...HIV prevention in Africa A continuing rise in the number of HIV infected people is not inevitable. There is growing evidence that prevention efforts can be effective, and this includes initiatives in some of the most heavily affected countries. One new study in Zambia has shown success in prevention efforts. The study reported that urban men and women are less sexually active, that fewer had multiple partners and that condoms were used more consistently. This is in line with findings that HIV prevalence has declined significantly among 15-29 year-old urban women (down to 24.1% in 1999 from 28.3% in 1996). Although these rates are still unacceptably high, this drop has prompted a hope that, if Zambia continues this response, it could become the second African country to reverse a devastating epidemic. This suggests that awareness campaigns and prevention programs are now starting to work. But a major challenge is to sustain and build on such uncertain success. What form should AIDS education take? Peer education A social form of education without classrooms or notebooks, where people are educated outside a 'school' environment but still have the opportunity to ask questions. Most peer education focuses on providing information about HIV transmission, answering questions and handing out condoms to people in a workplace, perhaps in a bar, or where a group of women gather to wash clothes. Most peer educators make contact with their target audience at least...
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.................................................... 1 Executive summary ................................................................................................................................................ 2 Discussion ............................................................................................................................................................... 3 The evolution of advertising and it’s roles in business and society ........................................................................ 3 Analysis of the agency structure and its key players .............................................................................................. 4 The process of developing an effective advertising campaign ............................................................................... 5 Summary of Findings .............................................................................................................................................. 6 References .............................................................................................................................................................. 6 Executive summary The argument of whether advertising mirrors or shapes society has been going on for a long time. According to Wells et al. (2011, p.72), critics of advertising tend to believe that advertising has the power to shape social trends and the way that people think, while advertising professionals tend to believe that the...
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...police and the American dream” Not a long time ago, all the newspapers had a great cause to write about; a white police officer shot a young, black and even unarmed man, named Michael Brown. This triggered a great anger among the Afro-American people, and especially Brittney Cooper, “That story is only plausible to people who believe that black people are animals, that black men go looking for cops to pick fights with.” Her anger did the fact, that she wrote the contribution to debate: “In defense of black rage: Michael Brown, police and the American dream” on the website “www.salon.com“, August 12th 2014. But how does she manage to get her message out, and is she succeeded? Brittney Cooper is written about a problem, which has been affecting the United States for many years. And she is not the first one, who tries to make a difference. She complains the still on-going suppression of the Afro-Americans. “We are weak. We are tired. Of being punching bags and targets for the police.” The writer makes it clear, that this suppression has been going on for far too long, and the Afro-Americans are tried of being the target zone, without having the ability to resist. Therefore is the Afro-American woman Brittney Cooper mad. And she is writing mostly to white people. The white people, who cannot understand the Afro-Americans’ anger. The white people, who cannot understand the looting in Ferguson, which she did not support, but she is tired of playing indifferent: “I don’t support...
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...Act I, scenes i–ii Summary: Act I, scene i If music be the food of love, play on, . . . O spirit of love, how quick and fresh are thou. . . . In the land of Illyria, Duke Orsino enters, attended by his lords. Orsino is hopelessly in love with the beautiful Lady Olivia and pines away for her. He refuses to hunt and orders musicians to entertain him while he thinks about his desire for Olivia. His servant Valentine reminds him that Olivia does not return his love or even listen to the messages he sends her. We learn from Valentine that Olivia is in mourning for her brother, who has recently died. She wears a dark veil, and she has vowed that no one will see her face for another seven years—and she refuses to marry anyone until then. Orsino, obsessed with the woman who keeps refusing him, wants only to lie around on beds of flowers, listening to sweet music and dreaming of Olivia. Summary: Act I, scene ii Meanwhile, on the Illyrian sea coast, a young noblewoman named Viola speaks with the captain whose crew has just rescued her from a shipwreck. Although Viola was found and rescued, her brother, Sebastian, seems to have vanished in the storm. The captain tells Viola that Sebastian may still be alive. He says that he saw Sebastian trying to keep afloat by tying himself to a broken mast. But Viola does not know whether or not it is worth holding onto hope. In the meantime, however, she needs to find a way to support herself in this strange land. The ship’s captain tells Viola...
