...Consumer buying journey: 4 6. New moto series: 5 7. The trinity of brand strategy: 5 7.1 value propostion: 5 7.2 positioning: 6 7.3 brand identity: 7 8. Brand elements: 7 9. Verdict: 8 Brand Equity Study of Motorola “Motorola exists to invent, build and deliver the best mobile device on the planet, improving the lives of millions of people” ------------------------------------------------- -Vision Statement of Motorola 1. RESEARCH OBJECTIVE: This research project is carried out to evaluate the Brand Equity of Motorola mobility. 2. RESEARCH METHODOLOGY: The research was carried out in two stages. The first one is secondary research, followed by the in-depth interview with the Moto G users. 10 in-depth interviews were conducted where the questions are asked about the brand identity of the Moto G and about the customer perception. 3. ABOUT MOTOROLA MOBILITY: Motorola is an American telecommunication device manufacturer based at Chicago. They created the world’s first commercial portable cellular phones. On August 2011 Google acquired Motorola mobility division for US$12.5 billion. During 2003 to 2007, worldwide Motorola was one of the leading mobile phone manufacturer. But due to lack of product innovation, continuous improvement, Motorola lost its significant market share. Apart from Moto Razr, Motorola failed to cater the changing need of the customers. But in the late 2013, the introduction of moto G, moto E and moto X (the android versions) resulted...
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...Exam in MAN 214 1. Describe the major difference in the determinants of physical activity among children, adolescents and adult. a. Determinants of Physical Activity in Children and Adolescents i. Gender. Studies of different researchers identified some factors that affect the gender specific towards their view of physical activity. Bottom line, family influences during childhood have a positive effect on the physical activity patterns that children develop. ii. Ethnicity. Children of Asian origin were less active than children in other ethnic groups. In terms of ethnic differences, Asian Americans and Latinos reported the lowest level of neighborhood safety for physical activity, and African Americans and Latinos reported the fewest convenient facilities for physical activity. African Americans reported the highest level of television viewing per week (Sallis et al, 1996). iii. Socioeconomic Status. A study of 2, 285 children in 4th-6th grades in multiethnic, low-income urban neighborhood revealed that 20% of the girls and 25% of the boys were inactive. It particularly influenced participation in organized sports at or outside of school. Cost of participation and transportation may have posed major problems to parents. b. Determinants of Physical Activity in Adults iv. Influences on physical activity for middle-age adults include: past program participation, self-efficacy, benefits, barriers, spouse...
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...Tata Motors Case Write-up Executive Summary The Current Situation In May 2005, Tata Motors launched a revolutionary product, Tata Ace, a four-wheel auto vehicle with a successful sale. The Key Problem Despite the decent sale of Tata Ace, Tata Motors has to figure out some way to further gain their market share. Alternative Solutions and Reasoning 1. Targeting the three-wheeled cargo vehicle market in India This means that Tata Motors to modify the Tata Ace to suit for the three-wheeled cargo market in India, which will hopefully help selling 67,500-70,000 pieces with a relatively low profit margin in this segment. 2. Targeting the four-wheeled passenger market The four-wheeled passenger market segment seems to be under-estimated, therefore if Tata Motors can endeavor into this field, it will take a smooth lead position, which helps selling 57,700-60,000 pieces with relatively higher profit margin compared to the three-wheeled cargo vehicle. 3. Targeting the remaining regional Indian four-wheeled cargo market Tata Ace is now sold in only 25% of the India region, and a expand to the whole Indian market will gain 60,000 more pieces sold, with a high profit margin, but low risk, and the product do not need a modification, which is best recommended. The Current Situation The three-wheel and four-wheel auto vehicles are the major part of the Indian commercial vehicle sector. And Tata Motors is the market leader of the four-wheel segment with a market share of 51% in...
