Business Plan

Borjan Duhonj
Yi Ren Lin Chih-Yu

Table of content

1. Executive summary p. 3 2. General company description p. 5 3. Product and services p. 6 4. Gbuddy procedure description p. 8 5. Market research p. 9 6. Customers p. 10 7. Marketing p. 13 8. Competitor analysis p. 16 9. Positioning p. 19 10. Marketing mix configuration p. 21 * Service strategy p. 21 * Promotional strategy p. 21 * Pricing strategy p. 23 11. Economics p. 24 * Income statements p. 28 12. Legal conditions p. 33 13. General user information p. 34 * Administration fee p. 34 * Cancellation fee p. 34 * Payments and legal conditions p. 34 * Insurance p. 35 * Eligibility p. 35 * Information stored through the platform p. 35 14. Attachments p. 36

Executive Summary

Gbuddy was established in December 2013 by Borjan Duhonj who was an international student at UC Berkeley at the time. As a student on a shoestring budget, Duhonj rented a few miles away from campus. Venturing throughout the Bay Area, Duhonj became acquainted with a new mode of transportation, ridesharing, and thus Gbuddy was born. In 2012 a rideshare focused company named Lyft was established in the San Francisco Bay Area. As this is a new market for Norwegian constituents, a rideshare is a community of individuals (drivers) who give rides to other individuals (riders) in exchange for donations. Ridesharing saves time, money, and the environment, as well as incorporating community members, thus building community. Though Lyft began just a short time ago, it has exploded in popularity and has grown to more than 200,000 registered users in the San Francisco Bay Area alone. Though Duhonj initially recognized Lyft as a convenient and affordable method of transportation, he quickly recognized a lucrative opportunity in the Norwegian market. As an economic student with a passion for innovation Duhonj began researching opportunities to expand this concept into Norway. Earlier in 2013 Duhonj spent his summer vacation in Norway where he would spend 37 NOK on a one-way bus ticket from his home in the suburbs to the centrum. This same year the Norwegian state budget invested 673 million NOK bettering public transportation and reducing the amount of cars in the cities to become a more environmentally friendly county. Where did the money go? Surely ridesharing would be a cost-effective, convenient, and eco-friendly alternative to the expensive means of transportation currently available.

Duhonj´s initial inclination was to get in touch with the inventor of Lyft, John Zimmer, to bring Lyft to Norway. However, after reaching out via phone, email, LinkedIn, and other social media sites, did not garner any response, he decided to attempt to bring ridesharing to Norway on his own. As an economic student with no knowledge of app development, Duhonj recognized he would need some talented and hardworking allies on this project. He reached out to a former roommate from University of Agder (UiA) Grimstad named Yi Ren. Ren has a Ph.D in Informal Communication and Technology from UiA and is also currently working as an Assistant Researcher at National Chiao Tung University (NCTU). His current research is on mobile communication systems. After hearing Duhonj´s persuasive pitch, Ren noted that he would need two weeks to conduct some research and see if Gbuddy was a viable business concept worthy of both time and financial investment. As Duhonj did not have any start up capital, he was unable to offer any initial compensation, so he offered Ren a percentage of the company. Ren quickly recognized that this app was going to need additional help with programing so we brought in Lin Chih-Yu. Chih-Yu also has a Ph.D from National Chio Thung University in the Department of Computer Science and also studied at Ohio State University. Chih-Yu has experience developing applications and is also publishing a book about app development later this year.

In the research stage of the prototype development we interviewed Lyft drivers on the pros and cons of the company, as well as logistics. Using this information in conjunction with Norwegian government regulations has resulted in an app that will perfectly fit the needs and demand of the Norwegian people.

In order to make Gbuddy compliant with Norwegian laws and regulations in regards to ridesharing and a donation based income structure, we have been in touch with a former professor and lawyer from UIA who has aided us during the development stages of the prototype.

In order for Gbuddy to both abide by Norwegian labor laws and serve as an exceptional ridesharing tool, we aim to get government funding propelling people to get behind the app. As tolls are quite high in Norway, especially during peak hours, we will work on getting a Gbuddy specific toll tag indicating drivers who partake in this program. This gives both drivers and the government incentive to get behind Gbuddy as it saves the driver money and solves traffic congestion issues for larger Norwegian cities.

At this point, the Gbuddy prototype has been completed and the app is in the final stages of development. The plan is to launch the app in Summer 2014, however in order to reach this goal we need investors who believe in the concept to invest in the marketing of the application. In order for Gbuddy to be a success, we not only need to generate a buzz around the app, but all need to build community of approved drivers and riders. Without users, the Gbuddy app would be redundant. Gbuddy would not only create an alternative and viable mode of transportation. The success of this app would allow Norway to continue being a trendsetting nation fighting against climate change.

Gbuddy is an application that serves as a tool for commuters and travelers. Users indicate where they want to go and when, as well as a starting point, and in turn they are picked up by drivers heading in the same direction. Gbuddy is not only convenient, but also serves as a social platform. In Norway, 80 percent of cars contain one person. Gbuddy encourages carpools and its users will save money and the environment, as well as build new friendships, leading to a stronger community and a more beautiful Norway.

General Company Description
Gbuddy is in the transportation business serving as a rideshare application to reduce peoples’ carbon footprints while simultaneously allowing for more cost-effective transportation options.
“Gbuddy strives to build a sense of community through ridesharing. Creating a safe and cost-effective method of transportation for both drivers and passengers, we hope to help create a more friendly and more environment friendly Norway.”

The goal is to provide an alternative method of transportation to commuters gaining a stronger user base through social media. We aim to be subsidized by the government as well as reap a profit off of individual rides through taking a small percentage of the donation. Our objectives will be met obtaining grant money, government funding, and recognition from both private parties and Norwegian businesses. Safety and reliability are most important to Gbuddy. Without these traits, the application will cease to exist.

Gbuddy will have multiple customer streams. On the smaller spectrum, Gbuddy will be marketed to individuals through social media. We will also be marketed to large businesses and schools. Finally, we will market Gbuddy to the government in hopes of making Gbuddy a large and viable force in Norway.

The transportation industry is a growth industry. As 673 million NOK was just allocated towards reducing traffic congestion in cities and moving towards reducing Norway´s carbon footprint, Gbuddy recognizes that bringing ridesharing to Norway will be well received. Gbuddy has the opportunity to change the Norwegian transportation industry by providing cost-effective transportation options to both drivers and passengers.

