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Mcbride's Financial Services

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McBride's Financial Services
Bryan Mills
BSA 310
09-03-2012
Donn Leiske

McBride's Financial Services
McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan.
The purpose of this paper is to critique ideas to expand the customer base for McBride Financial Services. The paper will be covering the market research that should be undertaken. The paper will show, which media type would be the best choice to use and why. The paper will also show what McBride Financial Service target markets should be, and explain why McBride Financial Services should use these markets. Finally, the paper will show the considerations for McBride to conduct a portion of their marketing on the Internet and the reasons McBride Financial Services should use these services.
The first thing that will be covered in this paper is the market research in which McBride Financial Services should use. Market research contains four steps defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting, and reporting the findings. For McBride to build a meaningful relation with customers McBride must understand them and how he or she connects with

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