...Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 SWOT Analysis 4 STRENGTHS 4 WEAKNESSES 5 OPPORTUNITIES 5 THREATS 6 MARKETING OBJECTIVES 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 MARKETING STRATEGIES 7 Product Strategies 7 Price Strategies 8 Place Strategy 8 Promotion Strategies 9 TACTICS AND ACTION PLAN 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 MONITORING PROCEDURES 11 Introduction As a proactive, innovative leader in the electronics industry, Company G maintains its position as the brand recognized for excellence, reliability and high quality, and further expands its ever-growing market dominance with the addition of agricultural products. The Chix-Trax farm management software and cruelty-free chicken tracking device allows farmers to observe flock behavior, and adjust environment to better support production and flock health. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The new Chix-Trax Chicken Management software and gentle, effective tracking band provides farmers with the solution to their flock management issues by using real-time satellite uplinks to collect and analyze data necessary to identify flock behavior patterns including feeding movements, egg production, breeding and brooding...
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...Up All Night Inc. 24-hour Childcare Service Marketing Plan Artiesha Artis Strayer University Professor Thomas Matula MKT 500: Marketing Management May 4, 2014 I. Executive Summary Up All Night Inc. is a small business in the first year of transitioning from a home based daycare center. Up All Night provides extended hours daycare services to individuals mainly parents and single parents. Up All Night Inc. currently employs 18 dedicated employees who are parents themselves and understand the challenges that many parents face finding trustworthy, capable individuals to care for your most precious treasures. The daycare center performs at its highest volume during the summer months but yearly the business is steady. One major challenge facing Up All Night Inc. is maintaining affordability is a sometimes tumultuous economy. II. Environmental Analysis Founded as a small home daycare, Up all night Inc. has evolved into an affordable overnight daycare center that provides childcare services to individuals that work overnight or extended hours. In 2001 when I became a single mother and started working overnight to be at home with my child during the day I saw the need to solve the common problem that many single mothers/parents encounter, starting with just 3 children from colleagues that I previously worked with. Overnight Up All night Inc. has become a success. In the near future, Up All Night Inc. plans to extend its services opening multiple locations and possibly...
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...European Scientific Journal May 2013 edition vol.9, No.13 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 MARKETING STRATEGIES OF BOTTLED WATER PRODUCING COMPANIES: THE CASE OF KOSOVO Ejup Fejza, Mr.Sc Alban Asllani, MSc. Universum College, Prishtina, Republic of Kosovo Abstract One of the main functions within a company is the marketing area and as it is of the utmost importance and relevance of having an already established and well functioning department of marketing within the company, which would implement proper, just-in-time and a step-ahead of competition marketing strategies. Such an established and wheel functioning marketing department could potentially result in the company getting a better positioning in the market, will increase the company’s market share and satisfy customer needs, wants and meet their demands. Thus, creation and implementation a successful marketing strategy in business is very crucial, especially when we deal with a business such as water production, still or sparkling. The purpose of the research is to analyze the implementation of marketing strategies by Kosovo producers of water and to provide clear recommendations for companies that do not use marketing strategies. During the research we have found that water producers do not even have an already established marketing department, have not employed any marketing personal, nor they have a qualified sales person representing the company. According to our research of the existing water producing...
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...and Product Positioning Noaman Siddiqui Marketing Management-MKT 500 Dr. Shirley McLaughlin April 21st, 2011 Abstract This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an interest of mine and would be a consumer product that would have market potential and become very profitable. The following objectives will be addressed: The marketing segment for the product and why? The target market and the reason why? A SWOT analysis for the company and last the market position for the product and service. Marketing Segmentation and Product Positioning The vision is to bring the feel of the city to suburbs and small towns outside of the city with an upscale restaurant and lounge. The restaurant will consist of lavish décor, delectable cuisines, yet affordable prices. The restaurant will service as a model for franchising therefore making it easier to expand and branch out among foreign markets. The marketing segment geographically determined being the...
