...CONFIDENTIAL HM/JUN 2012/HTM600/605/HTH600 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME HOSPITALITY RESEARCH METHODS HTM600/605/HTH600 JUNE 2012 3 HOURS INSTRUCTIONS TO CANDIDATES 1. This question paper consists of two (2) parts : PART A (40 Questions) PART B (3 Questions) 2. Answer ALL questions from all two (2) parts : i) ii) Answer PART A in the Objective Answer Sheet. Answer PART B in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) iii) the Question Paper an Answer Booklet - provided by the Faculty an Objective Answer Sheet - provided by the Faculty DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO This examination paper consists of 11 printed pages © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 2 HM/JUN 2012/HTM600/605/HTH600 PART A MULTIPLE CHOICE Choose the most appropriate answer for each question. Shade your choice on the Objective Answer Sheet. 1. A scientific explanation that remains tentative until it has been adequately tested is called a (n) a) b) c) d) 2. Theory Law Hypothesis Experiment A Study to determine the degree of relationship between two events is called a) b) c) d) Naturalist observation The correlational method A controlled experiment The survey method 3. A researcher observes...
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...framework (e.g., a topic such as how the size of the jackpot affects lottery decisions might be under the broader umbrella of risk-taking behavior), where to go to find out more when researching the topic, and how you could elaborate on a topic by looking at moderator variables or exceptions. List of potential topics: * Media's influence on aggression * Media's influence on body image * Effective treatments for chemical dependency * Driving safety and types of distractions * The role of introversion/extraversion on marital bliss or employee performance * Suggestibility: do television ads change behavior? * Factors affecting career choice * Effect of peer pressure on conformity * Influence of music on worker productivity * Comparison of strategies for stress reduction * Factors influencing memory for events, names, and factual information * Eyewitness testimony and the misinformation effect In your response, be sure to: * Use appropriate spelling and grammar. * Use vocabulary relevant to the...
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... BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (RETAIL MANAGEMENT) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA "DECLARATION OF ORIGINAL WORK" I, AKMAL SYALWANI BINTI IDRIS, (I/C Number: 911026105140) Hereby, declare that: This work has not previously been accepted in substance for any degree, locally or overseas, and is not being concurrently submitted for this degree or any other degrees. This project-paper is the result of my independent work and investigation, except where otherwise stated. All verbatim extracts have been distinguished by quotation marks and sources of my information have been specifically acknowledged. Signature: _________________________ Date: ______________________ ii LETTER OF SUBMISSION Date of Submission: December 2013 The Programme Coordinator, Bachelor of Business Administration (Hons) Retail Management Faculty of Business Management Universiti Teknologi MARA 40450 Shah Alam Selangor. Dear Sir/Madam, SUBMISSION OF PROJECT PAPER...
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...explore this curiosity I did a deep dive into Alisun Pawley and Daniel Mullensiefen's research on The Science of Singing Along for a quick [Metis](http://www.thisismetis.com) investigation presentation. The presentation deck and an overview of key concepts is included below and you can check out the full article [here](http://www.doc.gold.ac.uk/~mas03dm/papers/PawleyMullensiefen_Singalong_2012.pdf)! #### Data The study investigates the contextual and musical factors that incite audiences in music venues...
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...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working...
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...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working populations drive personal...
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...Elementary Statistics “Effects of using You Tube to the younger generation” Abstract This research is intended to find out the effects of You Tube videos to children ages 8-12 years old. In this research you’ll see the most top videos that are watched by kids and most likely will give you an idea on how to take care of your child or siblings. Acknowledgement We would like to take this time and opportunity to thank Miss Nelda Nacion our Elementary Statistics Professor for being understanding, patient and making this semester a fun one. Dedication This is Research is dedicated to our hard working parents that continuously supports us. We also dedicate this research to one of the researchers’ siblings Miguel (12 years old) and Gabriel (8 years old), the motivation and inspiration of this research paper. Chapter I: The problem and it’s Setting Introduction This research started as an observation to a sibling of one of the researchers. The 8 year old and the twelve year old kids were greatly fond of the website www.youtube.com. The researcher observed that her siblings mimic the language and the actions of the videos they are watching. When the researcher asked the siblings as to where do they get those “lines” from, the siblings’ replied immediately “napanuood ko sa You Tube”. This lead to the group’s concern. How the website youtube.com do great influences to the new generation of children today. Let’s face it, the youth’s way of entertainment nowadays are...
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...Relationship between human appetite and music Chapter 1 THE PROBLEM AND ITS SETTING/INTRODUCTION Introduction There are a lot of services served in a restaurant, like, high quality food and drinks, skilled staffs, nice ambiance and good music. Consumers are not aware that music is part of the service offered. And subconsciously, they didn’t know that music can boost their appetite and affect their mood in eating. Background of the Study Music and noise level can affect people’s enjoyment of what they eat (Journal of Culinary Science and Hospitality). Appetite in 2006, found that listening to music increased the amount of food eaten and the duration of meals, but that the speed and volume of the music didn’t have a significant effect. Taste is the most obvious sense associated with food, but it is by no means the only sense we engage to to enjoy a good meal. In fact, all our senses come into focus when we eat. According to Hopkins (2007) study found that music has the ability to influence the speed with which we eat. Slow music slows us down; test subjects listening to slow music downed three mouthfuls of food per minute, as compared to the five mouthfuls diners listening to a fast beat consumed. Hoteliers and restaurateurs know that taste is only one aspect of good meal. In national settings, Tin Drum Café in Atlanta, Steven Chan, the owner of fast casual concept and Asian street food eatery Tin Drum Cafe, was originally inspired by the atmosphere and...
