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Marketing Strategy

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Miatine’s Direct Selling Operation
Single-level pendekatan pemasaran Mistine untuk operasi penjualan langsung yang sederhana dan efisien. Hal ini juga cocok dengan budaya Thailand dan gaya hidup. Manajer direkrut perusahaan kabupaten yang pada gilirannya merekrut banyak tenaga penjualan karena ia / dia bisa menangani. Setiap hari anggota baru membuat putaran mereka untuk memenuhi pelanggan dan calon pelanggan. Setelah penjualan dikonfirmasi, penjual mengajukan pesanan pembelian. Setiap penjual mendapatkan komisi penuh 25 sampai 30 persen tanpa harus berbagi pendapatan nya dengan orang lain. Semakin penjualan penjual membuat, semakin penghasilan dia menerima. Setiap manajer distrik mendapatkan gaji tetap ditambah komisi berdasarkan penjualan yang dihasilkan oleh penjual di bawah tanggung jawabnya. Selain itu, sebagai sarana untuk meningkatkan moral, mobilitas, dan efisiensi, perusahaan menyediakan mobil untuk masing-masing manajer distrik tersebut. biaya bahan bakar distrik manajer ditanggung oleh perusahaan.
Dalam bisnis penjualan langsung, panjang periode penjualan sangat penting dan membentuk operasi bisnis. Sebuah periode penjualan dimulai ketika katalog produk dikirim ke tenaga penjualan. Masa jual berakhir ketika tenaga penjualan mengajukan pesanan pembelian kepada perusahaan. Biasanya, perusahaan penjualan langsung menggunakan periode penjualan tiga minggu, dengan total 18 periode dalam setahun. Meskipun Mistine menggunakan pendekatan ini, perusahaan menemukan bahwa kebanyakan tenaga penjualan tidak mulai menjual produk kepada pelanggan sampai minggu terakhir periode penjualan. Dengan demikian, sebagian besar pesanan pembelian pelanggan yang dihasilkan dari penjualan pada minggu ketiga dari periode penjualan. Dengan demikian, manajemen Mistine memutuskan untuk mengurangi masa jual untuk dua minggu, sehingga 26 periode penjualan per tahun.
Perubahan adalah tantangan untuk operasi Mistine ini. Karena sebanyak 20.000 pesanan pembelian diserahkan kepada perusahaan setiap hari, perusahaan terpaksa untuk melaksanakan rencana manajemen lalu lintas email yang efisien untuk mengontrol dan menyeimbangkan beban kerja. Dalam periode penjualan dua minggu, personil hanya 10 hari untuk bekerja. Jika pemrosesan order tidak diselesaikan setiap hari, penjualan personil tidak akan mampu memberikan produk seperti yang dijanjikan. Setelah beberapa waktu, rencana operasi baru bekerja dengan lancar dan sukses gemilang. Penjualan meningkat 80 persen dibandingkan tahun sebelumnya dan penjual menjadi lebih aktif dalam menjual produk. penjualan mengesankan tidak hanya hasil dari mengurangi siklus distribusi tetapi juga karena sikap positif menciptakan seluruh perusahaan. Perusahaan janji - '' Kami akan membuat Mistine No 1 '' - berhasil memotivasi tenaga penjualan dan kantor personil untuk beradaptasi dengan perubahan dan bekerja sama dengan arah perusahaan.
Dalam hal perekrutan, perusahaan menyambut siapa pun, pria atau wanita, dengan waktu luang yang ingin mendapatkan uang, membuat teman baru, dan mengembangkan rasa percaya diri. Wiraniaga dapat merencanakan jadwal dan gerakan mereka sendiri untuk mencapai target penjualan dan memperoleh imbalan. tingkat turnover Mistine untuk tenaga penjualan telah rata-rata 200 persen per tahun karena kebanyakan tenaga penjualan menjual Mistine sebagai pekerjaan kedua. Baru-baru ini, perusahaan mengurangi omset sebesar 30 persen melalui perbaikan sederhana dalam pemrosesan order dan pemenuhan yang efisien banyak biasa, tugas memakan waktu untuk tenaga penjualan. Salah satu contoh adalah '' Mistine Corporate Solution, '' aliansi strategis dengan DTAC, penyedia telekomunikasi Thai besar. Sistem ini sangat meningkatkan efisiensi dan produktivitas dengan memungkinkan tenaga penjualan untuk memanggil 24 jam Mistine Call Center gratis ketika menggunakan jaringan DTAC. aliansi yang inovatif ini tidak hanya membuat penjualan Mistine reps bahagia, juga memotong biaya telepon Cara yang Lebih Baik oleh $ 25.000 (AS) per bulan.
