...Case Study Movie Exhibition Industry - Research Papers - Kimsaline 10/9/12 2:01 AM Case Study Movie Exhibition Industry Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed. Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie. With the advancements in home entertainment systems consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Theaters have implemented digital content and 3D but it’s not enough to keep up with the competition of technology. My analysis will give you information on the threat of competition from substitutes and the change in buyer behavior and demographics. I will use the five-forces model of competition and a SWOT analysis along with other sources of analysis. The information...
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...throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for the fiscal year ended December 29, 2011 ("fiscal 2012")” ("Reg Movies", 2013). Our geographically diverse circuit includes theatres in 43 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average of 12.6 screens per location, which is well...
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...Case # 16: The Movie Exhibition Industry 7/14/2013 It doesn’t take intense or in depth analysis for one to conclude that the movie industry as a whole is heading on a negative path. This negative growth trend is heavily influenced by a number of contributing factors which individually impact the various components of the movie industry value chain but more specifically the exhibitors. Throughout this paper I will be focusing on improving the future strategic plans of the exhibitors while assessing their contribution to this decline and what they and their counterparts could do in order to maximize future revenues and profitability. There are several external factors contributing to the slowdown of this giant industry (technology being the biggest one), we will try to address the key factors throughout this paper. Let us start with the production studios, which in my opinion are the dominant party in this relationship and therefore will not be suffering the most impact in the next decade. The exhibitors on the other hand will be subjected to the most detrimental recession due to their shrinking targeted demographics and the lack of assistance from their suppliers (the studios). Starting with the root of this problem, the shrinking market, which can be solved by realigning this industry’s business model in order to target a wider frame of the population coupled with a more mutually beneficial alliance between the studios and the exhibitors since currently the boat is mainly...
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...It doesn’t take intense or in depth analysis for one to conclude that the movie industry as a whole is heading on a negative path. This negative growth trend is heavily influenced by a number of contributing factors which individually impact the various components of the movie industry value chain but more specifically the exhibitors. Throughout this paper I will be focusing on improving the future strategic plans of the exhibitors while assessing their contribution to this decline and what they and their counterparts could do in order to maximize future revenues and profitability. There are several external factors contributing to the slowdown of this giant industry (technology being the biggest one),we will try to address the key factors throughout this paper. Let us start with the production studios, which in my opinion are the dominant party in this relationship and therefore will not be suffering the most impact in the next decade. The exhibitors on the other hand will be subjected to the most detrimental recession due to their shrinking targeted demographics and the lack of assistance from their suppliers (the studios). Starting with the root of this problem, the shrinking market, which can be solved by realigning this industry’s business model in order to target a wider frame of the population coupled with a more mutually beneficial alliance between the studios and the exhibitors since currently the boat is mainly being steered by the studios. This could begin by varying...
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...Organizational Planning Sheldon Martinez MGT/521 March 15, 2014 Anthony De veto Organizational Planning Netflix has become a very popular Internet-based choice for consumers who watch movies and television shows. Since the company started more than fifteen years ago, it identified and capitalized on the way television consumers prefer to watch movies and television. Netflix recognized that preference was quite simple, which is to watch television programs and movies without interruption from advertisements that you cannot escape when watching regular television. Since 1998, Netflix has set goals, implemented plans and strategies to become the leader of television network on the Internet and to maintain that industry position. This paper will examine the company’s strengths, weakness, opportunities, and threats analysis (SWOT) as well as recommend a strategic and operational plan to ensure Netflix remain the leader in Internet television networking. SWOT ANALYSIS A SWOT, which is strengths, weaknesses, opportunities, and threats analysis is a snapshot assessment of the current state of the company. It can highlight what the company does well or better than others as well as present the things the organization does poorly and areas in which improvements are necessary. Such analysis can also determine the various opportunities that a company can capitalize on. Just as important as the previous reasons, the analysis can provide information regarding the current threats...
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...CHAPTER I INTRODUCTION This chapter deals with the foundation and general overview of the research undertaken. It consists of the background of the study, the research questions, the aims of the study, the significance of the study, the research method, the data source, the data collecting and analyzing techniques, the clarification of key terms and the organization of the paper. 1.1 Background Human language is human’s potential as a mean of intentional communication (Yule, 1996: 20). People use language to communicate with each other. Thus, the use of language plays a very important role in people’s communication. There are various languages in this world and those languages are used by people in different nations and ethnics. Different languages used by people in different places and communities are defined as language varieties (Hudson, as cited in Wardhaugh, 1992: 21). People not only need to communicate with other people in one nation or ethnic who use the same language, but they also need to communicate with other people in other nations or ethnics who use different languages. Understanding people’s languages in the language varieties is the way to make a good communication. Therefore, a good understanding is required by people whose languages are different, in order to make a successful communication. 1 There are many ways that can be used to understand different languages and one of them is translation. Translation is the process of rendering the meaning of a text...
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...l2012 Business Plan. English Immersion Oasis Movie Theater Members: Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero Teacher: María Alejandra Grullón November 14th 2012, Santo Domingo, Dom. Rep. Oasis Movie Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses...
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...GS1140 Unit 1: Research Paper 1: Paradigm Shift Introduction: In this research paper I will be talking about cell phone technology and how I think it might change the way we live in 20 years. I will be talking about how cell phones will be used in the medical field by doctors, how we will use them for entertainment purposes, and how we will use them for connecting to our family in everyday life. I will also talk about what might prevent this technology from advancing and become obsolete. Cell phones have come a long way since the first call was made April 3, 1973 by Martin Cooper. The first cell phones were big and bulky, so big that they weighed a little more than 2lbs. They were so big that some were carried in small brief cases, and others looked like a brick with an antenna. The first cell phones were something that the very elite or very wealthy had, because they were very expensive going for about $2500-$3000. The first cell phones only had about 30-45 minutes of talk time and took about 10-12 hours to charge the battery. The old cells phones did one thing and that was to make phone calls very expensive call. They didn’t even store any number/contacts in them. Today it seems that everybody has a cell phone. Today there are more than 5 billion cell phones in use today. The phones today come in just about every GS1140 color and in a bunch of different styles. They are nowhere as expensive as they once were. Today’s cell phones have more memory, computing...
