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Mobile Money Services in Kenya

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THE IMPACT OF MOBILE MONEY SERVICES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AN URBAN TOWN IN KENYA

BY

KENNETH M. NYAGA

A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (CORPORATE MANAGEMENT) IN THE SCHOOL OF BUSINESS AND PUBLIC MANAGEMENT AT KCA UNIVERSITY

NOVEMBER, 2013

DECLARATION I declare that this dissertation is my original work and has not been previously published or submitted anywhere for award of a degree. I also declare that this contains no material written or published by other people except where due reference is made and author duly acknowledged.

Student Name: ______________________ Sign: __________________________

Registration Number: ________________ Date: ___________________

I do hereby confirm that I have examined the master’s dissertation of: Kenneth Miriti Nyaga And have certified that all revisions that the dissertation panel and examiners recommended have been adequately addressed.

Signed _______________________________

Date ___________________

Dr. Okonga-Wabuyabo, Brigitte M. Dissertation Supervisor

ii

ABSTRACT Since the launch of mobile money services in Kenya in 2007, the number of subscriptions has grown to approximately 48% of entire the Kenyan population. This overwhelming uptake has been attributed to the affordability and accessibility of the service, especially among low income earners. The main challenges of mobile money technology include; the requirement of cash tellers or agents at convenient locations to allow easy access to cash when needed, the rising number of fraudulent cases through the service and the lack of interest earned on money deposited in mobile money services frameworks. Mobile phone operators seem to be doing their best to address these challenges. Amidst these challenges it is useful to know

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