To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City )

Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION

Submitted By Group 22

Supervisor Manish Rajput Lecturer LSM

Name Mr. Brajdeep Mr. Sayeem Rafiq Mr.Manveer

Roll No 40 42 45

Regd. No 10805062 10807184 10804985

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (2010)

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DECLARATION

We, "Brajdeep, Sayeem and Manveer”, hereby declare that the work presented herein is genuine work done originally by us and has not been published or submitted elsewhere for the requirement of a degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference section.

Brajdeep (10805062)

Sayeem Rafiq (10807184)

_______________________

_______________________

Manveer (10804985) _______________________

Date: 03/4/2010

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TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr.Brajdeep Singh S/O Shri Jagdev Singh has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment of the requirements for the award of the Master of Business Administration from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award of the degree of Master of Business Administration.

Mr. Manish Rajput Date: 03/05/2010

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TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr.Sayeem Rafiq S/O Mr. Rafiq Ahmad Wani has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment of the requirements for the award of the Master of Business Administration from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award of the degree of Master of Business Administration.

Mr. Manish Rajput Date: 03/05/2010

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TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr Manvir Singh S/O Shri Satnam Singh has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment of the requirements for the award of the Master of Business Administration from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award of the degree of Master of Business Administration.

Mr. Manish Rajput Date: 03/05/2010

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Acknowledgement
Our all praises to Almighty God, who blessed us with sufficient courage and capacity to carry out and complete this study. Being aware of the limitations and shortcomings, it was not possible for us to accomplish this work without his help.

We sincerely feel that the credit of this project report could not be narrowed to only one individual as the whole work is outcome of integrated efforts of all those concerned with it through whose cooperation and effective guidance we could achieve its completion. We wish to place our profound indebtness and deep sense of obligation to our Guide Mr. Manish Rajput, for providing us with the opportunity to work on such an interesting topic. We also want to pay our gratitude and sincere thanks to our panel members Mr. Sonu Dua, Mr Prateesh Srivastav and Mr Ashish for helping and guiding us throughout this entire project. Last but not the least we are thankful to our parents and friends that supported us through out this project.

Brajdeep Singh Sayeem Rafiq Manveer Singh

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Executive Summary
It is well known fact that people in India do not just watch their favourite sport , film or serial, many are watching to see the commercials. Regardless of how good the game was, there are usually a few ads that people talk about the next day. But one thing that people may not think about is how trustworthy an advertisement may be and, at a higher level, how much trust one can, or cannot, place in an industry's advertisements. In indian scenario it is proved that advertisements from soft drink companies are most effective. As we know these days soft drink companies are advertising their product so much on televisions and are spending so much money on the celebrities to endorse their products.In soft drink industry the cost of advertising is nearly 35 % of the total cost. For increasing the sale of their product they are taking film stars, cricket stars in their advertisements of their products which is again very costly. Therefore we took this as opportunity to study different aspects of Advertisements, their impact on consumer perception etc. Therefore we selected “Impact of Advertisements on the brand preferences towards Aerated drinks” in jalandhar city as our research topic. The main objective of this research was to study the following aspect(s) of the Advertisements.
•

To study the impact of the Advertisements on the brand preference of consumers. To study the consumer perception regarding the most effective media for Advertisements. To study the impact of the celebrity endorsement on the consumer buying behaviour.

•
•

Need of the study: As we have already mentioned that Soft drink companies are spending alot of money on their Advertisements, celebrities etc. About 35% of the total cost is Advertising cost for a soft drink company. Therefore Advertising is an important aspect of the companies to promote their product, and generate sales. It is also important for the companies to know whether their advertisements are effective or not, In order to check the impact of the advertisements, we have taken this as our research problem. The scope of this study, as far as the area is concerned, is limited to Jalandhar City only.

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This research is a descriptive research, Primary data was collected from 150 respondents by using a questionnaire through convenience sampling and secondary data was collected through websites articles etc. Data thus collected was analyzed and Chi square test was applied by using SPSS 16 Software The major findings of the report are that the advertisement has an impact on the buying behaviour of the customers. TV is the first choice of people for information searching followed by Internet as compare to different kind of media. Celebrity endorsement has a significant impact on the consumers and affect their perception towards the brand. It was also found that various aspects of advertisements are remembered by the people like punch line, celebrity, themes etc. Also it was observed that people were able to recall the brand to which the punch line is associated by using Aided recall question.

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Table Of Contents
1 1.1 1.2 1.3 1.4 1.5 2 2.1 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 6.1 6.2 6.3 6.4 7 8 Introduction Indian Beverage Market Study of growth of soft drink market Advertising Different Medium of Advertising Importance of Advertising Literature Review Review of Literature Objectives , Need and Scope of Study Objectives Need of the Study Scope ofthe Study Research Methodology Research Design Tools of Investigation Stastical tools used Data Analysis and Interpretation Data Analysis Findings,Conclusion and Recommendations Findings Conclusion Recommendations Limitations of the study Bibliography Appendix 1 2 3 4 6 9 15 16 16 17 18 18 19 32 33 34 34 35 38

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Executive Summary
It is well known fact that people in India do not just watch their favourite sport , film or serial, many are watching to see the commercials. Regardless of how good the game was, there are usually a few ads that people talk about the next day. But one thing that people may not think about is how trustworthy an advertisement may be and, at a higher level, how much trust one can, or cannot, place in an industry's advertisements. In indian scenario it is proved that advertisements from soft drink companies are most effective. As we know these days soft drink companies are advertising their product so much on televisions and are spending so much money on the celebrities to endorse their products.In soft drink industry the cost of advertising is nearly 35 % of the total cost. For increasing the sale of their product they are taking film stars, cricket stars in their advertisements of their products which is again very costly. Therefore we took this as opportunity to study different aspects of Advertisements, their impact on consumer perception etc. Therefore we selected “Impact of Advertisements on the brand preferences towards Aerated drinks” in jalandhar city as our research topic. The main objective of this research was to study the following aspect(s) of the Advertisements.
•

To study the impact of the Advertisements on the brand preference of consumers. To study the consumer perception regarding the most effective media for Advertisements. To study the impact of the celebrity endorsement on the consumer buying behaviour.

