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Merchandizing

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Submitted By mahishram
Words 796
Pages 4
Task 1
How I could be a better fit in Merchandizing
Having worked in the Analytics domain, I have done Market Basket Analysis for a project of mine where I had presented to my client on store layout and which SKUs must be kept together and where they must be placed, so that they have high sales together
Moreover this role requires good people skills and I have been able to exhibit it during my work experience in TVS Logistics, where I had to be in constant touch with Suppliers on components.
Though not a big plus, I feel, being from TN I would be able to connect better with people here and with the language being quite similar, I wouldn’t get lost in translation
Also having worked in the Logistics I understand the importance of inventory and predicting the demand
These qualities, I believe, would make me an asset in the Mad Com

Task 2
Products already being provided by MadCom – Laptops, calculator, Bank loans, Business suits, T-Shirts, Sweat shirts, posters
New Products –
The survey was conducted among 43 people with representation of people from different regions of the country
Product 1 a) Product Name/ Type – Blankets b) Rational behind suggestion – Many students have to travel down to Kunnamangalam for blankets which is time consuming c) Target Segment – Incoming batch d) Promotion/ Sales strategy - With Kozhikode have a predominantly chillier climate, many students would want to lie under a warm, cozy blanket. Could be promoted as a necessity here e) Timeline for launching of product – At the beginning of the academic year for an incoming batch f) Expected Demand – A little more than 10% of the batch ~ 40-45 (Since most people might bring it from their homes) If we could market it to the IIM K Convert group, we could expect a much more demand
Product 2 a) Product Name/ Type – Sports hats/ caps b) Rational behind suggestion – A sportsperson’s look is incomplete without a cap/ hat c) Target Segment – Sportspersons playing in Clash of Titans, Sangram, KCL, KFL, audience d) Promotion/ Sales strategy – The lure to be a part of different sporting events plus the caps could be customized to have IIM K logo on it or if there are enough numbers, each section’s name and logo too e) Timeline for launching of product – Before sporting events like Clash of Titans, Sangram, Cricket, Football leagues f) Expected Demand – There are at least 10 people in each class who participate in sporting events plus audience to. Assuming even 75% of the people choose to buy it, we will have a demand of around 50-60

Product 3 a) Product Name/ Type – Girly bed sheets, pillow covers b) Rational behind suggestion – Bed sheets being sold in Margin free shop are dull & listless c) Target Segment – Girls, both senior and junior batch d) Promotion/ Sales strategy – We can promote it in such a way that these bed sheets pillow covers will complement the possessions of the girls e) Timeline for launching of product – During the beginning of the academic calendar as both seniors and juniors would be interested f) Expected Demand – Around 35% of the batch is girls, which translates to around 130 girls. Even if 25 % of the girls are interested it will translate to sales of ~ 40-45 items
Product 4 a) Product Name/ Type – White dhotis (kadar) b) Rational behind suggestion – With regional events like Pongal, Onam occurring, many South Indian guys might like to celebrate it the way they do with their family c) Target Segment – South Indian guys (esp. Those from TN, Kerala) d) Promotion/ Sales strategy – The festivities and the air around it could be hyped a bit more to induce people from other states to buy it too e) Timeline for launching of product – Just before Onam, Pongal f) Expected Demand – With around 60 people from TN/ Kerala we can expect at least 75% of them to buy and also a few from other states. So number will be ~ 50
Product 5 a) Product Name/ Type – IG Wise T shirts b) Rational behind suggestion – With IG activities expected soon, we can predict a number of people wanting T shirts that belong to different Interest Groups c) Target Segment – Everyone d) Promotion/ Sales strategy – The events & activities can be conducted wearing these Tees which can give one a sense of pride. Marketing Tees can have a cool quote related to marketing in it e) Timeline for launching of product – Before club activities start f) Expected Demand – With almost everyone vying to be a part of some IG or the other, we can expect atleast 25% of the batch to be interested which is ~ 90. We can customize for each IG and order in batches depending on demand

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