Project Report

Study of Consumer Behaviour

in selecting mobile phones

ACKNOWLEDGEMENT

We take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project.

We would like to thank Prof.Uma Pricilda for her guidance and support. During the project, we realized that the degree of relevance of the learning being imparted in the class. The learning enabled us to get a better understanding of the subject which we studied.

We would also like to thank our friends for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project.

CONTENT

1. Introduction 2. Objectives of the research 3. Research Methodology 4. Analysis 5. Conclusion 6. Appendices

INTRODUCTION:
Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs.
Integrated digital camera, music player and stereo FM radio are the three main features which would drive users towards upgrading their handsets. These features are available in mid range and high-end handsets so far, and the common user now demands these features in ordinary handsets which can be affordable. On the other hand, MMS has failed to catch the fancy of the masses due to its high costs of transmission over the networks and relatively cheaper alternate modes of downloading videos available through Internet.
Other features like Games, Calculator, Reminders/Scheduler/Organizer, Polyphonic ringtones etc have become hygiene features and are a must for any handset. None of these features is a