...5 Times, Rating: A MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ 3 MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table MKT 498 Week 2 DQ 1 MKT 498 Week 2 DQ 2 MKT 498 Week 2 DQ 3 MKT 498 Week 2 DQ 4 ----------------------------------------------- MKT 498 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). Multiple Choice and Multiple Select Questions ----------------------------------------------- MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 3 Times, Rating: A Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper: If the company has an integrated marketing plan, briefly describe it. What value does the IMC plan add? (6 points) ----------------------------------------------- MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table (UOP Course) For more course...
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...UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor: Lecturer / Tutor Mr. Neerjang Lama (Faculty of Business & Finance) neerjang@utar.edu.my Dr Falahat Nejadmahani Mohammad (Faculty of Accountancy & Management) falahat@utar.edu.my 3 Year of Study: 4 5 6 Year and Trimester: Credit Hour Lecture hours & tutorial hours 8 9 Mode of Delivery: Moderator Lecture & Tutorial Dr Gengeswari a/p Krishnapillai - Assistant Professor gengeswarik@utar.edu.my 10 Objective: The objectives of this unit are: To provide a theoretical framework for analyzing global marketing strategies and orientations. To examine the relationship between global marketing environments and global marketing strategies. To examine the concept of global marketing research and its impact to the global marketing. To import the knowledge of various entry modes into a foreign market place. To highlight various marketing mix strategies applicable to global marketing. 11 Learning Outcome: On completion of this unit, a student shall be able to: Identify different levels of global marketing orientation and its respective implications in the global marketing practices...
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...Office Hours Tuesdays/Thursdays, 1:00-2:30, and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard ------------------------------------------------- Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu ) Course Objectives The primary objectives of this course are to: a) advance your understanding of concepts and tools useful in the analysis and development of pricing and distribution strategy, and b) help you develop skills and gain experience in formulating these strategies. Learning methods The course uses (a) individual and team assignments with field work, (b) case study briefs and discussions (c) lectures and discussions of readings, (d) guest speakers, and (e) a pricing simulation. The classroom environment will be very interactive, so prepare to get involved. Students come from a variety of backgrounds with a large and diverse base of knowledge and experience. Therefore, the primary role of the professor will be to facilitate discussions that bring out pertinent issues and to better frame the analyses of these issues. Required materials Case Packet: The case packet is available through www.study.net. Instructions to get materials from study.net are included in the last page of this syllabus, before the course schedule. Pricing Simulation – Universal...
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...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external...
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...INTRODUCTION TO MARKETING BHO1171 ASSIGNMENT TITLE Written Case Study Report This assessment accounts for the following proportion of marks for this unit LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer’s contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate ‘business world’ situations, and 6. Develop strategies to provide solutions to the marketing problems identified. 30 % SUBMISSION INSTRUCTIONS: You must electronically submit your paper into the Turnitin assignment submission box within the BHO1171 WebCT shell. Please note that paper copies will not be accepted. In case of the Turnitin or WebCT system being down, please email the assignment to your tutor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within WebCT. You will need to log into WebCT to read feedback and obtain your mark once marking...
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...Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide 18 Appendix 5 – Individual...
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...MGM C01 Market Research Fall 2013 Instructor Contact Information: Name: Tarun Dewan Office: IC 382 Office hours: Tuesdays and Thursdays 3 - 5 pm by appointment Email: tdewan@utsc.utoronto.ca Telephone: 416 208 2677 Class day/time: Tuesday, 11 - 1 pm Class location: IC 302 Course website: http://portal.utoronto.ca TA: Yifan Dai (Yifan.Dai11@Rotman.Utoronto.Ca) Course Description: Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences. Prerequisite(s): MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3) Exclusion: (MGTD07H3), MGT453H, RSM452H Textbook/Required Course Materials: Marketing Research: Methodological Foundations, 10th Ed. by Dawn Iacobucci and Glibert A Churchill (This text can be purchased from the bookstore or Online through Course Smart at the following url: http://www.coursesmart.com/IR/2047297/9781439081013?__hdv=6.8) A required case packet is available from https://cb.hbsp.harvard.edu/cbmp/access/20658242 Recommended: Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski Lecture Notes and Other Announcements A course such as this is based on the premise that sharing issues and discussing them enhances learning. The course is based on discussion of cases in class, and bulk of the time...
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...jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals. Identify one (1) of the major social media outlets and write a three to four (3-4) page paper in which you: 1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. 2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. 3. Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions. 4. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. 5. Explain whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Support your answer. 6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: * Be typed, double spaced, using Times New Roman font...
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...Rajaratnam@utdallas.edu Class Room: JSOM 12.202 Office: JSOM 13.318 Tel: (972) 883-5028 Office Hours: Mon:5:45-6:45pm; Tue & Fri:2:15-3:45pm. Please make an appointment by email. Course Pre-requisites: None Course Description This course provides an overview of the field of Marketing from a managerial standpoint, fundamental concepts will be systematically presented and related to their applications. Examples and cases will be used to highlight the most relevant issues. The primary mode of teaching will be lecture sessions interspersed with case discussions & real life examples and applications. However, class discussion is highly recommended. Students are encouraged to actively participate in constructive class discussions. Learning Outcomes and Objectives 1. Develop marketing knowledge/expertise and discriminate between the different principles of marketing, in the areas of segmentation, positioning, pricing, promotions, distribution, consumer behavior, etc. 2. Demonstrate the ability to infer and calculate numerical problems in the areas of break-even analysis, price elasticity, market research, etc. 3. Exhibit the ability to appraise and apply marketing principles to business settings; such as analyzing the strengths, weaknesses, opportunities and threats facing the strategic business unit or by synthesizing with examples how marketing actions can influence the consumer decision making process. 4. Ethics & legal: Students will develop the ability to appraise...
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...Assignment 1: Social Media Due Week 4 and worth 200 points As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing. As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals. Identify one (1) of the major social media outlets and write a five to six (5-6) page paper in which you: 1.Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. 2.List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. 3.Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions. 4.Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. 5.Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. 6.Use at least three (3) quality references...
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...non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market....
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...for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market....
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