...ABSTRACT India with its growing economy is becoming one of the most attractive nations for investments at present. The country’s most significant industry is the retail industry (Jain et al, 2009). It is currently the 5th largest retail industry in the world and the industry contributes around 12% to the country’s Gross Domestic Product, it is also expected to grow at a very healthy rate and contribute around 22% by the end of 2011 (Srivastava, 2008). However the dominant sector in the retail industry is the unorganised sector, with the organised sector consisting of only 4% in the total industry. As India as a nation develops, there will be more foreign and domestic players looking to grab a share of the market. Along with domestic companies such as TATA, Future Group etc, Tesco of the UK and Wal-Mart from the USA have already set up plans to expand their business in the country, these are two of the heavy weights in the global retail industry. The organised sector in an effort to retain customers have introduced a variety of loyalty programmes and schemes, however due to the dominance of the unorganised sector in India the effectiveness and the consumer’s perception about such schemes have not been studied comprehensively. Therefore this dissertation aims to understand the consumer’s perception towards such loyalty schemes, how effective they are in building loyalty amongst the organization and the consumer, and to also understand the future and roles of the two retail sectors...
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...Pg2Pg2 Dr. Sue Greener Business Research Methods ...
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...Special features of metals and mining companies ........................................12 2.2. Classification of valuation models ................................................................15 2.3. Resource & Reserve .....................................................................................17 3. Valuation of Explorations properties ...................................................................20 3.1. Appraised Value Method (Cost Approach) ...................................................23 3.2. Comparable Transactions (Market Approach) ..............................................24 4. Cycle importance in valuation of metals and mining companies .......................29 5. Discounted Cash Flow ............................................................................................35 5.1. Introduction ...................................................................................................35 5.2. Inputs and Mechanics of DCF analysis ........................................................36 5.3. Discount Factor...
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....................................... xiii The Excel Modeling and Estimation Series .................................................. xiii Suggestions for Faculty Members ..................................................................xiv Acknowledgements ........................................................................................... xv About The Author ................................................................. xvi PART 1 TIME VALUE OF MONEY ..... 1 Chapter 1 Single Cash Flow ....................................................1 1.1 Present Value ............................................................................................... 1 1.2 Future Value ................................................................................................ 2 Problems .............................................................................................................. 3 Chapter 2 Annuity ...................................................................4 2.1 Present Value...
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... Acknowledgement I am grateful to Bharti Airtel Limited for giving me the opportunity to do my Summer Internship Project with the organization and for providing an opportunity to work on a challenging project. I would like to extend my gratitude to various people who provided their continuous support during these two months of my Project. I would like to thank my project guide Mr. Tarun Hans for giving me the flexibility and freedom to understand the scope of the project. I thank him for his support and patience with me despite being hard pressed for time. His continuous guidance and support is deeply appreciated. I would also like to acknowledge the nurturing hand extended by Ms. Preeti Sharma (Head, Brand and Communication, Delhi-NCR, Airtel) during the course of the project. I greatly value the constant encouragement and direction shown by her during my internship. Her views enabled me to gain practical insights about the subject matter of this project and the telecom industry in general. I want to pay acknowledgements to our Institute (Institute of Management Technology, Nagpur) for instilling in me the confidence to work on such a wonderful project. I would also like to thank my faculty guide Prof. Subodh Tagare for his constant guidance and support during the course of internship. I would also like to thank everyone else who at some point or the other in this short stint, have helped me in innumerable ways. ---Ankita Agarwal PGDM - FT Page 2 Certificate ...
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...countries to take advantage of technological innovations to provide communications services in the areas with limited or no telephone network (Noll, 2000; Thompson and Garbacz, 2007). However, the potential of mobile telecommunications has not been fully utilized in many parts of the world. This is evident from its uneven pattern of diffusion, with over 94% penetration rate in Europe in contrast to that of 22% in Africa (ITU, 2007). In the last decade, mobile communication in Ghana has grown rapidly and users benefit from smaller devices and longer lasting accessories. Wider bandwidths are always available from competing firms who task themselves with setting new communication standards within the industry. This has called for a critical attention for mobile telecommunication service providers to utilize a multiplicity of strategies in sustaining current customer base and bringing new ones on board and to make these customers very loyal to the brand. One major tool being used is sales promotion. This communication mix vehicle has traditionally been labeled the 'relation' of advertising (Kotler, 1999). A number of reasons have fuelled the recent escalation in emphasis on sales promotions in the telecommunications industry. These pressures include brand managers’ need to meet short term organizational sales targets which advertising does not guarantee; low differentiation among competing brands and...
