...large vehicle such as a sport utility vehicle for a large family. There are two articles which describe the concepts of consumer psychology and marketing communication, and examples are given to better understand both concepts. Castronovo and Huang explain how “Word-of-Mouth” marketing can be an efficient way to promote certain goods and services. Consumers rely on this form of marketing because they have an opportunity to hear the opinions of other individuals who have previously purchased goods or services. If goods or services are psychologically risky, it is more probable for consumers to rely on “word-of-mouth” marketing. Word-of-mouth marketing is also essential for several social media outlets. Society in the twenty-first century relies heavily on the internet, hence social media such as linked in, facebook and YouTube may be used in order to express “word-of mouth” marketing communication. (Castronovo and Huang, 2012). “Word-of-mouth” marketing includes several other marketing tools which may be used in order to grab consumers’ attention. These marketing tools include brand communities, email marketing, search engine optimization, viral marketing, guerilla marketing, events-based marketing...
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...ETHICAL RESPONSIBILITY Corporate Governance and Ethical Responsibility Marshan Brown Leg-Bus 500 Law, Ethics, and Corporate Governance Professor Daniel Smith May 13, 2012 ETHICAL RESPOSIBILITY Determine at least three different internal and external stakeholders that Dr. Do Right might have to deal with on a daily basis at the hospital. Discuss the duty of loyalty owed to each internal and external stakeholder. Dr. Do Right has a duty of loyalty to employees, society, and board of directors. Each duty of loyalty has its’ own significant meaning. Dr. Do Right signed a contractual agreement with Universal Human Health Hospital and took an oath to run the daily operations of the hospital, implement procedures and decisions made by the board of directors, and give updates and reports to the board members and shareholders about the financial status and daily operations of the organization. First of all, Dr. Do Right must communicate procedures, policies, and business goals to his management team. He must educate them on business changes, developmental opportunities, and all other vital information to help them to administer and communicate the organizations’ policies, expectations, and needs to lower level employees. Dr. Do Right must also display leadership qualities that are positive, respectful, and effective...
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...The Link Between Competitive Advantage & Corporate Social Responsibility | Business and Society | | There is currently growing interest in corporate social responsibility (CSR) among both companies and managers. It has become an important topic of theoretical concentration and one of the most widely accepted business concepts. The major issues in the field of CSR concern stakeholder analysis and corporate strategic management. Numerous attempts have been made to link CSR and financial performance. While the debate over CSR continues, it reveals that some additional research can be done on the link between CSR and competitive advantage (CA). CSR is understood to be the way firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner (Berger, 2007). Thereby firms establish better practices within, create wealth, and improve society (Berger, 2007). CSR programs go beyond legal and ethical frameworks to include a wide range of issues for the organization (Berger, 2007). Specifically, CSR programs can impact a wide range of issues managed by the organization including: corporate governance and ethics programs; health, safety, and environment programs; attention to human and labor rights; human resource management policies; community involvement; respect for indigenous groups and minorities; corporate philanthropy and employee volunteering; adherence to principles...
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... Sustainability management | | | | | * Executive Summary Sustainability is a key concern for the business now-a-days. Firms are now triggering resources and practices towards the sustainable growth of the business. Shell Group, a leading firm in energy industry, is trying to turn their resources for being sustainable in their business practices. For being so, they can follow two approaches such as Carroll’s four part model of CSR and stakeholder analysis. It has become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches, shell has to consider several analysis like cost benefit, life cycle analysis, environmental impact analysis, stakeholder matrix , segmentation analysis and so on. Finally, the company will get findings of taking one approaches as per the analysis to implement for being sustainable. * Contents Executive Summary 1 1 Introduction 3 2 For effective management of sustainability, these two approaches can be considered by the Shell Group as prescribed. The approaches are 4 2.1 Carroll’s four...
