...Topdog PF321 E4WW Prof: Susan Burriss September 14, 2008 Teamwork Teamwork, what is a team? A team is a group of people who are interdependent with respect to information, resources, and skills and who seek to combine their efforts to achieve a common goal. There are many different types of teams. We have an order entry team, a credit team, a packaging team, an inspection team, and a shipping team. There are so many different teams. According to (Thompson) there are five key characteristics of teams. • Teams exist to achieve a shared goal. • Team members are interdependent regarding some common goal. • Teams are bounded and stable over time. • Team members have the authority to manage their own work and internal processes. • Teams operate in a social system context. There are three general kinds of teams that organizations use: Work teams: teams that form natural work units, doing the day-to-day work of the Organization Task teams: teams that address a specific problem or opportunity Management teams: teams drawn from people who direct operation or organization Units Once an organization has decided on these three teams they can better deal with customers, employees, and the business world. Are teams always better? Teams are not the answer for all problems. Sometimes the word teamwork is misused. It is sometimes used as a euphemism for suppressing legitimate disagreement with the manager’s viewpoints or submitting to the will of others at all cost...
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...Personal Branding Brand Paper Edward Smith MKT/421 March 29, 15 Michael Medoro Personal Branding Plan Paper My career immediately after graduating High School in 2003 started with my enlistment into the United States Army. Unfortunately in 2010 I sustained combat related injuries that forced me into early retirement after 7 years of actively serving. Although I had other career interest after graduating High School, once I was retired out of the Army using the skills and training I gained while servings left very few windows open for me to further my career as an civilian because of my injuries and restrictions that were placed on me. However, I have continued to have an interest in law enforcement, technology, and fashion which has allowed me to still have interest in working for particular companies/agencies in each field. Companies I Would Like To Work For I grew up in a law enforcement family which sparked my interest of being a police officer one day, but I never wanted to settle with just being a basic officer, my interest was mainly towards joining the higher ranks of law enforcement like The US Marshals Services (USM). According to Jacobs (2014), “established in 1789 by George Washington, the US Marshals is the oldest law enforcement agency in the country”. (para. 1). My interest in joining the marshals is because although all law enforcement agencies essentially are tasked with going after criminals and protecting citizens, the USM are assigned with going after some...
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...Citation Guide 2 0 1 1 – 1 2 A CA DE M IC YEA R Copyright © 2002–2011 by the President and Fellows of Harvard College. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without permission of the Harvard Business School. Harvard Business School must reserve the right to make changes at any time affecting policies, fees, curricula, courses, degrees, and programs offered (including the modification or possible elimination of degrees and programs); rules pertaining to conduct or discipline; or any other matters cited in this publication. While every effort has been made to ensure that this publication is accurate and up to date, it may include typographical or other errors. If you have any comments about this guide, please contact rreiser@hbs.edu or infoservices@hbs.edu. Printed November 2011. Table of Contents Citation Conventions About This Guide.............................................................................................................................................. 5 Purpose of Citations .......................................................................................................................................... 5 What to Cite ...................................................................................................................................................... 5 Types of Citations: Footnotes, Source Lines, and Bibliographies .........
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...Celebrity Advertising: Literature Review and Propositions Peter Yannopoulos* In this paper we review several studies in the area of celebrity advertising. Topics include, why companies use celebrity advertising, achieving the right fit between the brand and the celebrity, the use of athletes as spokespeople, financial considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications of the research. Field of research: Celebrity advertising, Celebrity endorsers, Sponsorship, Celebrity spokespeople 1. Introduction A celebrity endorser is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed” (Friedman & Friedman 1979). Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006). Corporations have chosen both sponsorship and celebrity endorsement as means to increase exposure and brand awareness, as well as reposition their products. The terms celebrity endorsement and sponsorship will be used interchangeably in this report. It has been estimated that about 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Agrawal & Kamakura 1995). Because of its importance, it is imperative for managers...
