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Negotiation Technics

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LA NEGOCIACIÓN
Método voluntario, no adversarial, predominantemente informal y no estructurado, que las partes utilizan para llegar a un acuerdo mutuamente aceptable.
1

CONCEPTO DE NEGOCIACIÓN
“EN UN PROCESO EN EL CUAL, DOS O MÁS
PARTES O ACTORES PRETENDEN O
INTENTAN ALCANZAR UNA DECISIÓN
CONJUNTA EN MATERIAS DE INTERÉS
COMÚN, RESPECTO DE LAS CUALES ESTÁN
O PODRÍAN ESTAR EN CONFLICTO O
DESACUERDO”
Fuente: “ Legal Negotiation, Theory and Aplications”. Donald G. Guifford,
West.
2

NEGOCIACIÓN Y CONSENSO
A DIFERENCIA DE LO QUE OCURRE EN
EL CONSENSO, EN LA NEGOCIACIÓN LOS
ACTORES EMPRENDEN ESTA BÚSQUEDA
CON PLENA CONCIENCIA DE LA
DISTANCIA QUE SEPARA SUS PROPIAS
POSICIONES Y LAS POSICIONES
CONTRARIAS, Y CADA UNO ANTICIPA,
ESPERA Y BUSCA UNA SOLUCIÓN
ADECUADA A SUS INTERESES
3

ELEMENTOS DE LA NEGOCIACIÓN

• ACTORES
• CONFLICTO O DIVERGENCIA
• VOLUNTAD. BÚSQUEDA DE
ACUERDO

4

Características de la Negociación

• Método no adversarial
• Autónomo
• Las partes resuelven el conflicto directamente, sin la intervención de un tercero
• Es un proceso y posee una estructura
• Su finalidad es poner término al conflicto a través de un acuerdo
• Vela por mantener y/o mejorar la relación entre las partes
5

ESTRATEGIAS DE NEGOCIACIÓN

• GANAR - GANAR
• GANAR - PERDER

• PERDER - PERDER

• MODELO
INTEGRATIVO
• MODELO DE
SUMA CERO
• MODELO
COMPETITIVO
6

CRITERIOS PARA EVALUAR LA EFICACIA DE
UN MÉTODO DE NEGOCIACIÓN
• DEBE CONDUCIR A UN ACUERDO SENSATO,
ADECUADO, DE SER POSIBLE EL ACUERDO.
• DEBE SER EFICIENTE
• DEBE MEJORAR O, AL MENOS, NO EMPEORAR LA
RELACIÓN ENTRE LAS PARTES. ( Fisher, Ury y
Patton )

7

Modelo de Negociación de la Escuela de
Harvard
• Modelo de negociación colaborativa
• Centrado en los principios y no en las posiciones
• Se preocupa de mantener y/o mejorar la relación entre las partes
• Basado en la aplicación de siete elementos
• Concibe la negociación como un proceso dinámico


8

ELEMENTOS DEL MODELO DE
NEGOCIACIÓN BASADO EN PRINCIPIOS









Alternativas:
Intereses
Opciones
Legitimidad
Compromisos
Comunicación
Relación
9

PRIMER ELEMENTO: LAS
ALTERNATIVAS
• LAS POSIBILIDADES DE RESOLVER EL
CONFLICTO FUERA DE LA NEGOCIACIÓN
• OBEDECE A LA PREGUNTA ¿QUÉ PUEDO HACER SI NO LLEGO
A UN ACUERDO?
• EN TODA NEGOCIACIÓN, LAS PARTES TIENEN OTRAS
ALTERNATIVAS PARA RESOLVER LA DISPUTA
• M.A.A.N. MEJOR ALTERNATIVA AL ACUERDO NEGOCIADO
• SI EL COSTO DE UN ACUERDO ES MAYOR QUE EL DE LA
MEJOR DE SUS ALTERNATIVAS ( MAAN), NO SE NEGOCIA
• PARA EVALUAR EL EXITO DE UNA NEGOCIACIÓN, EL
ACUERDO DEBE SER MEJOR QUE EL MAAN
10