•
•

Need of the study: As we have already mentioned that Soft drink companies are spending alot of money on their Advertisements, celebrities etc. About 35% of the total cost is Advertising cost for a soft drink company. Therefore Advertising is an important aspect of the companies to promote their product, and generate sales. It is also important for the companies to know whether their advertisements are effective or not, In order to check the impact of the advertisements, we have taken this as our research problem. The scope of this study, as far as the area is concerned, is limited to Jalandhar City only.

11

This research is a descriptive research, Primary data was collected from 150 respondents by using a questionnaire through convenience sampling and secondary data was collected through websites articles etc. Data thus collected was analyzed and Chi square test was applied by using SPSS 16 Software The major findings of the report are that the advertisement has an impact on the buying behaviour of the customers. TV is the first choice of people for information searching followed by Internet as compare to different kind of media. Celebrity endorsement has a significant impact on the consumers and affect their perception towards the brand. It was also found that various aspects of advertisements are remembered by the people like punch line, celebrity, themes etc. Also it was observed that people were able to recall the brand to which the punch line is associated by using Aided recall question.

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INDIAN BEVERAGE MARKET
The size of the Indian food processing industry is around $ 65.6 billion, including $20.6 billion of value added products. Of this, beverage industry is valued at $230 million; bread and biscuits at $1.7 billion; chocolates at $73 million and ice creams at $188 million. The size of the semi-processed/ready-to-eat food segment is over $1.1 billion. Large biscuits & confectionery units, Soya processing units and starch/glucose/ producing units have also come up, catering to domestic and international markets. The three largest consumed categories of packaged foods are packed tea, biscuits and soft drinks. The Indian beverage industry faces over supply in segments like coffee and tea. However, more than half of this is available in unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in different parts of the country have heterogeneous tastes. Dust tea is popular in southern India, while loose tea in preferred in western India. The urban-rural split of the tea market was 51:49 in 2000. Coffee is consumed largely in the southern states. The size of the total packaged coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas. Coca cola and Pepsi dominate the Indian soft drinks market. Mineral water market in India is a 65 million crates ($50 million) . On an average, the monthly consumption is estimated at 4.9 million crates, which increases to 5.2 million during peak season.

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STUDY OF GROWTH OF SOFT DRINK MARKET
SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drink is based on its artificial flavors and sweetening agents as no natural juice is used.

MARKET • • • • • • Cola products account for nearly 61-62% of the total soft drinks market. Two global majors’ Pepsi and Coke dominate the soft drink market. NCAER survey says 91% of soft drink in the country is in the lower, lower middle and upper middle class people. The market is worth around Rs.5000 crores with growth rate of around 10-15%. The production as soft drinks has increased from 5670 million bottles in 1998-99 to 9783 million bottles in 2000-2008 industry source. Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms.

However, the market for carbonated drinks is stagnating and not growing as expected.

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Advertising
DEFINITION OF ADVERTISING The word advertising originates from a Latin word advertise, which means to turn to. The dictionary meaning of the term is “to give public notice or to announce publicly”. Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product or an idea. The American Marketing Association, Chicago, has defined advertising as “any form of non-personal presentation or promotion of ideas, goods or services, by an identified sponsor.” What Advertisement Is? Advertisement is a mass communicating of information intended to persuade buyers to by products with a view to maximizing a company’s profits. The elements of advertising are: (i) It is a mass communication reaching a large group of consumers. (ii) It makes mass production possible. (iii) It is a commercial communication because it is used to help assure the advertiser of a long business life with profitable sales. (iv) Advertising can be economical, for it reaches large groups of people. This keeps the cost per message low. (v) The communication is speedy, permitting an advertiser to speak to millions of buyers in a matter of a few hours. (vi) Advertising is identified communication. The advertiser signs his name to his advertisement for the purpose of publicizing his identity.

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What is Included in Advertising? (i) The information in an advertisement should benefit the buyers. It should give them a more satisfactory expenditure of their rupees. (ii) It should suggest better solutions to their problems. (iii) The content of the advertisement is within the control of the advertiser, not the medium. (iv) Advertising without persuasion is ineffective. The advertisement that fails to influence anyone, either immediately or in the future, is a waste of money. (v) The function of advertising is to increase the profitable sales volume. That is, advertising expenses should not increase disproportionately.

Different Mediums of Advertising
• •
•

Newspapers and magazines On radio and television broadcasts Circular of all kinds, (whether distributed by mail, by person, thorough tradesmen, or by inserts in packages);

•
• •

Dealer help materials Window display and counter – display materials and efforts Store signs, motion pictures used for advertising Novelties bearing advertising messages and Signature of the advertiser, Label stags and other literature accompanying the merchandise.

• •

Advertising Objectives Each advertisement is a specific communication that must be effective, not just for one customer, but for many target buyers. This means that specific objectives should be set for each particular advertisement campaign. Advertising is a form of promotion and like a promotion; the objectives of advertising should be specific. This requires that the target consumers should be specifically identified and that the effect which advertising is intended to have upon the consumer should be clearly indicated. The objectives of advertising were traditionally stated in terms of direct
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sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. Advertising seeks to condition the consumer so that he/she may have a favourable reaction to the promotional message. Advertising objectives serve as guidelines for the planning and implementation of the entire advertising programme. The basic objectives of an advertising programme may be listed as below: (i) To communicate with consumers. (ii) To retain the loyalty of present and former consumers. Advertising may be used to reassure buyers that they have made the best purchase, thus building loyalty to the brand name or the firm. (iii) To increase support. Advertising impliedly boost the morale of the sales force and of distributors, wholesalers, and retailers, ; it thus contributes to enthusiasts and confidence attitude in the organizational. : (iv) To project an image. Advertising is used to promote an overall image of respect and trust for an organization. This message is aimed not only at consumers, but also at the government, shareholders, and the general public.

