...Strategies Used by Microsoft to Leverage its Monopoly Position in Operating Systems to Internet Browser Markets Case Summary Microsoft is the world’s largest supplier of computer software. It has dominant market share of PC operating systems with its Windows system. High barriers to entry prevent significant competition in the operating systems market. The primary barrier is that a large number of software programs must be able to interface with any operating system to make it attractive to end users. It would be extremely difficult for any competitor to create a new operating system and create or encourage the creation of completely new software to compete with Windows. However, the development of Internet Browser programs, specifically Netscape, threatened this barrier, by allowing software developers to create software that could run using the browser software as a platform for the program. Therefore, software could be created that could still be used with Microsoft Windows, but would not have to be. Microsoft recognized this development as a threat to its operating system monopoly. Initially Microsoft attempted to divide the market with Netscape, but Netscape refused. To defend its operating system, it set about to overtake Netscape with its own internet browser, Internet Explorer. To defeat Netscape, Microsoft leveraged its operating system monopoly to gain market share in the internet browser market. Microsoft forced computer manufacturers to include...
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...Microsoft Monopoly Ali Faisal alifaisal83@hotmail.com Devry University Content Introduction…………………………………………………………………………...page 2 Case Trail and Allegations ........………….………………….………………………… page 2-4 Conclusion………………………………………………………………………....... page 4 References………………………………………………………………………....... page 4 Introduction Microsoft is of the largest organization in terms of making software's for small, medium and large businesses and for end users as well. Microsoft made such well know software's like MS-office, windows Xp, vista and win-7 and some hardware such as mice, keyboards, etc. there are also varieties of Server operating systems, programming software's like Visual basic and Dot.net offered by Microsoft that are implemented all over the world. Microsoft was being investigated first by the Federal trade commission for various Anti-trust allegations during 1991 till 1994. Unfortunately, Federal trade commission(FTC) were failed to win the case against Microsoft. Allegations on Microsoft There are number of allegations on Microsoft, that the company is trying to gain all market share, trying to create monopoly in the software industry, restricting consumers and vendors to use Microsoft products...
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...Microsoft Corporation International Business BADM 455, Section 1 Peng Wang (Nath) October 01, 2011 Catalogue Summary ................................................................................................. 1 Introduction............................................................................................................. 2 SWOT Analysis.......................................................................................................... 5 Global Market and Challenges................................................................................. 7 Industry Analysis…………........................................................................................... 9 Competitor Analysis…………...................................................................................... 10 Recommendation…………………………......................................................................... 12 Conclusion…………….................................................................................................. 13 Reference...........................................................................................................14 Summary Introduction of Microsoft Corporation Starting in 1975, Microsoft corporation was established by Bill Gates and Paul Allen. Depending on MS-DOS, Microsoft rose a lot in home computer operating system market in 1990s. Later, used Microsoft Windows control the computer operating system market. Relying...
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...United States v. Microsoft is a question of whether antitrust laws were violated. Microsoft was being accused of having a monopoly, which is illegal all by itself, but also of employing anticompetitive techniques to keep the competition at bay. Microsoft would use techniques or threats against any company that threatened to take consumers away from Windows. One example was when Microsoft threatened to end Compaq’s license for Windows 95 if they did not restore the Windows and MSN icons back to their original positions. Microsoft was using licensing for the Windows operating system as leverage to get other companies to act accordingly. This was only one of the various ways that Microsoft controlled the market. In response, Microsoft said that...
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...team recommends that Microsoft develop the software for non-gaming set-top boxes and partner with a hardware company. This option is likely to produce the greatest ROI for Microsoft because Microsoft’s core competency is developing operating software and this option carries the least amount of risk. Background The consumer demand for the ability to seamlessly integrate and connect devices and data that they use in their daily life is growing rapidly. The ability to connect mobile phones, television sets, tablets, and personal computers has provided consumers with an unparalleled opportunity to the access to information (I), communication (C), and entertainment (E), collectively known as ICE. The struggle amongst Microsoft and archrivals like Apple and Google is to develop the “must-have” product that would redefine the way content is consumed in the living rooms around the world. While streaming content via game consoles has been on the rise, the introduction of streaming content via non-gaming set-top boxes has become increasingly popular. Microsoft must choose how to position itself in this rapidly changing market so that it does not render itself irrelevant and so that it can capitalize on this shift in the way that content is being consumed. Ultimately Microsoft can make one of four choices. Microsoft can: (1) keep the status quo, (2) develop the software for non-gaming set-top boxes and partner with a hardware company, (3) develop a Microsoft branded non-gaming set-top...
