...Favorite Brand Paper 1 Favorite Brand Paper February 16, 2015 Favorite Brand Paper 2 In the field of marketing the most important factor is the value of a brand. A majority of the consumers today prefer a certain brand and want t stick to that brand indefinitely. This is the reason why every company tend to spend a large amount of their budget in marketing their product in order to build a relationship with the consumer which can stick to them for a long time. As far as my personal choice is concerned, I tend to buy a product based on the price, however one brand that I will not compromise on is Dawn dishwashing soap. In this paper, I will discuss three different reasons as to why I like the product Dawn. I will also discuss Dawn’s competitors and why they do not match up to the capabilities of Dawn. Dawn is a registered trademark of Proctor and Gamble. Dawn was created in 1973 since then it has become a household name in America and internationally. Dawn is not only a dishwashing soap but it also comes in dishwasher products too. Dawn also prides itself in the fact that it is good for use on animals and has helped conservation organizations for over 35 years. One of the reasons I love the brand Dawn is because of its ability to cut grease. The Dawn bleach alternative power soaking product is amazing in cleaning grease...
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...Why bother making cleaning products, you may ask? For one thing, it’s a very inexpensive idea of using common items you probably already have in your pantry. These recipes are easy to assemble and make cleaning more pleasurable by not having to deal with harsh fumes and nasty chemicals. I just can't tolerate those old cleaners anymore. It’s amazing how really well they work. They are especially nice when you have little children who want to help Mommy clean and you can feel good knowing that they can squirt and scrub to their hearts content. The wonderful aromas from the essential oils are so nice and smell “natural” compared to the store kinds. Since I've discovered essential oils, chemically, artificial fragrances almost make me sick! It makes cleaning feel like having a “spa moment”! Buying the essential oils might seem a little costly at first, but a little goes a long way and they can be used in so many other ways in your home, as in treating illness and stress. “Soft Scrub” (this one is my all time favorite. My work horse; works great on my cruddy stove top, as well as cleaning the grime and soap scum in the tub and bathroom sink. Smells good enough to eat!) 1 2/3 c. baking soda ½ c. liquid soap (Dr. Bronner’s) ½ c. water 2 T. white vinegar Essential oil (optional) ~I like peppermint Stir soap into baking soda. Add water and stir until smooth. Add vinegar and essential oil and pour into squeeze bottle. Great for tub and bathroom sink. Whitening Scouring...
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...American Icon Cassandra Brown MKT/421 Marketing March 9, 2015 Heather Teague American Icon So many factors are in the making of marketing a product; however, the important factor is the value of the brand. Customers are faithful to one brand and will not normally abandon that brand. Knowing that is the reason why companies spend so much time and money on marketing their products. One of my favorite brands that I am faithful to is the American icon, the Oreo cookies. It is true that Oreo cookies are an American cultural icon and for that reason is why I am passionate about Oreo cookies, with a great customer loyalty and an abundant relationship with customers, and with a lack of competition of the Oreo cookies. Passion of an American Icon There are many reasons that I am passionate about Oreo cookies and to label each one would be hard since they all flow in to one. As a child one of my fondest memories was visiting with my grandmother who always had Oreo cookies in her pantry. Getting to have those deliciously sweet chocolate and crispy cookies with a sugary creamy filling as soon as I walked in the door, I knew the fun would begin. Sitting around the table with my family, with a glass of milk in front of each of us, each one would create a new way, a favorite way to eat those delicious cookies. She made eating Oreo cookies fun by reaching out to each of our creative sides. It was one thing that we all enjoyed, unlike vegetables. It was...
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... My first product is our home's Rainsoft system. This is a water purification system that we purchased for our home back in 2007. The Rainsoft is connected to our main water supply valve and installed in our garage. The purpose of the Rainsoft is to eleminate hard water. In essence, it treats the water for any chemicals or residues, takes out the chlorine and iron that resides in the county water, and leaves it soft, as well. Obtaining this unit gifted us wuth truly filtered water straight from the sink. It also takes away the hardness of the water, and this is especially good for our family, as it's easier on your skin and both of our children have eczema. As a personal consumer, my decision to buy this unit was strongly influenced salesman's marketing pitch. One of the most notable features was the unit's location - hidden away in our garage, unseen by all, and even mobile if we ever decided to move to a new house. The price also played a large role in our purchase. We just purchased the house, and the unit came with a discount for all new homebuyers. The second product would be our newly aquired Roku boxes. We purchased two boxes - one for our living room and one for our master bedroom. We wanted to cut down on bills. So, we dropped our ATT U-Verse cable account and started with the Roku boxes. This allows us to stream our wirelessinternet to these boxes and watch all of our shows. It is similar to the Apple Box. The Roku streams our favorite shows, with...
