...Individual Project MKTG 205 – Principles of Marketing October 7, 2012 Abstract This paper is about marketing the service of self defense training. It will identify, describe, and analyze three marketing environment forces that will impact this service. Strategies to overcome the threats and capitalize on opportunities will also be explored throughout the paper. Self Defense Training and Marketing Forces Introduction These are the impacts of marketing forces on the training services industry. There are so many components involved with marking to make the product or service successful. Identifying the market forces that impact the service is the most important component. There are three forces that impact the training service industry. With self defense training these three forces are social, economy, and competition. Strategies to overcome the threats and capitalize on opportunities will also be discusses for a better understanding of this industry and service. Market Force 1: Description and Analysis of impact on product/service The social force is thought of to focus on buying trends of the population due to the populations values (Kerin, 2013). These forces are the factors that influence what services, at the time, are in the highest demand. They impact the want and need for self defense training because it shows when, who, and why the population is seeking this type of training. With this service it is best to a multicultural marketing method because anyone could...
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...American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing August 25, 2012 Abstract Human resource development has become an essential component in the developmental process of any organization. In the field of human resource management, training and development is the field which is concerned with organizational activity aimed at bettering the performance of individuals and groups in an organizational environment. Human resource training is of growing importance to companies seeking to gain an advantage among competitors. Training has an effect on both the employee and organizational goals. Forces at various levels influence changes in human resources strategies and directions. Those with the most direct effect include changes in the nature of the organization’s mission, work and overall policy direction. Other forces are internal to the organization itself (its culture, work organization and management style), while still others originate outside the organization and are related to the global economy and other changes in society. Training and development helps an organization to equip each employee with the knowledge and skill needed to perform his/her job effectively. This project will evaluate the effectiveness of the training and development programs offered by the HRtrainingCenter.com. A HRM company which provides training and certification services Marketing Environmental Forces That Affect Human Resource Management Industry ...
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...American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing May 14, 2012 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the here is also a brief description of how many channel members the company needs and why they need them. Overview of Distribution Channels The success of any business depends upon channel levels for getting products to market. First there is a direct channel and second there is an in-direct channel, both needs to exist for this to happen. The majority of companies can maintain their own using wholesalers and dealers. Which is a three channel system any more than three moves the company to in-direct marketers. This small Mexican food restaurant only requires the three channel system to operate with a positive cash flow. The distribution channels are for larger scale restaurants that distribute a Large amount of product. Products or services that are sold directly to the customers are direct channels which eliminate the middle man so to speak because there are no other companies that cut into the profit margin. When the business does not sell products...
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... 2 Prawesh section 12-19 complete 12 What is the organization’s marketing strategy? 8-179 13 What is the organization’s financial position and financial strategy? 8-182 14 What are the organization’s production and purchasing strategies? 8-186 15 What are the current strategies in other functional areas such as HR and information systems? 8-189 16 What strengths exist for the organization? 9-204 17 What weaknesses exist for the organization? 9-204 18 What opportunities exist for the organization? 9-205 19 What threats exist for the organization? 9-205 What is the organization’s marketing strategy? Wal-Mart is the leader in the retail industry in the United States. It has been the leader in its industry for a long time now. One of the prime reasons for this is that it has been able to provide the customers with one stop shop approach What is the organization’s marketing strategy? Wal-Mart is the leader in the retail industry in the United States. It has been the leader in its industry for a long time now. One of the prime reasons for this is that it has been able to provide the customers with one stop shop approach. A particular customer will be able to find every needs of the daily life within a Wal-Mart location. Saying this Wal-Mart uses the 4p’s of marketing mix to a competitive level in order to gain and maintain the customer level. The 4p’s of marketing mix which consists of price, place, product and promotion has been well...
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...Quartz from competitors like Hangsgrohe, while maintaining market share in other channels, resulting in minimal cannibalization (Exhibit 4). Already recognized as a premium brand, Aqualisa can leverage its innovative technology and tailored campaigns to build brand awareness (Exhibit 5) and quickly become the top player in the premium space. A number of other options are also presented: targeting consumers, DIY or developers. Marketing to consumers alone may be ineffective, as they rely heavily on plumbers to select a product. This approach is also expensive, requiring mass media advertisements in an industry where brand awareness is low. While Triton was successful in building awareness, their sales are mainly in cheap electric segment (Exhibit 3). It’s also unknown how long this took to build. DIYers are shopping at much lower price points covered by Gainsborough. Early association with discount channels could hurt the premium brand; however future moves to introduce Gainsborough with Quartz technology could grow shares in the value segment. Marketing to developers is illogical, as they are happy with ShowerMax. However,...