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...Microsoft Office Program: Helpful to Student’s Studies I. INTRODUCTION In this fast reaching world, the studies of every individual become more complicated. We have now going beyond the imagination of each human being and applying this through technology. Merely fact, technology is a very big help in the lives of each learners specifically to the highschool students here in Gonzalo Aler National High School. The school adapted technology as one of the most important tools in learning and computer is one of the best examples. Computer is one of the best systematic knowledge that can be used. Using this product of technology, learners challenged to be maximized in their learning by being more creative and become more interested in studying. Today, computer does not just help to the student but it is an essential one to give courage and help improves the skills of individual. With the ever increasing population of computer technology, it is almost impossible to find an educational establishment that does not use it. Computers are becoming a more and more important within education as both a learning tool for students and for keeping records of all individuals at the school. Computers allow students to access more information more easily and the introduction of the internet means that this information is available to hand 24/7. Whether this is a good prospect or not is something that is debated frequently. For every factual and accurate piece of information that can...
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...Summary: Microsoft is an American corporation that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Microsoft success in the computer software industry depends on employees who possess extraordinary problem solving abilities and it believes that these abilities can be measured during interviews in which applicants deal with puzzles, riddles, and insolvable questions. Microsoft realizes that its interview practices likely result in missing out on some well qualified candidates but they believe that its much worse to make a mistake of hiring someone who shouldn’t have been (a false positive) than to mistakenly pass over someone who should have been selected ( a false negative). This idea is based on the idea that it is harder to get rid of someone after they are hired and its harder for the company to thrive if too many of their employees cant solve problems under stressful circumstances. Questions: 10.1- Which abilities are measured by the specific question that Microsoft interviewing process? - The cognitive ability and the reasoning ability can measure the specific questions in the Microsoft interviewing process. Cognitive ability- refers to capabilities related to the acquisition and application of knowledge in problem solving. Cognitive abilities are relevant in the jobs that work involves the use of information to make decisions and solve problems. Example:...
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...I.TITLE CHOPSTICK ( HAND GAME ) II.GOAL The goal of the game is for a player to force their opponent to extend all of their fingers and thumbs on both hands. III.OBJECTIVES At the end of the activity the players would be able to : 1. develop their mathematical ability 2. use their agility skills IV.PARTICIPANTS YOUTHS V.INSTRUCTION Each player uses both hands to play the game, the number of digits extended on a hand showing the number of points that the hand has. Both players start with each hand having one point — one finger extended on each hand. The goal of the game is for a player to force their opponent to extend all of their fingers and thumbs on both hands. A hand with all fingers and its thumb extended is said to be a "dead hand". Players take turns to tap one of their hands against another hand that is not dead (either their own other hand, or one of their opponent's). The number of points on the tapping hand is added to the number on the tapped hand, and the player with the tapped hand should extend their digits to show the new score. The tapping hand remains unchanged. A player may tap their own hand to transfer points from one hand to the other. For example, if a player had three points on his or her right hand and one on his or her left, the player could rearrange them to have two on each hand. A "dead hand" is treated as having no points, for this purpose, which allows a player to bring a dead hand back into play by transferring points to...