As Norway has not been tapped by rideshare apps and companies, Gbuddy is ahead of the curve. Bringing together a team of individuals from various backgrounds to fine-tune and market this app will allow the business to succeed. Our major competitive strength is taking on a market with no initial competitors. Founder Borjan Duhonj brings a background in business and economics, while Yi Ren and Lin Chih-Yu bring an expertise in computer science, technology, and communication.

Legally Gbuddy is a sole proprietor as we are not currently affiliated with any other company.

Products and Services

Quotes:

”Det hadde vært utrolig spennende om et slikt konsept hadde slått igjennom i vår by, da dette er med på å få ned rushtrafikken og spesielt klimautslipp.”

Jørgen Kristiansen – Varaordfører, Kristiansand Kommune

”Umiddelbart høres dette spennende ut, og hvis et likt konsept kan bidra til å få ned trafikkgrunnlag rettet mot rush, er dette en fantastisk ide. Det primære er at det enkelte individ kan bidra å gjøre en forskjell på miljø og dette gir en samfunnsmessig gevinst. For min egen del bor jeg i Dvergsnes og vet jeg har flere ansatte som også bor der. Dette er noe jeg også personlig kan være interessert i.”

Jan-Erik Narvesen- HR Direktør, Hennig Olsen

Gbuddy will provide ridesharing through an app available on iPhone and Android cellular devices. Users sign into Gbuddy through their Facebook account, which instantly creates a Gbuddy profile for them. When drivers go into driver mode they become visible to passengers who can then automatically find a ride to their destination. Gbuddy uses an algorithm matching drivers and riders based on the pick up and destination points. The service connects fellow commuters, many of which may work at the same company, study at the same school, or simply may be headed in the same direction. By using Gbuddy, the anxiety of ridesharing with a stranger is eliminated.

Downloading the app will be free and users will input their bank information to create a sense of fluidity and reliability. Suggested donations will be calculated based on kilometers traveled and toll fees, however passengers may opt to give more than the suggested amount. Each driver will receive a background check prior to Gbuddy approval and will need to provide their car registration, license, and proof of insurance. At the end of each ride, drivers and passengers will have the ability to rate and review one another, to create a sense of security, as well as community. Individuals with problems or negative experiences with one another will not be paired together for future rides, and if issues are perpetual, users (drivers and passengers) both may be blocked from the Gbuddy system.

If Gbuddy receives backing from the Norwegian government, drivers may receive lower tolls and save money on transportation; in turn the Norwegian government will succeed in lowering traffic congestion and will make strides towards a more environmentally friendly Norway.

The app technology is available for iPhone/Android devices and uses GPS from the requested pickup destination to display a map of all available cars in the area. Gbuddy calculates the closest driver and plots your pick up time accordingly.

Gbuddy procedure description

Generally speaking, there are two modes in Gbuddy: Client mode and Driver mode.
Client mode:
A. Send request: Consider a scenario that a student, Ole, wants to take a free ride to his school. He opens Gbuddy, inputs the destination address he wants to go, and presses the “Request Gbuddy” button. Gbuddy retrieves Ole’s current location using GPS (Global Position System) and sends both the pick up and destination addresses to Gbuddy servers.

B. Broadcast client requests: Next, GBUDDY servers will find out the GBUDDY drivers who are near Ole (say, within 2 miles) and broadcast Ole’s request to those drivers.

C. Take order: Once a driver confirms Ole’s request, Ole will get a confirmation notification saying that a GBUDDY driver accepted his request. The confirmation notification also contains some information about the driver, e.g., driver photo, car photo, telephone No., and how long the driver will come to pick up Ole, etc.

D. Pick up: Once the driver comes to pick Ole up, Ole can simply click the “On board” button to confirm that he is in the car.

E. Arrived at destination: When they arrive at the destination, the GBUDDY driver clicks the “Arrived” button to tell the server that the trip is completed. Next Ole will receive a notification. The notification has the following functions: rate the driver, tip the driver, etc.

Driver Mode (Driver mode works if the driver mode button is on): A. Waiting for order: When "Driver Mode" is On, MEHE drivers can receive ride requests near them (e.g., within 2 miles).

B. Take request: the MEHE drivers can decide to take order depending on clients' current address and destination address.

C. Pick up client: MEHE drivers can find their clients using clients' current address sent by order request.

D. Rate clients: MEHE driver can rate their clients when they received tips from their clients.

Computer Science technology for GBUDDY development:

- Java, Android
- JavaScript
- Node JS, PHP
- Oracle
- Cloud
- MongoDB
- Object C
- Linux
- HTML 5

Market Research

We have used two kinds of market research, both primary and secondary. We have gathered information and data through research on internet, books etc. and gathered our own data through a survey.

Our Market Survey:
In this market survey we were interested in finding out peoples travel patterns, how they experience transportation, where they find information about it, what makes them choose the method they choose, and find out if there is a market for our aligning application. We have defined the groups by age, thus using the terms “the entire group,” “young group,” “middle group,” and “old group.” The results from the survey will be presented at the end of the business plan.

Customers

GBUDDY has a big potential market. We can see from the market survey that most groups are interested in trying our application. We do still have some differences. The biggest differences we see is that young people are slightly more interested in trying out our application, they care more about price of the transportation and they have a significantly bigger use of mobiles/tablets and applications.

Our application is of course available on iPhone and Android mobiles and we will focus on providing a cheaper alternative for transportation. We are therefore going to primarily target the young group, but we also expect to get the middle and older group as customers. GBUDDY’s initial target market will consist of Norwegian residents with an age between 20-29 years old. Since we provide a cheaper alternative for transportation, we want to start focus our marketing on those that are most interested in saving money. This seems to be students.

Importance of Price for Students:

Importance of Price for Drivers:

In Norway there are more than 270,000 students who are mostly in the age group between 20-29, this is where we will start marketing our product. Universities and colleges are mainly located in big cities such as Oslo, Bergen, Trondheim, Stavanger, Tromsø, and Kristiansand. Since this is where the students are, and big cities equals more people in general, we will be targeting these geographical points of interest.

In Norway only approximately 10 percent of students lives in student apartments, and not all of the student apartments are even close to school. This indicates that many have to commute each day back and forth to school. Because of the low income they have from student groups, many students work as well. They have lots of activities throughout the day that they are participating in such as school, work, friends they are visiting, and weekend trips to their hometown which in many cases are not the same as the one they are studying in. This means that students are travelling a lot. According to our market survey 52 percent of young people use their main form of transport several times a day, while in the older generation 33 percent use it several times a day. This indicates that young people travel more than older demographics.

