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Mission in Life

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Submitted By apsharma
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Company for beads on waist
INTRODUCTION
This is a dynamic world with fashion industry touching the extreme of it. We are in a situation of rather a large cut throat competition from both inside and outside the country. The Trends are ever-changing with introduction of innovative article every now and than. The fashion of beads on waist is mainly the result from the glamour served in movies and on TV. The trend of such beads has also become popular in sports where some of the tennis players and swimmers has been wearing this.
THE MARKET SCENE
Market research shows that 85% of the urban population considers fashion as important part of attire. Of this only 35% of the total population takes interest in accessories. The youth including both boys and girls are the major consumer of the same. The ages of 16 to 35 seeks for this kind of fashion more than any other group. As far as the spending is concern, only .5 to 5% of the total income is spent for this. Now days such fashion is either made by polished beads, metal or wooden beads. These beads are available in different colors mostly popular in golden and red color.
Market provides for not only belly or waist belts are made up of beads but large variety including breslets, rings, and necklace are made up of beads. The market provides for large variety of such accessories but lacks for limited sizes. There are a large group of consumer which seeks for Tailor made articles ( made as per size). But generally the consumers do not get such things in market. These accessories come in all colors and many designs. As far as price is concerned the local manufacturers variate the same with the localities but the large companies keep the prices fixed.
THE RECOMMENDATIONS.
The prices of such articles must follow the price skimming method whereby the consumers must be charged with the higher price and later the prices

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