Marketing Segmentation and Product Positioning

Kitty Playland Academy

10/27/2012

MKT500 Marketing Management

Mission Statement
Kitty Play land Academy (KPLA) mission is to provide a nurturing, mentoring, and educational facility that will prepare your child for all of their educational needs for years to come. With twenty-four (24) hour access, we are open to assist in your child’s health and educational needs at any time, day or night. Whether it is to build character, self-confidence, intellectual or social skills, or prepare for academics, we have what you are looking for to prepare your child to be the best.
All of the educators at KPLA will be highly trained and educated individuals who possess at least a bachelor’s degree in the educational field from an accredited institution of higher learning. They will also have to complete and pass certification exams that are comparable to the certification needed by the state of South Carolina. All employees will be carefully screened and criminal background checks are administrated at the time of hire and at random times on a yearly basis. All staff receives yearly training to keep abreast of the new laws and regulation to provide the best quality service to you and your children.
Kitty Play Land Academy will be conveniently located on Broad River Road in the old bowling ale location, which is in close proximity to Interstate I-20 & I -26 to provide easy access to and from the academy. The renovation of the spacious building will be made KPLA a state of the art facility, which will have two classrooms for each age group to provide able space for your child’s development. A large theatre area remained and a stage will be added to engage parents in some activities involving movies and theater productions.
At KPLA, we will strive to provide an academic curriculum above the state standards, a