How Often a Student Uses Their Main Type of Transport:

How Often Others Use Their Main Type of Transport:

GBUDDY’s target market strategy will mainly focus on young private citizens in Norway seeking to save money and time, as well as a social platform for travelling and saving the environment. The application will however be available for everyone, and we expect to get a broader customer network than just young people even though we will focus our marketing towards them.

Another strategy is to target big companies in Norway. There are over 600 companies in Norway that have 250 employees or more, and therefore this segment can be a good target point for us. Here we should pick a bit of a different strategy. By selling “business packages” to the companies they will engage the employees to start using this app. By convincing the companies to use this service, we will not charge them anything the first two months. By this time, the employees will use this service actively, and therefore the companies will see how effective, environmentally friendly, and cheap this application is.

The initial companies we hope to contract with are:
- Statoil (23,000 employees)
- Telenor (4,500 employees)
- Norsk Hydro (13,000 employees)
- Yara International (8,000 employees)
- Orkla (30,000 employees)
- Norgesgruppen (30,000 employees)

By choosing this segment we aim to be popular in with big companies and of course get good recommendations through word of mouth by employees recommending our application to friends, family, and others.

Marketing

The best way to create publicity for a mobile application is to get it on the top-lists on App Store and Google Store. By getting it on the top lists the app in most cases has to be free. To help the process of getting it on the top list you then either have to give the full version for free, or you make a light version that is free and a full version that costs per download.

When you market a product you want to get as much publicity as possible. We have a pretty tight economy; therefore most marketing has to be free or very cheap initially. Using social media is a great way to get free publicity. We will use Facebook, Instagram, and Twitter. To get the publicity we want here we have to spread it out quickly to many people. Having 50 friends on Facebook and only giving it to them unfortunately is not what you can call a mass market. For example, on Facebook we have to make our own fan page, spread it to our friends, and get them to spread it to their friends. To be able to keep people following you and continue liking your site on social media you have to post often, preferable every day. To get and keep a good publicity on social media we therefore have to be active.

Our main segment is between 20-29 years old and preferable students in the initial phase. We must therefore focus the marketing towards them. The largest student magazine in Norway is “Campus.” They were willing to write about us for free after the product is launched to the market. They also offer advertising options that may be interesting, but this costs, so we will not go that route initially. Using free articles, as a marketing tool, is something we will take advantage of. There are many potential newspapers, magazines, and other media platforms to pursue, and many that could be willing to write about us for free.

When it comes to more paid options we have several advertising options, for example TV, radio, newspapers, magazines, etc. Many types of advertising are unfortunately too expensive. For example TV2 did not want to give us the exact numbers unless we had a specific interest in buying commercial time. But after doing some research, TV2 received 3.230 billion NOK in revenue last year. 93 percent was from commercials, which equates to about 3 billion NOK. This brings their daily income to about 8 million NOK, this again suggests it is at about 350,000 an hour, and since they can max use commercials 20 minutes each hour it costs about 17,500 NOK every minute. This of course depends on how many viewers the commercial has, but it clearly indicates that we cannot afford this type of commercial.

However we also contacted “Nettavisen” which is a web-based newspaper. The prices here are stated in number of views (per thousand views, CPM). Gross price is between 150-300 NOK CPM, depending on the size of the advertisement. We can also buy advertisements focused on specific sections, for example our advertising just comes up on it-articles. The expected click-rate (people clicking on the add, not just seeing it on the site) is between 0.3 percent and 2 percent on “Nettavisen,” but that depends on the product. If we go to a larger Norwegian newspaper the price goes a little bit up.

Another marketing option we have is to create competitions. For example, GBUDDY can have a competition that the best driver/passenger of the year gets 10,000 NOK. When you make competitions out of it, people are more willing to try it out and promote your business; especially students who view 10,000 NOK as a significant amount and are the target market.

We are also going to promote GBUDDY with “first ride’s free.” Every new user automatically gets 50 NOK on their account that they can use for donations GRATTIS, or for free. This will encourage people to try GBUDDY and see the value of the product. Further we want to make a illusion that the money they transfer to their account is equal to transferring money to a bus card.

Gbuddy is going to be launched in August. We are therefore going to make a lot of “rock n roll” about it during study start on every University campus in Norway. Get everyone to download it and have drivers ready, so that everyone will experience it as a success from the start. We will also get all the “beauty” girls on parties during study start to use it. Beautiful girls attracts boys, and this will hopefully get more people to start with it in the beginning. Festivals like Slottsfjell, Hove etc. may also be a place we will strive to make some rock n roll about the product. This is places that thousands of young people gather, and it will be a good way to get a lot of downloads on the product in the start.

We generally have to focus our advertising on free publicity, get on the top lists on the app market, social media, and free articles. If our product really gets popular we can hope to get free publicity in other medias such as radio and TV as well. It may be appropriate to create a little add on a web-newspaper with a small budget as well.

Competitor Analysis

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Lyft and Uber are companies in the US providing similar services as GBUDDY. They are both donation-based ridesharing businesses. Their current availability is in USA and the distances are mostly in-city transportation. Lyft pricing is a set price of $2 plus $0.35 per mile. From this, Lyft takes a 20% commission. Uber pricing is a set price of $3 plus $0.3 per mile. From this, Uber takes a 25% commission. It says in Uber’s business plan that they have plans to expand all over the US, Canada, and eventually Europe.

As Lyft and Uber are located in United States and have seen great success, we have gone in and looked at their strengths and how they have succeeded, to then bring ridesharing to Norway. Their service is also donation based, but only covers most of the major cities in California. Uber has also just arrived in London. When you make a profile at Uber og Lyft you register only as a driver or a client. As a driver you can register as a full time or part time. You get in other words a "position" and it has become a norm that is expected to run a part that you can get good rating via the app. This is where we take clear distance. There should not be any pressure that you have to drive so much to maintain your ratings. Our solution will be a natural thing, which is to use the app when it suits you, it must not be a side job.

HentMeg is one of our competitors who started up in 2007. It is based from an initiative from Statens Vegvesen with support from Innovation Norway and Transnova. Their services provide dynamic ridesharing between drivers and clients, but also within busses, trams, and taxis. So if for instance one person is taking a taxi from Søgne to Kristiansand, they can register their destination and see if someone is going the same direction. In other words, they only pay for the seat. They are located in Bergen, and for now only cover Bergen in their app, but intend to expand nationally. It has been over seven years and they have not yet successfully fulfilled their goal, which is to get as much clients as possible in Bergen and in the end expand nationally. For now, they only have a prototype application. They have 1200 users including companies and private persons, but they recommend the clients to start dynamic ridesharing with their neighbors and close friends as well because they have not evolved that much yet.

