...[pic] Marketing Plan Phase II MKT/421 Marketing Marketing Plan Phase II The image of an unpleasant chore ripping a mother away from her precious baby appears horrifying to the Johnson and Johnson family, therefore; members of the Johnson and Johnson family are offering Johnson and Johnson’s Baby Bubbles Bath, a new baby care product. Johnson and Johnson’s Baby Bubbles Bath ensures a new mother never experiences choosing between spending her time caring for her baby or that unpleasant chore. Johnson and Johnson’s Baby Bubbles Bath never leaves a ring of soap scum around the tub for a mother to struggle cleaning after bathing her baby. This allows a mother to continue to provide attention and care to the vulnerable baby, and like each Johnson’s baby care product, Baby Bubbles Bath is safe for the most delicate member of the family. “As a parent, you're committed to providing the very best care for your baby. And so are we…we've been applying the highest JOHNSON'S® Brand standards in baby care to our products for over 100 years” (Johnson's Baby, n.d. para. 1). In 1894, “Johnson & Johnson launches maternity kits to make childbirth safer for mothers and babies. JOHNSON'S® Baby Powder goes on the market. Its success leads to the Company's heritage Baby business” (Johnson & Johnson Services, Inc., n.d., slide 4). Johnson and Johnson’s Baby Bubbles Bath Developing and marketing a baby bath product requires a commitment of time and resources...
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...Problem Statement Jeff Johnson, who saw that an informal Pacific style restaurant and bar on the site of a barrier island had potential for development. He then used his savings and some financial assistance from his family to build Jumpin’ Jeff’s Beach Bar on the barrier island. After Jumpin’ Jeff’s opening, Mr. Johnson soon realized that there are lots of challenges waiting for him, such as price setting, menu development, staffing issues, and cultural issues. Situation Analysis Since Jeff Johnson owns the land, Jumpin’ Jeff’s Beach Bar is the only one on this particular island. Mr. Johnson had chosen a good restaurant location, as he has a monopoly of business on the island. He can do whenever businesses he wants on the island. Mr. Johnson spent a lot of money on design elements, as every supplies and equipment is shipped from Florida. The restaurant was designed in a South Seas beach-hut style with shutters, which should be pretty eyes catching. The island itself is a barrier island, open on the eastern side to the Atlantic Ocean and the western side to the Haven. The other side of the Haven is a very small town, Kingsville, with two grocery stores, three churches, two resorts, two gift shops, and a small open-air market open on Tuesday and Saturday mornings. The Haven is popular in winter with cruising small boat sailors looking for a good anchorage in a sheltered harbor, amenities provided by the grocery stores and a place where they could order parts for their boats...
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...Abbreviated Business Plan Table of Contents Introduction………………………………………...3 Vision, Mission and Values Statement…...4 Funding Plan………………………………………..5 Setup Plan……………………………………………8 Marketing Plan……………………………………11 Gantt Chart…………………………………………14 Expense Budget…………………………………..15 Cash Position……………………………………....16 Introduction This is an assignment for a technical writing class. In this class every student is to make up an imaginary business that he or she will open and take control of. My imaginary business is a restaurant and club in Austin named Kaleidoscope Eyes. It is a place where people come to eat and dance the night away and have a great time. Kaleidoscope Eyes provides great tasting food and a great variety of music to enjoy. This document contains a vision, mission and values statement. As well as three plans, a funding plan, a setup plan and a marketing plan for the business to follow throughout the first year of starting the business. And finally a Gantt chart, expense budget spreadsheet and cash position spreadsheet. Vision, Mission and Values After two years, we want to be a very popular club in Austin. We want to be the club where everyone comes to enjoy great food and have a good time dancing. In sales, we want to make one million dollars, with at least thirty percent profit. We want to have gained a positive and great reputation. We will provide the best tasting food and great music with a big dance floor. We will have reasonable prices on all...