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...Marketing Final Project Team 1 Ryan Marshall, Manuela Antonova, and Joshua Booth Mr. Coffee Smart Optimal Brew WeMo Enabled Marketing Plan Executive Summary A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey). Mr. Coffee is a part of American iconography appearing in movies, books, and other arenas of pop culture. It appeared in loosely translated interpretations in the Back to the Future movie trilogy of the as 1980’s as “Mr. Fusion”, it was referenced in the TV show Seinfield, and in the title of the short story by Raymond Carver, “Mr. Coffee and Mr. Fixit.” According to a recently conducted survey Mr. Coffee was the most identifiable home coffee brewer. Brand recognition is not a problem in the current marketing environment. Mr. Coffee has many entries into the home coffee making market. Most of the devices are on the lower end of the price scale and easily obtained at every local big box store. These devices are sold alongside similar devices presented by direct competitors with very little differentiation. Recent...
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...to the text, the American consumer market consists of: a. 189 million consumers. b. 284 million consumers. c. 375 million consumers. d. 438 million consumers. Answer: (b) Difficulty: (3) Page: 191 4. Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: a. how much money is the consumer willing to spend? b. how much does the consumer need the product being offered for sale? c. how much does a discount or a coupon affect the purchase rate? d. how do consumers respond to various marketing efforts the company might use? Answer: (d) Difficulty: (3) Page: 192 5. The starting point in understanding how consumers respond to various marketing efforts the company might use is the: a. Lipinski model of buying behavior. b. stimulus-response model of buyer behavior. c. Freudian model of buying behavior. d. Maslow’s model of life-cycle changes. Answer: (b) Difficulty: (2) Page: 192, Figure 6-1 6. According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers...
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...Marketing strategy Lasondra Hollie MKTG-205 Marketing strategy As I start this paper I am going to define segmentation and also I will go into on my product and service I also will go further and discuss target markets , advantages in competitive markets When developing a marketing strategy for any sort of product/service you have to identify strategies in that market identifying marketing strategies is clearly being aware that unsound decisions might comprise the marketing strategy. There are two main components of the marketing strategy and they’re 4`p`s and the 4 C`s the 4C`s consist four components the company the competitor the customers and you’re circumstance and everybody is aware of the 4 p`s they consist of product, place, price and promotion these aspect of marketing is essential part of the marketing strategies for products and a business When begin a marketing strategy you must understand the customers you want to target in that market by utilizing segmentation , targeting , segmentation involves putting potential customers into various groups, that have almost like needs and that will respond to the marketing action a potential market should have more then one target to segment . As I done my research on segments and target I have found that the two are somewhat the same picking and dividing, in other words you must pick your segments and divide your market segments. For example if I wanted to divide my market using race/ethnicity I could use young...
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...(Please write your Exam Roll No.) Exam Roll No . END TERM EXAMINATION THIRDSEMESTER Paper Code: MS 205 ~S~2.oS Time: 3 Hours [ 01. MBA DECEMBER-2010 Subject: Information Systems Management Maximum Marks: 60 Note: Attempt any five questions. (a) (b) List and describe any four reasons why information systems are so (8) important for business today? (4) Differentiate the following with an example: (i) Data and Information (ii) Information and knowledge (a) Explain the following decision making situation in intelligence, design and choice phase as developed in the SIMON MODEL: (6) (i) Marketing a new product (ii) Appointing a Finance Manager (iii) Purchase of Equipment (b) 02. Differentiate between: (i) OPEN and CLOSED system (ii) Deterministic and a probabilistic system Give an example of each and identify system boundaries. 03. I (a) (b) (6) Why does a decision maker resort to bounded rationality in a decisionmaking situation? Can a decision be called as right or wrong? What is the measure of correct decision? (6) Write short notes on: (3x2=6) (i) Marketing Information System (ii) Human Resource Information Systems (HRIS) 04. (a) (b) (c) What are the characteristics of MIS? How do MIS differ from TPS? (4) What are the three basic components of a DSS? Briefly describe each. (4) Differentiate: Data Driven DSS and Model Driven DSS. (4) 05. (a) (b) What is strategic...
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...Internet Tools at Dirt Bikes Kimula Busby IT/205 04/18/2012 Coranette Square I will be investigating how Internet tools and technology could be used to help Dirt Bikes’ employees communicate and obtain information more efficiently. Dirt Bikes provide internet access to all employees who use desktop computers. The first option recommended is that Limiting Internet usage within the company to Zero Tolerance for employees or departments that do not have a direct need for it would be cost efficient. The second option is Internet access to all employees with different levels of permission granted. It would be cost efficient because it would increase bandwidth allowing important information to be sent and retrieved faster. It would also limit possible viruses, worms, and spyware that could affect Dirt Bikes in a financially negative way. With a Intranet systems installing firewalls would help prevent Dirt Bikes confidential information and antivirus protections to deter hackers to the system are also recommended to protect against security breaches. A recommendation would be Dirt Bikes installing a LAN (local area network) connecting all of their computers so that files could be shared between different PCs used in all of the departments as a source of communication. All of the departments would benefits from the Intranet in various ways. Paper is costly and often wasted by using Intranets Dirt Bikes will be able to store information on servers this would reduce...