So what have they done wrong? In our opinion they have done the segmentation and targeting wrong. By trying to offer this service to busses, trams, and taxies in addition to private market it is not strange they have not succeeded. However, their geographic location is a good starting point for them, which is in the city of Bergen. Pricing is another problem they have. They are based on a “free riding” project, which means that the person who picks someone up does not receive any money from the rider. He or she is only doing the passenger a favor.

The main difference between “HentMeg” and us is that they are currently only in Bergen while we are going national. They also provide services by buss, taxi, and private drivers, whilst we only provide service between private drivers and individuals. We guess that most people have the economy to take the bus to work every day, but very few do so because it is easier to take their own car. We are convinced that this is a better way to get clients fast, and then quickly expand nationally. Additionally, eventually when “HentMeg” goes going national, we expect to have a bigger advantage than them because we are donation based, while they only offer “free riding” which does not create any incentive for the driver.

Bildeling is a group of people that come together to own or rent cars. Both individuals and companies can participate in automotive systems. This is a project initiated by different companies in different municipalities. In Kristiansand you can get membership in “bilkollektivet.” By doing this, you have to pay 5000 NOK a year and then you get access to more than 200 cars in 70 different places in 4 different municipalities. In other words, this concept is a bit different from ours, thus we do not foresee it as being competition to GBUDDY.

Bus companies and trains are other competitors. Through their websites users can book trips all over the country. You also get different discounts if you are a student, child, or senior. For a regular ticket for Kristiansand to Oslo and back, it costs 500 NOK for a student. This trip will take approximately five hours. For a train ticket back and forth it will cost a student approximately 900 NOK and will take about four hours and thirty minutes. For students (and others) this is the best way of getting transport today because of the high cost of having their own car.

Facebook and Twitter are social networking sites, which are highly social. With over 1.23 billion active members each month people can use them to communicate with each other about a wide variety of topics, for instance transportation. Because of the variety of things you can do via these social network, we do not see them as a “main” competitor.

Positioning

From the positioning map you can see that we have used what we think are the two main factors for users of transportation today. Especially for students and regular users of transportation, these are the most used forms of transportation. We see from the map that taxis and using your own car are the most expensive, but also most effective. The down side is of course; it cost a lot of money every year using these two modes of transport. Buses and trains are cheaper to use, however, by using these methods of transportation it will take you a lot of time to travel. Therefore, GBUDDY is a better alternative for the everyday user of transportation. By using our service it is cheaper than the other alternatives, and as you can see the efficiency is high. The only time you have to wait is how long it will take before the driver picks you up.

Another positioning map we have made is based on where our position is relative to the others. Locally (in Norway) there are HentMeg and GBUDDY. HentMeg is governmental while we are business based. Lyft and Uber are global, but mainly in the US. So this gives us an advantages and special place among the Norwegian population.

Where: Norway, with plans of expanding in Scandinavia and eventually Europe.

GBUDDY is a fun mobile transportation service that is coming to Norway. With inspiration from Lyft in the US, where the success has been extremely popular, we are convinced that GBUDDY we will surprise Norway with this amazing ridesharing application.

Our target customer group we want to start focus on is students and big companies.
Imagine you are a student living in Søgne and you forgot that you have a lecture at the University in one hour. You will most likely be late, unless you take a cab. However, if you pull out your iPhone or Android and place an order in GBUDDY, most likely a student is heading in the same direction, and you can enjoy the lecture.

Customers often ask “What’s in it for me?” Customers always want what is best for them and by using our service they can save money by picking clients up who are heading in the same direction, thus saving money for both the driver and rider. The application “hentMEG” drivers do not receive any money towards driving costs by picking persons up along the way. Our solution is simple. By using our service the drivers receive money for picking up others while the passengers receieve the service. We believe that the clients would be happy to pay a small amount to get somewhere than for instance taking the bus, which is less efficient and more costly.

Marketing Mix Configuration

Service strategy

Services should do what they say they do and what they are expected to do. And for us this is very important. We are not only on the Apple- and Google store market, but we know that the customers expect our service to work excellent when they use it. Our services are going to be available for every customer who owns a smartphone.

One of the first benefits we expect to deliver is when using GBUDDY is its consistently great service. For long distance drives we want it to be a norm that drivers welcome passengers with a bottle of water or some candy- for a nice touch. In this way we provide great service through “our” drivers. And of course, drivers have an incentive to provide great service, because at the end of the trip, the passengers will rate the drivers on a scale from 1 – 5 (with 5 being the best). The drivers will also rate passengers within the same system. We will also give every new customer a 50 NOK credit. This gives an incentive for new users to try GBUDDY out. We will come back to this under “price strategy” section.

Promotional strategy

Marketing is all about understanding the customer’s subjective world and the way of communicating and reaching users. Our goal must obviously be: when customers need a ride, they think of us. We want the customers to check our service through their smartphone before considering taking a taxi, bus, or train.

We choose the following specific methods of communicating and reaching out to our customers. These are:

* Facebook * Instagram * Student magazines (Campus and UniKum) * Review in media * GBUDDY’s website

For us it is important to create a social platform, hence the fact that Facebook is our most important place to promote our ridesharing community. Facebook has become one of the most important communication systems for businesses, so it is just natural for us to use this platform. This is a cheap and effective way of bringing our message to potential users. Here we will establish a profile that will be GBUDDY’s outward appearance and branding. Instagram is another important social media platform where people can post pictures of ridesharing events. The users can “hash tag”- GBUDDY (#GBUDDY) when they rideshare together. Hopefully, this we be a pro-active way of delivering a positive message to people who do not use GBUDDY yet.

We have gotten in contact with student magazines, Campus and Unikum. Campus is Norway’s biggest student magazine, which comes out four times a year with over 30,000 copies delivered to Universities all over Norway. The next release is the 25th of August, and since we plan to release our application this summer, it would be great to have a review in this magazine at this time. Unikum is the student magazine at University of Agder and other schools associated to “Samskipnaden.” We have been in contact with this magazine and they are interested in having an interview with our project. This is a great opportunity for us to get a free review, especially when we want to aim GBUDDY towards students.

We have also been in contact with nettavisen.no and they have been positive to our project and want to write a review about it. This gives us an even greater coverage area, since this media is national with nearly 500,000 readers in 2013. Hopefully, people will begin to talk about this amazing ridesharing service.

We will create a website with information about how our service works and general information about us. The website provides a platform that allows existing and potential customers to come with questions. We will also update our website for different competitions, new information about GBUDDY, and we will of course connect this website to Facebook so that people can see what the users have experienced using this service.