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...beach of the world. The first part is about the Introduction of Hotel Sea Crown. For an expanding economy, a developed & efficient tourism Hotel is important. Bangladesh Resort and Hotel Limited has been incorporated in Bangladesh 09th day of june,2003 as a private company Limited by share under the companies Act 1994. The principle activity of the company is to business of hotel, restaurant, café, refreshment room. The commercial operation from 12th November,2004 with three star deluxe hotel constructed in its own land at Marine Drive, kala Toli, Cox’s Bazar and hotel named after “ Hotel Sea Crown” and its Corporate office is in Gulshan Model Town, Dhaka from where all reservation, marketing and accounts activities are operated. The methodology, scope of the report & the limitations are also described here. The second part is about overview of Hotel Sea Crown, which includes the historical background, mission & objectives of the hotel. It also plays a great role in Bangladesh. So it faces some threats. But it has a lot of opportunity here. All the departments run here under the law of Companies Act 1994. The third part is about the finding & Analysis of the study i.e. Marketing strategy, 4ps.STP,Management strategies, Cost strategy, planning &action plan of Hotel Sea Crown & the Problem and prospects of Marketing strategy of Hotel Sea Crown at Gulshan. For continuous smooth activities of the marketing department of the...
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...role of Information Technology on BANGLALINK “ as a part of my course code MBA-501 under the MBA program. I have prepared this term paper, as a fulfillment of the course requirement of my EMBA program. To make the term paper up to the standard, I have tried my level best to fulfill the requirements. I hope that this will help me in my future practical life. I believe that you will accept my work and it would be great pleasure that if you review my work cordially. I also believe that this report will be able to fulfill your expectation. Sincerely Yours, Mahmud Hasan Ghani ID NO: 09535046 Batch: 52 Group: F Contents Letter of Submission …………………………………………………………………………1 Table of Contents …………………………………………………………………………….2 Acknowledgement ……………………………………………………………………………3 Abstract ……………………………………………………………………………………….4 1. Introduction.………………………………………………………………………………5-7 1.1 Background of the industry ………………………………………….. ………5-6 1.2 Problem Statements ………………………………………………….. ……….6 1.3 Objectives of the study ……………………………………………………….. .6 1.4 Limitations of the study …………………………………………………. ……7 2. Methodology ………………………………………………………………………………8-11 2.1 Company profile ………………………………………………………………8-11 3. Findings of the...
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...First_Pages Lut30352_ch01_001-030.qxd 8/7/09 3:26 PM Page 1 Part One Environmental and Organizational Context 1. 2. 3. 4. Introduction to Organizational Behavior: An Evidence-Based Approach Environmental Context: Globalization, Diversity, and Ethics Organizational Context: Design and Culture Organizational Context: Reward Systems 5 31 57 88 EVIDENCE-BASED CONSULTING PRACTICES A major component of the evidence-based theme of this text and the link to practice are these part openers from the world-famous Gallup Organization. Gallup draws from its internationally recognized survey science and cadre of internal and external researchers (e.g., the author of this text and a Nobel Prize winner in behavioral economics are Gallup Senior Scientists), publishes its findings in the top academic journals such as Journal of Applied Psychology and provides this evidenced-based perspective and representative practices for each text part. Gallup is the recognized world leader in the measurement and analysis of human attitudes, opinions, and behavior, building on over three-quarters of a century of success. Gallup employs many of the world’s leading scientists in management, economics, psychology, and sociology. Gallup performance management systems help organizations maximize employee productivity and increase customer engagement through measurement tools, management solutions, and strategic advisory services. Gallup’s 2000 professionals deliver services on-site at client organizations...
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...Magisteruppsats i Informatik Master thesis in Informatics REPORT NO. 2008:034 ISSN: 1651-4769 Department of Applied Information Technology Soft Systems Methodology in action: A case study at a purchasing department Using SSM to suggest a new way of conducting financial reporting at a purchasing department in the automotive industry OLLE L. BJERKE IT Universtiy of Göteborg Chalmers University of Technology and Universtiy of Gothenburg Göteborg, Sweden 2008 1 Using Soft Systems Methodology at a purchasing department to conduct a study of financial reporting needs Olle L. Bjerke Department of Applied Information Technology IT University of Göteborg Göteborg University and Chalmers University of Technology SUMMARY The aim of this essay has been to try out Soft Systems Methodology on financial reporting at Volvo Cars Corporation (VCC). VCC saw a possible opportunity to improve their reporting processes, and SSM was chosen to deal with this possible problematic situation. Action Research became the natural way of conducting the study since it is almost a mandatory way of conducting SSM. A delimitation was made due to limited resources and only a small part of the purchasing department was involved, namely electrical purchasing. The result of the study is the artifacts from the different SSM steps that points upon how the participants would like the reporting system to be as well as many issues with the current reporting process. These outputs from the method...