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...It was created by two dedicated scientist that worked hard on making the formula. On their 409th try, the product was formed. Referring to the name “Formula 409”. * Overview: Divisions, Products and services * 409 consist of several products * All purpose cleaner – Cuts through tough grease and grime. This product disinfects against the following organisms: Staphylococcus aureus, Salmonella choleraesuis, Influenza a Hong Kong virus. Contains no phosphorus. Not harmful to septic systems. * Glass and Surface cleaner –Cleans and shines windows, mirrors, stainless steel and other hard surfaces with less streaking. Dissolves food and petroleum grease * Pro 409 degreaser – cleans grease around stove and kitchen tops. Leaving a shine to every surface after applying 409 degreaser to surface. * Awards * The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2002 revenues of $4.0 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto care products, Fresh Step® and Scoop Away® cat litters, Kingsford® charcoal briquettes, Hidden Valley® and K C Masterpiece® dressings and sauces, and Glad® bags, wraps and containers. With 9,500 employees worldwide, the company manufactures products in 25 countries and markets them in more than 100 countries. Founded in 1980, The Clorox Company Foundation...
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...| My Favorite Brand | Target Stores | | Brandi Collins | 9/6/2015 | | My favorite brand is not just one brand, but a whole store. I love Target stores. With the fast and friendly service, clean and easy to maneuver through aisles, the stores are ideal for browsing and easy-going shopping. Although Target may be a little more expensive then its competitors, it is a better store to shop at because of the customer service and cleanliness. I love shopping at target for many different reasons, but there are three main reasons. I actually buy some of Target’s brand items and they are actually pretty good. The products have a long lasting life and are cheaper than name brands sold in the store. Their off brands consist of food, drink, cleaning and paper products, and even clothing. Another reason I love target so much is because the customer service is great. The team members are always available and willing to help you find something. They keep short lines to better serve the customer and the registers grade the cashier to help cut down wait time. I have oved Target since I was in high school and I worked there soon after. The employees have a meeting every day to share ideas on how to better serve customers. And the last reason I love Target is that it is very organized. The store is always in good shape and neat. Things are easy to find and it is easy to maneuver through. The store is not very crowded and is hardly ever over crowed with customers. Selling...
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...Mitchell, V. F., "Comparative Study of Need Satisfactions in Military and Business Hierarchies," Journal of Applied Psychology, 51 (April 1967 9) Tolman, E. C, Purposive Behavior in Animals and Men , New York: Appleton- Century-Crofts, 1932. 10) Van Raaij, W. F., "Economic Psychology and Marketing," Oslo: Symposium "New Directions in Marketing," 1976. 11) Walster, E. and Walster, G. W. , "Equity and Social Justice," Journal of Social Issues, 31 (Summer 1975). DIARY 1st week 8 packaged salads mix – Greek, Barba Stathis Corn Eggs Tomatoes Potatoes Cauliflower Lemons Oranges Apple juice Yoghurt Total 2% - 1 packet Coffee 1/d kg minced veal Apple Juice Amita Chlorine Azax for Floor Cleaning 2nd week 5 packaged salads mix – Greek Barba Stathis Cheese Rice Yoghurt Total 2% Mushrooms canned Canned Tuna Spaghetti Kitchen Paper Napkins Green Lola 3rd week Pumaro Tomatoe Juice Chicken legs 6 packaged salads mix – Barba Stathis Fish...
