...Problem 1-14B (45 minutes) 1. | |House Of Pianos, Inc. | | |Traditional Income Statement | | |For the Month Ended September 30 | | | | | | | |Sales (60 pianos × $3,300 per piano) | |$198,000 | | |Cost of goods sold | | 89,520 | | |(60 pianos × $1,492 per piano) | | | | |Gross margin | |108,480 | | |Selling and administrative expenses: | | | | |Selling expenses: | | | | |Advertising ...
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...Marketing Strategies Abstract This work is composed of the entire marketing plan for a proposed business. It includes summaries that; analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps, evaluate the basis for market segmentation and approaches to segmentation, evaluate and target customer segments and positioning products within these segments, examine the different types of products in the marketing exchange process and create dynamic strategies for competing, develop branding strategies for existing and new products, develop pricing strategies and distribution channels for products, analyze integrated marketing communications and its relationship to advertising strategy. Design customer satisfaction evaluation processes and quality assurance measurements, evaluate marketing research tools involved in the marketing process and develop strategies to assess performance and achieve marketing goals. Mission Statement Our mission is to run a profitable business by providing high-end transportation services in a caring, upscale, professional environment. We offer mobile transportation with drivers in a variety of styles – traditional, upscale, Sporty, and special occasion. Our licensed drivers offer the superior customer service, timely drop off and pick up and guaranteed confidentiality. Our goal is to tailor the client’s experience based on initial customer provided information, as well as feedback during and after service, to ensure the client’s...
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...Semester 1999 Class Project: Home Delivered Meals Information System (HDMIS) Project Overview Allegheny County, like other American metropolitan areas, is facing the prospect of a “graying” population: the “baby boom” generation born in the middle 1940s – early 1960s is approaching retirement age and, while their parents’ generation is already retired, and the younger “baby bust” and “Generation X” cohorts are having fewer children than their immediate ancestors. In addition, Allegheny county, like most other metropolitan areas, is facing the “hollowing out” syndrome in which population has left the center city (in this case the city of Pittsburgh) for suburban areas as well as areas beyond the immediate Pittsburgh region. However, Pittsburgh, unlike most metropolitan areas, has also faced, and continues to face, stagnation in overall population growth: there are few in-migrants to replace those not born due to a low birth rate and those who leave for better opportunities elsewhere. Thus, the population of elderly is shifting from the city to the suburbs over time (see Figure 1 and http://www.hdm.heinz.cmu.edu). This information is quite relevant for one sector of the economy: that devoted to services for the elderly. As people age, they are more likely to be homebound and thus in need of home-delivered services such as physical therapy, home cleaning, full-time nursing care and home-delivered meals. It is the last home-delivered service that...
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...1. An analysis was done of the Meals on Wheels Center's Purchase Orders for canned green beans to calculate the Economic Order Quantity (EOQ). This was done to predict the optimal balance between order costs and carrying costs. 2. The calculations determined that 1,549 cans should be ordered at a time. There should be 19 orders each year. 3. When ordering at the EOQ of 19 orders, the total ordering costs were $387.30 and total carrying costs were also $387.30. 4. The carrying costs when ordering all 30,000 cans at start of year is $7,500.00. This cost is significantly higher when compared to the EOQ's Carrying Costs of $387.30. The loss would be $7,112.70. Even though a single order would save $367.30 in Order Costs, it is nowhere near enough to offset the carrying expenses. There would also be an increased risk of date-related expirations, damages, loss; and possible increases in taxes on value of inventory. 5 - 7. See Excel Spreadsheet attachment. 8. The advantages and disadvantages of EOQ are contingent upon the available accuracy of costs related to inventory and shipping, and the product being provided. The calculations of EOQ may not always reflect fluctuations in pricing by quantity or the shelf life of product. These factors could heavily throw off this basic method. In cases where storage spaces is nearly non-existent, instead of EOQ, an order system based on sales would be more reliable. For the average company, with storage space, non-perishable...
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...(Marketing Strategic Plan) In partial fulfillment of the requirements in Marketing 21 (PRINCIPLES OF MARKETING) Presented by: AIM POSSIBLE TTH 11:30 – 1:00/ 2nd sem. S.Y. 2015- 2016 Presented by: PARAYNO, JOSE LEANDRO PARAGNA, CHRISTINE JOY PRONTON, THOMAS JHEFFERSON QUEJADO, QRISHA ANGELICA PIOQUINTO, SHAIRA MAE OBILLO, GERALDINE OSIAN, MARIPHIE Presented to: PROF. ANASTACIO B. AQUINO Instructor EXECUTIVE SUMMARY Jollibee Foods Corporation’s (“JFC” or the “Company”) was founded by Tony Tan Caktiong and his family. At first it started as an ice cream parlor until the 9th of January, 1978 wherein it officially became an American- style fast food chain with Filipino- influenced dishes. The corporation’s core business is the development, operation and franchising of its quick-service restaurant brands. Food quality, service, price-value relationship, store location and ambience, and efficient operations continue to be critical elements of the Company’s success in the quick-service restaurant industry. Jollibee Foods Corporation (JFC) is the Philippines’ largest Food Service business and is continuously expanding its presence in foreign countries. It has a System Wide Sales of P117.9 billion and a Net Income of P5.4 billion in 2014. JFC has a total store network of 2,951 stores worldwide as of March 31, 2015. Jollibee Foods Corporation has grown brands that bring delightful dining experience to its customers worldwide, “Spreading the...
