...world. The process of harmonization contributes to maintaining core criteria and at the same time addresses regional issues through the adoption of locally developed standards (Green Globe, 2012). The Green Globe Standard is a structured assessment which to help travel and tourism businesses and their supply chain partners in sustainability performance. Businesses can monitor their enterprises’ sustainable operation and management improvements and achievements certification results. Cosmo Hotel Mongkok is located at the heartland of Kowloon Pennisula in Mongkok - Hong Kong's most celebrated jumble for the new/old, east/west and a place heavily soaked in local heritage that goes along with global glam (eBookers, 2012). The region is full of unique cultural flavor, mixed with the traditional color of the local and international landscape.The hotel opened in mid of 2010 and offers 285 rooms including 20 suites. All rooms are presented with tactful door and functional design making them most well-appointed for any kind of stay. They are also carefully designed to maximize space infused with an array of practical amenities. Cosmo Hotel Mongkok is the heartland and has the historical monuments and buildings in Sham Shui Po. Hotels near Olympic MTR Station and MongKok Station, guests can take the MTR easily between Hong Kong...
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...Contents 1. Introduction 3 2. External Analysis 3 2.1 PEST 3 2.2 PEST Analysis Overview 6 3. Internal Analysis 7 3.1 SWOT Analysis 7 3.2 Implications of Assessment 9 4. Industrial Analysis 10 4.1 Perceptual Map of Disneyland Hong Kong & its competitors 10 4.2 Porter’s 5 Forces 11 4.3 Porter’s 5 Forces Overview 14 5. Objectives 15 6. Strategy 15 6.1 Ansoff Growth Matrix 16 6.2 Position 17 6.3 Reposition 18 6.3.1 Sun Tzu Art of War Strategy 19 6.3.2 Attack Overview 23 Contents 7. Proposed Activities & Budget 24 8. References 28 Executive Summary Based on the case study ‘Export of American Fantasy World to the Chinese’, the authors critically analyzed the internal and external environment of Disneyland Hong Kong. Outlining the key strategic issues that the company has to deal with and providing recommendations of what Disneyland Hong Kong could do in order to once again achieve competitive advantage. 1. Introduction Disneyland Hong Kong having opened for over 10 years is still facing major problems until today. Over the years Disneyland Hong Kong constantly dealt with issues regarding social responsibility, negative publicity and competition with Ocean Park. Despite its current situation, Disneyland Hong...
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...|Culture Analysis | Analysis Objective |According to Eric, Van den Steen (1990), a corporate culture is the sense of shared beliefs and values, through screening, self sorting and manager-directed | |joint learning. In order to understand the organization culture of KMB, we will identify the values and assumptions share among member of KMB. The culture | |artefact and shared value demonstrated the belief of former and top management toward to the organizational goals and it gave a guideline to the employees’ | |belief, behavior and shared assumption. We will analyze the culture of KMB with the following steps: | |Identify the artefacts of KMB, and then conclude the core value of KMB with iceberg model. | |Examine KMB’s culture value with the contingencies of organizational Culture. | Culture Artefact Stories & Legends-Caring Customer, Continuously Innovating |[pic][pic][pic][pic] | |[pic][pic] |80 Years Contribution ...
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...Introduction to business model innovation in mobility and automotive aspects The purpose of the following paper is to demonstrate the different possibilities of business model innovation in mobility and automotive aspects. More precisely, the written report focuses on business model innovation in respect of urban mobility. Since, urban mobility is getting more and more relevance of future management tasks. Moreover aspects of car sharing and renting cars are discussed in literature often. Therefore, the paper gives a detailed overview of the theoretical and practical background of business model innovations of urban mobility including automotive issues. The paper is structured in three main passages…. Mobility is a basic condition for participating in working life. Other relying aspects of mobility are engaging in social, cultural and political activities and availing educational opportunities. In the future, urban mobility will cost 829 billion euro by 2050. The amount of people and goods transported is expected to triple. On top of that, urban mobility will use 17.3 % of the planet´s bio – capacity (Lerner, 2011, pp. 1-15). The development of automotive issues and mobility reflects the economic, social and technical trends in the cities. The population of cities is constantly growing both for demographic reasons and migration into cities aspects. Cities are the central points of economic growth and thus of individual prosperity which lead to a growing differentiation...