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...Document Abstract This document is a proposal to develop a Continuing Care Retirement Community – a kind of senior housing retirement living center – on one (1) contiguous parcel of land located in a northeastern suburb of Houston, Texas by BGG Development, LLC – a Texas Limited Liability Company engaged in the development, capitalization, marketing and operations of senior housing facilities in Texas. BGG Development, LLC’s management has assessed the initial opportunity and believes the total development budget for the initial phase of this project will be approximately $54.1 million, but the project is expected to have three (3) phased stages developed over a 3-year period (if all operations are met with material success). Should BGG Development, LLC be successful in executing its business model, the expected result will be a near-term net profit pool of approximately $6.2 million and BGG Development, LLC will be seeking to acquire approximately $1.2 million in pre-construction phase capital financing to address this business opportunity. To these ends, the company is providing this proposal for the purposes of entertaining discussions with qualified institutions, businesses and accredited investors regarding the potential investment preferences. This document is not an offer to sell securities of any kind, nor does it constitute a guarantee or warranty as to future performance of any kind. This Document is For Discussion Purposes Only. Northeast Houston Senior Housing...
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...Marketing 306 | Library Assignment: J.C. Penney | | 9/21/2013 | JCP? For many years J.C. Penney was a retail giant appealing to customers through their coupons and steep discounts. According to an article in PR News (2013) this was their position in the market and their overall brand message. They competed with retail powerhouses such as Walmart, Target, Macys, and Kohl’s, to name a few. However, in 2010 JC Penney board members fired then CEO Myron Ullman and hired Ron Johnson who at the time was the head of retail operations at Apple. (Buffett, 2013) The decision seemed to be a win for the retailer, but that would soon prove false. J.C. Penney saw loss of cells before the Recession, and the poor economic times didn’t help this failing retailer. It seemed to be a no brainer to hire Ron Johnson especially at a time when Apple was a powerhouse. Once Johnson came on board he tried to revamp the brand to by giving it a snappier name. They made Ellen DeGeneres the face of the brand, and because Johnson believed that the sales and deep discounts were old, they announce the new JCP would have everyday “low prices.” JCP also partnered with Martha Stewart for a retail boutique within the store. In the end, J.C. Penney’s attempt to portray a younger, hip image failed tremendously. (2012) Johnson would only last two years before being dismissed leaving behind a 50% loss in stock value, 1 billion in the red and a lawsuit stemming from the $200 million dollar contract...
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...little Mary Kellerman of Illinois just a few days before similar cases began to spread over neighboring cities. Mary’s parents soon learned what happened to their little girl, after two off-duty firefighters alerted health officials of the connection of the sudden deaths and Tylenol (Weiss, 2006). In this paper, the author will discuss the affect “The Tylenol Crisis had on Johnson & Johnson and the company’s stakeholders using the six-step ethics issue resolution process. Defining the Issue In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson & Johnson, faced a crisis that claimed the lives of seven individuals in Chicago, Illinois. After two local firefighters who were home listening to his or her police radio, discovered that the information retrieved from each incident involved the consumption of Tylenol. After testing, the remaining Extra Strength Tylenol capsules retrieved contained 65 milligrams of cyanide poisoning. This was considered 10,000 times more than what was needed to kill someone. After the connection was made between the seven deaths and Extra Strength Tylenol, Johnson & Johnson had to find an avenue to make public this awful finding. However,...
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...* Defining Marketing University of Phoenix MKT/421 - Marketing 22 July 2013 Defining Marketing What is marketing? What is the definition of marketing? A good marketing strategy is essential for a company's success while no or bad strategy can damage an organization. Different sources and information combined within marketing catch the consumer's attention for products or services. This paper explains the different definitions of marketing along with the author's personal interpretation of marketing. Additionally, the importance of marketing is discussed on three examples where marketing was used but with severe problems. Personal Definition of Marketing The author's personal definition about marketing is that organizations take steps to catch customer's attention and convince them to buy their product. Parts of efficient marketing are sales, promotions, and advertisements to increase sales. Overall, marketing ensures that a company makes profit and stays on consumer's minds. KnowThis.com – Definition of Marketing According to KnowThis.com marketing is defined as “the strategies and tactics used to identify, create, and maintain satisfying relationships with customers that result in value for both the customer and the marketer” (KnowThis.com 2009, p. 3). The key elements are strategies and tactics, create, identify, satisfying relationships, value, and maintain with consumer and marketer.KnowThis.com argues that tactics and strategies are the base...