SEGUNDO ELEMENTO: INTERESES
• NECESIDADES, MOTIVACIONES, DESEOS, TEMORES, ETC. CUYA
SATISFACCIÓN ES EL OBJETIVO DE UNA NEGOCIACIÓN.
AMPLÍAN EL MARCO DE LO NEGOCIABLE
• DIFIEREN DE LA POSICIÓN: SON LAS AFIRMACIONES,
SOLICITUDES Y OFERTAS QUE LAS PARTES HACEN EN LA
NEGOCIACIÓN.
• ERRORES COMUNES: CENTRARSE EN LA POSICIÓN Y NO
CONSIDERAR INTERESES QUE SUBYACEN A ÉSTAS.
• LAS POSICIONES POLARIZAN LAS POSTURAS DE LAS PARTES Y
LIMITAN LA CREATIVIDAD PARA CONCEBIR OPCIONES DE
ACUERDOS
• NEGOCIAR EN BASE A POSICIONES DAÑA LA RELACIÓN: SE
CENTRA EN EL PODER PARA IMPONER EL PUNTO DE VISTA Y
LOGRAR QUE EL OTRO CEDA
11

CÓMO TRABAJAR CON LOS
INTERESES


BUSQUE LOS INTERESE DETRÁS DE SU POSICIÓN:
¿por qué quiero obtener esto?



SI UN FIN SE PUEDE OBTENER DE UNA SÓLA
FORMA, ENTONCES ES UNA POSICIÓN



ASIGNE PRIORIDADES A SUS INTERESES: Nos permite evaluar las opciones de acuerdo, para que esté más de acuerdo con mis intereses



INDAGUE Y CONSIDERE LOS INTERESES DE LA
OTRA PARTE: Indagamos intereses del otro de la misma manera que los nuestros



12
AVERIGUE POR QUE RECHAZAN SUS PROPUESTAS

INDAGAR INTERESES
MIOS

QUÉ ME
IMPORTA
A MÍ

DE ELLOS

SI YO ESTUVIERA
EN SU LUGAR,
QUÉ ME
IMPORTARÍA O
ME
PREOCUPARÍA

DE OTROS

CUÁLES SON LAS
NECESIDADES DE
OTRAS PERSONAS
QUE PUEDEN
VERSE
AFECTADAS DE
MANERA
SIGNIFICATIVA?
13

TERCER ELEMENTO: OPCIONES
• CUÁLES SON ACUERDOS POSIBLES, O PARTES DE
ACUERDOS ? POSIBLES SOLUCIONES EN UNA
NEGOCIACIÓN


EL MAYOR VALOR QUE PODAMOS OBTENER, DEPENDE DE LA MAYOR
DIVERSIDAD DE PERSPECTIVAS, RECURSOS, O INTERESES



MIENTRAS MÁS OPICONES SE GENEREN, EXISTEN MÁS
POSIBILIDADES DE QUE SE ENCUENTRE UNA QUE SATISFAGA LOS
INTERESES PRIORITARIOS DE LAS PARTES



NO DESCARTAR A PRIORI NINGUNA DE LAS OPCIONES QUE SE
PROPONGAN
14

CUARTO ELEMENTO: LEGITIMIDAD
• UN ACUERDO ES MEJOR EN LA MEDIDA EN
QUE A CADA PARTE LE PARECE JUSTO
• LA JUSTICIA DEL ACUERDO SE DETERMINA POR LA
APLICACIÓN DE REFERENCIAS EXTERNAS, CRITERIOS
OBJETIVOS: REGLAS Y NORMAS JURÍDICAS,
CONSTUMBRES, FACTORES COMERCIALES, ETC. QUE
VAN MÁS ALLÁ DE LA VOLUNTAD DE LAS PARTES
• DEBEMOS OFRECER A LA OTRA PARTE UNA FORMULA
ATRACTIVA DE EXPLICAR Y JUSTIFICAR EL ACUERDO