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Importance of Advertising
Generally, advertising is a relatively low-cost method of conveying selling messages to numerous prospective customers. It can secure leads for salesmen and middlemen by convincing readers to request more information and by identifying outlets handling the product. It can force middlemen to stock the product by building consumer interest. It can help train dealers salesmen in product uses and applications. It can build dealer and consumer confidence in the company and its products by building familiarity. Advertising is to stimulate market demand. While sometimes advertising alone may succeed in achieving buyer acceptance, preference, or even demand for the product, it is seldom solely relied upon. Advertising is efficiently used with at least one other sales method, such as personal selling or point-of-purchase display, to directly move customers to buying action. Advertising has become increasingly important to business enterprises –both large and small. Outlay on advertising certainly is the voucher. Non-business enterprises have also recognized the importance of advertising. The attempt by army recruitment is bases on a substantial advertising campaign, stressing the advantages of a military career. The health department popularizes family planning through advertising Labour organizations have also used advertising to make their viewpoints known to the public at large. Advertising assumes real economic importance too. Advertising strategies that increase the number of units sold stimulate economies in the production process. The production cost per unit of output is lowered. It in turn leads to lower prices. Lower consumer prices then allow these products to become available to more people. Similarly, the price of newspapers, professional sports, radio and TV programmes, and the like might be prohibitive without advertising. In short, advertising pays for many of the enjoyable entertainment and educational aspects of contemporary life. Advertising has become an important factor in the campaigns to achieve such societal-oriented objectives such as the discontinuance of smoking, family planning, physical fitness, and the elimination of drug abuse. Though in India, advertising was accepted as a potent and recognized means of promotion only 25 years ago, its growing productive capacity and output necessitates the finding of consumers and advertising plays an important role in this process. Advertising helps to increase mass marketing while helping the consumer to choose from amongst the variety of products offered for his selection. In India, advertising as a profession is in its infancy. Because of this fact, there is a tremendous scope for development so that it may be productively used for the benefit of producers, traders, consumers, and the country’s economy. Everyday consumers are exposed to thousands of voices and images in magazines, newspapers, and
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on billboards, websites, radio and television. Every brand attempts to steal at least a fraction of a person’s time to inform him or her of the amazing and different attributes of the product at hand. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this, use of celebrity endorsers is a widely used marketing strategy.

Pepsi too in this regard has always tried to tap the young segment of India through their promotions. Beginning from the famous “Ahaa” series of ads to the “Yah Dil Mange More” to today’s “Youngistan Meri Jann”, Pepsi has always made ads to attract the youth. They have always chosen the young stars, may not be established, as a face of young India. So the main reason of using Dhoni is same in case of the latest Youngistan Meri Jann ads. Pepsi is an intelligent brand which attaches itself with fun and enjoyment. It also shows its daring attitude, mischievous behaviour and outgoing nature. Pepsi Co invests large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and likeable qualities and Pepsi Co. plans that these qualities are transferred to products via marcom activities. Furthermore, because of their fame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in today’s highly cluttered environments. Similarly every product has an image. The consumer tries to consume a brand which has the maximum fit with his/her own personality/image. The celebrity endorser fits in between these two interactions, where he tries to bring the image of the product closer to the expectation of the consumer, by transferring some of the cultural meanings residing in his image to the product. Every product has an image. The consumer tries to consume a brand which has the maximum fit with his/her own personality/image. The celebrity endorser fits in between these two interactions, where he tries to bring the image of the product closer to the expectation of the consumer, by transferring some of the cultural meanings residing in his image to the product.

In this report, we have focused on the impact of Advertisements on the brand preferences, that
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covers celebrity endorsement, mediums of advertising, how celebrity endorsements affect the buying behavior of the customers. “Brand” is the most valuable asset of any firm. The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than those executed by non-celebrities. The quick message-reach and impact are all too essential in today’s highly competitive environment.

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Review Of Literature
Advertising is more than a tool for selling foods and services. It has one overriding task, to position a brand in the prospectus perception or perceptual space in relation to competitors, so as to created distinctiveness and preference. To formulate the problem scientifically, and to point out the importance of undertaking this study, it is essential to present a brief review of Researches undertaking in this area. Although the review involved a large number of studies only a few studies which have a direct and indirect bearing in the present study have been reviewed. Raj (1982): Investigated the different advertisement effects on the purchase behaviour of

consumers of high loyalty increase brand and product purchase when advertisement for that brand increases, little switching occurs from competitive brands into the advertised brands. Effect of increased advertising carry over a few months after that advertising is lowered back to normal levels. Petty 1983: He stressed the role of involvement in Advertisement effectiveness. He observed that

the undergraduates express their attitudes about a product after being exposed to a magazine advertisement under condition of either high/low product involvement. The advertisement contained either strong or weak arguments for the product and featured either prominent sports celebrities or any citizen or endorser. The manipulation of argument quality had a greater impact of attitudes under high than low involvement, but manipulation of endorser had greater impact under low than high involvement. These findings were consistent with the views that there are two relatively distinctive routes to persuasion. Teffis (1985): In this article (Are Advertisements Waste) remarked that the advertisement is one of the least importance determents of purchase behaviours. The TV commercials albeit being the most popular form of advertisements have little impact on the purchase behaviour of consumers. He concluded that TV commercials were the least effective means for changing the preference of consumers as compared to other promotional techniques such as coupons, print ads and price offers. Karmali (1989): supports the fact that the enhancement of brand appeal through celebrity

appeal works. In these ads renowned personalities are used to enlarge, reassure the perspective customers. The ads using celebrity appeals had more brand appeal enhancing effect than the non celebrity appeals.
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Politz (1990): He found that purpose of campaign most often is to built an impression of product and service to generate sales, suggesting that campaign most only create awareness but also should be persuasive. A creative approach combined with persuasive message high lightning uniqueness of the advertised product often enables the advertisers to hold a long distance with the shoppers when the advertisement is heard or seen thereby enhancing its effects on the buyer at the time of purchase. Biel and Bridgwater (1990): Found that commercial liking of a campaign went far beyond