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...Tipping Point Hush Puppies, mavens, Sesame Street, and New York City crime rates; all things that seem to have nothing in common until you look at them in the right context. The one common denominator they all share is they had a tipping point, and are examples of how little things can make a big difference in society. Malcolm Gladwell recognizes this threshold in everyday life, and in the products we use. He sees that a sudden increase in the sales of a shoe can be triggered by only a selective few that decide to wear them while they were unpopular, or how cleaning up the subway system can generate a significant decrease in crime. A single person could make significant changes in society although they represent a very insignificant number in the total population. If that one person is responsible for a tipping point a chain reaction can be made out of a single decision. Tipping points are exactly what the phrase describes; a point where the threshold has been met, so it theoretically “tips.” This does not come due to chance however. Gladwell argues that there are certain aspects of a product, norm, or person that are required to exceed a threshold and cause a reaction, he states, “The three rules of the tipping point—the Law of the Few, the Stickiness Factor, and the Power of Context—offer a way of making sense of an epidemic. They provide us with direction for how to go about reaching a tipping point.” Gladwell’s examples and messages throughout his work resonate with the three...
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...and take this opportunity to thank you for dedicating us your time. By filling this questionnaire you will be contributed to understand why people choose Dove as their favorite brand. Survey questionnaire of Factors causing to Prefer “Dove Shampoo” as a Brand Name: Occupation: 1. Are you? * Male * Female 2. What is your age? * Under 18 * 18 to 24 * 25 to 34 * 35 to 44 * 45 to 54 * 55 to 64 * 65 or more 3. How frequently do you buy Dove products? * Once a week * More than once a week * A couple of times a month * Every few months * Yearly * Never 4. How often do you change your Brand? * Very often * Depends on price of the new brand * To experiment with new Brand * I stay loyal to my brand 5. Which Dove shampoo do you use? * Dove Intense repair * Dove hair fall rescue * Dove dryness therapy. * Dove daily shine. * Dove dandruff care * Dove nourishing oil care. 6. In what quantity do you buy Dove? * Sachets * Bottles/bigger pack * Family packed. * Mini bottles 7. What improvements would you suggest for Dove shampoo? * Should be available in other varieties * Should decrease the price * Should come in more fragrance * Should increase availability of products in more number of retail outlets * Improve the quality more. Please read the statement below & tell me how much you agree with the statement to describe most important...
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...Clothing Stores that match my target market I am often asked, “Where do you shop?” My reply is always, everywhere! I shop different stores all the time. I shop a lot, but I also shop smart. Shopping smart is shopping on the clearance and sale racks first. Even at the most expensive stores you will be surprised at the bargains you will find shopping those racks first. I love to dress nice in good quality clothing. Not all stores sell good quality clothes, but whatever I buy from those stores I take extra precautions when cleaning them. My favorite stores are New York and Company, The limited, Marshall’s, Wal-Mart, Target, Dillard’s, JC Penny, TJ Maxx, and K Mart. Segment Your Market to Drive Growth Although the universe of all potential buyers may be your "market," dividing the market into sections or "segments" can help you generate more revenue. This segmentation can be based on any number of factors demographic or lifestyle factors. For example, you could segment your customers by age group. Or, you might divide them by family size. Different segments will have different needs and are likely to respond to different advertising or promotions. By thinking in terms of "what does this group of customers need," you can generate solutions that resonate with the target group. Most marketers know that "20 percent of buyers consume 80 percent of product volume." If you can identify that key 20 percent and find others like them, you can sell much more product with much less effort...
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...improvement in Web 2.0 is the availability of interactions that was not available in Web 1.0. Users now can be in online communities and share information on the web. Facebook, Twitter, and YouTube are the examples that come to my mind since they are so interactive. All three are free applications that users can communicate and share information with others. Web 3.0 is still in its early stages but is based on the idea that the internet actually understands the information and can make logical connections between information. The web will actually be able to take information from 2.0 and 3.0 from individual users and be able to get content that is relative to the user. The goal is for users to feel like they have a personal assistant that knows everything about the user and can access any information the user will need in an instant. Since Web 3.0 is still in the beginning stages there aren’t many examples of it yet; however, I believe that Apple’s Siri is a very good example of the beginnings of Web 3.0. Apple’s products offer the “personal assistant” Siri that users can ask questions like the weather and traffic information and the device looks it up on the spot. Siri also “remembers” the users’ habits like work and home address, contacts, and favorite shops and restaurants. Another example is Google. Google is already making hands free researching available by just talking to the device. They have already...
