...Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................... 5 Strengths ................................................................................................................................................... 5 Weaknesses......
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...course. Course Revision Table Change Date | Updated Section | Change Description | Change Rationale | Implementation Quarter | 11/04/2011 | All | New Curriculum | | December 2011 | | | | | | | | | | | | | | | | | | | | | | | | | | ------------------------------------------------- Graded Discussion/Assignment Requirements Discussion or Assignment Requirements documents provided below must be printed and distributed to students for guidance on completing the discussions and assignments and submitting them for grading. Instructors must remind students to retain all handouts and assignment documents issued in every unit, as well as student-prepared documentation and graded deliverables. Some or all these documents will be used repeatedly across different units. Unit 1 Assignment 1: Effects of Routing on Current Communication Methods Used by Organizations Learning Objectives and Outcomes * Explore the effects of routing on current communication methods used by organizations. Assignment Requirements The Johnson Company provides networking components and services. It sounds simple, but management knows it takes a lot of planning to get it right. Retail product and service businesses operate in a crowded market. There is intense competition for customers. Today's businesses have found that the pursuit and retention of customers is the primary goal and Johnson is concerned that their methods are too antiquated to keep...
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...that address Pricing Decisions Price floor: minimum price Price ceiling: maximum price Optimum prices: function of demand Global Marketing Chapter 11 Must be consistent with global opportunities and constraints Global Marketing - Schrage Basic Pricing Concepts Market Price Strategy Law of One Price would prevail in a truly global market International trade helps keep prices low and low prices keep inflation in check Global markets exist for certain products—integrated circuits, crude oil National markets reflect costs, regulation, demand, competition— beer May make or break your profitability May not be able to use the same strategy Internationally as Domestically Global Marketing - Schrage 11-3 Global Pricing Objectives and Strategies 11-4 Global Marketing - Schrage Market Skimming and Financial Objectives Managers must determine the objectives for the pricing objectives Market skimming Charging a premium price May occur at the introduction stage of product life cycle Unit sales Market share Return on investment They must then develop strategies to achieve those objectives Regain investment in R&D and product development faster Penetration pricing Market skimming Global Marketing - Schrage Global Marketing - Schrage 11-2 11-6 11-5 1 Penetration Pricing and Non-financial Objectives Companion Products Products whose sale is dependent upon the sale of primary ...
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...on the control channel. Fax Machines – Fax Machines connect to another device on the other end of the line. They convert the images to data and transmit them over the analog telephone lines. If the spot of paper that the photo cell was looking at were white, the fax machine would send one tone; if it were black, it would send a different tone. Pagers – pagers work on radio waves similar to cell phones. When someone calls a pager and inputs a number it gets sent to the pager via a data packet. A pager is primarily used in hospitals, any office that is bound by emergencies and time constraints like fire stations, security services, coastal agencies, police and lifeboat crews. VOIP Phones – VoIP phones are also considered IP Phones. As in they are given an IP address from a given network and transmit the voice calls as data through the network. When you make a VoIP call, you use your computer's built-in microphone and...
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...EBUS310-1401B-01 e-Business Data Analysis Contents Enterprise Marketing Management Plan (Week 1 IP) 3 Key Performance Indicators (KPIs) Process Plan (Week 2 IP) 5 Data-Driven Web Analytics Plan (Week 3 IP) 8 Business Strategic Goals Statements 8 Action Plans 9 Define the necessary benchmarks 10 Define a time frame for achieving the strategic goals. 10 Search Engine Optimization Plan (Week 4 IP) 11 Pay-Per-Click (PPC) Plan (Week 5 IP) 11 References 12 Enterprise Marketing Management Plan (Week 1 IP) Throwback is a company the focuses on sports attire from the past. They create customizable jerseys from teams or designs that are no longer used. There are sports teams that are no longer in existence such as the Houston Oilers or the Seattle Supersonics that will have several jerseys to choose from, representing their biggest stars or for an additional fee they can customize the name and number to themselves or a different player. All teams have changed their jersey design over time and nostalgic fans love to purchase jerseys from their youth. This service will also be available. Offline marketing is conducted through free catalog mailings twice a year focusing on the sports that are active at the time or starting their seasons soon. Ads to sign up for the free catalog are published in “The Sporting News”, “Sports Illustrated”, and “The USA Today”. Three of the best print selling sources for sports information in the country. In addition...
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...Unit 3 IP Mary Richardson American Intercontinental University BUSN300-1104B-08 December 5, 2011 Harold Graff Unit 3 IP Reasoning There are many different opportunities for these three firms to increase their growth in this very competitive marketplace. One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011). Another large car manufacture that is located in the United States is General Motors (GM). General Motors would benefit more in this competitive market if they paid more attention on innovation and technological development to increase their customer base (2011). The third auto manufacturer which is also located in the United States is Ford. Ford should focus more on attracting more customers in order to expand in this competitive market. If Ford could attract more customers, they could expand their business and bring in more revenue ("Ford Vehicles", 2011). Marketing Opportunity I would categorize the marketing opportunity for Toyota as a low hanging fruit. I made this classification because under the low hanging fruit opportunity there is less effort needed from the firm to target and help develop the market. There is more of an investment in the use and development of the eco-friendly...