the mass campaign. The more relevant and meaningful commercial felt by people, the more successful was the campaign. The study further found that minor involvement and perceived relevance are factors linking commercial liking to persuasion in first case. Secondly the novel approach originality seems to have little to do with how a commercial will be liked. Further liking was a function of product category at least to the extent that for beverages commercial were better liked than any other category. Schreiber and Appeal (1990-91): Assigned that researchers have been using surrogates for sales

as a measure for evaluating the effectiveness of advertising. The use of surrogate measure necessarily implies a relationship between surrogate measure and sales which can be described mathematically as a curve of some sort. Hence the implicit assumption is that relationship between surrogate measures instead of sales is not with faults. Unnava and Brunkrant 1991: he did a study whose main objective was to compare the

effects of varied v/s same execution of advertisements on brand name memory when the number of exposure toads is held constant. They found out that varied advertisement executions enhance memory for brand name over repeated same executions. In varied advertisement executions learning was superior when execution remained same.

Brown and Rothschild (1993):

Conducted a study whose primary objective was to investigate

the degree in which consumer memory for brand is affected by increasing level of Advertising clutter. The findings suggest that at the current level of Advertising clutter on TV, it may be that neither recognition nor recall of brand is affected to any great by significant increase in advertising clutter. Singh and Cole (1993): they did a lab experiment in which they compelled the effectiveness

of 15 second TV commercial with 30 second TV commercial by using novel commercials with different messages, appeals, and information versus emotional exposing subjects multiple times and employing multiple dependent variables. They found that informational 15 sec ads are as effective as informational 30 sec ads in general situations. They also found that emotional 30 sec ads are
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superior to emotional 15 sec in influencing a viewers learning of brand and attitudes. The result suggests that the length per second effects brand name recall for emotional commercials but frequency of brand mentions not length, effect brand name recall for informational commercials. Menon 1994: In an article titled “the comparative advantage” has written that comparative advertising which directly or indirectly compares a product with a competitor to show the advertised products advantage has been prevalent in Industry for many years. But in exciting scenario, where new brands in parallel category are springing up at a rapid rate, this kind of advertisement is gaining momentum. Most prominent among these have been Pepsi and Captain Cook companies. Although comparative advertising is not prohibited in our country, it has been severely stymied by stringent rules set by DD with the satellite channels coming in, this may not be a hindrance any longer. Even governing bodies like ASCI (Advertising Society Council of India) may not be in a position to check the tide with the product category getting overwhelmed and players fighting for respectable market share. Mm Eva-Lena (2006): International Advertising and International sponsorship respectively influence

the local target group in different ways, but also affect International brand , they have an impact on brand image and brand equity. More over depending on a person’s age consumers view brands differently and thus have an effect on International brand alone, but also in combination with International Advertising and International sponsorship together these factors influence the way in which a brand is perceived and consequently influence consumers preferences. Gareth Parkin: “Positive effects of promotional mugs” says that a simple mug can be such a

powerful marketing and Advertising tool. By embossing your company name, logo, message, website details on promotional mugs, you can impact a message to prospective clients and those around them. By using the latest printing techniques, promotional mugs can easily be decorated to reflect your business or brand .Style and advertising message for creating strong and lasting brand recall. Unnova and Brunkrnat (1991): They did a study whose main objective was to compare the

effects of varied v/s same execution of advertisement on brand name memory when the number of exposure to ads is held constant. They found that varied ad executions enhance memory for brand name over repeated same ad execution. In varied ad execution learning was superior to learning when execution remained the same. Burnet (1995): conducted a research to identify 200 most awarded commercials and their

association with success market place. It was pointed out that 86% i.e 172 commercials were

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successful within these 117 achieved increase in sales volume, market share and other 55 were successful in brand image enhancement. Zaida and jayaram (1996): reported the findings of a survey by a marketing and research group in September 1995 for Delhi based advertising and marketing magazine A&M, the result reflected the apparent failure of marketing strategies Pepsi ranked 7th while coca cola came 13 on the survey results of country’s best marketing companies. Srikant Kapoor (Advertising revisited-The Good, Bad, & Ugly) The difference in presentation of a Good, Bad & Ugly advertisement is mainly owing to the sponsor's view point & artists creative choices. However, someone has to be wasteful about what can be shown in public & what should remain hidden. Money making through unacceptable means may be prevented by law but awareness about what is good & what is not, is also important to discourage bad practices. If ignorance of law is not excused, ignorance about good & bad taste should not be excused. It may have far more significance for the betterment of the society, & its people J. Varaprasdreddy ( Role of Advertising in Creating Brand Personality) Brand personality being potent tool needs to be leveraged to achieve key objectives for existing & new brands. Consistency is also important, failing which dilution of brand personality or absence of it may occur. Other mix elements like distribution, pricing, promotion and packaging (apart from advertising) should support and strengthen brand personality. Dr. Vijay Pithadia (Evaluating International Advertising Techniques & Opportunity) Over the years, the public perception of advertising has become very negative. It is seen as a medium that inherently promotes a lie, based on the purpose of the advertisement - to encourage the target audience to submit to a cause or a belief, and act on it to the advertising party's benefit and consequently the target's disadvantage. They are either perceived as directly lying (stating opinions or untruths directly as facts), lying by omission (usually terms or conditions unfavorable to the customer) or portraying a product or service in a light that does not reflect reality. It is this increased awareness of the intention of advertising, as well as advertising regulations that have increased the challenges that marketers face Winters, Patricia. Advertising Age. Chicago , 1992 Coke And Pepsi Advertising Effects Measurable In Brain ScansSamuel M. McClure, now at Princeton University, Jian Li at Baylor College of Medicine, and a number of colleagues at Baylor have found that brand preferences are measurable using functional magnetic resonance imaging (fMRI) brain scans.We delivered Coke and Pepsi to human subjects in behavioral taste tests and
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also in passive experiments carried out during functional magnetic resonance imaging (fMRI). Two conditions were examined: (1) anonymous delivery of Coke and Pepsi and (2) brand-cued delivery of Coke and Pepsi. For the anonymous task, we report a consistent neural response in the ventromedial prefrontal cortex that correlated with subjects' behavioral preferences for these beverages. John Deighton : The Effect of advertising on brand switching and repeat purchasing, The authors examine switching and repeat purchase effects of advertising in mature, frequently purchased product categories. They draw on consumer behaviour theories of framing and usage dominance to formulate a logic choice model for measuring these effects. They estimate the model using single-source scanner data. Their results suggest that advertising induces brand switching but does not affect the repeat purchase rates of consumers who have just purchased the brand, a result consistent with usage dominance rather than framing. They find the switching influence to be largely confined between the current and previous purchase occasions. They illustrate the magnitude of this effect and explore potential profitability. Kahle and Homer (1985) when a celebrity's physical attractiveness is congruent (matches up)