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...Andrea Holmes For Teens in Crisis, The Next Text Could Be a Lifesaver. (The New York Times, September 4, 2015) Case Summary The Crisis Text Line is a 24/7-text line for crisis-intervention, mainly used by teenagers. Crisis Text Line began when Stephanie Shih and Nancy Lublin started texting teenagers to help with their social advocacy organization, DoSomething.Org. DoSomething.org is a non-profit organization that helps young people start volunteer campaigns. Most teenagers are afraid to speak with someone close to them about what is wrong so they would rather speak to a stranger. Aaron Amrich received a message from a 19-year-old woman that said she had lost hope and wanted to give up on life. Amrich himself had suffered from posttraumatic stress disorder and depression so these feelings were familiar. The text line has more than 600 volunteer counselors around the country and Amrich himself has assisted over 400 people. The crisis text line is servicing the concern about the social, academic, and economic pressures that young adults are facing along with the rising occurrence of anxiety, suicidal thoughts and isolation among teenagers and young adults. Today the program receives an average of 20,000 text messages a day. Key Marketing Issues * Line extension – Development of a product that is closely related to existing products in the line but meets different customer needs. Crisis Text Line is an organization that tries to differentiate itself from the...
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...lives of the people. And one of the highly influential media is advertising- a paid message that appears in the mass media for the purpose of informing or persuading people about particular products, services, beliefs, or actions. You see ads every day, mostly in the middle of a TV show, A Television Commercial, and it's easy to say "they're just ads" because, at worst, they feel like a nuisance or interruption. A lot of people have difficulty accepting the idea that ads are manipulative because we want to believe we're in complete control of our choices. Advertising exists because there's a product a company wants to sell and they want people to know about it so they can buy it. This much is obvious. There are all kinds of ads, but in general they all aim to keep you from thinking and, instead, make your buying choices based on an emotional response. Basically, if you're not prepared to think—and you often are not when you're watching television or reading a magazine—you'll pretty much accept any suggestion if it is offered to you. Since you're being so passive, you may not even realize its happening. Product advertisements such as beauty products, food and clothing pay a great deal of influence in Filipino viewers, especially young people. The consumer preference id often based what they see on T.V. as portrayed by various stunning, and often times ideal, commercial models. It is noticeable that people, especially young people/students, has...
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...information, please visit: http://www.bookrags.com/studyguide-peace-child/ Copyright Information ©2000-2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources. ©1998-2002; ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design® and Thomson Learning are trademarks used herein under license. The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". © 1994-2005, by Walton Beacham. The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". © 1994-2005, by Walton Beacham. All other sections in this Literature Study Guide are owned and copywritten by BookRags, Inc. No part of this work covered by the copyright hereon may be reproduced or used...
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...Bibliotherapy I. Introduction and Summary of Books Children are the heart of a parent. Two people get married and they have a baby. It easy to get into a relationship, however, it is hard to maintain the long term relationship. Two people stay together under one roof, problems such as characteristics of each person and others, stress or others, at the end, quarrelling happened and make decision to separate. So here come the situation, how are we going to tell our children? Children are so naïve, they believe in what they saw and they don’t think much. Children recognize good or bad, they don’t want their parent to be the bad person. Children ask questions when they didn’t see something they expected. Compared to my country to United States, divorce percentage are much lower. Especially in traditional Chinese family, parent will always want to have the best for the children, no matter what happen between them. Even though some of the parent already divorce, but they still stay together and act like nothing happened in front of the children. The reason why I’m choosing this topic because I remembered I have a same aged cousin, which his parent divorced. As we played together, we hanged out together, we asked him, why he was staying with his grandpa and grandma every day without going back to his parent. He told me that he only see his dad and mum once a month because they are working outstation. However, what I heard from my parent is, their parent were not together any...
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...paper will discuss the Worldview known as Islam. Islam claims to be the only true religion, bringing the purest message of Allah and could have succeeded. This paper will contain a summary of Islam, a critique, a plan as to how Christians can share the gospel and a conclusion. Summary of the Worldview of Islam Islam, to surrender, is a worldview religion founded by Abu al-Qasim Muhammad ibn ‘Abd Allah ibn “Abd al Muttalib ibn Hashim; or more commonly known, Muhammad. Isalam is a religion based on one man’s vision, one man’s experience. Muhammad, the prophet of Islam, is believed to be the last prophet of Allah (God). To understand Islam is to get to now its founder, Muhammad; as well as his life changing visions. Muhammad was forty years old when he experienced his first vision. It is said that Muhammad had a vision that he was visited by the angel Gabriel. In this vision Gabriel said that all the religions of the world were not only wrong and corrupted. In this vision Gabriel also said that the message of God was corrupted by man and he would be Gods messenger. Muhammad was going to receive the message from God. Muhammad was not only going to receive the message from God, but he was also going to record this message and bring it to man; to bring people back to the true path. Muhammad went through a series of seizure-like episodes that revealed this message. The visions are recorded in the Qur’an, the Islamic holy book. Muslims, those whom follow Islam, live by...