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...Midterm Study Guide 1. Define Electronic Commerce- means shopping on the part of the internet called World Wide Web. 2. Electronic Business- another term for electronic commerce; sometimes used as a broader term for electronic commerce that includes all business processed, and distinguished from a narrow definition of electronic commerce that includes sales and purchase transactions only. 3. The five general electronic commerce categories are business-to-consumer (B2C), business-to-business (B2B), Business process, consumer-to-consumer, and business-to-government. 4. Transaction- is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product. Exchange funds. 5. Business processes- The group of logical, related, and sequential activities and transactions in which businesses engage. Transfer funds. 6. EFT (Electronic funds transfers), also called wire transfers- account exchange information over secure private communications networks. 7. EDI (Electronic data interchange) - Exchange between businesses of computer-readable data in a standard format. 8. Trading partners- Business that engage in EDI with each other. 9. Value-added network (VAN) - an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI. 10. Business model- a set of processes that combine to achieve a company’s goal, which is to yield a profit. 11. Revenue model- a specific...
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...conceivable food-product package. Customers purchase product based on weight (cents per pound or dollars and cents per pound). Additional charges that might be billed to the customer include special packaging charges, storage charges (if the customer requests that product be stored at a public storage facility), and shipping charges (if a contract carrier is utilized to deliver product to the customer). The product is marketed to an existing customer base through an internal sales force that reports directly to the Field Sales Force Manager. The Field Sales Force Manager in turn reports to the Vice President of Marketing and Sales. The combined charter of the marketing department and the sales force team is to maintain and expand product sales to existing customers and develop new sales with existing customers and prospect and develop new customers. The Vice President of Marketing reports to the General Manager of the division, who is an executive VP reporting to the parent company’s chief operations officer or president. Product delivery is supported by the distribution and logistics departments. Distribution includes the customer service, order entry, billing, and inventory groups. Heading up the distribution department is the Manager of Distribution Services. He is responsible for day to day operations of customer service, order entry, billing, and inventory groups, each of which has a group supervisor whom he supervises. The distribution department...
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...companies of the country. We are intending to introduce online merchandised on HAMKO for selling products online for the mobility of consumer. With just a click of the mouse, shoppers can buy nearly any product online -- from groceries to cars, from insurance policies to home loans. The world of electronic commerce, also known as e-commerce, enables consumers to shop at thousands of online stores and pay for their purchases without leaving the comfort of home. For many, the Internet has taken the place of Saturday afternoon window shopping at the mall. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secure process. Our expected market share will grow most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, newspaper. Quality is our primary concern so we will be implementing quality control systems including: meeting regulatory standards Business Description Company Overview HAMKO Group started its journey in 1979 with the vision to excel in the accumulator industry. After 3 decades of...
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...INTRODUCTION AU MARKETING Science très récente: 19ème siècle aux Etats-Unis, après la deuxième guerre mondial en France. « Marketing is the task of creating, promoting and delivering goods and services, to customers and businesses”. _Philip Kotler “Marketing is to satisfy needs at profit”. _Philip Kotler “Marketing contributes to achieving objectives of organizations whilst creating, reveling and promoting value for customers”. _Levy Lindon “Marketing is the process by which companies create value for costumers and build strong customers relationships is order to capture value from customers in return”. _Kutler * The VMOST theory Vision (valide au moins 5 ans) Mission (valide de 3 à 5 ans: “qu’est-ce que je suis en train de faire mnt pour que dans 5 ans…”) Objective (court-terme : 1 an ; long-terme : 3 à 5 ans) Strategy (comment je vais réaliser mes objectifs) Tactics (action plan (très court terme)) * Les objectifs doivent être SMART : Specific Measurable Achievable Realistic Time * After company’s VMOST: Marketing’s role & activities Questions: -Which customer will be served? (Segmentation and targeting) -How will we create value for them? (Differentiation and positioning) - Why do you do what; how and what exactly do we do? Marketing approach takes 3 phases: -1. Market research (SWOT…) -2. Strategic marketing (How) -3. Operational marketing (tactics) decisions executions * Marketing process a simple...
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...------------------------------------------------- Assignment D: Placing and Pricing the Product ------------------------------------------------- IP Assignment Nabila Lionarons 10073930 Class: IBMS 1m Teacher: Mrs. van der ven Subject: ip date: November 17, 2010 Table of Contents Individual Assignment: 3 Part A: Research 4 What are the prices of your major competitors? 4 What type of market does your product / brand fall into and what consequences could that have for the price. 4 Describe some external factors that could influence the price for this product group. 4 How would you describe the distribution channel for your product? Also describe the distribution functions of the various links in the product chain. 5 A product price is made up of various other components (f.i. ingredients, logistics costs and marketing costs) Using the cost price method try to determine a minimum unit selling price of your product for the company. 6 Could you reduce the cost price by designing the logistics (goods flow management) differently? Does this have consequences for the level of service? Can the cost price be influenced by factors other than the logistics? If so, what are those factors? And what effect do they have on the cost price? 6 Part B: Decision time 7 What do you feel should be the client’s distribution objective and strategy? How would you organize the marketing logistics system? 7 What type of retailers would you suggest to the client? Which chains? How many outlets? 7 ...