with the presence and degree to which the product advertised enhances attractiveness (i.e., attractive celebrity linked with an attractiveness-related product), the "match-up" hypothesis would predict a positive impact upon product and advertisement evaluations. However, if there is incongruence between the product and celebrity attractiveness, evaluations will decline. Biswas S, Hussain M, O'Donnell K say that here is a positive, although moderate, impact of celebrity endorsements on attention and exposure of consumers. Implications for marketers as well as suggestions for future research are discussed. The article is of the view that although there is considerable risk in endorsing celebrities for products and services, the firms need to analyse the various factors that can reduce such risks and hence increase the likeability of transfer of leverage of the brand image from the celebrity to the products and services. Dix S, Pougnet S (2009) in their research have found that Athlete role model endorsers have a positive influence on young adults' product switching behaviour, complaint behaviour, positive word-of-mouth behaviour and brand loyalty. This confirms the assumption that sports celebrities are important socialisation agents and can have significant impact on purchase intentions and behaviours. This research provides useful insight into the influence of athlete endorsers on young adults and suggests athletes have a positive influence on young adults' behavioural intentions in switching products, generating word-of-mouth and establishing brand loyalty.
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Goddard L, Wilbur N (2009) in their study provide a starting-point for further research on negative information transference in the celebrity endorsement relationship. It is crucial that organisations be aware of the risks associated with using celebrities to endorse their stores and products. Given that these results provide tentative support for the commonly held belief that a decline in the celebrity's image can impact the image of the brand, it is important that retailers carefully choose an endorser who currently has a good image and will likely be able to uphold this image in the future. Strout R (2008) in his case material “Pepsi and Madonna” examines the use of entertainment personalities in advertising commercial products through the example of Pepsi's use of Madonna. It illustrates how companies try to tie the success of the artist to their product. The paper demonstrates the need for clear evaluation of the celebrity endorser, their public image, and if the relationship between the artist and the product applies to the advertising rules. When Pepsi picked Madonna, the choice turned out to be too hot to handle. The $5 million campaign featuring the extravagant vocalist had to be scrapped because of its links to Madonna's highly controversial "Like a Prayer" music video." David H. Silvera, Austad B (2008) in their research topic have examined whether consumers infer that celebrity endorsers like the products they endorse, and presents a model using these inferences and other characteristics of the endorser to predict attitudes toward the endorsed product. Participants in two experiments examined written endorsement advertisements and were asked to infer the extent to which the endorser truly liked the advertised product and to rate the endorser's attractiveness, similarity to themselves, and knowledge of the product. Attitudes toward the advertisement, the endorser and the product were also measured. The resulting model indicated that product attitudes were predicted by inferences about the endorser's liking for the product and by attitudes toward the endorser.

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Objectives
1. To study the impact of the Advertisements on the brand preference of consumers.

2. To study the consumer perception regarding the most effective media for Advertisements.
3. To study the impact of the celebrity endorsement on the consumer buying behaviour .

Hypothesis
Hypothesis 1: H0: There is no significant relationship between the advertisement(s) and the brand preference of consumers. H1: There is significant relationship between the advertisement(s) and the brand preference of consumers. Hypothesis 2 H0: There is no impact of the celebrity endorsement on the consumer buying behaviour. H1: There is impact of the celebrity endorsement on the consumer buying behaviour..

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Need of the study:
As we know these days soft drink companies are advertising their product so much on televisions and are spending so much money on the Advertisements of their products. In soft drink industry the cost of advertising is nearly 35 % of the total cost. For increasing the sale of their product they are taking film stars, cricket stars in their advertisements of their products which is again very costly. The soft drink companies are spending so much on the sponsorship of events like cricket match etc. so this study deals with these aspects that whether Advertising is having any effect on consumers or not. This study will help • • • To know that people are influenced by Brand Ambassadors or not. Analyze different media options available for Advertisements and which are most influential ones. Influence of Advertisements on their brands and brand loyalty.

SCOPE OF THE STUDY
• The scope of this study, as far as the area is concerned, is limited to Jalandhar City only. Due to time and other resource constraints we have limited our scope of study to this particular area and hope to focus entirely on our objectives.

28

Research Methodology
RESEARCH DESIGN

A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. The research design used in this project is Descriptive research design. Sample Design • SAMPLING TECHNIQUE USED: In this research we have used Convineance Sampling.
•

Geographical Area: Jalandhar

•

SAMPLE SIZE: For this study, a sample of 150 has been taken.

•

Data Collection Instrument: Questionnaire

•

SOURCES OF DATA COLLECTION:

1. Primary data: It is the first hand information collected through questionnaire. 2. Secondary data: Secondary data was collected from the following sources:
•

Books Newspapers Journals Magazines.

• •
• 29

•

Research Papers

30

Tools Of Investigation The study was conducted with the help of questionnaire which was administered personally to all the respondents. The questionnaire is aimed at fulfilling out the impact of Advertisements of Coke and Pepsi in terms of Consumer preferences, recall and purchase behaviour. The questionnaire dealt with aspects like • • • • Impact of Advertisement of the purchase behaviour of soft drinks Factors influencing choice of a brand Influence of advertisements on the preference and purchase of a soft drink brand Reasons for brand preference.