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...Critique of Moto, Coming to America from Japan Case Study Japanese culture values harmony and creating relationships. These values have been extended to their business dealings. Before engaging in business with other companies or entities, Japanese will seek to establish an initial contact. This was Mr. Moto’s agenda for his first meeting with Mr. Crowell. To ensure these goes well, he hires a trainer (Mrs. Black) to help polish his English and to teach him Americas history and customs. He also arrives on time and has a gift for his host which are all part of Mr. Moto’s strategy to establish initial contact with Mr. Crowell. According to Mr. Moto, the meeting is a total failure and he worries if there is going to be any business between the two companies. The main problem is not with him, Mr. Moto or with his host, Mr. Crowell; it’s in their different cultural background that is inhibiting effective communication among them. Being Japanese, Mr. Moto is accustomed to certain practices when meeting a person you intend to do business with for the first time. These practices are ritualistic to Japanese culture and should be adhered to. Some of the practices include blowing when greeting, showing politeness, exchanging Business Cards and taking time to examine and read the content of the card, and exchanging gifts. There is usually no business to be transacted or negotiated in the first meeting. Thus when Mr. Crowell does not look at Mr. Moto’s business card, makes a joke about...
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...para los usuarios de motos? ¿Por qué? Hace unas semanas se implementó la ley para los usuarios de motos que declara que sólo se permite una persona en cada motocicleta y que los usuarios de éstas deben llevar un chaleco y una calcomanía en el casco con su respectivo número de placa. Esta ley ha causado mucha polémica en el país, en donde se oyen variedad de opiniones, tanto a favor como en contra de este reglamento. En mi opinión esta ley tiene aspectos buenos y malos. Por un lado se ven factores negativos, esta ley incurre gastos no planificados tanto a empresas como a las personas particulares que utilizan motocicleta como transporte diario. Creo que la ley afecta más a las personas individuales, que no trabajan en una compañía o en empresa, ya que ellos deben de pagar el chaleco y la calcomanía, y el dinero para estos gastos viene de su propio capital, a diferencia de una persona que trabaja en algún lugar, en donde estos gastos serán pagados por las mismas empresas. Otra consecuencia que va de la mano con lo anteriormente mencionado, es que afecta de muchas otras maneras a las personas particulares que utilizan las motos como medio de transporte al igual que a sus familias, debido a que la ley prohíbe a más de una persona en la moto. Guatemala por ser un país tercermundista y con una población con bajos recursos, cuenta con muchas familias que deciden invertir en un motocicleta para transportar a toda la familia, por lo que en las calles se ven motos con 3 personas o más...
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...In the case, a man who goes by the name Moto is sent to Chicago to do business. Here his “responsibility was to hire a contracting company and check on the pricing details.” He works for an auto parts supplier, KKD, who had been researching American contracting companies for the past year and a half. They decided to use Allmack due to it having the best track record. Moto went to meet with a man who worked for the company and was shocked by his rudeness and unprofessional manner. He wasn’t prepared for this and had no idea what to think of it. Also, he was not so used to moving so quickly and rushing around. In America, people are very fast passed and try to get things done as quickly as possible. He presented Mr. Crowell with a gift and he just stated that his daughter would love it. When Crowell said this, Moto should have gone in to a discussion explaining what the dolls meant and the importance of them. This way he could have shown Crowell the value in the gift he was giving him and he would have taken back the comment about his daughter loving them. Throughout the case there are many differences that Moto is shocked by. One of these is the fact that he is used to being called by his last name. He was surprised when Crowell asked for his first name and began calling him by that instead. Also, he wanted proof that the Allmack group was actually as good as they say they are. He asked for records and one of the workers got offended and was wondering why he did not trust them...
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...two automobile makers, Volvo and Renault. Suggested questions for class discussion: 1. How does this case differ from the situation presented in Case 1, the Corning/Vitro joint venture? 2. Did the “chemistry” between the two top executives contribute to the overall success of the venture? 3. Did not having a provision in the agreement for dissolving the relationship contribute to its success? 4. Did the purchase of each other’s stock help ensure success? Case 2–Moto Coming to America This case gives a detailed account of the “courtship” that occurred between an American company (Allmack) and a Japanese company (KKD) before an agreement was finally signed. Case Questions 1. What was Moto’s purpose and agenda for the first meeting with Crowell? How does he try to implement his agenda? Although not specifically stated in the text, it appears that Moto intended for his first meeting with...