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...Abstract In this assignment, I intend to one (1) Discuss obsolesces of home phones in terms of its repositioned target market demographic using U.S. Census Data. Two (2), determine the types of research needed to reposition the home phone. Three (3), I will discuss the method(s) I would use to increase adoption rates. Four (4), I will determine if a new service component will provide new interest for the home phone. Fifth (5), finally, I will anticipate the most likely distribution problems that I may encounter and how I would address them. Obsolesces of Home Phones, Part II Home phones are quickly becoming a thing of the past, at least according to a recent study done by the Centers for Disease Control (CDC). Nearly 18 percent of American homes use cellular phones as their primary, home phone, forgoing traditional landline versions. Discuss obsolesces of home phones in terms of its repositioned target market demographic using U.S. Census Data The targeted market demographics for home phones were 29 years old and younger; and for households that were 65 years old and older. The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults. One way to help promote the use of land line home phones could be to reverse the trend of the government giving and paying...
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...Qualification: | BTEC National Level 3 | Certificate | Subject: | Information Technology | Unit number + Title | 8. E-Commerce | Assignment number + Title: | 1. Why E-Commerce? | Assessment Criteria: | P1 P2 P3 M1 M2 D1 | Purpose / Aims (learning outcomes) | LO1 Understand the web architecture & componentsP1 Describe the technologies required for e-commerceP2 Explain the impact of introducing an e-commerce system to an organisationP3 Explain the potential risks to an organisation of committing to an e-commerce systemM1 Recommend methods to promote an e-commerce systemM2 Discuss how security issues in e-commerce can be overcomeD1 Evaluate the use of e-commerce in a ‘brick & click’ organisation | Introduction (Scenario) | You work for a firm of e-commerce consultants in the West Midlands and have been asked to provide a ‘guide to e-commerce’ leaflet for a local retail business considering e-commerce. Your guide will cover the regulations related to e-commerce and the implications of e-commerce on society. You will also put together an e-commerce strategy for the business. | Assignment 1 (Scenario) | You visit the Managing Director of your local retail business to go over what is needed for e-commerce, including the different technologies to be bought. The MD is not very IT literate and therefore you need to explain the different hardware & software and networking technologies needed for e-commerce...
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...Assessment 1 1. Critically comment on the combination of orientations in the organization’s marketing philosophy. 2. Discuss how the theory behind strategic marketing planning models can be used in the formulation of the organization’s marketing strategy. 3. Identify and critically evaluate possible opportunities for growth within the organization’s macro environment. Programme Name Master of Science in Marketing with Festival and Event Management Module and Module Number MKT11908 - Principle & Practice of Marketing Name and Matriculation Number Choi Pang Fung Oscar (40190237) Submission date 14 July 2015 (3,048 words) Content i. Study Objective P.3 ii. Bandai’s Company Background and Mission P.3 iii. Combination of Orientation in Bandai’s Marketing Philosophies P.4 iv. Strategic Marketing Models and Marketing Strategy of Bandai P.6 1. Ansoff Matrix P.6 2. BCG Matrix P.8 v. Possible Growth Opportunities within Macro Environment / Recommendation P.11 vi. Conclusion P.13 Reference P.14 Bibliography P.15 i. Study Objective This paper examines how Bandai Co., Ltd. implements a combination of Marketing and Product Orientation in its marketing philosophy. Then the formulation of their strategic marketing approaches will be assessed using Ansoff Matrix and BCG Matrix. The last section will...
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...this is just to name a few. The housing market is going to start booming again for a short time. The health care reform created by Obama will continue to be an issue for a long time, and companies are fighting to get paid sick leave when they are ill. There are so many things that have changed in the world, and it sure is not what it used to be. First, the housing market is starting to come back to business, but it is taking some time. “Between 2002 and 2007, the population of prospective homeowners grew at an average annual rate of 2.5 million. Over this same time period, the number of households increased by average of 1.1 million. And to accommodate these newly formed households, homebuilders built an average of 1.7 million housing units a year” (Maxfield, 2013). That is great for some people. When the United States was in the recession, there were many of people that lost almost everything that they owned. Anyone that is looking to buying a home, or having one built should take careful planning before doing so. People should consider that the United States could go into another recession at any time. Is the person going to be able to afford their home? That is the number one question a person should ask themselves. There are many people that try to live outside of their means. Sure it is nice if the person has a good job that is secure. Most jobs are not securing anymore, especially health care. The health care reform has everyone up in a roar. Some people agree with the...
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