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...are ‘Corporate Social Responsibility’ strategies important for enterprises? Prof. Dr. Jose M. Magone LV 400591.01 Work, Business & Society Berlin, 2011 Abstract Nowadays, the importance of social responsibility activities is growing awareness for companies.It is directly related to your business and if you want to have long term business success, you have to create value for the society.People are aware of the social and environmental problems of society.In this technology time, it is so easy to reach the information whatever they want They always follow the daily news from the world and care about them.Due to the fact that paying for the strategies of CSR increases attention to the corporation.Companies’ understanding of social responsibility should always be the part of their investment strategy.They should regard the “Corporate Social Responsibility” as a business management philosophy not as a social activity.It definitely provides sustainability to the business.The purpose of this essay is to explain why “Corporate Social Responsibility” strategies are so important for enterprises.Firstly I will explain the theoretical information about criterias and framework of CSR and then I will support the facts by giving examples from the international companies to clarify the reasons of importance well. Index of Abbreviations The abbreviation used throughout on this essay is presented below; CSR – Corporate Social Responsibility ...
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...CONTENTS Sr. # Description Page # 1. Preface …………………………………………………………… II 2. Acknowledgement………………………………………………. III 3. Managers title page…………………………………………….. IV 4. Five principles…………………………………………………… V 5. Feasibility report………………………………………………… IX 6. Introduction……………………………………………………… X 7. Executive Summary………………………………………… X 8. Background of Entrepreneurs………………………………… XI 9. Production Plan………………………………………… XII 10. Marketing……………………………………………… XIV 11. 4P’S of Marketing………………………………………… XVIII a) Product……………………… XIX b) Price………………………… XX1 c) Placement ………………… XXII d) Promotion………… XXIII 12. Organizational Plan…………………………………………...... XXV 13. Human Resource Management…………………… ………... XXIX 14. Conclusion…………………………………………...…... XXXIII PREFACE This report is about the launching of a new business of hot factory restaurant in the I-8 markaz area of Islamabad. The management of this organization includes managers in different disciplines which play an important role in launching of a new restaurant. This...
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...PERKEMBANGAN CORPORATE SOCIAL RESPONSIBILITY DI INDONESIA Bing Bedjo Tanudjaja Jurusan Desain Komunikasi Visual, Fakultas Seni dan Desain Universitas Kristen Petra Surabaya E-mail: abimanyu@petra.ac.id ABSTRAK Kesadaran terhadap CSR (Corporate Social Responsibility) yang seharusnya telah terintegrasi dalam hierarki perusahaan sebagai strategi dan policy manejemen, diperlukan demi tercapainya sebuah keseimbangan dunia usaha antara pelaku dan masyarakat sekitar. Esensi dan signifikansi dari CSR masih belum dapat terbaca sepenuhnya oleh pelaku bisnis, sehingga CSR sendiri bagi sebagian pelaku bisnis baru sekedar wacana dan terkadang implementasinya berdasarkan atas tuntutan masyarakat. Kata kunci : corporate social responsibility, pelaku bisnis, masyarakat. ABSTRACT The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand. Keywords: corporate social responsibility, businessman, community PENDAHULUAN Empat tahun belakangan ini corporate social responsibility atau CSR memang sedang menjadi trend di Indonesia. Banyak orang berbicara tentang CSR dan semuanya bagus serta perusahaan yang melakukan corporate social responsibility (CSR) semakin...
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...Final Strategic Plan Shawn Stout University of Phoenix Bus/475 Gil Maldonado April 14, 2012 Final Strategic Plan Strategic Plan Part 1 Lytezone helicopter maintenance Inc. is a new up and coming business with a dedicated focus on providing safe and proper maintenance that is fairly cheaper than the competition along with being hassle free. Our goal is to provide an atmosphere that is more professional along with a better service than they would receive if they went to a big commercial company. Our Mission We at Lytezone helicopter maintenance Inc. are in the business of providing a professional service for professional, public, and private helicopters. We pride ourselves on providing a service that will cost remotely less than our commercial competitors while at the same time keeping quality and safety in our highest regards, and this is our highest priority. At Lytezone we also pride ourselves on being responsible, teamwork, respect, and perseverance. Our qualified team members have a positive do right attitude that cannot be found anywhere else simply because our team works close together in harmony. We also believe that the environment is important so we do our best to help preserve the sanctity of it by properly disposing of all materials and hazmat that may be harmful during all routine upgrades, special inspections, and maintenance. Our Vision Despite having a small environmental impact within the United States, we here at Lytezone helicopter mechanics Inc...