Pricing strategy

To set a price it is important to be updated on what our competitors do and at the same time be focused on what our users want, and finally to actually listen to their feedback. There is really no point focusing too much on what our competitors do if we do not know what the users want. So what is the right price for us to set?

Today, most new applications on the market are priced at 0 or 7 NOK. If you price it too high there will be no downloads at all. Therefore, our application shall be free to download. In addition to this, we will give every new user a 50 NOK free credit to start with. Hopefully, this will give big interest among the Norwegian population, especially students because of their low income. They would easily think that this is something they can try out because they do not have to spend any money initially.

So, how about the big companies? For them, we need to pick a bit of a different strategy. It does not interest them at all to give them 50 NOK in credits because they have enough money already. Therefore, we plan to sell “business packages,” which means that we directly contact the board of the company and give them the opportunity to try GBUDDY for two months for free.

The chart below shows how the proportion of free versus paid apps has changed over the last four years. Between 2010 and 2012 the percentage of apps that were free varied from 80% and 84%, but in 2013, 90% of the apps were for free. We have no numbers of how many apps that are for free in 2014, but our guesstimates tells us that it is at least over 90%. So this supports our theory of why our application should be free to download.

(http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free)

Economics
In the starting phase of GBUDDY, the company will have no wage expenses, as all initial employees are part owners. Each part owner will receive their income from the profits generated by the company. In the future we hope to expand and become a large force in the industry. At that point we will mostly have to employ computer engineers. These individuals garner a salary between 500,000-700,000 NOK. However, in order to keep costs low and profits high, we will not employ anyone before the need is established and the finances allow for additional employees without hindering GBUDDY. Because of this, GBUDDY does not need capital to support wages or salaries in the initial phase of the start-up operation.

The product has been established by giving part ownership in the company to the developers. They have therefore yet not received any payment, and will not get any before the company makes money. Therefore, there are no initial development costs.

Our product is a mobile/tablet application, and has to be launched on the App Store and Google store. It costs nothing to launch it onto those platforms, however they take 30 percent of the income related to commercials and download price. This is a significant loss compared to what we would earn if we had received 100 percent of the income. However, the positive element in this is that we do not have to pay anything out before we get the money in. Therefore we do not need any we need any start up capital for the App Store or Google store platforms.

The main expenses we will have in the start up phase is marketing, which is discussed in depth later in the presentation.

When it comes to income we have several potential sources. Commercial income is one possibility. In that case we would reserve a small space at the bottom of the screen for commercial advertising. The potential income from this increase as the app gets larger. Small apps mainly get general commercial advertising. The income from these advertisements is 0.01 NOK per view. The income from this will look like this:

Number of views | I før avgift app store | B.I | N.I | 10000 | 100 | 70 | 49 | 20000 | 200 | 140 | 98 | 40000 | 400 | 280 | 196 | 400000 | 4000 | 2800 | 1960 |

I = inntekt, B= brutto, N= Netto

The big commercial income comes in after the app gets big so that we can negotiate our own deals with companies for commercial advertising on our app.

Another potential income source is having customers pay to download the application. Our strategy is that GBUDDY will be free to download, at least initially. However we may make the free app a light version after a while with a full version costing about 7 NOK to download.

Our product is an aligning app based on passengers giving donations to the drivers. We will take 5 percent from the donations.

To give donations the customers must transfer money to their GBUDDY account. This money will therefore be reserved in our account, and the interest accrued from this money will therefore count as GBUDDY income. The interest rates differ from time to time, but we seem to be able to get around 3 percent, so using this percentage as an example the numbers will go as follows:

Please see attached documents for examples.

From our market research survey we can see that from the entire group 54 percent would be interested or very interested in testing the application. We expect that we will get 2,500 downloads the first year, and from there experience exponential growth. We predict that the next year downloads will triple, and for then triple every year. We also expect that everyone will use the “free ride” that they will receive during the first three months. Furthermore, we expect them to maintain an average of 50 NOK on their account at any given time, and that passengers spend on average 50 NOK per month through donations. In August we plan to launch the application as a light version where you can do most of the activities, and a full version that costs 7 NOK and eventually 14 NOK. We expect 20 percent of the customers in year 2016 will download the full version and then for the later years we expect the same. We also expect that on average our customers will open the application and view a commercial one once each day. Every time someone uses the application they will probably view a commercial as they click through the application at least three times. We estimate that the marketing cost will be around 150,000 NOK the first year. This includes typically paying people to market our project at the Norwegian Universities around Norway in Tromsø, Bergen, Stavanger, Trondheim, Oslo and Kristiansand. We will also give a prize to the best driver in 2014. The person with the highest rating, and is the most active driver will receive a prize on 10,000 NOK.

The cash flow for the first years will go as follows:

At this chart you will see the economic growth for the next five years (based on the chart above):

The first six months we expect a loss of 247312,5 NOK. However the next year we anticipate to break even and become profitable. We hope that the application will spread and that we will get international customers and tourists, as well as more customers from the home market. As one can see GBUDDY will start making money in the second year. The income statement

GBUDDY has a goal to establish 2,500 users the first year in business, which is approximately 500 new users per month for the duration of the entire year.

If we have 2,500 users and 2.5 percent use the app every day that will equate to 63 users a day. If one-third of those are drivers we will have 43 customers who will pay through the app each day. If the average trip costs 35 NOK (43x35=1,505) there will be a daily income of 1,505 going through GBUDDY’s platform. GBUDDY charges 5 percent of each donation, which calculates to 75.25 NOK per day, thus (75.25 x 365 = 532,079) 27,466 NOK per year in revenue from individual rides.

With the calculated growth at triple per year, we aim to have 7,500 users in 2015 and 22,500 users in 2016, and so on. Administration fees will not be included until there are enough users and we are still calculating if these fees are plausible. Lyft and Uber are two of the largest ridesharing companies, and both companies have those fees. GBUDDY is still a small competitor from Norway hoping to reach a large market, so eventually it may be possible to also charge those fees.

The business deal revenue will be a big opportunity here in Norway, especially with large corporations such as Statoil, Norgesgruppen, and Orkla, as well as universities. We will go into further detail about this later in the business plan. We hope to create contracts with large companies, such as those listed, as these companies typically pay for large parking lots and ultimately can save money and promote being environmentally conscious through working out a partnership with GBUDDY.