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...Chapter 2 ------------------------------------------------- Managerial Accounting and Cost Concepts Solutions to Questions 2-1 The three major elements of product costs in a manufacturing company are direct materials, direct labor, and manufacturing overhead. 2-2 a. Direct materials are an integral part of a finished product and their costs can be conveniently traced to it. b. Indirect materials are generally small items of material such as glue and nails. They may be an integral part of a finished product but their costs can be traced to the product only at great cost or inconvenience. c. Direct labor consists of labor costs that can be easily traced to particular products. Direct labor is also called “touch labor.” d. Indirect labor consists of the labor costs of janitors, supervisors, materials handlers, and other factory workers that cannot be conveniently traced to particular products. These labor costs are incurred to support production, but the workers involved do not directly work on the product. e. Manufacturing overhead includes all manufacturing costs except direct materials and direct labor. Consequently, manufacturing overhead includes indirect materials and indirect labor as well as other manufacturing costs. 2-3 A product cost is any cost involved in purchasing or manufacturing goods. In the case of manufactured goods, these costs consist of direct materials, direct labor, and manufacturing overhead. A period cost is a cost that is taken directly...
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...Organizational Profile: Wal-Mart Team ABC Ethics 316 June 11, 2012 Week Four Dr. Done It All Organizational Profile: Wal-Mart The following paper will examine the community organization of Wal-Mart. Specifically, insight into the organization’s involvement and responsibility to the community it serves will be shown. Additionally insight into factors influencing Wal-Mart’s social responsibility strategies and identifying the organization’s social initiative will give a better understanding of contributions to the local community. Finally the paper will present the potential ethical and moral effects of the organization’s social initiatives. “Wal-Mart is the largest retailer in the world” (Datamonitor, 2011, p. 5). The position Wal-Mart holds gives the company a large responsibility to contribute to the community that supports the stores. As an organization Wal-Mart owes its success to the stake holders of their business. Wal-Mart requires the community to continue business operations, Trevino and Nelson state that “a major stakeholder in business must be the communities of which corporations and other organizations are a part” (2007, p. 244). Wal-Mart must consider the community happiness with their business decisions to remain profitable. Wal-Mart gives back to the community in several ways including donations to charitable foundations...
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...Individuals that live in a nursing home setting are usually more tired, have to use the bathroom more, seem to be in a lot more physical pain, and need a lot more attention and assistance. My grandmother, on the other hand, has a little bit of energy, doesn't think that anyone needs to help her with things such as cleaning, laundry, meals, etc., has become more of a moody individual, and she needs to feel like she is still useful and in control. She hates that she has me there as a caregiver because she thinks she can manage her day-to-day routine by herself, but simply cannot. She does not take care of herself like she used to. She forgets to shower, cook meals for herself, clean her house, and much more. That is why I stepped in because she needed help doing all of those things. She asks the same questions over and over again and forgets why I am there. She gets pretty moody with me, which is not her at all. She was always the Grandma that cooked us grandkids meals when we walked through the door. I would say that my Grandmother is in the middle stage of Alzheimer's disease because her cognitive and functional abilities have declined over the last year or so. She sometimes needs help showering and using the bathroom. She also needs help with remembering names and if they are in our family. As you can see, individuals that live in a nursing home are a little different from people that...
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...Homey’s Food Truck & Grill 1. Background ........................... 1 2. Strategic Focus and Plan ......... 1 • Mission Statement ................ 1 • Goals ...................................... 1 • Competitive Advantage ............ 2 3. Situation Analysis........................ 2 • SWOT Analysis ............................... 2 • Competitor Analysis ..................... 3 • Company Analysis .............................. 3 • Customer Analysis ................. 4 • Industry Analysis .................... 4 4. Market-Product Focus............. 4 • Marketing and Product Objectives ............ 4 • Market-Product Grid .......... 5 • Target Markets .............. 6 • Points of Difference ......... 6 • Positioning ................. 6 5. Marketing Program ............ 7 • Product Strategy .................... 7 • Price Strategy ..................... 7 • Promotion Strategy ............ 8 • Place Strategy............8 6. Financial Projections ........... 9 • Break-even Analysis ................. 9 7. Organization ................. 9 8. Implementation Plan ............. 9 9. Evaluation and Control ............... 10 • Possible Deviations ............. 10 • Possible Solutions ..................... 10 Josiland N. Anderson Marketing Business 319 Building My Marketing Plan April 19, 2013 Homey’s food truck & grill Company...
