chose the zip code 48092 because its the zip code I’ve had my whole life.

The five most common segments are:

39 Domestic Duos – Midscale mature w/o kids

19 Home Sweet Home – Upper mid middle age w/o kids

44 New Beginnings – Downscale middle age family mix

15 Pools and Patios – Upper mid older w/o kids

30 Urban Sprawl – Midscale older w/o kids

Domestic Duos – This segment is the older population that lives in this area. Since this group of people is typically 65 or older, it’s a lot of the people that had gone to war when they were in their 20’s. Most just have a high school diploma because they went into the service after graduating high school. Most people in this group are retired homeowners. They worked hard in their earlier years and were able to buy their home and now live easygoing lifestyles being retired. They have lifestyle traits such as watching Hallmark channel and belonging to religious clubs. Their lifestyle traits describe someone who is able to enjoy life and do things they want to do since they have the time.

I think the description matches the zip code very well because a lot of my neighbors are older. Most people on my street are in their 60’s or so and spend a lot of their time outside doing their lawn. They have their grandchildren over frequently and spend time outside with them as well. They’re able to provide for themselves and do very