1.1 Background of Nestle Company The purpose of this assignment is to discuss about Nestle Company. Moreover, we thinking some new product for Nestle Company to create excitement. Nestle Company had started off from Henri Nestle idea, and developed into a giant corporation (Nestle Company, 2016). In 1866 he developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. Finally, the last name change that the company would endure was in 1977, where it adopted the name Nestle SA. Nestle had become the world’s biggest food and beverage company (English Tea Store, 2016).

1.2 Current product offerings Nestle product line is subset of the product mix. It can have a number of different type of products, so it will have similar number of product lines. Nestle current product offerings are baby foods such as Nestum, Gerber and Cerelac (Nestle Brands, 2016). Moreover, they are also offerings bottled water for example nestle pure life, Perrier and Poland spring. Besides, cereals is one of the product that Nestle offerings which are Honey Star and Koko Krunch and others. The most favourable product of Nestle is chocolate, for instance, KitKat. They are also offerings Nescafe coffee and dairy products like milkmaid. Milo is a very popular drinks, it also produces from Nestle Company.

2.1 Macro Environmental Analysis Macroenvironment consists of nonspecific aspects in the organization's surroundings that have the potential to affect the organization's strategies. For macro environment, the factors will affect our new product are natural forces and technological factors. Natural forces are the raw materials from natural resources or non-renewable resources which impact on the organisation’s production (Oxford, College of Marketing, 2014). For instance, puzzle