Commercial income would be generated by working together with other big companies and marketing them on our website and app through popups and a marketing banner section on our app. An example of how these advertisements can be used is that GBUDDY users can get good deals discounts in various stores that advertise with GBUDDY.

We are working on saving the environment with this eco-friendly app. Norway spent 673 million NOK in 2013 on trying to make Norway to a more environmentally friendly country. If the state would help out making this a social platform, GBUDDY could both help Norway cut down on carbon emissions as well as reduce traffic in larger Norwegian cities.

The positive thing about GBUDDY being an app-based business is that there are not many expenses connected to it. The biggest expense is marketing and advertising to get users to download and use this application. We have also some expenses in regards to the software and development costs. As previously mentioned all of the workers on this concept are partners, thus they do not receive a salary before the app starts making money.

GBUDDY | Income Statement | For the Years Ending [Dec 31, 2015 and Dec 31, 2014] | | ALL NUMBERS IN NORWGIAN KRONES (NOK) | | | Revenue | 2015 | 2014 | | Sales Revenue | - | - | | Commercial Income | 28 350 | 3 937,50 | | Interests | 18 750 | 6 250 | | 5% of Donation Calculation | 225 000 | 37 500 | | Revenue from Business Deals (Start 2016) | - | - | Total Revenues | 272 100 | 47 687,50 | | | | [42] | Expenses | | | | Advertising | 100 000 | 150 000 | | Cost of Goods Sold | - | 135 000 | | Employee Benefits | - | - | | Interest Expense | 3 000 | 5 200 | | Office Supplies | 2 000 | 1 000 | | Research and Development | 12 000 | 5 000 | | Salaries and Wages | 125 000 | - | | Software | 5 000 | 3 000 | | Travel | - | - | | Utilities | 3 000 | 2 000 | | Web Hosting and Domains | 8 500 | 8 500 | | Other | 5 000 | | Total Expenses | 263 500 | 309 700 | | | | | | Net Income Before Taxes | 8 600 | - 262 012,5 | | Income Tax Expense | 0 | 0 | | | | | Income from Continuing Operations | 8 600 | - 262 012, 5 | | {42} | | [42] | Bank account interest | | | | Interest on GBUDDY account 4.5% | 387 | 0 | | Also State Funding and Investments (Not calculated) | | | Net Income/Loss | 8 987 | -262 012,5 |

Law Regulations

RETNINGSLINJER FOR KONTROLL ETTER YRKESTRANSPORTLOVEN
4.5.5.Annen persontransport
Det er ikke nødvendig med løyve for ”nabokjøring”. Det vil si hvor den som disponerer en motorvogn tar med seg kolleger eller naboer mellom bosted og arbeidssted. jf. ytrl § 20.

RETNINGSLINJER FOR KONTROLL ETTER YRKESTRANSPORTLOVEN
4.5.5.Annen persontransport
Det er ikke nødvendig med løyve for ”nabokjøring”. Det vil si hvor den som disponerer en motorvogn tar med seg kolleger eller naboer mellom bosted og arbeidssted. jf. ytrl § 20.

GUIDELINES FOR CONTROL FOR COMMERCIAL TRANSPORTATION ACT
4.5.5 Other Passengers/Ridesharing

Permits are not necessary for carpooling. That is where one person uses a motor vehicle to take a colleague or neighbor between home and work. jf. ytrl § 20.

In the “Norwegian Yrkestransportloven” § 4 states that everyone who partakes in carpooling and requests a contribution towards the ride must receive a “løyve” from “løyveutstedende” government. Gbuddy is not organized as a transportation company, as it is an app that connects individuals through a social platform. Regarding § 4, it specifies that public transportation must follow this law, but as Gbuddy is a social platform, the law is not applicable.

Passengers are not required to make a contribution, as Gbuddy will use a donation-based system, which acts a contribution towards gasoline and the wear and tear of the vehicle for drivers. If the driver were to demand payment, the company may, after having registered in the MVA-registry, collect sales tax from the driver, who then pays into the state. For passenger transport in Norway, this is 8%. This denotes it as a legal business.
1. Kontrollmyndighet
Kontrollmyndighet etter disse retningslinjer er politiet, Statens vegvesen eller annen offentlig tjenestemann som departementet gir fullmakt til å utføre kontroll, jf. lov 21.06.2002 nr. 45 om yrkestransport med motorvogn og fartøy (yrkestransportloven) § 38.
Det følger av interne fullmakter i Statens vegvesen og politiet hvilket personell som har fullmakt til å utføre kontroll etter yrkestransportloven. Det er ikke nødvendig at beslutninger om å ilegge administrative sanksjoner etter yrkestransportloven forelegges tjenestemann som tilhører påtalemyndigheten.
1. Kontrollmyndighet
Kontrollmyndighet etter disse retningslinjer er politiet, Statens vegvesen eller annen offentlig tjenestemann som departementet gir fullmakt til å utføre kontroll, jf. lov 21.06.2002 nr. 45 om yrkestransport med motorvogn og fartøy (yrkestransportloven) § 38.
Det følger av interne fullmakter i Statens vegvesen og politiet hvilket personell som har fullmakt til å utføre kontroll etter yrkestransportloven. Det er ikke nødvendig at beslutninger om å ilegge administrative sanksjoner etter yrkestransportloven forelegges tjenestemann som tilhører påtalemyndigheten.

This law states that all drivers with passengers must have a “løyve,” but through donation based ridesharing centered on carpooling to and from set destinations, such as work and school, it is understood that Gbuddy does not need to follow the “løyve” system.
4. Norske transportører
Ved kontroll av norsk motorvogn er det tilstrekkelig å kontrollere norsk løyve selv om transportøren utfører et internasjonalt oppdrag.
4.1. Løyvedokument
Ett løyve gjelder for transport med en motorvogn, jf. fellesforskriften § 13. Løyvedokumentet i original skal følge motorvognen under løyvepliktig transport og vises frem ved kontroll.

4. Norske transportører
Ved kontroll av norsk motorvogn er det tilstrekkelig å kontrollere norsk løyve selv om transportøren utfører et internasjonalt oppdrag.
4.1. Løyvedokument
Ett løyve gjelder for transport med en motorvogn, jf. fellesforskriften § 13. Løyvedokumentet i original skal følge motorvognen under løyvepliktig transport og vises frem ved kontroll.

If “løyve” is necessary, we will have to apply to every state and pay 77,000 NOK for the first year and 43,000 NOK for each year thereafter. They also make us conduct a background check on each driver utilizing Gbuddy. Each driver must also provide his or her insurance, license, and registration. Each driver is accountable for their own vehicle and its passengers.