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...PLAN DE MARKETING HOTEL MAREM INTRODUCERE Scurt istoric Hotelul Marem apartine grupului S.C.Marem Impex S.R.L societate recunoscuta,de mare traditie in peisajul aradean. Hotelul,situat in Arad,la doar cinci minute de centrul orasului,intr-un amplasament deosebit,are comfortul si luxul unui hotel de trei stele.Este un hotel bine dotat ,cu un personal ospitalier si serviabil.Se afla la 2km de aeroportul din Arad. [pic] Infiintat in anul 2001,a reprezentat inca de la inceput un real succes atat prin serviciile oferite cat si prin designul interior si exterior.Prin designul exterior al constructiei,arhitectii au incercat sa redea seninatatea si linistea pe care o ofera cadrul intim al hotelului. Pentru destindere si relaxare hotelul pune la dispozitia clientilor pe timpul verii o terasa special amenajata in fata hotelului cu un design unic care intretine atmosfera de relaxare si confort oferita de intreaga gama de servicii. [pic] Servicii Ca necesitate in completarea serviciilor oferie de hotel,a fost infiintat si restaurantul Marem,aceasta unitate si-a creat un renume propriu,fiind in masura sa satisfaca gusturile celor mai mari gurmanzi data fiind natura consumatorilor obisnuiti ai restaurantului,turisti. In restaurantul hotelului va puteti bucura de un meniu deosebit, din bucataria traditionala romaneasca cat si din specialitatiile internationale de mancaruri, salate si specialitati toate...
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...· Analyze the effect of channel management decisions on the marketing of your selected product or service. LaToya · Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. LaToya Channel Management Decision: The channel management decision has a huge effect on the marketing of our new home pick up service. What is channel management? According to the web channel management is “The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.” (www.businessdictionary.com) The channel of distribution is when goods or services flow from the vendor to the customer. Therefore, channel management decisions are needed to insure this process does not get interrupted. For example, the United Parcel Service (UPS) is a competitor that offers their customers the same home pick up service, so it is imperative that we manage our channels of distribution effectively. The main advantage of effective channel management decisions is it ensures that we keep an edge on the competitors and gain more customers in all markets. Appropriate Distribution Channels In the Parcel market there are various distribution channels we can utilize. There are four types of distribution channels: producer-customer, producer-retailer-customer, producer-wholesaler-retailer-customer, and producer-agent-wholesaler-retailer-customer. ...
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...Submitted in Partial Fulfillment Of the Requirements for Journal Critique #3 SM 325: Sport Marketing, Promotions, and Fundraising Instructor: Wooson Kim Michael Cassidy (Student) The Byron Nelson Championship is a very prestigious Pro Golf Association (PGA) tournament on tour. The Dallas, Texas tournament tends to draw more of an older crowd and now is trying to reach the markets of eighteen to thirty-four year olds (Smith, 2012). The PGA event will team up with ProPac Marketing as they introduce a marketing plan they are call “Argyle Army” (Smith, 2012). The campaign will hit many common areas around Dallas including a meet and greet and a Texas Rangers game (Major League Baseball) (Smith, 2012). Dallas is a very good area to advertise the PGA Tour event in because the city attracts close to 20,000 people per week (Smith, 2012). One of the things that the Byron Nelson Championship did was use its internal data sources to find out the age demographics of the crowd that attends their event. By using their data-base they were able to figure out that the majority of their crowd was in the older population, and they needed to reach out to the younger age demographic. Internal data sources can include sales records, inquiries, accounting records and website registrations (Hardy, Mullin, & Sutton, Data-based Marketing and the Role of Research, 2007, pp. 110-112). They are very easy sources to gather quick information about the people that are attending...