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...Marketing ranks as a top concern among client-side marketers (Kelly Jones, 2016). During Microsoft’s development stage, different types of product and the evolution of traditional products have shifted power from the marketer to the consumer. The shift created vast opportunities, also assisting the marketers with the capability to gain the exact type of audience they were looking for. Due to the explosion of choice, it put a huge stress on the marketer’s lives and practices, making massive obstacles for precise integration. For Microsoft Company, ownership of about 1/3 of United States Americans own and uses a tablet. Tablet ownership has almost doubled from 2012 to 2013. There was a huge percentage in the growth, 200%, of ownership in 2011; however in 2012 the growth slowed down dramatically to 79% growth. The use of social media was used to help with the marketing plan and product to customers. Social media present a big challenge to the Microsoft Company that been able to control their communications and marketing by traditional media channels (Strategic Direction, 2010; Gillin, 2009). The wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009, p.1).They are growing in popularity due to the advantages they offer consumers such as transparency, referrals, and ease of communication, and the empowerment they bring (Urban, 2004). The...
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...In this case yes partnership was the answer. Microsoft was not always as focused on corporate citizenship as it is today. They had a negative imagine of being an unstoppable power buying up everything in their path. So when the Kosovo crisis came to be 1999 Microsoft stood to not only offer help to thousands of suffering people, but to also improve the company’s imagine. These partnerships succeed in doing just that. When both partners stand to gain for the partnership, as they do in this case, then the partnership is the way to go. UNHCR gained all the assistance in helping the refugees, and Microsoft gained a favorable public image. The company can leverage all its assets pro bono publico. Microsoft did in this partnership. They offered cash and software to UNHCR, also the time and expertise of employees, the management skills of executives and online marketing strategy. 2. I would say that Microsoft is creating the right partnerships when it comes to expanding their market and raising opportunities. Years before Microsoft’s partnership with UNHCR, citizens pictured Microsoft as a company that walked all over other companies because they had so much money and power. This created a bad image for them and I feel they needed to make a move to recreate their image. Helping out refugees showed that Microsoft as a company had good intentions and was there for struggling people. Not only did this raise opportunities for Microsoft with all of their new successful technology,...
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...Microsoft/Intuit Case Study Team 7 Garric Zhang Ling Liao Eric Wang 1. What factors have contributed to Microsoft’s large cash hoard? | 1985 | 1986 | 1987 | 1988 | 1989 | Cash and Marketable Securities | 18.9 | 102.7 | 132.5 | 183.2 | 300.8 | Stockholders' Equity | 54.5 | 139.3 | 239.1 | 375.5 | 561.7 | Net Profit | 24.1 | 39.3 | 71.8 | 123.9 | 170.5 | ROE | 44.22% | 28.21% | 30.03% | 33.00% | 30.35% | New Cash and Marketable Securities | 2.8 | 4.1 | 9.3 | 18.6 | 25.2 | New Stockholders' Equity | 38.4 | 40.7 | 115.9 | 210.9 | 286.1 | New Net Profit | 23.5 | 37.4 | 67.5 | 118 | 157.7 | ROE (after adjusted) | 61.20% | 91.89% | 58.24% | 55.95% | 55.12% | Increased ratio | 38.39% | 225.71% | 93.94% | 69.57% | 81.59% | | 1990 | 1991 | 1992 | 1993 | 1994 | Cash and Marketable Securities | 449 | 686 | 1345 | 2290 | 3614 | Stockholders' Equity | 919 | 1351 | 2193 | 3242 | 4450 | Net Profit | 279 | 463 | 708 | 953 | 1146 | ROE | 30.36% | 34.27% | 32.28% | 29.40% | 25.75% | New Cash and Marketable Securities | 39 | 57 | 78 | 91 | 105 | New Stockholders' Equity | 509 | 722 | 926 | 1043 | 941 | New Net Profit | 256 | 434 | 669 | 897 | 1077 | ROE (after adjusted) | 50.29% | 60.11% | 72.25% | 86.00% | 114.45% | Increased ratio | 65.67% | 75.40% | 123.78% | 192.57% | 344.43% | From the case, we can know that Microsoft outsold its nearest competitor several time to be the most profitable large public corporation in the world, and...