Dengan keyakinan bahwa tenaga penjual dapat hidup tanpa Mistine, tapi Mistine tidak bisa hidup tanpa tenaga penjualan, Mistine telah meluncurkan beberapa program untuk memaksimalkan loyalitas karyawan. program hubungan internal seperti '' Mistine Terima kasih Concert '' yang diselenggarakan di sembilan provinsi Thailand untuk mengumpulkan orang-orang penjualan Mistine bersama sebagai sebuah keluarga dan menunjukkan kepedulian perusahaan bagi karyawannya. Itu Perusahaan juga menyediakan asuransi jiwa dengan cakupan sebesar $ 50.000 (AS) untuk setiap tenaga penjual. imbalan nonmoneter dan insentif pengakuan untuk tenaga penjualan termasuk piala kristal dan foto di Hall of Fame.
Mistine’s Key Competitors
Kosmetik produk nomor satu yang dijual melalui saluran penjualan langsung di Thailand. Pasar penjualan langsung total sekitar $ 1000000000 (AS) per tahun dan tumbuh pada tingkat 10 sampai 15 persen per tahun. Dari jumlah itu, kosmetik rekening pasar untuk sekitar 60 persen dari semua produk yang dijual melalui penjualan langsung saluran. Dalam hal pangsa pasar penjualan langsung, perusahaan atas empat kosmetik adalah Mistine, Avon, Giffarine, dan Amway. Prospek untuk pertumbuhan lanjutan dalam industri sangat baik: Hanya 24 persen penduduk Thailand telah membeli produk melalui saluran penjualan langsung. Harga, kualitas, dan paket menarik adalah tiga kriteria yang paling penting untuk Thai konsumen ketika membeli kosmetik.
Avon Didirikan pada tahun 1978, AVON Kosmetik (Thailand) Co, Ltd, adalah cabang 22 AVON Produk Inc, USA. Ini adalah perusahaan pertama di Thailand pada saat itu untuk menggunakan Single-level marketing pendekatan penjualan langsung untuk konsumen Thailand. Dengan motto-Perusahaan perusahaan Wanita-Avon menargetkan remaja dan wanita bekerja. Avon kosmetik yang benar-benar produk berkualitas tinggi yang merek diakui di seluruh dunia. Dengan demikian, tidak sulit untuk Avon Thailand untuk menjual produk dan mendapatkan kepercayaan dari konsumen. Layanan pelanggan ditawarkan melalui distributor disebut Avon Anggota. Perusahaan ini memiliki tim perwakilan dari kantor pusat di Bangkok yang pergi keluar dan mengunjungi semua pelanggan di bidang tanggung jawab mereka. Mereka tidak hanya menjual produk, tetapi Anggota Avon ini juga memberikan tips kecantikan untuk pelanggan dan memastikan bahwa mereka semua puas dengan produk.
Giffarine Giffarine Skyline Persatuan Co, Ltd, didirikan pada tahun 1966 oleh tim dari Thailand dokter dan apoteker. akar medis perusahaan diterjemahkan ke dalam positioning hari ini: produk Giffarine ini dikembangkan dan diuji dengan standar tertinggi kualitas. Namun, seperti Mistine, perusahaan juga berfokus pada harga yang terjangkau. portofolio Giffarine meliputi berbagai kosmetik, perawatan tubuh, rumah tangga item, suplemen diet, dan produk-produk makanan kesehatan. Keberhasilan Giffarine bisa menjadi disebabkan oleh beberapa faktor. Selain kualitas produk, perusahaan menempatkan banyak penekanan pada tanggung jawab sosial dan etika dalam pengobatan baik pelanggan dan karyawan. Giffarine juga master dari multilevel marketing, yang adalah bagaimana struktur tenaga penjualan
Amway Didirikan pada Mei 1988, Amway (Thailand) Co, Ltd, menjual berbagai produk Sumeria con- selain kosmetik, menggunakan pendekatan multilevel marketing. Katalog perusahaan menawarkan lebih dari 100 produk yang berbeda dan 500 SKU. Its produk yang paling populer termasuk produk kesehatan, produk herbal, pembersih udara, dan pemurni air. Amway menawarkan suplemen gizi di bawah Nutrilite merek dan produk kosmetik dengan merek Artistry. jumlah penjualan Amway Thailand untuk sekitar $ 344.000.000 (luar AS). Perusahaan telah menerima sertifikasi ISO 14001 untuk sistem manajemen lingkungan dan sertifikasi ISO 9001 untuk standar kualitas layanan. Perusahaan juga telah menerima penghargaan untuk mempromosikan penyebab sosial dan lingkungan bersama dengan hubungan industrial yang luar biasa dan kesejahteraan karyawan.
New Competitors

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