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...manned craft to the moon, brought back 250 samples of rock and soil. Unmanned space probes explored the moon, Jupiter, Mars, Saturn, Uranus, and Venus. The U.S. Apollo 18 and the USSR's Soyuz 19 linked up in space to conduct joint experiments. Atari produced the first low-priced integrated circuit TV games, and the videocassette recorder (VCR) changed home entertainment forever. Jumbo jets revolutionized commercial flight, doubling passenger capacity and increasing flight range to 6,000 miles. The neutron bomb, which destroys living beings but leaves buildings intact, was developed. In medicine, Magnetic Resonance Imaging (MRI) technology was developed to help in diagnosis. The discovery of recombinant DNA technology in 1973 led to research in genetic engineering. This was soon halted pending development of safer techniques. The first test tube baby, Louise Brown, was born, developed from an artificially inseminated egg implanted in the mother's womb. Other noteworthy developments of the 1970s included these inventions or innovations: email (1971), first retail barcode scanned (1974), the laser printer (1971), and the first space lab (USA Skylab, 1973). Additionally, the electronic book was invented in 1971, eventually resulting in Project Gutenberg, the largest collection of online books. Electronics and communications The birth of modern computing was in the 1970s, which saw the development of: * the world's first general microprocessor * The C programming language...
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...NBER WORKING PAPER SERIES PRICING TO HABITS AND THE LAW OF ONE PRICE Morten Ravn Stephanie Schmitt-Grohe Martin Uribe Working Paper 12731 http://www.nber.org/papers/w12731 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 December 2006 The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research. © 2006 by Morten Ravn, Stephanie Schmitt-Grohe, and Martin Uribe. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source. Pricing to Habits and the Law of One Price Morten Ravn, Stephanie Schmitt-Grohe, and Martin Uribe NBER Working Paper No. 12731 December 2006 JEL No. E3,F4 ABSTRACT This paper proposes a novel international transmission mechanism based on the assumption of deep habits. The term deep habits stands for a preference specification according to which consumers form habits on a good-by-good basis. Under deep habits, firms face more elastic demand functions in markets where nonhabitual demand is high relative to habitual demand, creating an incentive to price discriminate. We refer to this type of price discrimination as pricing to habits. In the presence of pricing to habits, innovations to domestic aggregate demand induce a decline in markups in the domestic country but not abroad, leading to a departure from the law of...
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...comprehension will be written by my learners concerning Michael ‘story - Comprehension Questions: Where did Michael Chabon’s parents buy a new home in 1969? Who is James Rouse? Where was “the Plan,” displayed? What does Chabon see in the slide show? Find the name of the neighbourhood Chabon’s family moved into. Where does the author say he put the map of Columbia? Chabon states that some critics believe the “grand experiment” of Columbia had failed. What reasons are given for this failure? What does Chabon say about childhood in the essay? (http://americanenglish.state.gov/files/ae/resource_files/04-42-2-c.pdf) Learning Outcome: Learners will demonstrate their comprehension of assigned readings by writing concise summaries that identify the author’s main point (thesis) and supporting ideas, paraphrasing and quoting key words and phrases when necessary to avoid plagiarism they require considerable thought to write – it is easy to get them wrong and create a learning strait jacket. Learners will identify the shape of text (e.g. introduction, body, and conclusion) by reading non-fiction essays and articles. Description of activity and assessment: Since the intent of the unit is to assess writing standards, I know that they needed to provide a well-written product. In this case, I would still provide them with some choice. Additionally, the standards I chose had to do with evidence, and so they needed to do research, cite evidence, and make sure that it aligned to their ideas...
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...Abstract Under Amour, Inc. is a performance based apparel company that is quickly growing to become one of the top companies in the industry. They are known for high-quality, innovative products that are giving athletes a competitive advantage. This paper describes the history of the company, analyzes the company’s performance and required rate of return, discusses the projected future growth rate of earning, values the company, and provides a recommendation to buy stock at the estimated price target of Keywords: stock analysis, return on equity, projected future growth rate, required rate of return, intrinsic value A Summary and Technical Analysis of the Under Armour, Inc. (UA) Stock on the New York Stock Exchange Under Armour, Inc. (UA) was established in 1996 by Kevin Plank, a former captain for the University of Maryland football team. His concept for a better T-shirt was born on the field; on one of the many days when he and his teammates were drenched in sweat. As a result of this, including extensive research into synthetic fibers, he produced the first prototype for a new generation of performance apparel: HeatGear. His new HeatGear T-shirts helped to keep athletes dry and cool, enhancing former teammates running two-a-days under the hot Maryland sun. Within a few years, the company developed ColdGear and AllSeasonGear lines, and had products featured in the major motion pictures “Any Given Sunday” and “The Replacements”, as well as in ESPN Magazine. ...