Aided Recall test will be used to study the Recall ability of respondents for the Advertisements of Coke and Pepsi. For Aided Recall various clues will be given e.g. Slogans and name of the model and respondents will be asked to identify the soft drink brand ambassador associated with them. In some questions ranking method is used. STATISTICAL TOOLS USED Different statistical tools are available that help us to reach to the conclusion. In this research we have used Chi- Square test wherever required. All the tests were done using software i.e. SPSS 16 (Statistical Package For Social Services)

31

Data Analysis and Interpretation
Q1. Do you drink Soft Drinks?

Drink_softdrink Frequency Percent Valid Yes No 150 0 100.0 0 Valid Percent 100.0 0 Cumulative Percent 100.0

Yes 0%

No

100%

Interpretation: The data was obtained from the 150 respondents , and after analyzing the responses from the respondents, the result showed that all the respondents i.e 150 are used to drink soft drinks in the jalandar city.

32

Q2. Which brand do you drink the most? Frequency Pepsi coca cola thums up Sprite Fanta Marinda limca dew Total 12 27 50 9 16 8 10 18 150 Percentage 8.0 18.0 33.3 6.0 10.7 5.3 6.7 12.0 100

12 6.7 5.3 10.7 6

8 18 pepsi cocacola thum up s sprite fanta 33.3 m arinda lim ca dew

Interpretation : From the above data it is clearly mentioned that the maximum of the respondents drink Thums Up i.e 33.3 % after thumps up the second most prefered brand is coca cola i.e 18 % of the respondents drink coca cola, followed by mountain dew i.e 12 % followed by fanta 10.7 %, followed by pepsi 8% followed by limca 6.7%, and sprite 6%. Followed by marinda 5.3 %. From this data we can say the majority consumption is of thums up , coca caola and mountian dew..

33

Q3.

Why you have chosen this Brand?

Quality Advertisements Price Brand Name Celebrity

Frequency 120 12 2 9 7 150

Percent 80 8 1.33 6 4.66 100

Quality

Advertisement 1% 8% 6% 5%

Price

Brand name

Celebrity

80%

Interpretation: This question gives us the insight why the respondents have chosen their brands. From the above data it is evident that majority of the respondents i.e 80 % were using their respective brands because of the quality of the product, that means the repondents give first preference towards quality before selecting any brand and cannot compromise on the quality of the product , followed by advertisements i.e 8 % respondents prefer because of advertisements of the brands.That means advertising also has an impact on the brand preference towards consumers.The third preference that respondents gave was brand name i.e 6 % , Also about 5 % of the respondents prefer their brand because of celebrities, this means there is close association between celebrities and brand preferences, Also least number of people gave preference to the Price i.e barely 1.33 %, this means respondents are not concerned with the price of the product. In other ways price has least effect on the brand preference.

34

Q4.

Does Advertisement Affect the choice of your Brand?

Frequency strongly agree agree neutral dissatisfied strongly disagree Total 43 67 34 3 3 150

Percentage 28.7 44.7 22.7 2.0 2.0 100.0

dissatisfied strongly 2% disagree 2% neutral 23% strongly agree 29%

agree 44%

Interpretation: From this data we come to know whether there is a positive relation between advertisement and the brand preference. The above data reveals that 29 % of the respondents strongly agree that Advertisements affect their choice of brands, followed by 44% who also agree with the statement. This means there is a positive relation between Advertisements and the Brand preference. But also there are some respondents who do not agree or strongly disagree with the above statement .Therefore companies must come with innovative and creative advertisements that will have a positive impact on their buying behaviour.

35

Q5.

Which Medium Of Advertisement You like the most?

TV Strongl y Agree Agree Neutral Disagre e Disagre e Total

freque Intern ncy et 91.3 6.7 2.0 0 0 100 1 37 69 34 9 150

Frequenc y .7 24.7 46.0 22.7 6.0 100.0

OUTDOO R MEDIA 10 63 50 20 7

frequ ency 6.7 42.0 33.3 13.3 4.7

News freq pape r 1 18 10 75 46 150 .7 12.0 6.7 50.0 30.7 100.0

Radi o 4 17 18 27 84 150

frequenc y .7 12.0 6.7 50.0 30.7 100.0

13 7 10 3 0 0 15 0

150 100.0

160 140 120 100 80 60 40 20 0

137

84 69 27 18 17 4 Radio 37 34 1 9 63 50 10 20 7

Strongly agree 75 46 18 10 1 Newspaper Agree neutral lessattractive unattractive

10 3 00 TV

Internet

Outdoor Media

Analysis Of Attractiveness of different mediums of Advertisements. Medium TV Internet Outdoor Media Newspaper Radio Total Interpretation: Total Value of Frequency 2250 2250 2250 2250 2250 2250 Respondent Values 731 510 426 303 280 2250 Percentage 32.48 22.66 18.93 13.46 12.44 100%

From the above data it is evident that the majority of the respondents i.e 32.48 % ranked TV as the first choice for the medium of Advertisements, followed by Internet i.e 22 %, it is because of the availability of technology to masses. Followed by Outdoor media i.e 18.93. The respondents ranked Newspapers at the 4th rank and at last according to table respondents gave least importance to Radio ie only 12.44 respondents.
36

Q6

Can you recall any advertisements of your brand?

Yes No Total

Frequency 125 25 150

Percent 84 16 100

yes

no

17%

83%

Interpretation: From the above data majority of the respondents can recall the advertisements of their brand. About 84 % respondents replied yes while as there are some of the respondents i.e 16% who cannot recall the advertisements of their brand. Therefore it is becomes necessary on part of the companies to use creative and effective advertisement so that to better position their products in the mind of their consumers.

37

Q7.

Which of the following aspect of the advertisement you remember the most?

