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Negotiation & Conflict Management - Thomas - Kilmann

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Submitted By moayed
Words 1337
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|Year |2013 |Exam Sitting |DECEMBER |

|Subject |E-COMMERCE |
|Weightage |25% |Submission Date |29/10/2013 |

Regulations

Deliverables

Students must submit all materials supporting their coursework listed in the deliverable section.

▪ The coursework must be done individually and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer.

▪ The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes.

▪ Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded for such attempt.

▪ Your coursework should be not more than 2000 words.

▪ You should bind your coursework with the coursework cover as the 1st page.

▪ A CD containing the softcopy version of your coursework should be submitted as well.

▪ Students have to use APA referencing style.

Task

Read through the following case study carefully before answering the questions. This is an individual assignment.

Enabling Global Payments at PayPal

If you have used eBay (and who hasn't?), you know how easy it is to pay for items you buy and to receive payment for items you have sold. Checks, Credit Card charges, and money orders are unnecessary. Instead of these traditional methods of payment, digital money is easily and effortlessly zapped to and from accounts at PayPal, the most frequently used digital money transfer service online.

Peter Thiel, a hedge fund manager, and Max Levchin, an online security specialist, founded what was to become PayPal-it was first named Field Link and then Confinity and finally, in 2001, PayPal. The company went online rather naively in 1999. The founders' vision was to create a digital currency exchanges service free of government controls, but the site quickly became a target for hackers, con artists, and organized crime groups, who used the site for scams and money laundering. Tighter security measures halted criminal activity and helped assuage customers complaints, but government regulators moved in. Attorneys general in several states investigated PayPal's business practices, and New York and California levied fines for violations. Louisiana banned the company from operating in that state. When PAyPal began, payment for web products was made through credit card charges at the purchase site and via checks and money orders sent through the U.S postal other companies, such as Beenz.com and Flooz.com, had tried to establish electronic payment systems based on a special digital currency, but merchants, banks, and customers were hesitant to accept "money" that wasn't based on real dollars. Thiel and Levchin saw the need for an electronic payment system that relied on real currency, establish when eBay became popular, and PayPal filled that niche.

After PayPal solved its security and customer support problems, customers liked the convenience and ease of using the service, and its client base grew. Buyers like not having to reveal their credit card numbers to every online merchant, and merchants appreciate having PayPal handle payment collection. New PayPal clients establish an account with a user name and password and fund the account by giving PayPal a credit card number or bank account transaction information. Although PayPal prefers the latter (because bank account transactions are cheaper than credit card transactions), half of PayPal's account are funded via credit cards

eBay bought PayPal in 2002 for $1.5 billion and since then has also been a major source of income for the money transfer site. At the same time, PayPal has expanded its client base both in the United States and abroad and is generating much revenue by charging fees for payment processing for a wide variety of online vendors, auction sites, and corporations. Services to buyers are free, but sellers are charged a fee, which is generally lower than fees charged by major credit card companies. PayPal now offers special merchant accounts for transferring larger amounts of money and also offers a donation box feature for blogs and other web sites where visitors can make donations.

PayPal spawned many rivals after its initials launch, but most have since died, including Citigroup's C2it and Bank One's E-mail Money. As of 2010, PayPal operates in 190 worldwide markets, has localized Web sites in 17 countries, and manages over 78 million active accounts. PayPal allows customers to send, receive, and hold funds in 19 currencies worldwide. PayPal handled over $70 billion in transactions during 2009.

PayPal has recently expanded its services into the realm of social media by partnering with Facebook. Facebook Credits, the social site's virtual online currency, can now be bought using PayPal. Facebook Credits allow Facebook users to buy virtual goods in their online gift shop and are used in social games and various other applications. Users who don't have access to a credit or debit account but do have access to a PayPal account will be able to purchase the virtual credits. It's an important move for many since the Credit Card Accountability, Responsibility and Disclosure Act of 2009 made it illegal for anyone under the age of 21 to be issued a credit card without a parent, guardian, or spouse's cosignature (or showing that they have the income to cover the credit obligation). The income to cover the credit obligation). The law hits at one of Facebook's key demographics: college student between the ages of 18 and 21. Since social gaming generated over $500 million in 2009, PayPal sees virtual credits and, more important, a presence on Facebook as a revenue-generating opportunity. Additionally, the collaboration allows advertisers to buy self-serve ads on Facebook's pages using PayPal.

Another key element of PayPal's business is mobile payments. In 2009, PayPal's mobile transactions topped $140 million, nearly a sixfold increase from their 2008 mobile transaction figures. According to many analysts, the increasing number of mobile smart phone applications is responsible for the increase. More and more mobile users are conducting business on eBay using their smart phones. With PayPal's mobile apps, sending money on the winning bid is easy and can be handled from nearly anywhere. PayPal's latest iPhone app allows users to "bump" their phones together to transfer money between one another. The app also allows a user to request money from a group of people for things like a going-away gift at the office, a fundraiser, or other event where money needs to be pooled. additionally, the app gives users the ability to "split the ticket" at a restaurant and send their portion of the check total to whoever paid the bill-including tax and tip!

While the company has had its share of problems with fraud and phishers (scamsters who send fraudulent e-mail messages and duplicate legitimate web sites), PayPal's continues to innovate and be the number one method of payment for the world's buyers and sellers.

Case Study Questions

|1.|From an analytical prospective, explain why do you think PayPal has been so successful throughout the world? |
| |(10 Marks) |
| | |
|2.|Critically discuss how has PayPal acted to increase globalization? |
| |(10 Marks) |
|3.|Do you use PayPal? Why or why not? Discuss. |
| | |
| |(5 Marks) |

[pic]

ASSIGNMENT MARKING SCHEME

| | | |
|ASSESSMENT CRITERIA |MARKS |MAKS AWARDED |
|From an analytical prospective, explain how|10% | |
|information systems relate to the way Zara | | |
|runs its business. What types of systems | | |
|are the most essential for this company in | | |
|its current environment? | | |
|Critically discuss how Zara’s information |10% | |
|systems provide value to the company? | | |
|Provide an analytical review of the |5% | |
|management, organization, and technology | | |
|issues that affect the future of this | | |
|company. | | |
|TOTAL MARKS |25% | |

COMMENTS:

-----------------------
Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the university/college.

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