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...Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s situation at the time the Precision toothbrush was introduced, and the different marketing strategies that we believe would be best for Colgate-Palmolive and their new toothbrush. The marketing strategies include proposed strategies involving product, price, place, and promotion. Included in the marketing plan are pro-forma income statements for Colgate Palmolive if they were to launch the product, and also if they were to choose not the launch the product. Also included is an advertising budget. Situation Analysis Colgate Palmolive, having sales of $6.06 billion and a gross profit of $2.76 billion, was poised to launch a new toothbrush “Colgate Precision” in the United States. From early 1990s, therapeutic toothbrushes were gaining acceptance among common people. As a result, the toothbrush industry experienced a massive influx of competitors and formation of a niche market. In order to gain an edge each competitor worked on developing new toothbrush technology and offering promotions that would grab consumer attention. Competitors Major competitors for Colgate Palmolive are as following: * Oral-b: Indicator * Proctor & Gamble: Crest Complete * Johnson & Johnson: Reach * Smithkline Beecham: Aquafresh Flex Many competitors are striving to succeed in oral care market. The pricing and...
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...Defining Marketing Marketing is a vital aspect to every company for growth, longevity, and prosperity. According to "Marketing" (2014), “Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.” Marketing, according to the Merriam-Webster (2014), is activities that direct the flow of goods and services from producers to consumers. My personal definition of marketing is a way of getting consumers to purchase a certain product that a company is manufacturing to increase the sales of the company. Marketing is about the value of the product and how the company can create a demand for the product. The importance of marketing in organizational success is to make sure that the products and goods being made are also being advertised to potential consumers. To have organizational success will depend on the customers buying or using the products and services that are provided. Even if the company has the most valued and newest product on the market, if there is not an organized marketing plan then nobody would know about the product and sales would crash. Creating awareness about the products or services gives consumers the opportunity to know what is being sold and gives the sales teams opportunity to convince them to buy the product or service. Having organized marketing plans helps maximize market shares, create loyal customers, and making the product part of a big...
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...ANNUAL REPORt 2011 Johnson & Johnson will continue to bring meaningful innovations to people around the world so they can live better and healthier lives. We are deeply committed and dedicated to the people who use our products, our employees, the communities in which we live and work, and you, our shareholders. Most important, we will never lose sight of who we are. ON tHE COVER Matt Cox, who has type 1 diabetes and uses the waterproof ANIMAS® VIBE™ insulin pump, swam an English Channel relay to raise money for the Juvenile Diabetes Research Foundation. Matt wants to show his son, Jack, who also has type 1 diabetes, that the condition need not hold him back in life. Read Matt’s story on page 16. CHAIRMAN’S LETTER To Our Shareholders hroughout our annual report this year, you’ll read the severe economic decline; the tightening of consumer about how Johnson & Johnson is bringing meaningful spending and health care budgets; over-the-counter (OTC) innovation to our patients and customers, and making product quality issues at McNeil Consumer Healthcare and a difference in their lives in a personal way—from the recall of the DePuy ASR™ Hip System. Brunhilde Wecker, who made a full recovery from her stroke Our company was severely tested. thanks to our new blood clot retrieval and removal device, In managing through this stretch, we relied heavily on the resolve to our own Bill Hait, an oncologist whose vision and insights of our people and on our time-tested business...
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...company’s main headquarters to New York. Today Penny’s is engaged in marketing apparel, home furnishings, jewelry, cosmetics, and cookware. With all those things and for many years JC Penny has been a great retail store to buy your home goods. And in recent events there has been many bad decisions that have brought Penny’s into a financial bad place. Bring in Ron Johnson, not communicating with their strategy, and not having a good strategy plan. JC Penny former CEO Ron Johnson went bold on his attempted rescue of the fading retailer, but his top to bottom makeover failed. After successful plans at Target, it seemed Ron Johnson could do no wrong. But the winning streak came to a well-publicized end during his two year run as CEO of JC Penny, when everything he tried seemed to backfire. During that time sales one year fell 25 percent, resulting in a net loss of $985 million, when Johnson took over Penny’s 50 to 70 percent of all sales were at discounted prices. The problem that high low pricing cause are huge. The customer like the merchandise, but do not like the price, and nobody buys. As a result to thru new merchandise sits on shelves. The depths of the recession made this everyday low prices strategy difficult to carry out. Customer’s traffic dropped sharply, and without that, JC Penny and Johnson were clearly in trouble. If customers had more disposable income and felt better about the future, Johnson might have had more time to work things out three years instead...