Frequency Color Slogan Theme Punch Line Celebrity Total 5 30 22 52 41 150

Percent 3 20 14 36 27 100

Color

Slogan

Them e 3%

Punch Line

Celebrity

27%

20%

14% 36%

Interpretation: This question was framed to get the insight from the respondents about the aspect of the advertisements they remember the most. From the above table, it is clear that majority of the respondents i.e 36% revealed that they remember the punch line , followed by celebrity i.e 27 % of the respondents remember the celebrity associated with the brand, these two aspects are most remembered among the others. The third aspect of the advertisements that respondents prefer slogans followed by themes and color of the Advertisements. Therefore all of the above aspects are very important from the advertisement point of view , therefore companies must choose unique punch lines, attractive colours, good themes which the youth will like and the most importantly the celebrities because we Indians trust and love them blindly.
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Q8.

Does an advertisement showing your favourite celebrity affects your choice of Brand? Frequency Yes NO Can’t say Total 78 52 20 150 Percent 52.0 34.7 13.3 100.0

Yes

No

Can't Say

13%

52% 35%

Interpretation: From the above table it is very very clear that majority of the the respondents i.e 52% agree with the statement that advertisement showing their favourite celebrity affect their Choice of Brand. But also, there are some respondents i.e 13 % who are against this statement. The important thing to be noticed in this table is about 35% respondents replied they can’t say.

39

Though most of the repondents have positive association with the celebrities but also but there are so many things in an ad along with a celebrity which makes an ad effective which in turn affect the buying behaviour. Therefore it becomes important on the part of companies while making their advertisements not to focus on celebrities only but more focus should be made on other factors also because advertisements have a great impact on the buying behaviour of customers.

40

Q9

How does an advertisement showing your favourite celebrity affect your perception?

Frequency Positively Negatively Can’t say Total 111 12 27 150

Percent 74.0 8.0 18.0 100.0

27 12 Positively negatively 111 Can’t say

QUESTIONNAIRE

Interpretation: From the table it is very clear that majority of the respondent’s i.e 74 % are positively affected by the celebrities regarding the brand perception. This means that celebrities play a major role in stimulating the consumer’s preference towards the brand. Therefore celebrity endorsing have an impact on the consumers buying behaviour. But also from the table it is evident that some respondents responded negatively, therefore the companies should bridge this gap , and should select the celebrity with greater credibility , fan following etc.
41

Q10. Aided Recall Test Punch Lines a) Thanda Matlab
b) Yeh Dil Mange More

Brand -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

c) Seedhi Baat No Bakwas d) Do the Dew e) Bheja Fry, 7 Up try

Interpretation: From this question respondents were asked to recall the brands to which punch lines were associated , the respondents easily recalled the brand names . All the respondents were able to recall the brands. 150 respondents recalled Coca Cola Brand 150 respondents recalled Pepsi Brand 150 respondents recalled Mountain Dew Brand 143 respondents recalled Sprite
42

128 respondents recalled 7 up This means majority of the respondents recalled the brands, therefore punch line aspect of the advertisement is also important in Advertising

Chi Square Test
Hypothesis 1: H0: There is no significant relationship between the advertisement(s) and the brand preference of consumers. H1: There is significant relationship between the advertisement(s) and the brand preference of consumers. For testing the above hypothesis we have used Chi Square test .The variables used are Age and Advertisement affect your choice of Brand
Case Processing Summary Cases Valid N age * Advertise_effect 150 Percent 100.0% N 0 Missing Percent .0% N 150 Total Percent 100.0%

Interpretation According to chi-square test rules if the asymp.significant value comes out to be less than 0.05 then we reject null hypothesis, and we accept alternative hypothesis. And in our case Asymp. Sig. value comes out to be .045, which is less than 0.05 significance level. 43

So, we reject the null hypothesis and accept the alternative hypothesis .This means there is a significant relationship between advertisements and the brand preference of consumers. In other words we can say advertisement affect the choice of brands among the consumers.

Hypothesis 2: H0: There is no impact of the celebrity endorsement on the consumer buying behaviour. H1: There is impact of the celebrity endorsement on the consumer buying behaviour.
For testing the above hypothesis we have used Chi Square test .The variables used are Age and Celebrity affect your choice of Brand .

Interpretation: From the above Chi square test it is clear that Asymp. Significant value ie. .036 is less than significance level .05 therefore we reject our Null hypothesis.
44

Therefore we accept our Alternate hypothesis, i.e there is impact of the celebrity endorsement on the consumer buying behaviour.

Hypothesis 2: H0: There is no impact of the celebrity endorsement on the consumer buying behaviour. H1: There is impact of the celebrity endorsement on the consumer buying behaviour.
For testing the Hypothesis 2 we again carried another chi square test but this time we change the variables , the variables used are age and celebrity affect your perception of the

brand.

Interpretation: From the above table the Asymp Significance value comes to be .048 which is less than 0.05 Therefore we reject the Null hypothesis and accept the alternate hypothesis
45

Therefore it is clear that there is impact of the celebrity endorsement on the consumer buying behavior.

Findings
1. After analyzing the data collected from 150 respondents, it is revealed that most preferred

brand is Thumps Up followed by Coca Cola and Mountain Dew.

2. Majority of the respondents uses their respective brands because of the quality and it is

revealed that there is no significant relationship between the choice of brand and price of the product.

3. There is an impact of the Advertisements on the consumers regarding the choice of their brand, i,e there is a significant relationship between advertisements and the choice of the brand.

4. The most liked medium of Advertisements is television followed by Internet and Outdoor media .

5. Internet is mostly liked by the younger youth between the age group 18-25 because of the

access to new technologies.

6. Newspapers and Radio has the low rating as compared to other mediums, because they are still used by aged people.

7. There is a great impact of the advertisements on the consumers as 83% respondents replied

they do recall the advertisements of their brands. This recall helps them in decision making while making a purchase.

8. People remember different aspect(s) of the advertisements. The most remembered aspect by respondents is Punch Line, followed by Celebrity.

9. Celebrity endorsement has a positive effect on the perception of the respondents.

46

10. Almost all the respondents were able to answer the last question which was based on the

aided recall. Respondents were given punch lines of different brands and respondents have to identify the brands with which they are associated.