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...ASSOCIATION WITH YOUNG PEOPLE‘S BELIEFS ABOUT RELATIONSHIPS BY VERONICA HEFNER DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Speech Communication in the Graduate College of the University of Illinois at Urbana-Champaign, 2011 Urbana, Illinois Doctoral Committee: Professor Barbara J. Wilson, Chair Associate Professor John P. Caughlin Associate Professor Kristen Harrison Associate Professor Travis L. Dixon ABSTRACT Romantic comedy films have been popular since motion pictures first entered the media world. Scholars have speculated why these movies remain appealing to viewers and have argued for several reasons. These movies might foster hope about real-life romance (Galician, 2004), or demonstrate that that there are no limits to how love may manifest itself (Harvey, 1998). Despite this speculation, few studies have systematically investigated the content of these movies or the effects they may have on viewers. The purpose of this dissertation was to investigate that potential. In particular, I conducted two studies that explored the nature of romantic ideals in romantic comedy films and their influence on viewer endorsement of romantic beliefs. The first study was a content analysis of the themes or romantic ideals embedded in romantic comedies. The second study was a survey designed to explore whether exposure to such films encourages the learning of romantic ideals among young people. The theories of...
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...Sarah Burns Professor Horacek English 1001 26 October 2014 America’s Future Workforce Thomas L. Friedman’s selection entitled “The Untouchables”, from his 2005 best seller, The World is Flat: A Brief History of the Twenty-First Century, advises that every young American worker should begin to assume that they are competing against every young Chinese, Indian, and Brazilian for a job. For years, people worked where their parents worked, or wherever major corporations, government bureaucracies, or unions were available to them. Factors such as the advancement in technology, the idea of globalization becoming more relevant, today’s aging workforce, and postsecondary education becoming mandatory for any type of sustainable job will shape our country’s future workforce. Fifty years ago, no one could predict the technology we have today. Now, due to the speed of our technological change, we can foresee machines continuing to substitute human labor. This supports the idea that America’s future workforce will rely more on education than manual skill. The best jobs will be found at the hands of America’s brains. If not, the jobs will seek others who can fulfill the tasks. With that said, these jobs will replace the employees in charge of making these “sophisticated products” with machines that can do the same thing. This eliminates the manufacturing jobs, and replaces them with the development and marketing of such products(Judy and D’Amico 313). Adding to what the authors of...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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...Eleanor Francis Francis 1 MEDC 5310 Carol Richardson October 17, 2013 An Analysis of the Ideology and Messages About Culture in Prime Time Television Seven days a week, 24 hours a day there is something to watch on television. There are reality shows, newscasts, news programs, dramas, sitcoms, the list is endless. The Big Bang Theory, The Millers, Law & Order: SVU, and Blue Bloods are all part of the prime time lineup of shows throughout any given week. The Big Bang Theory, airs on CBS and was created by Chuck Lorre and Bill Prady. It is the story of two brilliant physicists that work at CalTech in Pasadena, CA. Leonard Hofstadter and Sheldon Cooper are co-workers, best friends and roommates. Sheldon is “regimented, deeply eccentric, and non-conventional” in his thinking which is a consistent hardship on the relationship between these two friends (“Plot Summary”). They are friends with colleagues Howard Wolowitz, a mechanical engineer, and Rajesh Koothrappali, an Indian immigrant who works as an astrophysicist. The foursome are “self-professed nerds, [with] little or no luck with popular women” (“Plot Summary”). A neighbor, Penny, is of average mind but compared to this brilliant squad she’s made to seem of less than average intelligence. Leonard’s goal is to get Penny to be his girlfriend. Immediately following Big Bang is The Millers created by Greg Garcia and starring Will Arnett. Arnett plays the part of Nathan, a single reporter who has...
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...Individual Hand-In Case “Hips Feel Good” Dove’s Campaign for Real Beauty TABLE OF CONTENTS EXECUTIVE SUMMARY........................................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ..........................................................................................................................................................3 Target.............................................................................................................................................................3 Proposed Elements ....................................................................................................................................4 Advertising....................................................................................................................................................4 Website .........................................................................................................................................................5 Public Relations..............................................................................
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...|Effectiveness analysis of an IMC plan – analysis on Djuice. | |Research Report | | | | | Table of Contents Contents Executive Summary 3 Background 4 Statement of the Problem 11 Approach to the Problem 12 Research Design 14 Data Analysis 15 Results 16 Limitation and Caveats 21 Conclusion and Recommendations 22 Exhibit 23 Reference 27 Executive Summary I am going to conduct a research project on “Effectiveness analysis of an IMC plan – analysis on DJUICE”. Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. It aims to ensure consistency of message and the complementary use of media. To be an Effective brand IMC plan plays a major role. Effectiveness of a brand is measured by consumer preference. Advertising and other promotional tools, Word of Mouth, Service quality, Tariff and Offer etc are the variables for preferring a mobile phone. The objective is to identify the effect of each factor on preference of Djuice. This research project could act as the guideline to estimate what the Djuice users expect from the company and what influence...
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