Legal Conditions

According to Norwegian State Law (outlined in appendix), GBUDDY is required to keep track of all drivers’ records and information about every ride. GBUDDY is also required to record all personal information that is saved on our database.

Government regulations require GBUDDY to check insurance for every driver as an organization.

GBUDDY does not provide transportation service and GBUDDY is not a transportation company. It is up to each driver to decide whether or not to offer a ride to a rider contacted through the GBUDDY platform. And it is up the rider to decide whether or not to accept a ride from any driver contacted through the GBUDDY platform. Any decision by a GBUDDY user to offer or accept a ride is a decision made by the users. GBUDDY has no responsibility for the actions or conduct of drivers or riders. The platform is only to connect people with each other and will not be held responsible for precautions in all actions and interactions through use of its services. Users understand and accept that GBUDDY has no control over the identity or actions of the riders and drivers, and GBUDDY requests that users exercise good judgment when using the service. GBUDDY offers information and a method to connect drivers and riders with each other but does not intend to act as a transportation provider, and therefore has no responsibility or liability for any transportation services voluntarily provided to any rider by any driver using the GBUDDY platform.

GBUDDY platform is not built to make a profit for drivers, but rather to reduce the cost of transportation. It is to create an environmentally friendly Norway. The driver will only get a suggested donation that would be a portion of the calculated costs for the ride. In the Norwegian State Law ”Pirattaxiloven” a driver would only be able to receive a calculated cost for the ride and not earn money as a taxi service. GBUDDY also works as a social platform to connect people and will not be a workplace. It is a way to save the environment by getting more people into the empty car seats.

Administrative Fee GBUDDY

Initially there will not be an administrative fee, however over time GBUDDY hopes to receive an administrative fee for each ride as they instill trust and safety through the app valued at 4 NOK per ride.

GBUDDY may make available promotional offers with different features to some companies by eliminating the administrative fee in the beginning to get users. GBUDDY may change its administrative fee, as we deem necessary at any time.

All deposits made are non-refundable.

Cancellation Fee

There will not be any cancellation fees for cancelled rides on GBUDDY’s ride request platform. However if a driver or rider does not show up, they will receive a low rating, and users with low ratings will be removed from the platform.

Payments and Legal Conditions

As a driver, you will receive a donation for the ride provided. Each driver acknowledges that the decision to provide donations and the amount of the donation is at the discretion of the passenger. The driver will not request additional compensation from the rider other than the amount of the donation. It is the rider’s responsibility and not the responsibility of GBUDDY, to decide much to donate to the driver (beyond the minimum suggested donation).

Insurance

GBUDDY facilitates rides between passengers and private drivers using their own personal vehicles. GBUDDY will conduct insurance and background checks on every driver and will check that they meet all local regulations. GBUDDY is still working with a few lawyers to make sure that the insurance regulations are most beneficial for the Norwegian Market.

Eligibility

GBUDDY services are not available to children (persons under the age of 18). By using the GBUDDY platform or services drivers will receive background checks based on their personal number and phone numbers.

Information Stored Through the Platform

GBUDDY will store all of the information input through the platform and the users must indicate that they agree to the terms and conditions of GBUDDY before they are able to use the app. This agreement indicates that they accept that their information can and will be stored by GBUDDY. GBUDDY consents to using the information to create a user account that will allow the users to utilize its services. The user must agree that the information is accurate, current, and complete. A user signing up to be a driver on the platform agrees that we can conduct a background check and to obtain information about their driving records, references, and credit information.

Attachements

Incomes regarding the application

Comment; Net income is based on after 30% taxes.

The income from cost (7 NOK) per download will appear as follows:

Number of purchases | After tax from App Store (30%) | Gross income | Net income | 100 | 700 | 490 | 343 | 1000 | 7000 | 4900 | 3430 | 2000 | 14000 | 9800 | 6860 | 10000 | 70000 | 49000 | 34300 |

Based on 5 percent income on donations:

Donations | Gross income | Net income | 100 | 5 | 3,5 | 1000 | 50 | 35 | 2000 | 100 | 70 | 5000 | 250 | 175 | 10000 | 500 | 350 | 50000 | 2500 | 1750 |

3 percent income from interest gives the following example given number of deposits.

Deposits | Gross income | Net income | 5000 | 150 | 105 | 10000 | 300 | 210 | 50000 | 1500 | 1050 | 100000 | 3000 | 2100 |

Consumer survey
Sex (kjønn)

Work status (arbeidsstatus)

How much time do you spend on the phone/tablet every day? (Hvor mye tid bruker du på telefon/nettbrett hver dag?)

What is your relationship with your applications on mobile / tablet? (Hvilke forhold har du til applikasjoner på mobil/nettbrett?)

Which means of transport do you use daily?Hvilke transportmiddel bruker du daglig?

How do you experience your daily transportation? – Comfort (Hvordan opplever du din daglige transport? – Komfort)

How do you experience your daily transportation? – Social (Hvordan opplever du din daglige transport? – Sosialt)

How do you experience your daily transportation? – Price (Hvordan opplever du din daglige transport? – Pris)

How do you experience your daily transportation? – Environmentally (Hvordan opplever du din daglige transport? – Miljøvennlig)

How do you experience your daily transportation? – Time spent (Hvordan opplever du din daglige transport? – Tidsbruk)

How often do you use your main type of transportation? (Hvor ofte bruker du din hovedtype for transport?)

When you choose your form of transport, how important are these categories? – Comfort (Når du velger din form for transport, hvor viktig er disse kategoriene? – Komfort)

When you choose your form of transport, how important are these categories? – Social (Når du velger din form for transport, hvor viktig er disse kategoriene? – Sosialt)

When you choose your form of transport, how important are these categories?- Price (Når du velger din form for transport, hvor viktig er disse kategoriene? – Pris)

When you choose your form of transport, how important are these categories?- Enviromentally (Når du velger din form for transport, hvor viktig er disse kategoriene? – Miljøvennlig)

When you choose your form of transport, how important are these categories? – Time spent (Når du velger din form for transport, hvor viktig er disse kategoriene? – Tidsbruk)

When you choose your form of transport, how important are these categories? – Safety (Når du velger din form for transport, hvor viktig er disse kategoriene? – Sikkerhet)

Do you own a car? (Har du bil?)

How often do you drive others? (Hvor ofte kjører du andre?)

How often do you rideshare? (Hvilke turer samkjører du?)

How often do you sit with others? (Hvor ofte sitter du på med andre?)

Who do you rideshare with? (Hvem samkjører du med?)