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...classes. Shops selling international luxury brands in Zone OC attract customers who can afford to have high cost of living. Zone GW contains restaurants of different cuisines and a cinema. KidX in Zone OT comprises of shops selling children fashion and the largest Toys “R” Us in Asia. These attract families to shop at the mall. Shops selling trendy brands, which are specifically popular among teenagers, can be found in and near LCX in Zone OT. Floating Population Harbour City is famous among foreign visitors. Harbour City is located at Canton Road Tsim Sha Shui which is adjacent to many tourist attractions such as the Victoria Harbour. There are hotels surrounding Harbour City also. And it can be easily accessed as it is near the MTR station, the Star Ferry pier and a bus stop. So Harbour City attracts many tourists every year. Market Position in Hong Kong Harbour City deserves the title of one of the largest shopping and entertainment centres in Hong Kong. Its huge capacity allows it to contain different restaurants and cinemas. It also contains shops selling both economical and luxury brands. A campaign to promote Harbour City Festival: Christmas Theme: Ginger Bread Man Ginger bread man is a kind of traditional food served at Christmas in many foreign countries but it is still not well-known in Hong Kong. Promoting Christmas by using ginger bread man instead of Santa Claus or Christmas trees is actually fresh to many Hong Kong people. During December...
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...the modern railways. A company engaging in railway systems is MTR Corporation. The paper conducted a strategic analysis of the MTR Corporation and its strategic position. The paper performed a SWOT analysis of the company. The paper Identified options for the future development of the organization. The paper evaluated the merits of potential future strategies. The paper also recommended courses of actions that will be implemented by the organization. The findings of the paper state that the company has two strategic options. One is resource led and the other is market led. Among the two options the market led strategic option is more desirable for the company. The paper found out that MTRC’s market led strategic option to increase its railway systems will help in accommodating the needs of the increasing number of tourists and residents of Hong Kong. This option will help the company to maintain its good image in the industry. This option will give the company additional income. The strategic option to increase the railway system will also assist in maintaining the minimal incidents of traffic jams in the region. The market led strategic option has its limitation. . The main limitation of MTRC’s market led strategic option to increase its railway systems’ is the decreasing space allowable to create more railway systems * Read more: http://ivythesis.typepad.com/term_paper_topics/2010/05/swot-analysis-of-mtr-corporation-hong-kong.html#ixzz2Tq0KYJ1BT In lecture 3, I have...
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...when I was arrived in Beijing. This is an amazing moment that I can watch the long rocket launch in the capital of Beijing, a place where is politically aware. At the same time, I was the first time to feel proud to be one of the Chinese people. As the rocket means the national achievement for a country, I would feel that all people who surrounded by me do have a strong sense of identity. It shows a miracle in China again. In Beijing, it is shocking to see a mountain of people inside the MTR station every day. If you walk slowly, other people will use their invisible hand to push you to walk faster magically. When people want to get off in the next station, they are likely to ask a question, “Are you getting off in the next station?”. If no, he/she will then switch the place with you so the person can get off quickly. Also, I needed to take transportation nearly two hours to office. The colleagues told me that it is normal to take at least one hour transportation to other places. However, the MTR fee is $2 whatever you takeoff at any station. Most importantly, I have gained the valuable job experience through having this internship. When I worked here, I found out the air-conditioner will keep at 25 degree or above, I felt like under the sun in office every day. It is because the temperature of indoor in Hong Kong is very...
