...Project Report Study of Consumer Behaviour in selecting mobile phones ACKNOWLEDGEMENT We take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project. We would like to thank Prof.Uma Pricilda for her guidance and support. During the project, we realized that the degree of relevance of the learning being imparted in the class. The learning enabled us to get a better understanding of the subject which we studied. We would also like to thank our friends for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project. CONTENT 1. Introduction 2. Objectives of the research 3. Research Methodology 4. Analysis 5. Conclusion 6. Appendices INTRODUCTION: Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music player and stereo FM radio are the three main features which would drive users towards upgrading their handsets. These features are available in mid range and high-end handsets so far, and the common user now demands these features in ordinary handsets which can be affordable. On...
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...PREFERENCES OF MOBILE NETWORK CUSTOMERS: - A CASE STUDY Project submitted to the Mahatma Gandhi University in partial fulfillment of the requirements for the award of the Degree of Bachelor of Arts in Economics Submitted by Jithin Thomas [Reg. No. SAAD10158223] Under the Supervision of Prof. Mr. Johnson K Joyce. MA, Assistant Professor Department of Economics, St. Berchmans College, Changanacheery DEPARTMENT OF ECONOMICS St. Berchmans College NAAC Reaccredited A+ College with potential for Excellence (Mahatma Gandhi University) Changanacherry 2010 - 2013 | St Berchmans CollegeNAAC Reaccredited A+ College with potential for Excellence | Changanacherry, Kottayam, Kerala, India – 686 101Tel: 0481 2420025, 2411121Fax: 91 481 2401472 | CERTIFICATE This is to certify that Jithin Thomas, is Sixth Semester BA Economics students (2010-2013) of this college and is submitted to Mahatma Gandhi University, Kottayam, in partial fulfillment of the requirement for the Degree of Bachelor of Arts in Economics and that this project has not been submitted earlier for the award of any degree, diploma, associateship, title or any recognition. Rev. Dr. Tomy Joseph Padinjareveetti, MA, Phd Principal St. Berchmans College Changanacherry Changanacherry Date: 12-04-2013 CERTIFICATE This is to certify that Jithin Thomas, is Sixth Semester BA Economics students (2010-2013) of this college and is submitted to Mahatma Gandhi University, Kottayam, in partial...
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...Business Research Methods Project On Conjoint Analysis Identifying Key Product Attributes & Product Designing of Mobile Phones Abstract This paper intends to explore consumer preferences for Mobile phones attributes, to determine the optimal combination for consumers, and to provide manufacturers a reference for their marketing strategies. In this study, consumers were divided into several demographics (age, gender, occupation) and individual preferences for various mobile phone attributes were compared. Consumers showed significant demographical difference in their preferences over the combination of mobile phones attributes. The various combination of mobile phone attributes were grouped together. Subjects were asked to rank the 22 product profiles (Pair1 to Pair22) from the most to the least preferred. The variables Pref1 through Pref7 contain the IDs of the associated product profiles, that is, the card IDs. Subject 1, for example, liked pair13 most of all, so PREF1 has the value 13. Analysis of the data is a task that requires the use of command syntax—specifically, the CONJOINT command. The necessary command syntax has been provided in the file conjoint.sps. Literature Review N. Soutar et al. (2008), the study aims to examine its relevance in exploring the trade-offs followers make about leaders. The aim was to have an integrated understanding of leadership. The leaders were assessed on the eight leader attributes obtained from three focus groups...
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...___________________________________________________ Family Name First Name Middle Name NOTE: Use name registered with the University. If you are an alumna and you subsequently get married, please Please attach your picture here (2x2) indicate also your maiden name in parenthesis. e.g. (nee: Miss Cruz) STUDENT I.D. NO. ___________________ Title Preferred:_________(e.g. Dr., Engr.,etc.) Sex:_______ Civil Status: _______ Citizenship:_________ Date of Birth: ____________ Place of Birth:________________ Religious Affiliation:________________ Permanent Address: _____________________________________________________________________ _______________________________Tel. no./ Mobile no._______________________________________ Business Address:_______________________________________________________________________ _______________________________Tel. no. / Mobile no. ______________________________________ Fax:_____________________________ E-mail:_______________________________________________ NOTE: Please check address where you prefer to be contacted by mail for correspondences. EDUCATIONAL BACKGROUND A. Obtained from U.P. Degree/Diploma/Certificate/Title College/Unit Date of Graduation _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ B. Obtained from non-U.P. institutions Degree/Diploma/Certificate/Title ...