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...A Report on ORGANIZATIONAL STUDY done at NIMS HOSPITAL Submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration University of Kerala By ANOOP G.P Under the guidance of Ms. AMBILI ASHOK Faculty Lmcst, trivandrum DEPARTMENT OF MANAGEMENT STUDIES LOURDES MATHA COLLEGE OF SCIENCE & TECHNOLOGY LOURDES HILLS, KUTTICHAL P.O, THIRUVANANTHAPURAM-695574 2010-2012 DEPARTMENT OF MANAGEMENT STUDIES LOURDES MATHA COLLEGE OF SCIENCE AND TECHNOLOGY KUTTICHAL, THIRUVANANTHAPURAM – 695574 CERTIFICATE This is to certify that this report titled A Report On Organizational Study done at NIMS HOSPITAL., NEYYATTINKARA, submitted by ANOOP G.P is a bonafide record of the done by him during the year 2011 under my guidance in partial fulfillment of the requirements for the award of Degree of Master of Business Administration of University of Kerala. Ms. Ambili Ashok Prof.B.AjayKumar. Faculty Guide Head of the Department DECLARATION. I ANOOP...
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...Tesla Company Marketing Program Group: Name: Institutional Affiliation: Table of Content Contents EXECUTIVE SUMMARY 2 TESLA COMPANY OVERVIEW 3 TESLA COMPANY STRATEGIC FOCUS AND PLAN 11 SITUATIONAL ANALYSIS OF TESLA COMPANY 12 SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12 TESLA COMPANY MARKETING PLAN 21 FINANCIAL ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California...
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...IIBM Institute of Business Management HUMAN RESOURCE MANAGEMENT www.iibmindia.in Subject: HUMAN RESOURCE MANAGEMENT Credits: 4 SYLLABUS Introduction to Human Resource Management Introduction: Nature, Philosophy, Need, Objectives and Evolution of Human Resources Management; HRM Functions; HRD Concept; HRD Strategy; HR Responsibilities; Environmental Factors of HRM: Environmental Factors, Challenges to HRM. Concepts and Process of Human Resource Planning Human Resource Planning: Importance, Process, Barriers; Strategic Planning; Human Resource Information Systems (HRIS); Forecasting Demands: Forecasting Supply; Man Power Forecasting. Emerging Trends in HRM Outsourcing and its HR Dimensions; Human Resource Planning and Downsizing: Voluntary Redundancy and Ways of Downsizing Processing; Importance of Bench Marking; Case Study: Bench Marking VRS Practices and Compensation Management. Job Analysis: Recruitment and Selection Job Analysis: 6 Steps, Job Description vs. Job Specification, Methods of Collecting Job Analysis Information; Role of Recruitment and Selection: Situational Factors in Recruitment, Recruitment Policy, External and Internal Sources of Recruiting and its Merits and Demerits, Selection Process and its Types, Structured Interview Guide. Training and Development Orientation; Training and Development; the Steps in Training Process; Career and Succession Planning: Career Stages, Career Development, Career Management Succession Planning; Case Discussion...
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...Licensed to: iChapters User Licensed to: iChapters User CONTEMPORARY AUDITING REAL ISSUES & CASES MICHAEL C. KNAPP SEVENTH EDITION MAKE IT YOURS! SELECT JUST THE CASES YOU NEED Through Cengage Learning’s Make It Yours, you can — simply, quickly, and affordably — create a quality auditing text that is tailored to your course. • Pick your coverage and only pay for the cases you use. • Add cases from a prior edition of Knapp’s Contemporary Auditing. • Add your course materials and assignments. • Pick your own unique cover design. We recognize that not every program covers the same cases and topics in your auditing course. Chris Knapp wrote his case book for people to use either as a core e book or as a supplement to an existing book. If you would like to use a custom auditing case book or supplement the South-Western accounting book you are currently using, simply check the cases you want to include, indicate if there are other course materials you would like to add, and click submit. A Cengage Learning representative will contact you to review and confirm your order. G E T S T A R T E D Visit www.custom.cengage.com/makeityours/knapp7e to make your selections and provide details on anything else you would like to include. Prefer to use pen and paper? No problem. Fill out questions 1-4 and fax this form to 1.800.270.3310. A Custom Solutions editor will contact you within 2-3 business days to discuss the options you have selected...
