kotleresque textbook approach to marketing management (Dibb and Simkin, 1997; Piercy...
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...4 The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance Ondrej Zizlavsky Brno University of Technology Czech Republic 1. Introduction In his work, a prominent Czech expert on innovations, (Valenta, 2001), reached the conclusion that current tougher and tougher competition, globalization of production and markets, as well as implementation of new technologies mean that the success of businesses is dependent on effectiveness and intensity of innovation activities. Innovation is a process that is created via interactions between various actors, e.g. (Dolourex, 2004) and represents an important element of a company's future success. Each innovation is unique and specific for every entrepreneurship. American authors warn that innovation is more than just an idea or thought. It is bringing an idea to life (Tidd & Bessant, 2009). Currently, innovation is considered a decisive condition of a competitive advantage in entrepreneurship. This is stressed by prominent Czech, as well as foreign experts; e.g. (Hamel & Green, 2007; Kislingerova, 2008; Kosturiak & Chal, 2008; Skarzynski & Gibson, 2008). The course of the fading economic crisis that negatively impacted operation of current business unambiguously supports the inevitability of innovations. A company that strives to maintain and strengthen its position on the market has to implement a suitable innovation policy that would enable it to achieve a more advantageous...
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...develop strategies as they are managements’ game plan for growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations, and achieving targeted objectives. Strategic management is the set of managerial decisions and actions that determines the long-run performance of a firm. The question however arises as to whether strategic management is an art or a science or that it is simply a mixture of luck and good judgement. Introduction Firms or companies today face a broad array of risks, problems and issues, be they strategic, operational, financial, customer, vendor, competitor, to name a few. Moreover, concerns about increased international competition brought about by the rapid globalisation phenomenon abound not only in the US but also in Europe with the further expansion of the European Union and in Asia and Latin America due to increased economic integration in these regions. Management experts therefore have argued time and again that firms or companies should respond to environmental changes, such as increased competition, by engaging in more systematic planning to anticipate and respond to changing and unforeseen events. The reason for this argument is because formal strategic planning has been seen to enhance a firm’s performance. Thompson et al (2006) explain that a firm’s strategy is its management game plan for growing the business, staking out a market position, attracting and pleasing customers...
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...Strategic Managemen Essay Subject :s Strategic Management Topic : Is Business Strategy A Mixture Of Luck And Judgement, Opportunities And Design, Or More Of An Art Than A Science? Abstract Firms or companies today face a broad array of risks, problems and issues internal to them and external factors relative to increased international competition due to globalisation. Thus, strategic management is an activity necessary to be undertaken by firms who want to sustain their existence in today’s highly competitive environment. Firms need to develop strategies as they are managements’ game plan for growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations, and achieving targeted objectives. Strategic management is the set of managerial decisions and actions that determines the longrun performance of a firm. The question however arises as to whether strategic management is an art or a science or that it is simply a mixture of luck and good judgement. Introduction Firms or companies today face a broad array of risks, problems and issues, be they strategic, operational, financial, customer, vendor, competitor, to name a few. Moreover, concerns about increased international competition brought about by the rapid globalisation phenomenon abound not only in the US but also in Europe with the further expansion of the European Union and in Asia and Latin America due to increased economic integration in these...
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...Summary Z-Wing is a military and a commercial aircraft manufactured one of the larges in the world. At this moment Z-Wing is the leader of the market. Janssen is the biggest competitor of Z-Wing. Z-Wig needs to keep its position on the market and not o lose more percent on the aircraft market. This analysis will show a description of the product and service of what Z-Wing need to work to stay as market leader. The company will focus on the marketing of new planes and services to the airlines. What is the target customer and what opportunity on new areas that Z-Wing can expand. Will show how or competition is doing in the market, what products and service is offering. Is truly important is that is going to give us a view on how the market is doing in areas like demographics, market size, statistical income and how is growing, this information will help Z-Wing to see what threats and opportunities can confront. Its will evaluate the financial status and forecast the sales and expenses that Z-Wing expects with this new products and services. This will describe how Z-Wing expects to distribute, promote, pricing the products and service. Additional to this Z-Wing is going to implement a CRM (Customer Relationship Management) system that ill help improve customer service and will provide data information to help move forward with the market strategies. This will be help on the customer needs, customer support system and marketing efforts. Situation Analysis Z-Wing makes...
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...Strategic Plan: The Cheesecake Factory STR 581 March 31, 2014 Dr. Patricia Dues Strategic Plan: The Cheesecake Factory Table of Contents Executive summary 3 Mission and Vision Statement 3 Company Overview 3 Environmental Scan 4 External Environmental Analysis 4 Internal Environmental Analysis 5 Value Disciplines 7 Generic Strategies 8 Grand Strategies 8 Recommended Strategy 9 Implementation Plan 9 Objectives 10 Functional Tactics 10 Action Items 11 Milestones and a Deadline 12 Required Organizational Change 12 Risk Management and Contingency Plan 12 Conclusion 13 References 14 Executive Summary Mission and Vision Statement The mission of The Cheesecake Factory is to create an environment where absolute guest satisfaction is the highest priority. The vision statement is as follows: Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry. (The Cheesecake Factory, 2014) Company Overview “The Cheesecake Factory restaurants provide a distinctive, high quality dining experience at moderate prices by offering an extensive, innovative and evolving menu in...
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...[pic] PROPOSAL TO ESTABLISH ENROLLMENT MANAGEMENT IMPLEMENTATION TEAM (EMIT) UNIVERSITY OF HAWAII AT HILO Background: Over the past decade, the University of Hawaii at Hilo has consistently increased its enrollment by nearly 40% from 2,587 in Fall 1997 to 3,608 in Fall 2007. UH Hilo intends to become a comprehensive University with a target enrollment of 5,000. The University has struggled to maintain a level of infrastructure – including human resources support, facility expansion, and budget augmentation – to keep pace with this rate of growth. Also, there is a lack of consensus among major campus constituencies about the value of this growth in student enrollment as well the manner in which that growth should take place. Further, in its report from a March 2008 Special Visit Review, the Western Association of Schools and Colleges (WASC) team recommended among other things that “the campus create an Enrollment Committee composed of appropriate faculty, staff, students, and administration to develop a growth plan for the campus. The campus team should work with the system to clarify the value of recruiting students from outside the state of Hawai`i.” Justification: Strategic enrollment management (SEM) is • “A comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students where ‘optimum’ is defined within the academic context of the institution. As such, SEM is an institution-wide...
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...the provisions of Tertiary and Vocational Education (TVE) Act. No. 20 of 1990. It has been functioning under the purview of the Ministry of Vocational Training and Rural Industries as a separate unit up to December 1999. The Presidential Task Force on Technical Education and Vocational Training recommended enhancing the capacity and capabilities of the TVEC in 1998. Accordingly, the Commission was re-established in December 1999 as a body corporate with additional powers on research and development and fund allocation under the provisions of the TVE Act. No.50 of 1999. 1.1 Vision A Technical and Vocational Education and Training (TVET) system where all seekers of training will have equal access to the highest possible standards of TVET, that assures gainful employment globally 1.2 Mission As the apex body in the TVET sector, we are committed to establish and maintain an efficient, effective and quality assured TVET system, which is relevant to socio-economic goals, and changing market needs. 1.3 Objectives The general objectives of the Commission are: a. Policy development, planning, co-ordination and development of the Tertiary Education and Vocational Education at all levels in keeping with human resource needs of the economy b. Development of a nationally recognized system for granting of Tertiary Education awards and Vocational Education awards including certificates, and other academic distinctions; and c. Maintenance of academic and training standards...
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