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...snack. What is this speech’s specific purpose? To help individuals who has no time because of work and family. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? I would like to inform my audience that there is a really easy and quick snack that will be tasty. Demographic Audience Analysis: What special adaptation is necessary in the speech? It depends on the individuals taste and preferences. Some people could be allergic to fish cake or they prefer not to eat mayonnaise. Age: Making sure that when presenting such a speech that is targeted for the right age group. Children may prefer candy or sweets and adults may or may not like the taste of the snack. Gender: It is important that I do not offend someone’s gender in the process of giving my speech. Whether it is female or male it depends on what kinds of food they eat. Sexual orientation: Sexual orientation has nothing to do with my speech, but I need to make sure that I am not discriminating anyone because of their sexual preference. Religion: Although my ingredients may be from one culture who’s belief is of their own. There is no religion requirement to participate in making or eating this snack Racial, ethnic, and cultural background: Race and ethnicity has nothing to do with it, but cultural it may have a tiny impact. It depends on what the expectations are on preparing fish cake. Group membership: This presentation is for all members of society. There’s no...
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...besa44438_ch03.qxd 10/12/04 5:45 PM Page 68 3 3.1 3.2 C H A P T E R CONSUMER PREFERENCES AND THE CONCEPT OF UTILITY R E P R E S E N TAT I O N S OF PREFERENCES UTILITY FUNCTIONS APPLICATION 3.1 APPLICATION 3.2 APPLICATION 3.3 APPLICATION 3.4 Influencing Your Preferences How People Buy Cars: The Importance of Attributes Taste Tests Hula Hoops and Pet Rocks Why Do You Like What You Like? If you are thinking about buying a car, your choices can be overwhelming: Should you buy or lease? New car or used? A sport utility vehicle, a sedan, a sports car, or a minivan? Should you get a sunroof or four-wheel drive? How much extra would you pay for a vehicle that will have a high resale value in the future? What are the expected operating expenses for each model—insurance, repairs, gasoline, and so on? Finally, what opportunities will you forgo if you buy a car? How else could you spend your money, either today or in the future? Making decisions about a product with many options is not easy. Before buying a car, for example, you might draw on the experiences of friends and family, read advertisements, visit dealers, and test-drive vehicles. You might also research different models and financing options on the Web, read Consumer Reports, price insurance rates for favorite models, or even visit chat rooms frequented by car buffs. As a consumer, you make choices every day of your life. Besides choosing among automobiles, you must decide what kind of housing to rent...
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...The Demand: Consumer Preferences I observed people changing their cloths as long as the weather or season changes. However, why couldn’t they wear warm cloths such as winter jacket, gloves, snow boots, etc. all year long? Otherwise, why would people look at me as if I were nuts or sick when I wore a very warm jacket and snowshoes in hot summer days? Therefore, weather or season changing has a great influence on consumer’s preferences on a particular good. In addition, it can relate to one of the determinants of demand that cause a shift in the demand curve. For example, in winter, people are highly interested to wear or buy very warm clothes than in summer. Therefore, when people feel cold, the demand for warm cloths is increasing, which mean that the demand curve is going to shift out. However, in Summer, people feel hot so their interests in warm cloths is going to decrease , which leads to a shift in of the demand curve. Another example of the impact of weather changing on consumer preferences is the use of means of transportation. In very snowy days, people are demanding more to ride a bus or a car than to walk, but in nice weather such as in late spring, people are less interested in using means of transportation.so the demand for the use of means of transportation increases in snowy days that make the demand curve to shift out. While in very nice weather, people take advantage of the weather so they prefer to walk. With that, the demand for using means of transportation...