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...DBBL Executive Summary Service quality is a good measure for knowing about the performance of a bank.. Nowadays Banking companies are in a competitive market. They are choosing the differentiation strategy to be a market leader because cost leadership is not a good tool for competition due to oligopolistic market. By analyzing bank information system, this paper investigates the service quality perceptions of bank account holders. This paper also examine the relationship between relative importance allocated by respondents to each of the five SERVQUAL dimensions as measured by the points allocated to that dimensions the ratings provided for the individual items of the dimension. In the SERVQUAL questionnaire there are 22 questions from five different dimensions. These are Tangibles, Reliability, Responsiveness, Assurance and Empathy. These questions measure the gap between employees’ expectations and perceptions .After conducting the survey I have found some values. I have made an analysis with these values. I have calculated the weighted average scores of these values from the perspective of these branches. Then it has been seen that the gap between the employees’ expectations and perceptions about the services is lower for the customers. In my report I got reliability, responsibility and assurance is very much valuable to customers compare to others. Company Profile COMPANY BACKGROUND Dutch-Bangla Bank Limited (the Bank) is a scheduled commercial bank. The Bank was established...
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...Praise for Succeeding with Agile “Understanding the mechanics of an agile process is just not enough. Mike Cohn has compiled a superb and comprehensive collection of advice that will help individuals and teams with the intricate task of adopting and adapting agile processes to fit their specific challenges. This book will become the definitive handbook for agile teams.” —Colin Bird, Global Head of Agile, EMC Consulting “Mike Cohn’s experience working with so many different organizations in the adoption of agile methods shines through with practical approaches and valuable insights. If you really want agile methods to stick, this is the book to read.” —Jeff Honious,Vice President, Innovation, Reed Elsevier “Mike Cohn has done it again. Succeeding with Agile is based on his experience, and all of our experience, with agile to date. He covers from the earliest days of the project up to maturity and offers advice for the individual, the team, and the enterprise. No matter where you are in the agile cycle, this book has something for you!” —Ron Jeffries, www.XProgramming.com “If you want to start or take the next step in agile software development, this book is for you. It discusses issues, great solutions, and helpful guidelines when scaling up in agile projects. We used the guidelines from this book extensively when we introduced agile in a large, FDA-regulated department.” —Christ Vriens, Department Head of MiPlaza, part of Philips Research “If making the move to agile has always...
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...Draft Letter of Offer For Equity Shareholders of the Company Only PANTALOON RETAIL (INDIA) LIMITED (Originally incorporated as Manz Wear Private Limited on October 12, 1987. The Company’s name was changed to Manz Wear Limited on September 20,1991, further to Pantaloon Fashions (India) Limited on September 25, 1992 and to Pantaloon Retail (India) Limited on July 7 1999) Registered and Corporate Office: Pantaloon Knowledge House, Shyam Nagar, Off. Jogeshwari Vikhroli Link Road, Jogeshwari (East), Mumbai 400 060. The Registered Office of the Company was shifted from Venkatesh Bhavan, 4th Floor 86 Mirza Street, Mumbai 400003 to Pantaloon House , G 11 , M.I.D.C. Cross Road A, Andheri East, Mumbai 400 093 ) Tel: (+91 22) 56442200 Fax: (+91 22) 56442201 E-mail: compliance.officer@pantaloon.com Website: www.pantaloon.com Contact Person: Mr. Pradeep Jain For private circulation to the Equity Shareholders of the Company only DRAFT LETTER OF OFFER ISSUE OF 4,481,180 EQUITY SHARES OF Rs. 10 EACH AT A PREMIUM OF RS. 490 PER EQUITY SHARE AGGREGATING RS. 2,240.59 MILLION TO THE EQUITY SHAREHOLDERS ON RIGHTS BASIS IN THE RATIO OF ONE EQUITY SHARE FOR EVERY FIVE EQUITY SHARES HELD ON THE RECORD DATE [•] (“ISSUE”). THE ISSUE PRICE IS 50 TIMES OF THE FACE VALUE OF THE EQUITY SHARE GENERAL RISKS Investments in equity and equity related securities involve a degree of risk and Investors should not invest any funds in this Issue unless they can afford to take the risk of losing their investment...
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