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...Moto: Coming to America from Japan Moto arrived in Chicago in the middle of winter, unprepared for the raw wind that swept off the lake. The first day he bought a new coat and fur-lined boots. He was cheered by a helpful salesgirl who smiled as she packed his lined raincoat into a box. Americans were nice, Moto decided. He was not worried about his assignment in America. The land had been purchased, and Moto’s responsibility was to hire a contracting company and check on the pricing details. The job seemed straightforward. Moto’s firm, KKD, an auto parts supplier, had spent a year and a half researching U.S. building contractors. Allmack had the best record in terms of timely delivery and liaisons with good architects and the best suppliers of raw materials. That night Moto called Mr. Crowell of Allmack, who confirmed the appointment for the next morning. His tone was amiable. Moto arrived at the Allmack office at nine sharp. He had brought a set of kokeshi dolls for Crowell. The dolls, which his wife had spent a good part of a day picking out, were made from a special maple in the mountains near his family home in Niigata. He would explain that to Crowell later, when they knew each other. Crowell also came from a hilly, snowy place, which was called Vermont. When the secretary ushered him in, Crowell stood immediately and rounded the desk with an outstretched hand. Squeezing Moto’s hand, he roared, “How are you? Long trip from Tokyo. Please sit down...
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...1|Page Business Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special as Starbucks [was] featured in the list (position 465). It was a dream that come true for the Seattle-based entrepreneur. Though the U.S. economy was reeling under recession and many retail majors were reporting losses and applying for bankruptcy, Starbucks announced a 31% increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analyst felt that the success of Starbucks showed that a quality product speaks for itself and the fact that Starbucks spent less than 1% of its sales on advertising and marketing strengthened this view. In addition to be a popular brand among customers, Starbucks was also considered the best place to work due to its employee friendly policies (Starbucks was the first organization in the U.S. to offer stock options and health coverage to part-time employees also). However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks’...
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...What is culture? Culture is the collective programming of the mind, distinguishing the members of one group or category of people from others. One is born into a culture, and not with a given culture. You learn the norms of the culture and you gradually internalize the values, attitudes, and beliefs of the culture, and identifies with the culture. Culture defines the social identity of a group. Language can be a diffuser and stabilizer of culture. When there is a common language between 2 countries or societies, it is easier to diffuse the cultural values from one to the other. But if outsiders do not know the language of a country or society, it’s culture can remain quite stable because it remains isolated from outside influences. Religion can be a strong shaper of values and beliefs. It defines a lot of the “Dos and Don’ts” of a culture. It is at the core values of the believers, and is thus a strong stabilizing force of a culture. Culture is transmitted in a variety of ways, but psychologists believe that by age ten, most children have their basic value systems firmly in place. Nonetheless, individual and societal values and customs constantly evolve in response to changing economic and social realities. Cultural change can be brought about by choice or imposition. Change that is brought about by imposition is known as cultural imperialism. The introduction of certain elements of an outside culture may be referred to as creolization, or cultural diffusion. Culture...
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...Case on Moto: coming to America from Japan Q. 1 What was Moto’s purpose and agenda for the first meeting with Crowell? How does he try to implement his agenda? Moto’s purpose for the first meeting with Crowell was to build the good business relationship with president of Allmack. He was trying to build the first impression. With the purpose of building the good relationship in the first meeting, he presented his business card to Crowell as well as gift which he brought all the way from Japan. And Moto arrive at the Allmack office sharp on the time of meeting. He researched about the company efficiently beforehand so that it would be easy to carry on the business meeting effectively. Q. 2 What communication problems were there between Moto and Crowell? As in the case, Moto thought that Americans were nice because he found that salesgirl helpful and her smile at Moto. But later in the case, there were many confusions regarding culture of both the countries. There were many cultural and communication differences between them. Before going to America for meeting, Moto researched and learned about the culture and history of America but Crowell was not familiar with the culture of Japan. In Japan, people regard exchanging of business card as an important instrument to learn about their clients but Crowell was unaware of this and he did not make an attempt to look at the card given by Moto and put it in his pocket instead. Moto was hurt and embarrassed when he presented the gift...