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...Questionnaire:- Service station name: Address: Respondent name: 1. Since how many years you are running this business? 2. Which lubricant brand do you sell in your service station? 3. Why do you prefer that brand? 4. Since how many years you are selling that brand? 5. What do you look in the lubricants? a. Quality b. Logistics c. Brand popularity d. Market demand e. Price f. Availability in different quantities g. Profit margin h. Promotion i. Packaging 6. On what basis do you buy the lubricants? a. Based on company preference. b. Customer preference. c. Original Equipment Manufacturers (OEM) recommendation. d. Popularity in your area. 7. Do you use lubricant from your service station or customer brings or both? 8. Does the company of lubricant you use provide any gifts/ incentives/ promotional offers to you? 9. Do you provide any gifts or incentives to your customers? 10. Do you get lubricants on credit from the company/ distributor/ big retailer shop? 11. Are you aware of the schemes related to MAK? 12. Why do users opt less for premium products as compare to other product under same category a) Doesn’t know the benefits on premium products b) Price c) They feel them as same d) Doesn’t want a change e) Any other 13. Which particular brand vehicle normally visits...
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...Introduction to Management Science, 10e (Taylor) Chapter 9 Multicriteria Decision Making 1) The different objectives in a goal programming problem are referred to as goals. Answer: TRUE Diff: 1 Page Ref: 400 Main Heading: Goal Programming Key words: goal programming 2) All goal constraints are inequalities that include deviational variables. Answer: FALSE Diff: 1 Page Ref: 400 Main Heading: Goal Programming Key words: goal constraints 3) A negative deviational variable is the amount by which a goal level is exceeded. Answer: FALSE Diff: 2 Page Ref: 400 Main Heading: Goal Programming Key words: goal constraints, deviational variable 4) At least one or both deviational variables in a goal constraint must equal 0. Answer: TRUE Diff: 2 Page Ref: 401 Main Heading: Goal Programming Key words: deviational variable, goal constraints 5) The objective function in a goal programming model seeks to minimize the deviation from goals in the order of the goal priorities. Answer: TRUE Diff: 2 Page Ref: 401 Main Heading: Goal Programming Key words: goal prog problem formulation, objective function for goal prog 6) In goal programming, terms are summed in the objective function in order to make consistent decisions. Answer: FALSE Diff: 2 Page Ref: 402 Main Heading: Goal Programming Key words: goal prog problem formulation, objective function for goal prog 7) Goal constraints can include all deviational variables. Answer:...
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...TARLAC STATE UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY MARKETING MANAGEMENT TO DETERMINE FACTORS WHICH INFLUENCED FM STUDENTS IN CHOOSING MCDONALD’S MEAL In Partial Fulfillment of the Subject Requirement In Marketing Research Submitted by: BARTOLO, LYKABETIZA M. JAVIERTO, JEFFREY M. MKM 2-3 Submitted to: DR. ELIZABETH AMURAO To determine factors which influenced 50 selected FM students in choosing McDonald’s Meal BACKGROUND OF THE STUDY: Ray Kroc started it all when he bought the franchise of a small burger joint owned by Dick and Mac McDonald, and opened his first restaurant in Des Plaines, Illinois in 1955. Now, McDonald’s has more than 30,000 restaurants, serving nearly 50 million people in over 119 countries everyday, making it the number one quick-service restaurant in the world. George T. Yang built the first Golden Arches in the Philippines in 1981. As of 2005, McDonald’s Philippines is a 100% Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s is now a multi-billion peso company that continues to expand and serve Filipinos all over the country. McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food products at value prices with excellent service. Well loved McDonald’s products like...
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...education and learned preferences. Since the author has spent in excess of twenty five years in the professional workforce, the types of positions that are attractive has tapered to a fraction of the potential positions for consideration even ten years ago. Below is a list of five positions that would be acceptable. 1. University Professor 2. Product Manager 3. Chief Learning Officer 4. University Administrator 5. Restaurant/Pub Owner Operator Objectives Contributing to the Decision The objectives or criteria that would contribute to the decision of accepting any of the five positions listed above include: Autonomy, Intrinsic Reward Potential, Personal Contribution to the Success of the Business, Leadership Role, Income Potential, Benefits, Power, Status, Impact to Society, Company Reputation and Culture etc. For the sake of brievety in creating the scale, four of these attributes will be used including: Income Potential, Leadership and Impact to Society, Intrinsic Reward Potential. Utility Scale Utility, in decision making is a subjective measure of a person’s desires versus an objective number or measure – it is the personal value placed upon a criteria or requirement for a particular object (Muehlhauser, 2013). According to Muehlhauser (2013), decision tools can capture a person’s utility or subjective preferences by assigning numerical values to outcomes where higher numbers represent higher utility or personal preference. Decisions almost always...