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...The Nokia-Microsoft analysis has benefited from Microsoft software expertise. Microsoft has its name and brand well established in the cell phone industry. Nokia as well is a global player in this industry. Nokia was the largest manufacture of cell phones in to 2012. Both companies needed a partner that complemented them in the areas they lacked expertise. Nokia has been interested in introducing Windows software to their phones therefore this seemed like a logical alliance to make. But with this alliance strengths also come weakness, opportunities and threats. A weakness in regards to this alliance would have to be Nokia losing market share. The cell phone industry is in a constant growth and with Apple’s iPhone growing not only in the U.S. but globally, alliances as such is a way to stay in a competitive position in the market. Nokia technology is aging and this is a weakness to the alliance. Although they have already launched phones with the Windows software they are still lacking the updated technology. According to the New York Times article “One year later, Nokia and Microsoft deliver” the alliance planned seemed to work even though Nokia continues to loose share. The opportunity they have is that to expand globally as Nokia has an established global market. Google’s Android and Apple’s iPhone continue to be a threat in the cell phone industry. They continue to expand and to expand to global markets. The constant change in consumer wants and needs in the cell phone industry...
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...INDUSTRIAL INTERNSHIP REPORT ON “A STUDY ON ENHANCEMENT OF DISTRIBUTION CHANNEL” A summer training project report submitted in partial fulfillment of the requirement of Post-Graduation Diploma in Management SUBMITTED BY: G.SRIVIDYA ROLL NO. 2T4-17 SUPERVISED BY: MRS.V.ANNAPURNA (ASST. PROFESSOR) SIVA SIVANI INSTITUTE OF MANAGEMENT SECUNDERABAD-500100 2014-2016 COLLEGE CERTIFICATE COMPANY CERTIFICATE ACKNOWLEDGEMENT I would take this opportunity to express my sincere gratitude to everyone for their valuable assistance and support during my Industry Internship Program (IIP) at Microsoft Mobiles Kakinada & Rajahmundry. I would like to heartily thank my company guide, Mr. Subair (Regional Sales Manager), at Microsoft Mobiles, Hyderabad for giving me an opportunity to work at Microsoft Mobiles and for his valuable guidance during the course of my internship. His inputs and suggestions have played a very crucial role at every stage in the development of the project and my knowledge as a whole. I would also like to thank corporate guide Mr.Satya Sundhar, (Area sales manager) and for helping me throughout and guiding me and Mr.Kiran, Team leader corporate guide, for teaching me and coaching me with each and every small detail required to successfully complete my project, their guidance at the grass root level and helping me overcome every little problem I faced. I would also like to acknowledge, Mrs.v.Annapurna (Asst. Professor) Siva...
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...Gaming has come a long way along the years. Right from the beginning when 8bit was cool and colorful games meant everything to the present where consumers seek better graphics, 3Dimensional gameplay and online gaming. The market for Video Game consoles has now become very wide, but at the same time Sony and Microsoft remaining the two main players of the market. So we could say the market runs on a duopoly system. Sony and Microsoft, the cutthroat competitors in this field have brought video-games to this level. They’ve always been competitors and went head to head with their products and upgrades to those products. For each new release by Sony, Microsoft had a close competing machine coming up, and vice versa. Through this project I’ve tried to do a comparative study and research on the two Operating Systems and the console Systems in a detailed manner. This analytic study covers a comparative study of the competing models by the two Gaming Leaders with respect to their technology, networks, marketing strategy, competing strategy, pricing and surveys from their users. Sony Computer Entertainment, Inc. (SCEI) A Japanese multinational video game company specializing in a variety of areas in the video game industry, and is a wholly owned subsidiary and part of the Consumer Products & Services Group of Sony. The company was established on November 16, 1993 in Tokyo, Japan, prior to the launch of the original PlayStation...
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...strengths of the following companies: Microsoft Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but is not as strong in the smartphones industry. Mobile computing, cloud-based software apps; its internet portal are also strengths. Apple Strengths- Mobile devices, such as iPhones and iPads which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever. Google Strengths- They have absolute advantage in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion. 2. Why is mobile computing so important to these three firms? It has been projected that by 2015 the mobile market will be worth 400 billion. The main reason of this is because there is a 200% growth every 2.5 years. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. Evaluate the mobile platform offerings of each phone. Microsoft: Microsoft offers Xbox live service on your...
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