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... Business Intelligence, Master Data Management etc. Email:- debiprasad.mukherjee@techmahindra.com / debiprasad.mukherjee@gmail.com Contact: - Techno India Building, 6th Floor EM-4/1, Sector V, SaltLake, Kolkata-700091, INDIA Tel No: +91 334002 8146 / +91 9830318394 This paper can be downloaded from the Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=1444814 Electronic copy available at: http://ssrn.com/abstract=1444814 Abstract Celebrity endorsement has been established as one of the most popular tools of advertising in recent time. It has become a trend and perceived as a winning formula for product marketing and brand building. It is easy to choose a celebrity but it is tough to establish a strong association between the product and the endorser. While the magnitude of the impact of celebrity endorsement remains under the purview of gray spectacles, this paper is an effort to analyze the impact of celebrity endorsements on brands. Objective of this article is to examine the relationship between celebrity endorsements and brands, and the impact of celebrity endorsement on consumer's buying behavior as well as how consumer makes brand preferences. This paper proposes a 20 point model which can be used as blue-print criteria and can be used by brand managers for selecting...
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...http://www.victorianweb.org/mt/theaters/pva234.html Theatres in Victorian London Philip V. Allingham, Contributing Editor, Victorian Web; Faculty of Education, Lakehead University (Canada) [Victorian Web Home —> Authors —> Music, Theatre, and Popular Entertainment —> Theatres] Much of the following information has been gathered from Frederick and Lise-Lone Marker's in "A Guide to London Theatres, 1750-1880" in The Revels History of Drama in English, Vol. VI: 1750-1880 (1975). They, in turn, consulted H. Barton Baker's History of the London Stage (London, 1904), Allardyce Nicoll's A History of English Drama 1660-1900 (Cambridge, 1966), E. B. Watson's Sheridan to Robertson (Cambridge, Mass., 1926), and The London Stage (Carbondale, Ill., 1962-68). Phyllis Hartnoll's Concise Oxford Companion to the Theatre offers more detailed information about many of these 19th c. theatres. For supplementary texts, consult the "Reference List" below. Adelphi (Strand) Built in 1806 opposite Adam Street by merchant John Scott (who had made his fortune from a washing-blue) as the Sans Pareil to showcase his daughter's theatrical talents, the theatre was given a new facade and redecorated in 1814. It re-opened on 18 October 1819 as the Adelphi, named after the imposing complex of West London streets built by the brothers Robert (1728-92) and James (1730-94) Adam from 1768. The name "Adelphoi" in Greek simply means "the brothers." Among the celebrated actors who appeared on its stage...
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...Active School Shooter Introduction The intention of this paper is to look at and present some issues and strategies that members of a school community think about when trying to create safer schools. Particularly when addressing an active shooter in a school setting. A major issue to consider when trying to keep all schools safe, is the simple fact that no two schools are the same. Understanding this can lead us to the conclusion that it is impossible to have one global plan or program that can be 100% effective in all schools. “Violence prevention programs work best when they incorporate multiple strategies and address the full range of possible acts of violence in schools. For any set of policies to work, it must be established and implemented with the full participation and support of school board members, administrators, parents, students, community members, emergency response personnel, and law enforcement.” (Kramen, 2008.) If these responsibilities were not shared, the success rate for safe school policies would be very low. Parents send their children to school and think that during that time they are studying and doing other productive, educational things. The last thing parents expect is something terrible happening to their child while at school. School violence is happening more frequently than it should and something needs to be done to stop it. Not only does an act of school violence, especially a school shooting, affect the individual student it reflects poorly...
