...Marketing Communications Memo Jamie Mattice PSY/322 07-07-2014 MICHAEL TURNER As the marketing director for the veteran’s foundation know as Help Vets, we are looking to raise money to build a new monument to honor the fallen heroes of this country. This memo will discuss the importance of understanding the basics of marketing research, this same research that relates to the Help Vets current way the operations and strategies are conducted, and the extreme importance of demographic and psychographic information when it relates to developing a sound and unique marketing strategy. We will be using unique ways to be able to come up with the money needed for this monument as well as developing new ways to gain more money to be able to build thing monument on time and correctly. When putting these two graphics together it is very important that we understand how they work and how they will relate to the goal that we are trying to achieve. The demographics are simple information that consists of sex, age, and race. On the other hand, psychographics contains information that is harder to see and find. This can include value systems, trigger buttons, and passions of a consumer or individual. A good example of the two is demographics can tell you a man is 30-40, has a 200,000 yearly income, and is male. The psychographic data about the same group will tell you deep interest about the men or women and allow you to develop more accurate and successful marketing strategies. The...
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...Marketing Communication Memo University of Phoenix Psy/322 Marketing Communication Memo Date: To: Management Team From: Subject: The importance of psychographic and demographic information in developing marketing communications. At Indigo: Fashion for Women we are an organization created, molded, and sculpted to provide top of the line current fashion for everyday women. In order to do that we need to identify our target customers, “By identifying and knowing our customers, you can assess their needs” (Foundation, 2015, p. 1). Identifying our customers has allowed us to become a solid brand in the clothing industry, but further identification is necessary be an elite competitor. Initially we identified our customers as women who wanted to love the way they looked, but we could not make that our one single identifier. We also came to the conclusion that religious beliefs and income were a factor into our initial customer base. We must now look further into what our target customer is through other identifiable areas. The two that stand out are buying motives and beliefs. Identifying the salaries of our target customer gives Indigo the ability to determine acceptable prices to our customers and our company to maximize profitability and customer loyalty. There are prices that woman are willing to pay for a product in particular, and there are prices women will pay that is directly related to their income. It is detrimental to consider the income of the women of our target...
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...Marketing We sell low and high tech technology products in order to appeal to as much of the market as possible. As stated above, Daze is our currently low tech product. Dot and Dg are currently our high tech product. At year one, Daze is our high tech technology product, because the specifications of Daze are on the higher end of the buying criteria, the price is set at $39. The high price creates high sales, as the demand is high. And also our market share is at 15% which is not bad. Dot was released in Year 2 and it was a very high tech product. On the other hand, Daze is still in high tech market but not high end product, then we decreased its price to $38. Out strategy is to released Dot a little further from the buying circles and let it to get to our ideal spots in Year 3 perfectly. As we predicted, Dot became a very high tech with a high end product and the price was set at $45. Then we follow the same strategy to release Dg at Year 4 and expect it to be a cutting edge product, coming in along the higher end of the buying criteria in Year 5. And finally, Daze become a high end low tech technology product. The price is set at $45 and due to a miscalculation. We set the price too high because we were thinking to increate our profit and sales by a high price. Our Marketing Strategy so far has been to increate customer awareness by increase promotion budget. This has allowed customer awareness to rise from 55% in Year 1 to 100% in Year 4. To improve our position, we...
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...oLD NAVY MOBILE MARKETING CAMPAIGN MRKT501: Module 3 Case Assignment Doctor Qin Sun Trident University International | OLD NAVY | Memo To: | Dr. Qin Sun | From: | Edward Massey | cc: | [Recipient(s)] | Date: | November 14, 2014 | Re: | Old Navy’s Mobile Marketing Campaign | | | The idea of incorporating young adult males within Old Navy’s newest social media promotion is spot on. Our company along with many other businesses who deal in marketing found that targeting Millennials will provide much needed revenue to business entities such as yours. Our research has found that Millennials have an abundance of familiarity with today’s technological devices, as well as possessing the ability to easily adapt to the accelerating levels of innovation. 93% of Millennials are internet users when compared to Generation X, Baby Boomers and seniors (Crang, 2012). Your Social Media Marketing Campaign is breaking particular barriers and providing your company the opportunity to capture the attention, as well as impress, convince as well as entertain your target group. Your current social media ads appears to focus on increasing your target groups’ retention rate, by stimulating their visual senses and imagination. Previous studies have shown that television advertisements are less effective when directed toward a younger target group. We have also found that it is significantly more difficult to breakthrough and persuade Millennials with advertising messages...