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...prosperity. Year by year has tried to fall in love with the customers either way. Specials, new item in the menu, new restaurants, or remodeling the old one, and new toys for kids, are the few tactics to get attention in public eyes. Some customers come for breakfast, some for lunch and some while the time away likes me. I had four boys and they loved happy meals of nuggets and the most important toys and the game room, gets them in his zone it’s fabulous. I have about six restaurants in my range, my favorite is the one with game room of course for my kids. Never rush at the time I get there, quiet and fun that any customer want when they go to eat or drink a hot coffee. For me do this specific project is significant because I was there long time ago and was my pleasure been there. Mid 90’s I stared work in McDonald’s, 1511 Roosevelt ave, caparra heights San Juan, PR. Was my first job, my shifts 5:30am to 3:oopm, the first station was biscuit, then salad, later French fries, at noon cashier, cleaning bathrooms and parking etc.… Saturdays and Sunday, birthdays parties, sometimes the host other the clown girl. That was fun I love it. Been there let me talk more clearly about this company, what are the weakness and what are the strength. They still have the same problems, bad pay, too much responsibility, a lot work and not training for the different station in the restaurant. I hope they get...
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...Principles of Marketing T/Thurs Chapter 6 Activities: 1. The three television commercials designed to persuade buyers to view the products being advertised as shopping items would have to be 1) Abercrombie & Fitch clothing line, 2) Samsung for their 3D LED TV, and 3) CoverGirl makeup. The similarities for all three of these commercials are to sell their product to the consumers, entice consumers to buy their product, and have the consumers feel as if they need the product. Also, I would have to say that all three commercials are clever, effectively marketed. Each of the TV commercials is less or a little more than 30 seconds which depends on how much the company willing to pay for their product’s exposure. Each commercial has a target market they want to reach and the success of the product depends on the consumers buying their product. The three brands throughout the years have shown brand loyalty and I believe that it is what keeps them so successful and current. I want to start off talking about Abercrombie & Fitch; they are never out of the limelight. I would have to say they are the most controversial successful retail company that continues to push the envelope when they run commercials or poster ads. I truly believe that there isn’t any bad publicity for this company “controversy sells.” The market demographics are tailored to the young teenagers who have the disposable income to spend their money or have a say where they want their parents to spend...
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...October 2013 state that “Vita-mix is muscle car for your kitchen.” About 6 months ago my father’s sugar was really high and doctor recommended him to eat green vegetables, especially kale and spinach. My father doesn’t like eating vegetables so he decided to get a juicer so he can drink fresh juice everyday. One day my father and I went to Costco to get a good juicer. There we saw one guy demonstrating the blender name Vita-mix. This blender can blend anything, which we put inside not like juicer which separate’s juice from fiber and those fibers have vitamins and minerals. In my culture we have to do fasting, and Vita-mix turned out to be just perfect for me because now I don’t have to starve or spend dollars at Jamba juice to buy smoothie. I can make own wild berry smoothie or any other smoothie at home. Nour Zibdeh in Nourtion Magazine 2013-said that “Blender vs. Juicer which is more healthier? Of course Blender but no other then Vita-mix 5200.” There are so many other blenders like Nutri-bullet, Ninja, which are way to cheaper, then Vita-mix. But that blender doesn’t make u soup or ice cream or chopped vegetables for you. But Vita-mix 5200 S is designed and built for outstanding performance and unsurpassed durability. Easy-to-use equipment paired with extreme versatility. This blender can chop, cream, blend, heat, grind, churn, and more, with a single machine. Quick and easy self-cleaning with a drop of dish soap and warm water; just run on High for 30 seconds 7-year...
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...institutions that buy goods or services or equipment necessary for organization to function. 1. 5 examples of services that organizational buyer would be interested in purchasing are : insurance, warranty 2. Examples of product or service that is highly-segmented 3. The most important P for a service provider is “people” because the employees are the one who represent the company and if they do not sell a good image to the customers. Customers may have bad impressions on the company no matter how big it is. 4. 3 ways that company can establish and maintain customers’ trust are: giving customers’ satisfaction; offer service recovery and customers’ value in which companies should charge customers at reasonable price for a service or product. 5. 3 ways in which internet has changed the world are: help to customers to find more information about products or services; convenient in which customers can orders the products online without having to travel to the stores. Moreover it also helps the companies to customize their products and sell at a reasonable price. Chapter 2 6. Focus group is an example of qualitative research because focus group gives the marketers more about the customers’ thoughts, perceptions and ideas about a product. An example of focus group would be “OMO’ in which targets housewives, the marketers can invite the housewives to the focus groups in which they can talk about how they do laundry and which brand they use and why. ...
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