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...BLOOMBERG BASIC MANUAL INTRODUCTION TO BLOOMBERG'S MAIN FUNCTIONS FOR BY BLOOMBERG LP EDITED MICHAEL W. VON ORELLI SUMMER 2001 Table of Content PAGE INTRODUCTION 1. INTRODUCTION 2. HISTORY 3. THE BLOOMBERG EMPIRE 4. THE KEYBOARD 5. ANYONE CAN BE AN EXPERT 6. HOW DOES ONE BEGIN (LOGIN) 7. PERSONAL DEFAULTS 8. THE MARKET SECTORS 9. BLOOMBERG BUSINESS NEWS 10. BLOOMBERG MULTIMEDIA SERVICES 3 4 8 10 13 14 16 17 19 24 SCREENS FOR ANALYZING 1. INDICES 2. GOVERNMENT 3. CORPORATES 4. COMMODITIES 5. MUNICIPALS 6. CURRENCIES 7. EQUITIES 8. PORTFOLIOS 27 31 39 48 54 65 70 80 ADDITIONAL INFORMATION 1. SUPPLEMENTARY SCREENS 2. IMPORTANT BLOOMBERG TELEPHONE NUMBERS 3. REFERENCES 84 85 82 Lehigh University Bethlehem, PA 18015 Page 2 of 84 05/18/2004 Created by Michael von Orelli INTRODUCTION Lehigh University Bethlehem, PA 18015 Page 3 of 84 05/18/2004 Created by Michael von Orelli 1. Introduction Welcome To The Wonderful World Of Bloomberg Financial Markets THE BLOOMBERG provides 24-hour instant, accurate and current financial, economical and political information covering all market sectors. It also provides analytics, historical data, up-to-the minute news reports, economic statistics and political commentaries. We have our own news bureau and have been able to integrate news with analytics. THE BLOOMBERG is menu driven, interactive, user friendly and can be customized to fit every investment strategy and informational need. The system is...
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...effectiveness, which has other downstream benefits (e.g., brand and financial performance). The development of an IMC capability is likely to be felt through better performing campaigns, which in turn result in improved brand outcomes such as market position and financial performance (Duncan and Mulhern 2004; Reid 2005). Given the competitive challenges facing most firms, it is vital that brand managers and their agencies identify and react to competition and growth opportunities rapidly by building and sustaining marketing capabilities strategically and linking these directly to organizational objectives (O’Cass and Weerawardena 2009). Despite much conceptual work around defining IMC and theoretical posturing about the value of IMC for brands, little research has been undertaken to illustrate its value as a capability and demonstrate its value to brands. To address these issues, this study is grounded in the resource-based view (RBV) of the firm and considers IMC and its execution as a business capability that facilitates the translation of a firm’s communication-related resources and its brand assets...
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...awareness and environmental preservation. But few people know that Al Gore also supports the legalization of marijuana. The famed German philosopher Freidrich Nietzche once said, “If one seeks relief from unbearable pressure one is to eat hashish”. The founding father of our nation George Washington, said, “Make the most of the Indian hemp seed, and sow it everywhere!” Marijuana is one of the safest medicinal substances on the planet and is supported by many acclaimed celebrity role models. Famous Hollywood actor Johnny Depp says, “I’m not a big pothead or anything like that… but weed is much, much less dangerous than alcohol”. Other well known supporters of marijuana include Snoop Dogg, all of the Marley family, Neil Young, Willie Nelson, Michael Phelps, Chris Farley, Al Gore, Andrew Jackson, Abraham Lincoln, Nietzsche, Barack Obama, John Adams, James Madison, JFK, and of course myself. A total of 11 United States presidents either grew, smoked, or supported the legalization of Marijuana. With the support of some of the greatest thinkers and world leaders of all time it’s a wonder that marijuana is still illegal. “Government ties is really why the government lies” – Immortal Technique. Common Misconceptions about marijuana are set about by high end government officials who think only of themselves and own their prosperity. For instance few people know the history of weed and the means by which it was criminalized. Most have probably seen “Reefer Madness”, the ridiculous propaganda...
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...Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and...
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