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...Communique Review Memo To: Herber Howard From: Nicolle Pack Subject: Communique Review Date: 03/03/14 The communications for Team B were to the Marketing manager, the Sales manager and the Accountant-Peer. These were all written as formal memos. After a review of these communications, I think that the information was presented in the correct communicational format. However, I do feel that some of the communiques could have included more information specific to the information they were to be presenting. The memo to the Marketing manager did not covey the intended message. I think that the information provided was too vague. The writer should have included more information related to the marketing aspect of the business and what would have to be done in order to successfully promote the business, if acquired, in these current market areas. For the purpose of this assignment I do not feel that another form of communication would have been better. If the Marketing manager was to base his decision, to acquire JJJ Company or not, solely upon the information in the memo, I think would be ethically incorrect. The information provided in this memo is not sufficient to derive any decisions as to the acquisition of JJJ Company. The memo to the Sales manager was written more clearly and effectively. The information presented was more related to the sales side of the business. However, I still feel that more sales specific information could have been presented. The writer did not...
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...Marketing Management 14 PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Melissa Sabella Development Editor: Elisa Adams Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elizabeth Scarpa Director of Marketing: Patrice Lumuba Jones Senior Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Ann Pulido Senior Operations Supervisor: Arnold Vila Creative Director: John Christiano Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Lead Media Project Manager: Lisa Rinaldi Editorial Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 9.5/11.5, Minion Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2012, 2009, 2006, 2003, 2000 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All...
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...Advantage Scenario: You are a new marketing associate working for a growing Hollywood movie production company named Movie Insights, Inc. Your marketing manager is working on a quarterly update to the marketing plan for the company. The marketing manager assigns you the task of researching the success of the Disney Company under the direction of Chief Executive Officer (CEO) Bob Iger during the years 2006–2012. You have 7 days to conduct your research and report your findings. Directions for completing this assignment: Before beginning this Assignment, make sure to review the Learning Activities pertaining to the target market and marketing mix which will help you to be more successful in completing this Assignment. Write a 2-page, business memo answering the following questions. For assistance with your Assignment, please use your textbook and library research resources. The directions for you to execute this task are as follows: 1. Read “Disney®: The Happiest Place on Earth” case study: Click here 2. Learn how to write a Business Memo by downloading the short explanation on the document icon and looking at the business memo example in doc sharing below. 3. Use APA style referencing to avoid plagiarism. Include in-text citations and a References page. Use a minimum of two References resources, including your textbook. 4. Select a Disney franchise mentioned in the case study. 5. In your business memo, summarize the following marketing strategy components of your ...
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...Marketing Management S39 Hamline University MBA Program TO: MBA Students FROM: Timothy C. Neary DATE: August 23, 2013 RE: Memo Format Guide _______________________________________________________________ Format for Marketing Management Course Memos: We have a consistent format so you don’t have to wonder about form and to facilitate reading your memo. Here are course-specific guidelines: * TO/FROM/DATE/RE should be like this example. A line should separate the header from the body, and Global Business Strategy Course memo should appear in the upper right as in the example. * The TO is as specified, the FROM is your name, the DATE is the date due * You should initial (in pen) by your name. * The RE line may be no more than 2 lines, and it should give the answer to the question or clearly state the point of the memo. * Give the conclusion first; write anticlimactically. * Use bullets or bolding, or some other method to facilitate skim reading. * Avoid spelling or grammar errors. Unless assigned otherwise, you can skip citations. General Guidelines for Memos: Each organization has its own style preference (e.g., many companies double space the TO/FROM, etc.), but here is general advice. * Remember that it take it takes more time to write less. * You will probably need at least 3-4 drafts of your memo to make it read well. * Avoid complicated sentences, and passive voice. * Never have just one big block of...
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...OSCAR MAYER: STRATEGIC MARKETING PLANNING Group 8 Smitesh Shah (152054) Prayrit Arora (152038) Shivang Sah (152051) Nikhil Chaudhary (152035) Manik Vasudev (152030) The case is about Oscar Mayer, the leading meat distribution of the company, which pioneered the market in the early 1900s. Through the years the company indulged in several marketing programs to maintain their position in the market. The case starts with the president of the company, Marcus McGraw as he is evaluating various strategies presented from four of his most trusted managers, as the company’s position is under threat based on a report by the consulting firm, McTierman Corp. The report has analysed current market trends and how they are going to effect the marketing strategies of Oscar Mayer Foods. The report says that the company’s most prominent offering, red meat products from Oscar Mayer Foods is facing a serious decline in demand, which for the past couple of years is being offset by the increasing demand for the healthier white meat products offered under the Louis Rich brand. The McTierman report further goes on to suggest investment strategies in order for Oscar Mayer Foods to retain its market share and growth including added benefits to products from both product lines, strengthening via acquisition and/or developing new products to address the changing market demands. Next, he reads the memo from Rob Goodman, Louis Rich Category Manager. He starts off with pointing to the fact...