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...Assignment Title: Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong Learning Outcomes Assessed Learning Outcomes Assessed Feedback relating learning outcomes and assessment criteria given to students: Areas for Commendation Areas for Improvement General Comment Assessors Signature Overall Mark : Subject to ratification by the assessment board Moderators Signature Students Signature: You must sign this declaring that it is all your own work and all sources of information have been referenced: TLH307 International Tourism & Hospitality Management - Urban Tourism TLH307 International Tourism & Hospitality Management Urban Tourism Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong Muhammad Norfarid Bin Farali Khan Student ID: 089101850 BSc (Hons) International Tourism and Hospitality Management The University of Sunderland Date of Submission: 18-Jul-2011 2 Muhammad Norfarid Bin Farali Khan BTTD1 0907A Bachelor Of Science(Hons) In International Tourism and Hospitality Management TLH307 International Tourism & Hospitality Management - Urban Tourism Table of Contents 1.0 INTRODUCTION ......................................................................................................................... 4 2.0 LITERATURE REVIEW .............................................................................................................. 6 2.1 Transportation and Tourism ..................
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...be widely used in various organizations, such as public transport, parking, retail, government recreational facilities. Strategic Partnerships Octopus has strategic partnerships with Transport companies, fast food chain restaurant, and retail outlets. Octopus helps service providers and business partners like retailers provide various loyalty programmes in which cardholders can collect reward points every time when they use their cards and then redeem gifts or enjoy discounted services. Through loyalty programmes, Octopus can help their partners provide better value to customers, increase awareness and product sales. The most notable partnership is MTR, for example, from 1 September to 30 November 2013, you can redeem 50% discounted price to Lok Ma Chau station with Octopus at the customer service centers of designated MTR stations before entering the gate. Weakness Limited usage According to Octopus condition, cardholder can add value to Octopus with cash up to a maximum of HK$1,000 at designated Octopus service providers like Circle K and 7-Eleven convenient stores. This will limit the type of transaction can be done with the Octopus card. Security concerns Octopus card does not have password or pin number protection. Once you lost it, anyone can use it without your permission. Data Privacy Investigation found that Octopus...
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...Marketing Project Nike Sofa Content : 1. Marco-environmental Factor * Demographic environment * Economic environment * Natural environment * Cultural environment * Technological environment 2.Micro-environment Factor * The company * Suppliers * Marketing intermediaries * Competitors * Publics * Customers 3. Customer buying behaviour * Cultural * Social * Personal * Psychological 4.Segmentation 5.Targeting 6.Positioning 7.Marketing Mix Strategies * Product * Price * Place * Promotion 8.Conclusion 9.Reference 10.Appendix 1. Marco-environment * Demographic environment According to the chart below, the number of domestic household is increasing .When umber of family increase , the demand of furniture is also increase .Thus ,the demand of sofa rise . * Economic environment As the lastest data( from the appendix) shows, the whole GDP in HK increased about five percent in the lastest two quarter even if the Europe's Debt Crisis are deteriorating, and that means domestic demand help up rapidly and dirve the whole economic increased. "The growth momentum of the Hong Kong economy tapered further in the third quarter of 2011, amid increasing headwinds on the external front caused by the deepening eurozone sovereign debt crisis and faltering recovery in the US. The domestic sector nevertheless stayed robust throughout the...
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...BBA 218 Leadership INSTRUCTOR Dr Helen Wong Topic: Identify a leader in history or in the community and discuss the leadership philosophy reflected in his/her speech, behavior and actions as a leader. Comment on the effectiveness and impact of his/her leadership. Allan Zeman Group members: Wong Sze Wai 201225217H Chow Tung Ying 201223209H Cheung Ka Wai 201226233H Wong Yan Kei 201323061H Fung Yuen Wai 201323059H Ng Bing Yam 201223018H Table of Contents Background 3 Speech 4 Behaviour 5 Actions 6 Effectiveness and Impact 9 Conclusion 11 Bibliography of references 12 Background Allan Zeman was born in Germany in 1949. His father passed away when he was seven years old. He went to Hong Kong when he was nineteen. He went to Hong Kong because of his garment business. He has already earned around 100 thousand. Since 1981 he found out that Hong Kong only have numbers of hotel and restaurant but don’t have some special characteristics of western restaurant, therefore he decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought a building in Tokyo. It is also restaurant. in this few years, he starts his bar in Shanghai, which is likely and same as Lan Kwai Fong. He plans to enter the market in Beijing. In this past few years, more western restaurant and bar entered this place –Lan Kwai Fong...
