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Multicultural Management Assessment

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1. | The operations of multinational managers are made complex given the diverse cultural environments in which they operate. Research Hosfede's findings in any of the BRIC countries relating to the five dimensions of power distance, uncertainty avoidance, individualism, masculinity, and time orientation. How do they compare with those of the United States? What country-specific factors account for the differences? What impacts would they have on your management operations? | | | | | | Geert Hofstede developed the Model of National Culture. This consisted of the five dimensions that speak to cultural values. They include power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation. Comparing Brazil with the United States shows a major difference in how each country chooses to operate in each individual dimension. The United States is ranks lower in the area of Power Distance, significantly higher in Individualism, slightly higher in the dimension of masculinity, significantly lower in uncertainty avoidance, and slightly lower in long-term orientation. Brazil reflects a society that believes more in a hierarchy that should be respected, protecting members in exchange for loyalty, they are both intermediate on masculinity, who show a strong need for rules, while maintaining being able to deal with past and future challenges (Geert-Hofstede, 2015).Some of the country’s background such as the need to show respect to elderly as well as children are to take care of their elderly parents is an area which contributes to the difference in the power distance dimension. Family is a bond that reaches to aunts, uncles, and cousins which put members first in protection versus being about a single unit. It is imperative that management operations take into account how Brazil is structured and operates in all 5 dimensions

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