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...American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing June 2, 2013 Abstract When it comes to marketing a product such as the chocolate bar, there are definite strengths and weaknesses along with threats and prospects. Every angle of marketing the product has to be recognized and sought out to ensure what’s best for not just the company but the consumer as well. Marketing: This Is Just the Beginning Introduction In the beginning there was milk, sugar and cocoa; these three main items combined were the beginning of an empire. With this empire comes a long laundry list of marketing strategies that helped get a company known as Hershey to the top of the list when it comes to candy manufacturers. Market Force 1: Description and Analysis of impact on product/service Milk, Sugar, Cocoa and the Cost of It All. Product cost of these particular items tends to increase consistently. In order to keep the ability to sell the product the companies have to ensure that they remain competitive. Despite that Hershey obtains their cocoa from across seas it appears to becoming harder for the company to produce the chocolate at the price that it was being produced at just over a year ago. In results, Hershey decided to make the weight of the candy bar lighter while keeping the price the same. Of course in this day and time remaining competitive isn’t exactly easy. Consumers may begin to fear that because of this...
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...2010) Researching prices competitors charge for like-products will allow marketers to compare and strategize. They need to ensure that pricing is fair in comparison to what the consumer is receiving, as well as appealing. To improve the organization, it is extremely important and essential that marketers seek feedback -both positive and critical - as well as taking into consideration any ideas consumers provide. Marketers must also strategically decide how they will advertise, to whom, the location and time. After all, the ideal result of market research is to ensure the satisfaction of consumers. (Dickinson, Herbst and O’Shaughnessy 1986) Marketing strategies are developed in a process in which results in an organization successfully putting their product/service on the market to be available to consumers. The marketing mix is composed of four factors; product/service, place, price and promotions. (Reid 1980) The ‘product/service’ factor involves identifying the product/service you want to sell or provide. When evaluating this factor, a marketer would consider what a consumer wants to satisfy their needs. The ‘place’ factor involves identifying where your product/service will be available to consumers. When evaluating this factor, a marketer will consider how the target audience will have access to the products/services. The ‘price’ factor involves identifying the value of your product/service. When evaluating this factor, a marketer would compare...
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...American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing Abstract When creating a marketing strategy the first thing to ascertain is the importance of distribution channels and how they work. The reader should have a better understanding of the distribution channel levels, channel organizations, as well as understand the best channel members to be utilized in each target market. Channel Distribution When assessing the different distribution channels it is very important to know that distribution channels are the ways in which companies sell their products and services. Knowing the target market and their demographic needs will help establishing a marketing strategy that is successful. Another important factor is to determine channel members and how many will be needed to successfully get products or services to their consumers. There are two different distribution levels in marketing; the direct distribution level and the indirect distribution level. According to Kerin, Hartley & Rudelius, (2013) the direct channel of marketing is when the producer and the ultimate consumers deal directly with each other. With a direct channel there is no intermediaries, the producer handles all channel functioning. A good example of a direct channel is an insurance company. The second distribution level is the indirect level. Unlike direct distribution the indirect distribution level has one or more intermediaries between the producers...
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...Demetrius Gordon American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing 7 October 2012 Abstract This paper will give a brief description and analysis of the impact of three market forces on a product. It will also touch upon strategies to overcome these threats, as well as different ways to capitalize on the opportunities. Market Forces Introduction Varying forces can serve to derail a marketing plan if you are not prepared for them. Just knowing and researching what they are can change an outcome. Discover how a few simple ideas or changes to the current plan can change the outcome of three of the five marketing forces. Market Force 1: Economic forces There are many reasons why a consumer might choose a product. Economic inflation, cost of living compared to income, and type of employment and how it is affected by seasons or economic trends are all economic factors. (Kerin, 2012). An establishment can have a wonderful reputation for great food, great service and great ambience but if the consumer doesn’t have the finances to go to that establishment, they will not go. In other words, a consumer’s finances are important in determining how often they might be willing to frequent your establishment. These factors can definitely affect a restaurant like Jamaica Jamaica Cuisine. Market Force 2: Social forces The varying age groups, economic backgrounds, religious beliefs, dietary cultures can have a very...
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...Kirk Bausman American Intercontinental University Unit 3 Individual Project MKTG 205 – September 11, 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. I will analyze my target market's needs. Explain what I know about my target market and what they want from a channel of distribution. Introduction This is an Overview of Distribution Channels, and our target market’s needs in distribution channels. Overview of Distribution Channels Direct channels to market are typically your sales force. Direct channels to market include any route to market that you control and finance directly. The direct channel is typically more capital intensive to establish and you typically achieve a far greater level of control over this channel than you do the indirect channel. In indirect distribution an intermediary is involved between the manufacturer and the buyer. That intermediary is responsible solely for the distribution of goods on the behalf of the company. Analyze Target Market’s Needs in Distribution Channels Our target market will need a security service that will fulfill their requirements that fit their needs. The market will be high profile property or persons. They will need the direct channel. By using the direct approach the clients will get catalogs, websites, talk directly to sales personal...
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