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...SBI PO Exam Special Current Affair Supplement Latest Developments in Banking and Financial Sector Latest questions pertaining to Governance, Policies, Panels and Committees Miscellaneous Current Affairs (Very Important for upcoming competitive exams) A publication of Nirdeshak.com Latest Developments in Banking & Financial Sector 01 SBI PO Exam - Special Current Affair Supplement 1) India implemented Basel III norms, which comprises of new global capital rules for banks, from which date? – 1 April 2013 (Under Basel III norms, Indian banks will have to hold core capital of at least seven percent of risk-weighted assets) 2) What is the name of the bill passed by the Lok Sabha on 18 December 2012, which seeks to strengthen banking regulations in the country? – Banking Laws (Amendment) Bill 2011 (This bill seeks to raise voting rights of investors in private sector banks to 26 per cent from present 10 per cent and also allows RBI to supersede boards of private sector banks to increase the cap on their voting rights to 10 per cent from 1 per cent 3) Financial sector regulators – The Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI), Insurance Regulatory and Development Authority (IRDA) and Pension Fund Regulatory and Development Authority (PFRDA), on 8 March 2013 joined hands by signing an agreement under the auspices of the Financial Stability and Development Council (FSDC). What are the main objectives of this move? – These regulators would...
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...* Re: BIG BAD WOLF BOOK SALE 30/10/2012 To: Seong Ee Wei Hi, Ee Wei, Thank you for your application to be our Big Bad Wolf (BBW) book sale crew. Please come for the interview together with Ke Ying this Thursday (1.11.2012), 11am at Amcorp Mall, PJ. (please logon to www.bookxcess.com for the address). Please bring along 1 photocopy IC (front & back in 1 page). Before hand, kindly refer to the below for the terms & conditions as the BBW crew for your perusal: Working Date: 3rd-24th December 2012 Venue: The Mines Convention Centre WORKING HOURS 1. 9.00am to 9.00pm daily, you are required to report to the respective leader by 8.30am daily. 2. Selected appointed staff are required to stay back after 9pm to complete their task ie. Doing sales report. 3. There will be 2 breaks daily (each break is 30 minutes), Lunch and Dinner will be provided daily. ADDITIONAL WORKING HOURS 1. If the Employee required to work more than the regulated working hours per day as mentioned above, the Employee shall be paid a rate of RM15 per hour. 2.The minimum additional hour to clock in per day is ½ hour. TERMINATION OF THE CONTRACT The Employer reserves the rights to terminate Employee’s contract on the following conditions and the Employer has the absolute rights to reduce the hourly rate from RM10 to RM7for the number of days worked by the Employee. The conditions are: (a) Poor performance deemed by BBW Management; (b) Late – more than 3 working days; (c) Failed to...
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...CHAIRMAN’S NOTE EXECUTIVE SUMMARY MODULE 1: ECONOMIC PERFORMANCE OF THE INDUSTRY Malaysian Economic Performance – Overview for the Year 2012 3 6 11 13 C&M Industry Performance – Overview 2012 Global and Malaysian GDP Growth Communications Services Contribution to Growth Bursa Malaysia ACE Market – An Overview of Licensees C&M Industry Financial Performance Overview Telecommunications Companies Broadcasters Trends of C&M Companies Financial Performance Digital Signature C&M Revenue by Services Market Segment ARPU Comparison Contribution of the C&M Industry to Bursa ...
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...changed on them. So when putting together a growth strategy companies should think rapidly. Best approach could be take one step at a time. ➢ One of the ways for developing a business growth strategy for Purple HR could be buying a competing business or businesses.Employing such a strategy will add to the company’s growth and it will also eliminate another barrier standing in front of company’s future growth namely- a real or potential competitor. Paychex, Inc. is a provider of payroll, human resource, and benefits outsourcing solutions for small to medium-sized businesses.Paychex, acquired key competitors over the years which proved beneficial for them as their share in the market increased.. In January 2012, the Company acquired Icon Time Systems, Inc. In December 2012,...
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