Could you rideshare with someone you do not know, if this was a trustworthy person? (Kunne du samkjørt med en du ikke kjenner, hvis en troverdig person hadde gått god for den du kjører/sitter på med?)

Would you shared a ride with others, if you hade the opportunity? (Hadde du samkjørt mer med andre om du hadde hatt muligheten?)

Hadde det vært en samkjørings-applikasjon, hvor sannsynlig hadde du prøvd denne?

Når du sitter på med andre, bruker du å betale?

Hvis noen sitter på med deg, forventer du å få litt penger for å dekke kostnadene?

For å dele kostnadene (bensin, bom, etc), hvor mye hadde du vært villig til å betale for å sitte på med noen andre?

Hva er avgjørende for at du ville valgt å samkjøre mer med andre? (kryss av maksimalt 3 alternativer)

Hvis det hadde vært en troverdig sosail plattform for samkjøring, som tilbyr billige, miljøvennlige og mer sosiale transport muligheter, hvor sannsynlig ville du brukt dette?

Hvor mye bruker du i måneden på transport?

Young group:

Kjønn

Arbeidsstatus

Hvor mye tid bruker du på telefon/nettbrett hver dag?

Hvilke forhold har du til applikasjoner på mobil/nettbrett?

Hvilke transportmiddel bruker du daglig?

Hvor finner du informasjon om transportmuligheter? * Avis * rutetabeller * Nettet * Skyss-app og google maps for trafikkdata (kø) * www.akt.no * skyss app * Google maps (app) og Bartebuss (App) * Internett * lyft .me * Trafikanten og NSB * Nettsider og apps * Mobilapp * maps.google.com og ruter.no * Internett * Ruter, NSB * mobil * Www.ruter.no * Overalt * akt.no * Ruter * London, alt går hele tiden ;) * Google * skyss.no * 177troms.no

Hvor ofte bruker du din hovedtype for transport?

Har du bil?

Hvor ofte kjører du andre?

Hvilke turer samkjører du?

Hvor ofte sitter du på med andre?

Hvem samkjører du med?

Kunne du samkjørt med en du ikke kjenner, hvis en troverdig person hadde gått god for den du kjører/sitter på med?

Hadde du samkjørt mer med andre om du hadde hatt muligheten?

Hadde det vært en samkjørings-applikasjon, hvor sannsynlig hadde du prøvd denne?

Når du sitter på med andre, bruker du å betale?

Hvis noen sitter på med deg, forventer du å få litt penger for å dekke kostnadene?

For å dele kostnadene (bensin, bom, etc), hvor mye hadde du vært villig til å betale for å sitte på med noen andre?

Hva er avgjørende for at du ville valgt å samkjøre mer med andre? (kryss av maksimalt 3 alternativer)

Hvis det hadde vært en troverdig sosail plattform for samkjøring, som tilbyr billige, miljøvennlige og mer sosiale transport muligheter, hvor sannsynlig ville du brukt dette?

Hvor mye bruker du i måneden på transport?

Middle group:

Arbeidsstatus

Hvor mye tid bruker du på telefon/nettbrett hver dag?

Hvilke forhold har du til applikasjoner på mobil/nettbrett?

Hvilke transportmiddel bruker du daglig?

Hvor finner du informasjon om transportmuligheter? * Nettet * internett

Hvor ofte bruker du din hovedtype for transport?

Har du bil?

Hvor ofte kjører du andre?

Hvilke turer samkjører du?

Hvor ofte sitter du på med andre?

Hvem samkjører du med?

Kunne du samkjørt med en du ikke kjenner, hvis en troverdig person hadde gått god for den du kjører/sitter på med?

Hadde du samkjørt mer med andre om du hadde hatt muligheten?

Hadde det vært en samkjørings-applikasjon, hvor sannsynlig hadde du prøvd denne?

Når du sitter på med andre, bruker du å betale?

Hvis noen sitter på med deg, forventer du å få litt penger for å dekke kostnadene?

For å dele kostnadene (bensin, bom, etc), hvor mye hadde du vært villig til å betale for å sitte på med noen andre?

Hva er avgjørende for at du ville valgt å samkjøre mer med andre? (kryss av maksimalt 3 alternativer)

Hvis det hadde vært en troverdig sosail plattform for samkjøring, som tilbyr billige, miljøvennlige og mer sosiale transport muligheter, hvor sannsynlig ville du brukt dette?

Hvor mye bruker du i måneden på transport?

Senior group:

Arbeidsstatus

Hvor mye tid bruker du på telefon/nettbrett hver dag?

Hvilke forhold har du til applikasjoner på mobil/nettbrett?

Hvilke transportmiddel bruker du daglig?

Hvordan opplever du din daglige transport? - Komfort

Hvordan opplever du din daglige transport? - Sosialt

Hvordan opplever du din daglige transport? - Pris

Hvordan opplever du din daglige transport? - Miljøvennlig

Hvordan opplever du din daglige transport? - Tidsbruk

Hvor ofte bruker du din hovedtype for transport?

Når du velger din form for transport, hvor viktig er disse kategoriene? - Komfort

Når du velger din form for transport, hvor viktig er disse kategoriene? - Sosialt

Når du velger din form for transport, hvor viktig er disse kategoriene? - Pris

Når du velger din form for transport, hvor viktig er disse kategoriene? - Miljøvennlig

Når du velger din form for transport, hvor viktig er disse kategoriene? - Tidsbruk

Når du velger din form for transport, hvor viktig er disse kategoriene? - Sikkerhet

Har du bil?

Hvor ofte kjører du andre?

Hvilke turer samkjører du?

Hvor ofte sitter du på med andre?

Hvem samkjører du med?

Kunne du samkjørt med en du ikke kjenner, hvis en troverdig person hadde gått god for den du kjører/sitter på med?

Hadde du samkjørt mer med andre om du hadde hatt muligheten?

Hadde det vært en samkjørings-applikasjon, hvor sannsynlig hadde du prøvd denne?

Når du sitter på med andre, bruker du å betale?

Hvis noen sitter på med deg, forventer du å få litt penger for å dekke kostnadene?

For å dele kostnadene (bensin, bom, etc), hvor mye hadde du vært villig til å betale for å sitte på med noen andre?

Hva er avgjørende for at du ville valgt å samkjøre mer med andre? (kryss av maksimalt 3 alternativer)

Hvis det hadde vært en troverdig sosail plattform for samkjøring, som tilbyr billige, miljøvennlige og mer sosiale transport muligheter, hvor sannsynlig ville du brukt dette?

Hvor mye bruker du i måneden på transport?