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...that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project guide “Miss Fatima Islam” who has been a source of guidance and has rendered constant encouragement to complete this project. Last but not the least would be falling short of duties if I don’t mention. My sincere thanks to all the staff members for providing me with great help. (PRAKASH CHAND)...
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...MBA : UNIT1 Teaching Notes : 1. Definition of Research 2. Business Research 3. Features of a Good Research Study 4. Areas of Business Research 5. How to start Business Research 6. Business Research Analysis : Basic Steps 7. Business Research Problem 8. Primary Business Information 9. Research Proposal ( also in Unit2) 10. Research Methods versus Methodology 11. Types of Research 12. Functions of Business Research 13. Relevance of Business Research to Managers 14. Need to perform Business Research 15. Managerial Effectiveness and Research 16. Management Consultant 17. The Building Blocks of Science in Research 18. Induction & Deduction in Business Research 19. The Case Study as a Research Method 20. Case Study to Assess Business Situations 21. Difference between the case method and a case study? 22. Business Research Topics 23. Business Research in the 21st Century Definition of Research Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch...
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...A PROJECT PAPER ON ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. 7th January, 2014 NORTHERN UNIVERSITY BANGLADESH ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. Prepared by Shafa Alam Surovi ID: BBA080202800 Email: surovishaf@yahoo.com Department of Business Administration Northern University Bangladesh Submitted to Department of Business Administration Northern University Bangladesh 7th January, 2014 DECLARATION I do hereby declare that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted by me to Northern University, Bangladesh, for the degree of Bachelor of Business Administration is an original work. I also declare that the project paper has not been submitted earlier either partly or wholly to any other University or Institution for any Degree, Diploma, Associate-ship, Studentship, Fellowship and other similar title or prizes. …………………… Shafa Alam Surovi ID-080202800 Email: surovishafa@yahoo.com Department of Business Administration Northern University Bangladesh BONAFIDE CERTIFICATE This is to certify that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted to Northern University Bangladesh, in connection with the project work is a bonafide record of...
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...Internship Report On Marketing Services of The Private Universities in Bangladesh -A Case Study On Southern University Bangladesh [pic] BBA Program FACULTY OF BUSINESS ADMINISTRATION SOUTHERN UNIVERSITY BANGLADESH |Submitted By |Under the Guidance of | | | | |Muhammad Mahmud Hossain Mamun |Prof. A. J. M. Nuruddin Chowdhury, | |ID Number: 111-24-18 |Former Vice- Chancellor, | |BBA Program |University of Chittagong | |Faculty of Business Administration |& | |Southern University Bangladesh. |Southern University Bangladesh. | Table of Contents |Particulars |Page No. | ...
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...the course Consumer Behavior, MkT-410. It is actually a student– practical-learning experience. Where the students learn the application of quantitative, qualitative evaluation, facts and observation and report writing in Consumer Behavior point of view as well. It took nearly one week to gather relevant information and prepare the report and has been submitted on 28t h November 2007. Objective of the Study: This report seeks overall information on the questionnaire survey, which was carried in several retail shops, outlets. It is an attempt to draw the true picture of the Holcim cement in Bangladesh and also to know the Consumer Behavior towards Holcim cement. Basically there are two objectives behind doing this report and they are as follows: The first and the foremost objective are to fulfill the partial requirement of the course Consumer Behavior (MKT 410). The second objective is to measure consumer behavior towards Holcim cement. Scope: In our survey we like to focus on consumer perception and Holcim’s performance that are up to the mark or not. We have to go several outlets, retail shops to find out consumer belief about Holcim cement. The report focuses on the consumer’s belief, perception, lifestyle etc. and currently what consumers are thinking about the Holcim Cement I also look for the benefit that we are getting from it is proportionate in terms of our money. Methodology: Primary Data sources: We will collect the primary data sources...
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