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...Memo To: Kudler Fine Foods Attention: Management Team From: XXXX Date: 11/18/2015 Re: Integrated Marketing Communication Plan (IMC) Integrated Marketing Communications Plan The objective of this memo is to increase the customer base of Kudler Fine Foods by developing a positioning strategy and incorporating various advertising media in a marketing campaign to create a brand recognition that reflects continuous growth and success for the company. An imperative part of the IMC plan is to determine when to use market segmentation of demographic, psychographic, geographic, and behavioral in making marketing decisions. According to NetMBA (2010), “Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.” Additionally, this memo will discuss in detail the importance of each segment and develop a positioning strategy for Kudler Fine Foods against competitors. As a consultant hired to conduct marketing research for Kudler Fine Foods and to implement an Integrated Marketing Communications plan, my findings and recommendations are outlined in this memo. Marketing research consist of various aspects such as customer surveys, acquiring an understanding of market segmentation and its variables, collecting data from primary research, assessing the data and applying the outcome to the current marketing strategy. Additionally, marketing research...
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...Marketing Communications Memo Aeishya Grant PSY/322 June 01, 2015 Morgan Cloward Marketing Communications Memo To: From: Date: Re: Integrated Marketing Communications The organization has experienced a significant development in the last decade. Hence, to boost its customer base, it needs to create an integrated marketing communications plan. With the consideration of the various segmentation methods, I have come up with a positioning strategy for the organization against its competitive brands. Each of the segments has different needs and, therefore, to be practical, the segments must be considered individually to judge their quality, value, and significance. The organization must strive to understand its customers by the use of demographic and psychographic information provided in this memo. Both the demographics and the psychographics are important in strengthening the relationship between the customer and the business. Marketing research is more than the normal customer surveys. It entails understanding the importance of psychographic and demographic information obtained from the primary research methods and the evaluation of the data for the application of its results in improving the existing marketing strategies (Lamb, Hair, & McDaniel, 2012). Marketing research must also be incorporated...
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...Mayo Clinic Case Study International Marketing March 18, 2014 The Mayo Clinic Memo To: Marketing staff From: Ethan Robinson cc: All Mayo Clinic representatives Date: March 18, 2014 Re: New Marketing Research Strategy New Marketing Strategy Attention Staff: The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world...
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...IMC Strategy Overview Memo Jami Durham MKT 544 10/28/2013 Chrisann Merriman IMC Strategy Overview Memo To: Chrismann Merriman From: Jami LDurham Date: October 28, 2013 Re: Strategy Memo Overview of IMC Strategy Today marks a new day for DrivingMBA to develop a strategy to build the DrivingMBA’s brand. The new strategy will be one that as an organization will have to be worked on together so to accomplish a powerful marketing tool. The old way of marketing and the organization just sending out flyers and using word of mouth is no longer. As an organization there are going to be visitations to at least three different high schools within the state. This is so that students all over Arizona know who DrivingMBA is and what DrivingMBA does. There are going to be six billboards set up amongst the major freeways. The owner will make sure to get on all the different news channels instead of only one. DrivingMBA will be making a commercial to be seen on the television. DrivingMBA will still be using Facebook. Brand Position The brand position of DrivingMBA and marketing challenge is going to be hard. Most consumers are going to go for the competition because it is cheaper. DrivingMBA is the highest price driving school in the valley. However, it is the only school that teaches students to drive with simulators. This will help with the brand position...
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...Data Memo University of Phoenix Robin Horton Professor Church March 18, 2012 Data Memo MJB MARKETING INC. MEMO To: Kudler Fine Foods Management Team From: Robin Horton Date: 03/18/2012 Re: The Importance of Demographic/Psychographic Information within the Marketing Strategy Over the next few weeks the marketing executive of MJB Marketing Incorporation will be assisting Kudler Fine Foods in the process of evaluating the opportune times to implement psychographic, demographic, behavioral, and geographic segmentation into their marketing assessments. It is imperative that Kudler Fine Foods realizes the magnitude of demographic and psychographic data and the pertinent information these data’s convey about their current and possible future consumers. MJB Marketing Corporation will devise a positioning strategy for Kudler Fine Foods while contemplating the possible arrays of segmentation to assess the various competitors within the market. During all phases of the project MJB Marketing Incorporation will provide clear concise reasoning’s for the recommendations. Kudler Fine Foods must estimate the demographic characteristics such as age, occupation, gender, income, education, and other like values to properly proceed to expanding their stores. In order to create the best location and store attributes it will be necessary to pinpoint geographic, demographic, psychographic, and behavioral segmentation. These variables must be accounted for to create the ideal...
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...08/25/14 Digital Marketing MKT 3508 Dr. Susan Mudambi Office Hours (and by appointment) Tuesday and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises many strategic and social challenges. This course examines the theories and concepts underlying the use of information and communication technology by firms and consumers, and challenges students to critique and utilize digital tools and social media, including Twitter, Facebook, online reviews, blogs, paid search, digital advertising, and online promotions. The identification of critical success factors and best practices are central to the course, as are quantitative methods for analyzing marketing effectiveness. The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets. Course Prerequisite: Marketing Management (MKT 2101) Required Readings: Ivey business cases include: Jill’s Table; Mission Impossible; and Tesco’s Virtual Store. Other readings available free through Blackboard. Students are expected to budget $40 - $60 for cases, Google AdWords, color printing, and other course-related...
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