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...[pic] Introduction to Marketing 33:630:301:05 Classroom: Tillett Hall – Room 116 Session: January 23, 2012 – May 7, 2012 Time: Monday Evenings 6:40 – 9:30 Course Web Page: http://blackboard.rutgers.edu Professor: Edward Filippazzo E-Mail: eaf@andromeda.rutgers.edu Phone: 973-464-1385 Office Hours: By Appointment Textbook: Kerin, Hartley, and Rudelius, Marketing (10th ed.), McGraw-Hill, 2009. Study Aid on the Web: http://highered.mcgraw-hill.com/sites/0073404721/student_view0/ Course Description The objective of this course is to provide students with an introduction to marketing and the basic areas that comprise this discipline. Course content includes review of marketing theories, concepts, key terms and tools used in the consumer, reseller, services and industrial markets. Also addressed is the integration of marketing in the broader business context and the role it plays in today’s society. Course Format This course will use the textbook above to guide lectures, class discussion, assignments and exams. Multiple chapters from the text will be discussed during each class lecture. The lectures will discuss the theories and concepts, tools and techniques used in marketing, as well as provide examples of how these have been applied. Lectures will include content and discussion beyond what is provided in the textbook. Attendance and Participation ...
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...Article Summary The article that I read about marketing was The 7 Ps of Customer Retention Marketing. I found this article on a marketing website with tons of articles for people to read and for help on their products and companies. The author is Karl Wirth who is the CEO and a co-founder of Apptegic, a customer intelligence and marketing automation solution that enables online businesses to understand each customer and respond in real time. Karl Wirth’s message was basically explaining of how the 7 P’s of marketing apply to customer retention marketing. Karl Wirth’s stated, By acting on the 7 Ps of Customer Retention Marketing, you can keep your customers; make their interactions with your business successful; and in so doing make your business more successful. The evidence I found to support this theme was that they stated all 7 points of marketing in it. Everyone is use to the 4 P’s and what they do and how we use them, but they used three more that I have not heard of being used. Many CPG companies are now using online and social mediums to build direct relationships with their customers This article is very smart and logical and provides great information. It provides the four P’s: Product, Place, Price, Promotion. Yet it provides 3 more P’s to the reader, People, Processes and Positioning. I have never heard of those three. It states that People are the most important. Retaining customers is about building relationships, and relationships are about people. For Processes...
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...internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned to prepare a survey on The Market...
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...Organized by The Future Marketers Association Department of Marketing Management University of Kelaniya The Department of Marketing Management The Department of Marketing Management is a part of the Faculty of Commerce and Management of the University of Kelaniya. It currently offers a Bachelor of Business Management Marketing Special Degree - B.B.Mgt (Marketing) which is a sought after degree program by students and has positioned itself as a dynamic, innovative and market oriented academic body, committed to produce graduates who are armed with knowledge and skills to face the challenges of society and the industry. As a result of this multi disciplinary approach, in addition to a comprehensive academic program, the Department puts much emphasis on the practical training of undergraduates in the industry, encouraging and urging the students to participate in various workshops, guest lectures by eminent industry personnel and by themselves organize and carry out events such as the Inter School Business Cup. As such, the Department joins hands with private sector at the undergraduate level itself to conduct its activities and also solicits help from them to sponsor some of its activities where funds are not present. The Profile of Future Marketers Association (FMA) The Future Marketers Association (FMA) is a formally structured student body in the University of Kelaniya attached to the Department of Marketing Management nourished with a commendable history of 10 solid years. This...