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...Final Paper The topic I chose for this paper is The Blockbuster Mentality. In this case study, a list of the top 25 highest grossing films (in the U.S.) is given. It is noted that these films all have certain aspects in common. Most of them target younger audiences, are animated or include some type of special effects, and most are action films. Not only that, but the majority of these films also had a massive marketing campaign with fast food restaurants, action figures, and all sorts of other products. The question here is; why do all/most of the movies in this list contain the same attributes? Is it because these are the most popular types of films or because Hollywood continues to develop these types of movies? Finally, there are the foreign and independent film genres. As you can probably tell, foreign films are not produced in the United States and are instead produced in other countries. Independent films are not as self-explanatory. These movies are made by incredibly small studios with small budgets and often do not get recognized. All of these different aspects will be visited throughout this paper. First off, it is clear that many of these films share similar aspects and it could possibly be the leading reason as to why these movies are successful. Out of the top 25 list, the only movies that did not include animation or an extensive amount of special effects were Titanic and Passion of the Christ (I am not positive about the latter because I have never seen it...
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...BOM 7094: Operations Management Digital Cinema – Changing the Supply Chain Management of the Movie Industry BOM 7094 Term Paper Dzulhafidz Bin Dzulkifli - 1091200147 10 Table of Contents Introduction ...................................................................................................................................... 2 Literature Reviews ........................................................................................................................... 4 Digital Cinema – The New Challenge for the Movie Industry ..................................................... 4 Security and Rights Management in Digital Cinema................................................................... 4 Digital Cinema Business Model – The Global Outlook ............................................................... 5 Summary of Literature Review ............................................................................................... 6 Operation Management: Supply Chain Management ..................................................................... 7 Motion Picture Supply Chain Management – The Conventional Way ............................................ 8 Ownership Chart: The Big Six ..................................................................................................... 9 The Management of the Chain of Supplies for Digital Cinema. .................................................... 10 Digital Cinema Process .................................
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...James Holmes went to a Colorado movie theater at midnight in a whole protective gear and shot up the movie theater killing twelve people and 70 people were wounded. Why would anyone let a man dressed like that come in a movie theater and why would you stay? The first thing you should’ve did when you saw him was run and call the cops or get a staff member. James Holmes was a doctoral study because he had a disorder and he said he went because he wanted to understand his own personal difficulties since he had since a kid. This man was sick and needed help that’s why he shot up the movie theater, not because of the black knight and the joker. Horror movies don’t causes people to turn violent. Violent horror movies are not the reason people go...
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...Timeless Icon was a research paper about Clint Eastwood being timeless icon or Spurious Miscreant. In the beginning the author explains what movies he plaid that made him the best there was. Towards the middle of the paper is explains why he could be spurious miscreant. This is a well written research paper because of its well formatted and organized paragraphs. This paper also shows a great amount of organization within the paragraphs, proper APA citations and references, strong content, and good grammar and spelling. The paragraphs are on track with what they need to be and are very thorough. I would give this research paper for an A- because it’s a well written paper, it just needs some tweaks. It’s not a profession paper, it’s more of a “laid back” and persuasive paper. A well-organized paper should have a paragraph with one main point, not multiple. Each of these paragraphs explain one point. The introduction paragraph explained what the paragraph was going to be about, which in this case how timeless icons can change history. When the author wanted to use a long quote in the paper he did formatted to the proper way. The author changed the topic of the when he switched to talking about spurious miscreant, which he did the proper way and stayed on topic with the negatives towards him....
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...Marketing Research Marketing Research is imperative to Disney Pixar’s success. Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. The Internet has helped with collecting marketing data through online focus groups, Internet surveys, and experiments. The marketing research process also involves collecting and secondary data. Secondary data involves re-checking internal and external secretarial and marketing procedures, such as sales invoices, warranty cards, and published material. Therefore, an efficient means for data collection will assist this process. As defined within Marketing Research, "scaling is the process of creating...
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...of the Hollywood Studio System 195 The Studio System’s Golden Age 205 The Transformation of the Studio System 209 The Economics of the Movie Business 215 Popular Movies and Democracy In every generation, a film is made that changes the movie industry. In 1941, that film was Orson Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later, the space epic Star Wars (1977) changed the culture of the movie industry. Star Wars, produced, written, and directed by George Lucas, departed from the personal filmmaking of the early 1970s and spawned...
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...Abstract This document will present a technology that has changed the way society sees the movie and TV industry. This paper will present details of how this technology impacted its industry, how it is used, how people, and competitors reacted. Examples will be provided of similar scenarios and what new opportunities this technology has presented to its market, plus how the government and legislation reacted toward this new technology advancement. Technology Effects Technology is a powerful tool that over the years it has evolved continuously providing the human with new options to be more precise in every aspect. Technology not only provides us with new emerging advancements, but they also can make a whole industry change with one revolutionary creation. An excellent example that can be provided of how technology can change an industry very fast is the online movie streaming sites and the self serve renting movie machines. These two different technology creations has come to make an impressive change on how the movie and TV industry currently operates compared to a few years ago. Many years ago the movie and TV industry was strictly dedicated to watching TV shows in the big old box we call a Television, and we could only watched movies at a movie theater or in the television. People would visit different store locations to rent their movies and watch them at home but things have changed drastically since then. These new technology advancements have changed how everything...
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