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Mc Dew

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Submitted By ImeshaEshani
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1. IF YOU HAVE BEEN APPOINTED AS THE BUSINESS ANALYSIS OF THE MINGO GROUP WHAT ARE THE KEY FACTORS YOU WOULD EVALUATE UNDER THE EXTERNAL ENVIRONMENTAL SCANNING PRIOR TO BID FOR A FRANCHISE OPERATION WITH McDeW.

First we should get a clear view about what environmental scanning is.
Environmental scanning is 4th step of strategic management model.

…………. STRATEGIC MANAGEMENT MODEL…….. * ESTABLISH A VISION * DEFINE THE MISSION AND OBJECTIVE * ENVIRONMENTAL SCANNING * STARTEGY FORMULATION * GENERATE/EVALUATE/SELECT STRATEGY * STARTEGY IMPLEMENTATION * EVALUATION AND CONTROL

Environmental scanning is careful monitoring of an organizational internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans.in comparison surveillance is confined to a specific objective or a narrow sector. Forth stage of strategic management process is to conduct the internal and external audit in order to identify the internal strengths and weaknesses against external opportunities and threats. Following type of external scanning are to be conducted focusing on identifying and evaluating events/factors beyond the immediate control of own organization. * Political [national structure, political lobbies] * Economical [income, currency value] * Social [life style trends , demographics] * Environmental [local laws , pressure groups] * International [presence of international[world bank] * Legal[legal system] * Education * Demography
While in external analysis, three correlated environment should be studied and analyzed, * Immediate/industry environment * National environment * macro environment

Examine the industry

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