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...[Type the company name] | Marketing channels | 81,105, 117, 93, 69 | | [Type the author name] | 9/21/2010 | Marketing channel: A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Channel level: A layers of intermediaries that the perform some work in bringing the product and its ownership closer to the final buyer. Channel conflict: Disagreement among marketing channel members. Vertical marketing system :A distribution channel structure in which producer wholsers , and retailers act as a unified system one channel members owns the others ,has contracts with them or has so much power that they all cooperate Future vertical marketing system divided in to two .They are 1.conventional marketing system 2.vertical marketing system Vertical marketing system: A vertical marketing system comprises of the producer, wholesaler and retailer acting as a unified system. One channel member, the channel captain owns the members and has so much power that they all cooperate. It arose as a result of strong channel member’s attempts to control channel behaviour. There are three types of VMS: CORPORATE, ADMINISTERED AND CONTRACTUAL. CORPORATE VMS: A corporate VMS combines successive stages of production and distribution under single ownership. For example Sears obtains over 50% of the goods it sells from companies that it partly or wholly owns. ADMINISTERED VMS: ...
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...Assignment Introduction to Business (BUS 101) Fall 2013 Marketing Major Before doing this assignment I did not think about my major subject in my educational career. I had no idea about finance, marketing, management, accounting etc. as making major subject. When I am trying to know about these, the marketing major initially appealed to me because marketing offers a wide range of professions to candidates aspiring to be business leaders of tomorrow and is considered one of the most exciting and glamorous professions in the business field. Marketing is the process by which companies create value for customer and build strong customer relationships in order to capture value from customer in return [1]. The marketing major has skill like logical approach, creativity, zeal to sell, willingness to take risks, outgoing personality, communication skills, reasoning skills, problem solving skills, make and implement decisions etc. and these skills are more powerful than the other major subject if anyone want to do business or make an interesting career. The marketing field is booming with nearly a fifth of all Bangladeshis now employed in marketing related positions. Marketing salaries may vary by company position and region and salary figures change constantly [2]. In general, entry-label marketing salaries usually are only slightly below those for engineering and chemistry but equal or exceed starting salaries in economics, finance, accounting, general...
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...MY EXPECTATIONS ABOUT MARKETING MANAGEMENT AND MY ESTIMATION ON HOW IT WILL HELP ME IN MY CAREER OR ENTREPRENEURSHIP PATH Marketing management is explained by the American Marketing Association (1985) as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. As a managerial function marketing management is not solely important to the marketing manager only but also necessary to any individual who wishes to develop him or herself in his or her carrier and business. In pursuing this course, I expect to be equipped with knowledge in advertising, promotion, pricing and the distribution of ideas, goods and or services so as to be able to make an informed contribution when decisions concerning marketing in to be made. Knowledge in marketing management will equip me with skills that will make me innovative in my career by knowing which ideas to bring forth to get things working right. Specifically, ideas that will bring positive changes rather than following every decision on marketing made because of lack of knowledge in the field. I also expect to acquire knowledge in managerial skills that will widen my career options. Knowledge in marketing management may guarantee my selection for a job placement in the area of marketing or even better my chances of selection for placement in my career field because of the added knowledge which will give...
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...2006. 3) Show how their staffs prior and planned initiatives and expenditures contributed the company's EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) - the corporate performance metric recently adopted by Mr. James and the Astor Lodge & Suites, Inc. Board of Directors. Astor Lodges Caase 1 2 Case Objectives This case has four teaching objectives: 1. To introduce students to the economics of the U.S. hotel industry. 2. To affirm the fundamental role that segmentation, targeting, and positioning plays in crafting an advertising and sales program. 3. To alert students to the growing senior management insistence on financial accountability when preparing marketing, advertising, and sales programs. • 4. To consider the objective-task approach to communication budgeting. 5. To apply contribution analysis in the evaluation of marketing decisions. Astor Lodges Caase 1 3 Case Questions Assessment (A2)- Case 1 – Due 7 April by 11.59pm via Turnitin Astor Lodge & Suites, Inc (10%) – Kerin & Peterson page 338 Case Questions: 1. How would you characterise the U.S. hotel industry in early 2005 2. What is the current competitive positioning for Astor lodges & Suites, Inc 3. How would you characterise the operational (e.g. occupancy rates, prices, costs per room, etc) and financial performance (e.g. EBITDA –...
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