– ERRORES COMUNES:
– NO CONSIDERAR LA LEGITIMIDAD
– PENSAR SOLAMENTE EN UNA BASE LÓGICA PARA
EXPLICAR MIS OPCIONES

15

QUINTO ELEMENTO: LA
COMUNICACIÓN
• UNA NEGOCIACIÓN EFICAZ REQUIERE DE UNA
EFECTIVA COMUNICACIÓN BILATERAL
• CÓMO NOS COMUNICAMOS CON LA OTRA PARTE:
HABLAMOS E IMPONEMOS O ESCUCHAMOS
• ESCUCHAR ACTIVAMENTE AL OTRO
• DEBEMOS CUESTIONES NUESTRA SUPOSICIONES E
IDENTIFICAR LAS COSAS QUE SE DEBEN ESCUCHAR
• CUANDO SEA NECESARIO, VOLVER A FORMULAR UNA
IDEA PARA FACILITAR LA COMPRENSIÓN DEL OTRO
• NEGOCIAR SOBRE EL PROCESO
– ERRORES COMUNES
– IGNORAR LOS ASPECTOS PERCEPTUALES Y LAS
INTERFERENCIAS EN LA COMUNICACIÓN. TRABAJAR CON
16
SUPUESTOS

SEXTO ELEMENTO: LA RELACIÓN

• LA CALIDAD DEL RESULTADO DE UNA NEGOCIACIÓN ES
PROPORCIONAL A LA CALIDAD DE LA RELACIÓN DE
TRABAJO ENTRE LAS PARES Y SU CAPACIDAD PARA
TRABAJAR CONJUNTAMENTE
• SE RELACIONA CON LA CAPACIDAD DE RESOLVER BIEN
LAS DIFERENCIAS
• ERRORES: -CONFUNDIR LA RELACIÓN CON LO ESENCIAL,
ENGLOBANDO A LAS PERSONAS Y AL PROBLEMA COMO UN
TODO
» SUPONER QUE LA RELACIÓN ES ALGO DADO Y
QUE SI ESTÁ DETERIORADA ES CULPA DEL
OTRO
17

SÉPTIMO ELEMENTO: EL
COMPROMISO









PLANTEAMIENTOS VERBALES O ESCRITOS QUE ESPECIFICAN LO
QUE LAS PARTES HARÁN O DEJARÁN DE HACER
PUEDEN DARSE DURANTE EL PROCESO DE NEGOCIACIÓN O COMO
RESULTADO DE UN PROCESO EXITOSO
LOS COMPROMISOS DEBEN SUSCRIBIRSE DE MANERA ADECUADA Y
ORIENTARSE A ACUERDOS DURADEROS, REALIZABLES POR
QUIENES DEBEN CUMPLIRLOS, PRÁCTICOS Y SUSCEPTIBLES DE
VERIFICACIÓN
CONSTITUYEN LA META DEL NEGOCIADOR, TANTO EN RELACIÓN
CON LOS ASPECTOS OPERATIVOS, COMO EN RELACIÓN A LA
SUBSTANCIA DEL PROBLEMA
LA PLANIFICACIÓN DE LA NEGOCIACIÓN DEBE CONSIDERAR LOS
ASPECTOS QUE SE DEBEN INCLUIR EN EL ACUERDO FINAL: QUÉ
ESPERO OBTENER DE LA NEGOCIACIÓN ? Y QUIÉN TIENE EL PODER
DE DECIDIR Y ADOPTAR EL ACUERDO?
18

Fases de la Negociación
+ Identificación del PROBLEMA, separándolo de las personas
+ Identificar las POSICIONES de las partes

+ identififar y priorizar INTERESES
+ Generar OPCIONES
+ Considerar y evaluar las opciones en base a CRITERIOS
OBJETIVOS ( Legitimidad)
+ Identificar y evaluar ALTERNATIVAS ( M.A.A.N)

+ Formular PROPUESTAS
+ Elaborar y formalizar los ACUERDOS

19

Método de Negociación
Escuela de Harvard
POSICIONES

INTERESES

OPCIONES
ESTÁNDARES

ALTERNATIVAS

OBJETIVOS

M.A.A.N
PROPUESTAS

SIN ACUERDO

CON ACUERDO
20

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