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...savings of $650,000 per year (Dastin, 2014). While there is a large upfront capital cost for the purchase of thousands of tablets, this is offset by no longer having to print millions of sheets of paper each year for manuals. As for in-flight magazines, Singapore Airlines has been experimenting with providing digitized content for its three magazines on long-haul flights. For every 25lb reduction in paper, a savings of $400,000 in fuel cost can be realized. A single long-haul aircraft carries up to 880lb of paper. That amounts to over $14 million dollars in fuel costs per year, just to carry paper (Kolesnikov-Jessop, 2011). Tray Redesign Over the past few years, Virgin Atlantic has spent $168 million to redesign how it provides meals to passengers....
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...strategy for the purpose of opening a fresh branch in Pakistan. In order to analyze these characteristics, at first we need to know about the background of McDonald’s business. McDonald’s is considered as the largest and best acknowledged worldwide food services vendor. It has around more than 30,000 restaurants in 121 countries. It was originated by two brothers, Richard and Maurice McDonald in 1950 by opening and running a hamburger restaurant in San Bernardino, California which later inspired Mr. Ray Kroc to convert this restaurant into the McDonald’s Corporation in 1955. The first restaurant was opened in Des Plaines, Illinois. Some of the main characteristics are as follows: 1. SWOT Analysis. 2. PESTEL Analysis. 3. Market segmentation of McDonald’s 4. Competitors. 1. SWOT analysis combines the results of the external and internal appraisal into one framework for the purpose of assessing the company’s current and future...
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...These categories are called the four P’s or product, price, place, and promotion. The goal of the four P’s will hopefully be the aim of attracting and retaining the customers or target market that a company has identified. All four P’s of the marketing mix are essential and are interrelated (Perreault and McCarthy, 2005). In order for a company to successfully implement a marketing mix, a careful and well researched market plan needs to be generated. The market plan should include a SWOT analysis. The SWOT analysis is an evaluation of a company’s strengths, weaknesses, opportunities, and threats. The SWOT analysis can help to identify the areas that a company can use to take advantage of and to stay clean of any roadblocks that might hinder a successful marketing mix. After an organization studies the elements of the SWOT analysis, the business will be seen more clearly, and the marketing mix will be more focused going forward (Davids and Newcomb, 2006). The four elements of the SWOT analysis are listed below. Strengths The strengths of an organization can include niche items or services that the company specializes in and helps to...
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...高雄應用科技大學 National Kaohsiung University of Applied Sciences Project management – Fall 2013 Project Assignment No. 1 Team Members: Lê Hoàng Việt An (黎黃越安) Leader Student code: 1101629110 Lê Bình Minh (黎平明) Student code: 1102629115 Đào Thị Trang (陶氏莊) Student code: 1101529121 Nguyễn Thị Kiều Trang(阮氏僑莊) Studen code : 1102629130 Lương Thị Huyền(梁 氏 玄 ) Student Code : 1101529118 Welcome to “Destiny” - Creative tour for creative people Teams numbers – “Destiny” Leader: Lê Hoàng Việt An (黎黃越安) Lê Bình Minh 黎平明 1102629115 Student code: 1101629110 Student code: 1102629115 Hobby: dancing, singing…, Hobby: pop, rock… lehoangvietan89@gmail.com nothinglastforeverdl@gmail.com Đào Thị Trang (陶氏莊) Nguyễn Thị Kiều Trang(阮氏僑莊) Student code: 1101529121 Studencode : 1102629130 Hobby: listening music, traveling.., Hobby: traveling, shopping.., Tranghubt90@gmail.com Trangnk237@gmail.com Lương Thị Huyền(梁 氏 玄) Student Code: 1101529118 Hobby: listening music...
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...the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. ABOUT KFC Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after; conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant. KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC...
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...beauty, precious eco-systems, unique Fraser Island wildlife and tranquillity of one of the world's great natural playgrounds... Fraser Island, the world's largest sand island. Explore the greatest view of Frazer Island while relaxing and enjoying the beach activities. Swimming in fresh-water lakes, bright as jewels ringed by white sandy beaches, walking through tall ancient rainforest growing in sand, four-wheel driving along a beach flanked by strikingly coloured sand cliffs to find a ship wreck. 2) Describing Product This Tour includes * Cruise aboard a luxurious air-conditioned catamaran boat * 4WD on the bush * Guided bush walking * Swimming, beach activities * Morning & afternoon teas * BBQ lunch * Cruise starts from and off CBD point * Fully licensed Features * Explore the greatest view of Frazer Island * Relaxing and enjoying the beach activities * Swimming in fresh-water lakes, * bright as jewels ringed by white sandy beaches * Walking through tall ancient rainforest growing in sand, * four-wheel driving along a beach flanked * Strikingly coloured sand cliffs to find a ship wreck. This cruise leaves from CBD point Pontoon; positive to cultural centre or art gallery. Cruise leaves daily from 9.45am as the sail at 10am promptly and returns back at 5:30 at CBD. With a maximum of 20 PASSENGERS we can show you all the sights of Brisbane City and surrounds, from the water. It is 2 hour cruise...
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