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...I am producing primary and secondary research for Mildenhall College Academy, which will determine which courses that will be introduced to MCA6 this year, for adults to attend. The goals of market research are: * To attract new customers and deliver hopeful development. * To keep and grow new customers by delivering satisfaction. Marketing is communicating with your potential market; every market research involves some sort of communication method, this great way of exchanging views and opinions on current and future courses for West Suffolk College. Analysing market research. * Recognising the market-place and consumers requirements. * Create a consumer-motivated marketing approach. * Design an agenda to fit the customer’s needs and wants. (Teenager and young adults, so possibly a Facebook or twitter page for the college.) * Build profitable scheme to get the college noticed Primary Research- Firstly primary research entails- Your own research, used to assemble facts, and statistics from one precise task. For example: (electronic equipment, face to face interviews, this will give detail and responses to the behaviour of the product. Primary research will not conclude any data Secondary Research * - Available figures: survey, housing and collective retreat data. (e.g general questionnaires and surveys, already done to, get data.) * Available texts: data already analysed by ‘specialists’ and reports. (e.g books and magazines...
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...RESEARCH PROPOSAL A STUDY ON THE IMPACT AND ADDICTION BY USING THE TECH-GADGETS BY THE STUDENTS TO THEIR LEARNING PROCESS AT UNIVERSITY COLLEGE SHAHPUTRA: A STUDY ON COLLEGE STUDENTS CHAPTER I Introduction 1.0 Background of the Study The term technology comes from the Greek word “techne”, which means the art or skill used in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function; technology is the making, modification, usage and knowledge of tools, machines, techniques and method of organisation (Liddel, Scott, Jones & McKenzie, 1940). That means, it can refer to the collection of tools, including machinery, modification, arrangements and procedures. Over the last 200 years there has been a significant change in the term technology. In the 20th century i.e. during the industrial revolution the term has gained its popularity worldwide (Cradock & Baldwin, 1833). Technology is the energy that acts as the driving force to drive or to run our lives. It is nothing but the results of the innovations and creativity of human beings. It converts the natural resources into consumer goods which are used by the society and human beings. It has brought the automation level into such a height that human effort and his time has been saved to a great extent. Due to this, the access to information has now become easier and the distant locations are getting closer. IT and communication...
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...Write a 1,050-word paper on marketing strategies and subcultures. In this week, you research subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group. Address the following in your paper: What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian? What environmental factors need to be considered when marketing within each subculture? What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture? Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture. Ethnic subculture is a tightly knit group of consumers who are held together by common cultural or genetic ties, and is identified both by its members and by others as being a distinguishable category. The group members tend to be tightly knit, and they are likely to imply meanings that go beyond the spoken word. De-ethnicization of which refers to a process where a product like flavored cigarettes that are possibly formerly associated with a specific ethnic group is detached from its roots and marketed to other ethnic subcultures. These are all important factors for TRIADD Research Group to keep in mind when determining marketing strategies to specific ethnic subcultures. One goal that the TRIAAD Research Group has for Exotic Smokes Cigarette Company in its...
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...|Effectiveness analysis of an IMC plan – analysis on Djuice. | |Research Report | | | | | Table of Contents Contents Executive Summary 3 Background 4 Statement of the Problem 11 Approach to the Problem 12 Research Design 14 Data Analysis 15 Results 16 Limitation and Caveats 21 Conclusion and Recommendations 22 Exhibit 23 Reference 27 Executive Summary I am going to conduct a research project on “Effectiveness analysis of an IMC plan – analysis on DJUICE”. Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. It aims to ensure consistency of message and the complementary use of media. To be an Effective brand IMC plan plays a major role. Effectiveness of a brand is measured by consumer preference. Advertising and other promotional tools, Word of Mouth, Service quality, Tariff and Offer etc are the variables for preferring a mobile phone. The objective is to identify the effect of each factor on preference of Djuice. This research project could act as the guideline to estimate what the Djuice users expect from the company and what influence...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Commerce ------------------------------------------------- Department of Marketing Management ------------------------------------------------- Name : Mugwagwa Alex Agree ------------------------------------------------- ------------------------------------------------- Registration No : R10755M ------------------------------------------------- ` ------------------------------------------------- Level : 4.2 ------------------------------------------------- ------------------------------------------------- Mode of Entry : P.D.P ------------------------------------------------- ------------------------------------------------- Module : Dissertation Proposal ------------------------------------------------- ------------------------------------------------- Supervisor : Miss. Ngwenya ------------------------------------------------- ------------------------------------------------- Topic ------------------------------------------------- The impact of store design on customer patronage. A case of Nyaningwe Supermarket Masvingo. ------------------------------------------------- 1.0 Background of the study Nyaningwe store is a supermarket which has a branch...
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...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................
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...Methodology This chapter illustrates the methodology used in this survey. 1. Research design 2.1 Quantitative analysis To find out the disparity in traditional media and new media or the characters of new media from the perspective of quantitative analysis have become the direction which most scholars study at present (Lu, 2009:1). Net-news credibility constitutes the primary factor influencing on the efficiency of net-news spread, but accurate quantitative measurement is out of essential importance, especially in China. Generally speaking, it is the respondents that determine the most appropriate method. Every research method has its superiority and inferior position (Babbie, 2004:112). According to Schroder et al. (2003: 205), quantitative analysis is often used to investigate "individual style and identity issues". In order to understand and explore audiences’ attitude and opinion to online news, quantitative analysis will be applied to this research. 2.2 Selection method 2.3.1 Interview or questionnaire? Questionnaire is one of the basic tools for quantitative analysis. According to Hansen, Cottle, Negrine and Newbold (1998:225-227), Questionnaire can be used to ‘collect data about current attitudes and opinions’ and to identify ‘who takes up these media and why’. The data that collected from a population of respondents can be used to ‘support to, or to negate hypotheses or propositions’, and sometimes only provide common information...
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