47

Conclusion
As there is cut throat competition in the soft drink industry mainly between the two big giants i.e Coca Cola and Pepsi, and both are striving very hard for their market share. Therefore it becomes very hard for the companies to retain their customers. It is also evident that 34 % of the total costs, these companies spend on Advertisements. Therefore Advertisements are the back bone for this Industry, they act as a glue to retain their consumers and target the prospectus. Also the consumers preferences and the attitudes change with the passage of the time and age, Mediums of Advertisements also play an important role in promoting the products among the masses. Advertisements play a pivotal role in changing the consumers perception.Television is an important and effective medium used for communication with the consumers, and Internet has emerged one of the strongest medium that youngsters use to gather the information. Also celebrities affect the consumer perception and buying behaviour, and celebrities are one of the most remembered aspect of the advertisement. Companies should use those celebrities that have the greater credibility and fan following. At last we can say that there is a direct relation between Advertisements and the consumer buying behaviour which has been proved by the tests also.

48

Recommendations
1. Companies should aggressively go for Internet marketing as there is a great scope for it

because youngsters are in close contact round the clock with Internet
2. Companies should come up with new and effective advertisement campaigns regularly.

3. Companies should focus on creative advertisements, because people want something different , something new that will attract their attention.
4. Companies should make use different mediums of Advertisements to cover maximum

population. 5. Advertisements should be made according to the taste of people.
6. Companies should go for Sponsorships of different events like cricket, football at district

levels.
7. Companies should select the celebrities, that has greater credibility and fan following. 8. Companies should promote their product on FM Radio stations in jalandar and almost every

body listen to FM radio Stations on their cell phones so there is a great scope for this. 9. Use of digital Billboards as images and videos change after 5 seconds on billboards , they are attractive, they easily grab consumers attention.

LIMITATIONS
While considering the findings of the study it is advisable to consider the following limitations:

49

1) The sample size is restricted to only 150 samples due to time constraints. 2) The survey was conducted only in Jallandhar and Phagwara.

50

BIBLIOGRAPHY
BOOKS REFERED
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New Delhi ,TMH Publications, PP359-366 Journal: Zafar .B , “Advertisement and its effects : a literature review” (July 2008 ) Journal of Marketing Management, ICFAI, 27-35
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Available at:- http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1444814
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Economic Times, At www.economictimes.com/11june2006/celebrityendorsement.  Biswas S, Hussain M, O'Donnell K “ Advertisements and Consumer Perceptions: A CrossCultural Study” (2009) ,www.chillibreeze.com/articles/Advertisement-endorsement.asp.

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(2009),www.cnn.com/2009/OPINION/12/16/elberse.athlete.endorsements.tiger.woods/index .html
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(2008),www.indianmba.com/Faculty Column/FC706/fc706.html

Internet http://business.enotes.com/business-finance-encyclopedia/advertising, 2006-0408, 13.16 http://en.mimi.hu/marketingweb/lowinvolvement_products.html 2006-04-25, 14.12 http://encarta.msn.com/encyclopedia_761564279/Advertising.html 2006-04-04, 11.36 http://geoff.cox.free.fr/Docs/Text7.pdf 2006-04-10, 10.00 http://susning.nu/Pepsi 2006-04-12, 10.56 The Coca-Cola Company: www2.coca-cola.com/investors/form_10K_2005.html 2006-04-12, 11.54 www.coke.com.au/about_advert.asp Wikipedia, the free encyclopaedia:
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http://en.wikipedia.org/wiki/Cola_wars 2006-04-08, 13.46 http://sv.wikipedia.org/wiki/Pepsi 2006-04-12, 11.01 http://sv.wikipedia.org/wiki/Coca-cola 2006-04-12, 11.00 www.economist.com/business/displaystory.cfm?story_id=2787854 2006-04-09, 9.06 www.geocities.com/colacentury/ 2006-04-08, 14.15 www.louisville.edu/~rljohn10/pepsi.html 2006-04-11, 16.50 www.marketwatch.com/News/Story/Story.aspx?guid=%7B943CBB2D-9AAC4DAA-A9285B5A8D74E3BE%7D&siteid=mktw 2006-04-04, 10.15 www.mind-advertising.com/advertiser_index.htm 2006-04-09, 10.06 www.pepsi.com/help/faqs/faq.php?category=ads_and_history&page=highlights 2006-04-12, www.thegredecompany.com/docs/Rising%20Above%20Advertising %20Clutter.pdf 2006-04-

53

Annexure
QUESTIONNAIRE Dear Sir/Madam. We are conducting this survey as a part of our MBA programme from Lovely Professional University. The purpose of this survey is to study the “Impact of Advertisements on the brand preferences towards Aerated drinks”, so we would be grateful if you could spend some of your precious time in filling up this Questionnaire

Q1.

Do you drink Soft drinks? Yes No

Q2.

Which brand do you drink the most? Pepsi Sprite Coca Cola Marinda Dew Limca Thumps Up Fanta

Q3.

Why you have chosen this Brand. Price Quality Advertisements Brand Name Celebrity

Q4.

Does Advertisement affect the choice of your brand? Strongly Agree Agree Neutral Disagree Strongly Disagree

Q5.

Which medium of Advertisement you like the most? Rank according to your Opinion ( 1 for most, 5 for the least) TV Radio Newspapers Magazine Internet

Out Door Media

Q6.

Can you recall any advertisement of your Brand? Yes No

Q7.
54

Which of the following aspect of the advertisement you remember most?

Colour

Slogan

Theme

Punch Line

Celebrity

55

Q8.

Does an advertisement showing your favourite celebrity affect your choice of Brand? Yes No Can’t say

Q9.

How does an advertisement showing your favourite celebrity affect your perception of the brand? Positively Negatively Can’t say

Q10.

Following Punch Lines are associated with advertisement of different brand of soft drink . Identify the brands. Punch Lines Brand -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

f) Thanda Matlab
g) Yeh Dil Mange More

h) Seedhi Baat No Bakwas i) Do the Dew j) Bheja Fry, 7 Up try

Personal Information: Name Address Gender Age:
M F

Contact No. 26-35 Student 36-50 Above 51 Others

Below18 18-25 Business

Occup: Service

Housewife

56