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...Week 4 Career Plan: Culture Preferences After completing the “Work Culture” preferences, I was not surprised by the results. It stated that I like working with a team of close knit people who are independent and supportive, having great ideas and being the “go to person” is my strong point because I enjoy being in control of my schedule and assignments. It also stated that I need a comfortable place to work that is safe and has all of the necessary resources to do my job. In general this description fits who I think I am as an employee as well as a leader. Completion of the Career Interest Profiler and the Competencies exercise was helpful in my search to determine what I needed to work on. Career interest profiler simplifies what career would be best suited for you by how you answer the questions asked. Within the competencies, I found that I have a lot of strength in team building. After completing both of those I found it easier to make a decision to stay with my original career path in entrepreneurship. I will focus on the business administration aspect, later venturing into human resource management. This will allow me opportunity to do all that my work culture results outlined. The work culture preferences were very similar to my personal competency results from week two of the course. In week two, after finishing the personal competency exercise, I learned that I am on the right path. The competency test stated that I was well organized, enjoyed being...
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...apply standard consumer theory to the housing market and clarify the differences of the decision-making process in purchasing a residential dwelling between standard consumer choice theory and behavioral economics. Moreover, the specific characteristics of speculative bubbles in the real estate market in Spain before and during 2008-2012 will be examined. Part 1: Applications of Traditional vs. Behavioral Economics Explanations Consumer choice is about maximizing their satisfaction by using the limited incomes to fulfill their preference (Silberberg and Suen 2001, 252). There are few general assumptions about consumer’s preferences. Firstly, consumer can rank and compare their choices according to their preference. For example, they can decide to prefer residential dwelling to holiday activity, holiday activity to residential dwelling or indifferent between both choices. This is the assumption called completeness (Isaac 1998, 9). Secondly, preferences are transitive. It means that if a consumer prefers residential dwelling to holiday activity and holiday activity to car, then the consumer also prefers residential dwelling to car. Therefore, consumer consistency is necessary for transitivity. Thirdly, consumers usually prefer more goods to less because they are never satisfied and think that more is always better (Pindyck and Rubinfeld 2009, 70). Utility shows the satisfaction of consumer, and it is represented by indifference curves (Silberberg and Suen 2001, 255). In addition...
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...above 2) When do you have biscuit? a) Morning (with breakfast) b) Evening (with tea) c) Quick snack in evening. d) Whenever hungry. 7) Normally, where do you buy biscuits from? a)Grocery stores b) mall c) general stores d) others 9) Are you a health conscious? a)Yes b) No 10) If yes, which category of the biscuit do you prefer? a) Glucose b) sugar free c) nutritive d) whole grain 11).Rate the following brand in terms of product awareness in all category (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Munchee [ ] b)Maliban [ ] c)Horliks [ ] d)Maam [ ] 12). Rate the following brand of biscuits in the order of buying and consumption preference (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Munchee [ ] b)Maliban [ ] c)Horliks [ ] d)Maam [ ] 13). How did you know about the preferred biscuits ? (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Television & Radio [ ] b)News paper & Magazine [ ] c)Family & Friends [ ] d)Others [ ] 14).What are the reasons which made you choose the preferred brand of biscuits ? (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Price [ ] b)Quality & Taste [ ] c) variety [ ] d) Nutritional value [ ] 15).How often do you purchase the preferred brand ? a)Daily...
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...PepsiCo Problem PepsiCo’s business strategies were working out very well for them except for in their international operations. The international segment had relatively low profit margins which meant that PepsiCo needed to implement a new organizational structure that would better utilize strategic fits between the company’s international operations. Also, the operating margins and profitability across the different geographic areas and product lines varied a lot for PepsiCo. Gaining some more stability throughout each area and product line would increase the company’s growth and strength within their targeted markets. Situation Analysis In 1997 PepsiCo set out to accomplish a major portfolio restructuring through acquisitions, product innovation, international expansion, and close relationships with distribution allies. All of this restructuring proved positive for the company and they saw success in many areas. They saw their international snack volume grow by 9 percent and the international beverage volume increased by 8 percent in 2007. However, PepsiCo’s international operations were much less profitable than its businesses operating in North America. The company did notice opportunities for growth in these international markets, though. PepsiCo executives expected that, by 2010, China and Brazil would be the two largest international markets for snacks. They also found that it could grow international sales through its Power of One Strategy. Through research PepsiCo...
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