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...Case 3: Moto: Coming to America from Japan Synopsis: In this Case it was a Moto a very successful man from Japan coming to America to gain knowledge about a company for a possible future business deal. Moto came over knowing English but having the business etiquette of a Japanese man. He had to work hard to gain knowledge of the cultural differences when it came to the US. He met a man named Kubushevsky who was able to teach him different things about the culture and eventually open his eyes to new ideas and experiences. 1. Moto’s purpose for the first meeting was to get to know who he would be working with better and establish some sort of relationship. Moto attempted to do this by learning English and presenting a business card with his accomplishments on it. Also came with a gift for the Crowell. He thought that Crowell would appreciate his achievements and see that he was an important person from Japan. Crowell was only interested in making a business deal. 2. Some communication problems that occurred between Moto and Crowell were that Moto was looking to build a friendship before the deal started. Moto was looking to get to know Crowell and find out what type of person he was. Moto came bearing gifts for Crowell and his wife and Crowell disregarded the gifts saying his daughter would love them not realizing they were meant for him. Crowell was just forcing how great his business was down Moto’s throat saying that you could go elsewhere but you would get the...
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...Sister Mathilde DeLucy Doctor Gloria Thurmond MUAP 2233-BB October 10, 2014 “An Emotion of Joy” Mozart’s “Un Moto di Gioja,” taken from his great work The Marriage of Figaro, is a classical piece relatable to anyone who has felt simultaneously the feelings of nervousness, happiness, and expectation in one fell swoop. The composer, who was born on January 27th 1756, was prompted by his father to become someone great. Mozart is famously known for his genius beginnings at the early age of five. A child prodigy, Mozart, was already performing before the royals of Europe by six years of age. As he was just barely reaching the cusp of adulthood, at the age of seventeen, he was employed in Salzburg. In only a few years, the restless heart of...
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...shastras Real tropicana Minute maid need Need for hygienic option for juice with high pulp content as juice available was from the road side vendor or had to b churned out on own. The problem with buying from the vendor was the hygiene factor and the one with churning on own was time consuming. Targeted juice to the health conscience crowd. There was no juice that catered to the needs of growing number of health conscience and upper middle class Indians. Minute maid was launched in India at the time when pesticide controversy in soft drinks had broke out. People hesitated to consume aereated drinks and market demand for juice drink automatically increased and minute maid tried to cater to that demand. seed Real seeded the idea of having a healthy start to the day by having fruits. And Real proposed that its juices served as an excellent fruit substitute. It all seeded the idea of the need to have hygienic drinks and emphasized on the 6 layer tetra packs in which the juice was packed in. they targeted the product to housewives and children. They seeded the idea of adding fruit juice after the workouts or sports activities as an healthy habit. They emphasized on health oriented but tasty fruity drink. It tried to establish a cool quotient attached to their product. Their target consumers were health conscious people and sports persons. Coca cola was involved in the pesticide scam. So in an attempt to regain its public trust it launched this fruit drink. So all efforts were made...
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...Home Page » Business and Management Case 3 - Moto- Coming to America In: Business and Management Case 3 - Moto- Coming to America Case 3: Moto: Coming to America from Japan Synopsis: In this Case it was a Moto a very successful man from Japan coming to America to gain knowledge about a company for a possible future business deal. Moto came over knowing English but having the business etiquette of a Japanese man. He had to work hard to gain knowledge of the cultural differences when it came to the US. He met a man named Kubushevsky who was able to teach him different things about the culture and eventually open his eyes to new ideas and experiences. 1. Moto’s purpose for the first meeting was to get to know who he would be working with better and establish some sort of relationship. Moto attempted to do this by learning English and presenting a business card with his accomplishments on it. Also came with a gift for the Crowell. He thought that Crowell would appreciate his achievements and see that he was an important person from Japan. Crowell was only interested in making a business deal. 2. Some communication problems that occurred between Moto and Crowell were that Moto was looking to build a friendship before the deal started. Moto was looking to get to know Crowell and find out what type of person he was. Moto came bearing gifts for Crowell and his wife and Crowell disregarded the gifts saying his daughter would love them not realizing they...
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