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...Marketing Strategy MKT306 Assignment July 2010 University of Sunderland, UK Joey Kwan Lay Kuan Student ID: 089111572 Table of Content Assignment Questions 1 Abbreviations Report 1.0 Executive Summary 2 3 4 2.0 Terms of Reference 3.0 Corporate Objective 4.0 Situational Analysis 4.1 Industry Analysis 4.2 SWOT Analysis 4.3 Competitive Advantage and Core Competencies 5.0 Recommendations 5.1 Segmentation Targeting and Positioning 5.2 Marketing Objectives and Goals 5.3 Marketing Strategies and Programmes 5.3.1 Product 5.3.2 Pricing 5.3.3 Place 5.3.4 Promotion 6.0 Conclusion Reference Appendix 5 7 8 9 11 12 14 15 19 20 21 22 23 25 33 34 41 MKT306 Marketing Strategy Assignment Questions This is an individual assignment as a single report in two parts. 1. Investigation and analysis Choose an individual brand or product line from either the producer and/or brand owner, who are involved in the marketing of an oral hygiene product or products. Investigate and evaluate their marketing strategy using contemporary marketing tools and techniques however this may be illuminated using examples from other companies /organisations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.). 2. Recommendations Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance...
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...Marketing Plan OFF! Scented Spring 2011 MKT 309 Contents Executive Summary 2 Company Background and Mission 3 Company Description 4 Industry Analysis 6 SWOT 7 Identification of Competition 12 Competitive Advantage 14 Target Market (Segmentation) 16 Position 18 Financial Goals 19 Non-financial Goals 20 Product 21 Pricing Strategy 23 Place 26 Promotion 27 B2B 30 References 31 Executive Summary We are proposing a new addition to the OFF! brand for SC Johnson. The product is a skin-safe, spray-on insect repellent that incorporates a new, specially formulated fragrance that will not attract insects called OFF! Scented. OFF! Scented will take a position within two current OFF! product lines, the Family Care and Active lines. Through our marketing plan, OFF! Scented will be positioned in the consumer’s mind as a fun, comfortable, edgy alternative to traditional insect repellents. OFF! Scented will be perceived as a more wearable, but equally effective repellent that will keep people safe from insect threats while enhancing social interaction with the pleasing aroma in the product. OFF! Scented will initially be targeted to a segment of the U.S. market. The segment is defined by geography by focusing on the Midwest and southern states. Demographically, the focus is on both genders age 18-34 singles, or couples without children and having incomes of $25,000 and up. Various lifestyles are considered part of the target segment...
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...Defining a Business Plan Mirza Dizdarevic University of Phoenix Defining a Business Plan Johnson and Johnson is a company that has been around for many years. They strive to bring the purest customer satisfaction and at the same time practice ethics, marketing and also stress the importance of missions and vision of the company. Their view of their mission is stated in their CREDO, which is posted in all the building around all Johnson and Johnson buildings. The values that guide their decision making are all implemented in Our Credo. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first and this is why customer satisfaction is very important to Johnson and Johnson. Johnson and Johnson was established in 1886 in New Jersey. It has employed 114,000 people worldwide and had engaged in the manufacture and sale of a broad range of products in the health care field in many countries of the world. The ethical values of Johnson and Johnson are outlined in their “Our Credo” one page document. Just before Johnson and Johnson became a publically traded company in 1943, the long time chairman crafted the “Our Credo.” It simply challenges Johnson and Johnson to put the needs and well-being of the people they serve first. In the one page document, Johnson and Johnson addresses the responsibilities to their consumers, products, community, stockholders, and employees. Like many businesses Johnson and Johnson’s main responsibility is...
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...ABOUT THE COMPANY 1. Details about the promoters of the company. Johnson and Johnson 2. Vision and Mission of the company credo, it states that as a company, their first and number one responsibility is to the doctors, nurses, patients, mothers, fathers, employees, communities, and stockholders. Their credo challenges them to put the needs and well-being of the people they serve first. * Provide high quality products for doctors, nurses, patients, and parents. * Treat employees as individuals with opportunities for development and advancement. * Support good works and charities in each community . * Meet the responsibility to the stockholders by making a sound profit, while continuing research and development. 3. Historical background of the company Three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S in 1886 Their initial focus was on bandages, sterile sutures, wound care and baby products. Their first-aid kits, originally sold to railroad workers, would later become a staple in nearly every household. They also sold women’s health products, including sanitary protection products and maternity kits with first-aid products to assist in home births. Johnson and Johnson in India Johnson & Johnson spread its root into India 67 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and...
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